fish lives at a depth of about two hundred to four hundred metres and they're clearly coming in contact with plastic and it appears that plastic is is truly a deeper problem that we might have imagined. even swimming at these depths fish casually you might find a brand name such as this dishonor bottle label and what is this so this is a label from a water bottle. where they and i'm found amongst the lancet. is a rather. design design is a pretty well known. bottled water company. you know finding finding a ball such as this in the stomachs makes it that easy to determine where you know where it may have originated. this is always more to taste than just what. is just watching the bottle. in

front one of the world's best selling water brands. and if you're not familiar with the you will certainly know the name of the group behind it the coca-cola company. everyone knows coca-cola but not everyone necessarily knows that the group is in charge of dozens of other brands. as part of the coca-cola company and sprite two there is also minute maid raid and of course from one of the company's flagship brands. every year the group sells more than one hundred twenty billion bottles across the globe that's almost. a second and this mass production is creating a deficit. eighteen mass pollution. in

january twenty eighth the multinational made a bold announcement by twenty thirty the brand is promising a world without waste. and its james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for that there's absolutely doable a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . with plastic becoming a global catastrophe reinvestigated the company's promises and on competence secret strategy which contradicts that convincing prejudice and none of us will have the right to say biodiversity study over the political focus for decades the

multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa offering the soda giants american headquarters we are going to expose the truth behind the so-called recycling economy that coke is trying to promote and invest the money he come with them and if they are what is the path to help get us into this particular part time. to. come on one last drink for the road welcome to the wonderful world of the plastic promises of the coca-cola company.

and plastic have a longstanding relationship and one that is full of surprises. to find out more we traveled to the united states to meet a man who is when informed on the subject he lives in this small house in the dounia. i got a nice of you nice to meet you yeah really welcome to. you know they were going to five. drivers that i wanted to run em yeah. but elmo is a historian. he's the author of a book about coca-cola a best seller it's retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when past it began to revolutionize consumer

society we began to see massive amounts of litter piling up around the country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep america beautiful what do you here keep america beautiful you think like wow this sounds like an organization started by a bunch of kind of bearded environmentalist or at least that's what i thought. you know because you see this sign everywhere in the united states is still a very present organization but it was founded surprisingly by the beverage burning in canning and packaging industries right the idea was that let's tell consumers they're the bad ones they're the litterbugs they're throwing this away industry shouldn't be blamed for all of this waste. and so this native american looking

like a character from an old weston makes the keep america beautiful and huge that sense some people. are bright. was one speech. and this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man unless the camera up towards the crying indians face and there's a tear in the snare it comes on the screen and says. people start pollution people can stop it right and it's this message. consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful

has branched out. now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. to understand how coca-cola is recycling its reliable old consumer guru technique we have to go to their son i not to the chateau but to an event that is being held at the town. it is an important conference with several elected officials from all over europe and they're here to speak about the cleanliness of their talents and it's serious stuff they're even discussing the color of that trash cans that have found.

all the. media is this. to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derek robertson is a plan of soda. and listen closely some of his slip ups are extremely telling. i have a clear well i don't finish and so all of the things about. the character. is that it doesn't care we do care and want to fight or she. bendish well you can stop thinking into something by. the emphasizing individual rather than collective responsibility clearly nothing has

changed since the advertisement of the native american crime. i assume that you were drinking coca-cola this morning is the single use a lot of plastic and the problem today. plastic plastic packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how you we again as individuals dispose of these packages so coca-cola for example one of the packaging rightly want to be ready to get it fiery safely i mean use it. what you don't want to say and then fire according to the head of the necessity ation which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinational he asked the question a few minutes later who is financing your targets. in order to finance these are the targets of the budget and it is you. would you want to drink here i don't look

i mean what i'm asking you these are negative until especially seeing my own demise asian and scotland as my digital ok i'm fundamentally so committed to that will i volunteer my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflicts of interest do you think there's going to ensure that asserts you think you are trying to create a measure of our conflict of interest realize one thing you're trying to do you think there is one. we are one source are perhaps one source again that's it's a different model and i'm not purchased obviously not her child isn't that the secret to her doing and good humor characters if you were to see see what it says. three sponsors i want all ship destroys the scorched responses and the experts and some companies and some company time. but i want to warn.

mcdonald's it's starbucks. or some freedom or some big brand names. we had to insist since the sixty's coca-cola has been paving the way for other multinationals. the internet has not built for security so we have to take it to a different level and we have to take the new fill you get is five g. level when you can embed security security is an industry and the security has all they need to expose the fears and all they can devise is so that people get great and they figure they should know we have to come up with new infrastructure this is very important to start thinking positively about the new tools to build a new system.

oh. no. we've been a real good shot to begin mergers. becomes i'm sorry last minute young people are deciding if they want to be not like their parents not like the liberals. it's always drug school again you always have problems but you're not going to focus on the walk it's the most ubiquitous going out there most police departments use it almost every sisters in the school that they could get their hands on economies in twenty four hours. we were able to choose kids about racism about police brutality taking pride in them there are these kids are a part of history. they

tasted us as because at that has become at the top what you dog is staying in the j.c.b. you it gives it not think that one way is to leave the jays if you are good yes but more dangerous for your dogs because it gives three decks and solders to do it by the boards. i've been playing the numbers mean something they've matter us has over one trillion dollars in debt more than ten white collar foreign tempi each day. eighty five percent of global wealth you longs to be ultra rich eight point six percent in the world market goes to thirty percent some with four hundred to five hundred three first circuit first second and fifth one rose to twenty thousand dollars.

