but. in this elaborate tree in the north of the occupied a go scientists study marine animals not plastic at least in theory. no idea what that is. but it's certainly plastic. and jessica perelman is a biologist accustomed to finding plastic in fish stomachs she has started a very unique connection. casually often plastic bags. and this was all coiled up in the stomach when i found it had no idea what it wasn't all that it just. or did you react when in this installment i was shocked i started you know documenting it measuring it taking photos showing whoever else was around in the lab and we were kind of. we were just you know a shock to think that that these fish are are really ingesting this i mean. to her

disbelief the scientist has found plastic in the unlikely specimen known as the long fish. the young one was not expecting such a surprising discovery when she began this piece is. fish live at a depth of about two hundred to four hundred meters and they're clearly coming in contact with plastic and it appears that plastic is truly a deeper problem that we might have imagined. even swimming at these depths the long fish manages to swallow tribute plastic objects and i mean occasionally you might find a brand name such as this decide. what is this so this is a label from a water bottle. where they and found amongst the lancet. is

a. design design is a pretty well known. such as this in the stomachs makes it that easy to determine where you know where it may have originated. this is always more to things than just what you see. is just water in the bottle. in fact one of the world's best selling water plants. and if you're not familiar with you will certainly know the name of the group behind it the coca-cola company . dozens of other brands. as part of the coca-cola company and sprite two there is also minute maid and of course. one of the company's flagship brands.

every year the group sells more than one hundred twenty billion bottles across the globe that's almost two thousand bottles a second and this mass production is creating a devastating mass pollution. in january twenty eighth the multinational made a bold announcement by twenty thirty the brand is promising a world without waste. and it's james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for that there's absolutely doable a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away

. with plastic becoming a global catastrophe reinvestigated the company's promises and on competence secret strategy which contradicts that convincing ideas and none of us will have a link to that bio diversity study of affect the politics plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa offering the soda giants american headquarters we are going to expose the truth behind the so-called recycling economy that coke is trying to promote and invest the money here you are going to see. what is that got to help you get to see that this particular that doesn't work. come on one last drink for the road welcome to the wonderful world of the plastic promises of the coca-cola. company.

and plastic have a longstanding relationship and one that is full of surprises. to find out more we travel to the united states to meet a man who is well informed on the subject he lives in this small house in the genea . i got nice and nice to meet you yet only welcome to. you know they're going to five. drivers get that i wanted to come on and yeah. but elmo is a historian. he's the author of a book about coca-cola

a best seller it retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when past it began to revolutionize consumer society we begin to see massive amounts of litter piling up around the country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste and all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep america beautiful what do you here keep america beautiful you think like wow this sounds like an organization started by a bunch of kind of bearded environmentalist released that's what i thought. you know because you see this sign everywhere in the united states still a very present organization but it was founded surprisingly by the beverage birth.

bring in canning and packaging industries right the idea was that let's tell consumers they're the bad ones they're the litterbugs they're throwing us away industry should be blamed for all this waste. and so this native american looking like a character from an old western makes the keep america beautiful and huge that sense some people. are bright. as one species. and this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man unless the camera up towards the crying indians face and there's a tear in the snare it comes on the screen and says. people start pollution people can stop it right and it's this message.

consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. one to stand how coca-cola is recycling its reliable old consumer guru technique we have to go to their son i not to the chateau but to an event that is being held at the town. it is an important conference with several elected officials from all over europe

and they're here to speak about the plan in this at their talents and it's serious stuff they're even discussing the color of their trash cans and that kind of thing . the all. the media is. to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derrick robertson is a plant of soda. and listen closely some of his slip ups are extremely telling. i have a clear well i don't wish to saw all of the things out. there. as it does here we do care and what they are she. bendish as

well to stop thinking into something i. want to be emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. i assume that you were drinking coca-cola this morning is single used a lot of plastic and the problem today. plastic plastic packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how we again as individuals dispose of these packages so coca-cola for example what we do once is and then environment according to the head to the next says he ation which claims to fight against pollution coca-cola is supposedly the example of building your finances are the targets of your body and it's. what you want to drink here i don't know i mean i'm asking you these are

legit to do especially seeing my own guys eastern and scotland as my digital ok i'm fundamentally through tell you i'm committed to that will i volunteer my saying. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflict of interest do you think there's going to get more than a certainty of thing you are trying to create a measure of our fun site of interest about one thing you're trying to do you think there is one no. one source are you have sponsors again that's it's a different model than a mob or to start a spin on your child isn't that the secret to her doing and good humor terakhir you so if you were to see see what it says bring her to a house once i want an option of this coalition government discouragement us policies and they hire experts and some companies and some companies and my partner i want to join more than

a cool break down. i think it's starbucks. want some freedom or some big brand names. we had to insist since the sixty's coca-cola has been painting the way for other multinationals. you know world big partisan movies lot and conspiracy it's time to wake up to dig deeper to hit the stories that mainstream media refuses to tell more than ever we need to be smarter we need to stop slamming the door on the bath shouting past each other it's time for critical thinking it's time to fight for the middle for the truth the time is now for watching closely watching the hawks. i've been saying the numbers

mean something they've matter to us and over one trillion dollars in debt more than ten white collar current campaign debt. eighty five percent of global wealth he longs to be ultra rich eight point six percent of the world market. percentage somewhat four hundred five hundred three per second per second and fifth when he rose to twenty thousand dollars. china's building two point one billion dollars a i industrial park but don't let the numbers overwhelm. the only number you need to remember one one to see you know borg commit one and only boom but. it'll. come.