china's building two point one billion dollars a i industrial park but don't let the numbers overwhelm. the only number you need to remember in one one business show you know ford commit one in only boom box. but what if the so did john two really had decided to change a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple collect used bottles to make new ones out of them. and. coca-cola promises to put fifty percent recycled plastic in its bottles by twenty thirty and that's on a global scale. is absolutely doable there's

a model there for the china's a lot of holes in the world on how to create value out of plastic and get it we used. of course that would be great news. but with all that we have learned about the company's strategy is we wanted to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic the years take the year two thousand and eight for example in its report on sustainable development coca-cola announced that it wanted to put twenty five percent recycled plastic in all of its bottles by twenty fifteen. for a long time we so want to find any trace of this in the report from twenty fifteen . the company never clearly states whether or not that promise was kept we end

up finding a single figure twelve point four percent at first glance it's easy to believe that this is the percentage of recycled plastic used by coca-cola but after taking a closer look twelve point four percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are two very different things. to decrypt the soda giant's dog and we arranged a meeting with an ngo that has been interested in the coca-cola group for a long time. and then bush is a specialist in ocean pollution and she's going to explain how the multinational twists. and statistics. are best. put joe best sort of the visit of the maids i mean. they are not. supplanted.

there. back to the eleventh renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics. not seven badge of. speech. set for the plastic as you click away and our labor day when you've had a special project a fundamental difference and we are clearly very far from the target from the end years point of view coca-cola is recycling targets are first and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles.

the whole lot of us you clash less volatile. nato corelate secure. sabbats protests are so long that sanju would have called you some class seats to tell you. the truth of college costs. says to the. coca-cola subtle statistical distortions are bad but the worst is yet to come. we uncovered something far worse in this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. amidst the mass of information this document caught

our attention it's dated from twenty sixteen and signed by the coca-cola as a law being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca cola's interests. in the mix we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under twelve. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fight back these are all the european measures that coca-cola has decided to fight against through lobbying. and amongst the measures that coca-cola downright refuses we find increased

collection and recycling targets. you heard it coca-cola wants to fight against increased recycling targets in europe while they're promising the exact opposite in their public pledges. on the talent. sale route. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this . deposit system works like this when you buy your drink you pay let's say

a euro for it and you also pay an extra charge the deposit let's say twenty cents per bottle in total it'd cost you one euro twenty but if you bring back the bottle you'd get your twenty cents back and so all of a sudden no one wants to throw their bottles away anymore. and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. so once empty the bottles would go back to the factory where they would be washed and reused this creates significantly less waste for the environment. the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would

you like to know how coke decided to get rid of the return of old bottle the company has a. attempted to keep this story from getting out but we tracked down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states i'm going to give it to reach you guys to me it's nearly thank you very much for coming to our tree center thank you thank you very much. and this gentleman is called us and down aked he was with the american environmentalists agency from many is he's also the best engineer in the world to investigate the ecological impact of coca-cola bottles. that does a very imitation there are smaller a typical quote fattal's about this this big green translucent all risk

less. obvious to us. than donny is referring to the beginning of the seventies. that was when the coca-cola company began to show an interest in plastic and to reach out to ems. what they wanted to know is if you take into account all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of glass bottles to that of any million cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it makes fifteen trips before it is discard is the ecological container proposed also.

thanks to this report the coca-cola company knows full well at the start of the seventy's that return a bull glass pollutes sea. then plastic. but the company would never publicly share this information. we put this together for them and they didn't publish it you know why. they were not interested in it have everything to public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. this is the new life weight plastic. i watch them slowly introducing the plastic bottles easy. for a one time i even remember clearly one time going to going home and saying to bridget my wife i said they're going to do a plastic bottle told you they would and they are not growing it's just

a first step. serialised that ten eco plastic bottles playlist and one last question. with this advert for its new plastic bottle released in one thousand nine hundred seventy five coca-cola barry's ass and honest report once and for all. it's life's tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's own words plastic devastates beaches. and the first ecologists begin to protest against pollution. certain american states consider a forced return of the deposit. little do they know the company's immense power. coca-cola has been

a significant force behind. fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against to close it system want as the reason behind this because ultimately it means it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with this waste.

seventy four design submissions. seven thousand buildings. to join the judges. today two hundred sixty days of. the russian w.b. agent via the fed. and a russian. show you how well then the chromium bridge was built. crimea. most of those you know what google for more snow you could be by trill. they tasted it as because at that big comet what you thought is.

if you it gives it not think that one day is going to leave the jays if you hit it but more fig forty eight odd because if we. thought there's to do even the books. which are old must remember there was most of the family were employed. there wasn't it was bed much worse subject of listen today there was a real sense of hopefulness there isn't today today's america was shaped by the turn principles of concentration of wealth and power. reduced democracy attack solo down engineer elections manufacture consent and other principle holds according to no on. one set of rules for the rich opposite. that's what happens when you put her into the. narrow sector of will switch

is dedicated to increasing power for chills just as you'd expect one of the most influential intellectuals of our time speaks about the modern civilization of america. so what we've got to do is identify the threats that we have it's crazy to foundation let it be an arms race in this scary dramatic development only i'm going to exist i don't see how that strategy will be successful very critical time to sit down and talk. the stories that shaped the week here on r t international new zealand mourns the

fifty people killed in a terror attack on two mosques an australian national has been charged with murder in connection with the mass shootings bloodiest at the monument splashing on me and i think oh my lord oh my god it's going to happen to me now it was believed it was and everybody just on the top of the back doors just to save themselves. after weeks of political stalemate over bragg's of the u.k. parliament voted to try and to delay the country's divorce from europe.