but what if the soda giant really had decided to change a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling and the concept is simple to collect used bottles to make new ones out of them. and. still. coca-cola promises to put fifty percent recycled plastic in its bottles by twenty thirty and that's on a global scale that. is absolutely doable there's a model there for the chinas and other parts of the world on how to create value out of plastic and get it reuse. of course that would be great news. but with all that we have learned about the company is strategist. we wanted

to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic the years take the year two thousand and eight for example in its report on sustainable development coca-cola announced that it wanted to put twenty five percent recycled plastic in all of its bottles by twenty fifteen. for a long time we sought to find any trace of this in the report from twenty fifteen. the company never clearly states whether or not that promise was kept we end up finding a single figure twelve point four percent at first glance it's easy to believe that this is the percentage of recycled plastic used by coca-cola but after taking a closer look twelve point four percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable

plastic are two very different things. to decrypt the soda giants jargon we arranged a meeting with an ngo that has been interested in the coca-cola group for a long time. l.n. bush is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. are best cook at bell labs sid that's a good project just sort of the visit of the most i mean the less they are a little. bit. of a country. let's take this wired to divest it back to the eleventh renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the enviro. i

meant that clears up the words now let's move on to the statistics. not seven. so sixty. day when you've had a special project a fundamental difference and we are clearly very far from the target from the n.g.'s point of view coca-cola is recycling targets are first and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. it's. one of us the clash lesser. known three pts. made of course. sit back to test result that sanju would have called you. to tell. the truth of college costs. says to the. coca-cola subtle statistical distortions are bad but the worst is yet to

come. we uncovered something far worse in this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. emmett's the mass of information this document caught our attention it's dated from twenty sixteen and signed by the coca-cola as a law being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca-cola as interests. in the next we find carbon

pricing restrictions on the usage of caffeine and eat you ban of advertising to children under twelve. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fight back these are all the european measures that coca-cola has decided to fight against through lobbying. and amongst the measures that coating targets. you heard it coca-cola wants to fight against increased recycling targets in europe while they're promising the exact opposite in their public pledges sit. on the tablet. sit out.

in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. video posit system works like this when you buy your drink you pay let's say a euro for it and you also pay an extra charge the deposit let's say twenty cents per bottle in total it'd cost you one euro twenty but if you bring back the bottle you'd get your twenty cents back and so all of a sudden no one wants to throw their bottles away anymore. and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by

a pin up girl instead it was served in a glass bottle with a deposit. so once empty the bottles would go back to the factory where they would be washed and reused this creates significantly less waste for the environment. the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would you like to know how coke decided to get rid of the return of the old bottle the company has attempted to keep this story from getting out but we tracked down the only man able. to tell it. today he is enjoying a discreet retirement in michigan in the united states i'm going to have to reach for most of you it's nearly thank you very much for the look on our precentor thank

you to hear our knots. in this gentleman is called a send down a he what the american environmentalists agency for many is he's also the first engineer in the world to investigate the ecological impact of coca-cola bottles. does a very mutation but there are smaller the typical quote addles about this this big green translucent always gloves. always close. down a is referring to the beginning of the seventies. that was when the coca-cola company began to show an interest in plastic and to reach out to him. what they wanted to know is if you take into account and all other and environmental impacts on nature what is the best system the engineer works for over

a year comparing the environmentalists impact of glass bottles to that of any medium cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it makes three fifteen trips before it is discard is the ecological container proposed also . thanks to this report the coca-cola company knows full well at the start of the seventy's that return apple gloss pollutes significantly less than plastic. but the company would never publicly share this information. we put this together four of them are not interested in it have airing the public see the the total picture. why because they want to keep it in keep it quiet as to

which way they were going to go. this is the new life way plastic. i watch them slowly introducing the plastic bottles easy go. fetch i want all i even remember clearly one time going to going home and saying to bridget my wife as they go into the plaster bottle told you they would and they are not growing it's just a first step center nice that ten eco plastic bottles playlist and one glass bottle . with this ad that for its new plastic bottle released in one thousand nine hundred seventy five coca-cola various aston dani's report once and for all. its life is tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then

isn't the only one flooding the market it's a tidal wave from the eighty's on would plastic devastates beaches. and the first ecologists begin to protest against pollution. certain american states consider a forced return of the deposit in men's power. coca-cola has been a significant force behind. fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against deposit system want is the reason behind this because ultimately it means higher costs for them in the end

this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with this waste. and then what they bought they you know what they cost. or you. feel the joy on the. home out there and i don't think i want to. let it go because a couple of you show when i. got honey. locust it would be ok sunny. you know full well for you i think you know.

you want to be able to perform your birthday don't think nothing nothing. i don't know how that came flocking in. the united b.c. . welcome to max kaiser financial survival guide. looking forward to your. that's what them. yanks this is what happens defenses in britain. watch kaiser report. during the great depression which i'm old enough to remember there was most of my family were unemployed working plus other wasn't it was bed you know much worse objectively than today but there was an expectation that things were going to get better. of there was a real sense of hopefulness there isn't today today's america was shaped by the

turn principles of concentration of wealth and power. reduced democracy attack solo doubt to engineer elections manufacture consent and other principles according to no i'm chums to one set of rules for the rich opposite several from poor. that's what happens when you put her into the hands of a narrow sector of will switch will is dedicated to increasing power for itself just as you'd expect one of the most influential intellectuals of our time speaks about the modern civilization of america.

that i know. further debate division across europe over the fate of children obviously. the baby. dies in a syrian refugee camp after the woman's u.k. citizenship was revoked. which is citizen the baby who. died because of a government didn't do anything to bring that child back to the u.k. . he did the right thing he put the safety of this country first and foremost. also

coming up on the program this hour a human rights watch accuses a rocky and kurdish north.