it's tied to fight for the middle for the truth the time is not for watching closely watching the hawks. politicians do something to. put themselves on the line to get accepted or rejected . so when you want to be president or injury. or somehow want to preserve. it's a right to be for us it's like the forty three in the morning can't be good that i'm interested always in the waters in the. first sip. the. the.

the. the. all film begins in hawaii in the middle of the pacific ocean in spite of the island's remote location it is also form and victim to the epidemic of the twenty first century plastic. in the. plastic pollution is littering beaches and endangering certain species of animals no matter how remote or out of reach the end.

but. in this new bar a tree in the north of the archipelago scientists study marine animals not plastic at least in theory. no idea what that. but it's certainly plastic. jessica perelman is a biologist accustomed to finding plastic in fish stomachs she has started a very unique connection. casually often plastic bags. and this was all coiled up in the stomach when i found it had no idea what it wasn't all that it just. how did you react when in this installment i was shocked i started you know documenting it measuring it taking photos showing whoever else was around in the lab and we were kind of. we were just shocked to think that these

fish are are really ingesting this i mean. to her disbelief the scientist has found plastic in the unlikely specimen known as the long fish. the young researcher was not expecting such a surprising discovery when she began this piece is. fish lives at a depth of about two hundred to four hundred meters and they're clearly coming in contact with plastic and it appears that plastic is truly a deeper problem that we might have imagined. even swimming at these depths the long fish manages to swallow trivial plastic objects. i mean occasionally you might find a brand name such as this. bottle label and what is this so

this is a label from a water bottle dishonored bottle clearly and found amongst the lancet. is a. design design is a pretty well known. bottled water company. you know finding finding a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. this is always more to taste than just what. is just. in front. of the world's best selling brands. and if you're not familiar with the you will certainly know the name of the group behind it the coca-cola company. everyone knows coca-cola but not everyone necessarily knows that the group is in

charge of dozens of other brands just sunny as part of the coca-cola company and sprite two there is also minute maid powerade and of course from one of the company's flagship brands. every year the group sells more than one hundred twenty billion bottles across the globe that's almost two thousand bottles a second and this mass production is creating a devastating mass pollution. in january twenty eighth in the multinational made a bold announcement by twenty thirty the brand is promising a world without waste. and it's james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need

to create value for that there's absolutely doable a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . with plastic becoming a global catastrophe reinvestigated the company's promises and on confidence secret strategy which contradicts that convincing prejudice and none of us will have a link to that biodiversity study of affect the political philosophy for decades the multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa offering the soda giants american headquarters we are going to expose the true. behind this so-called recycling economy that coke is trying to promote and in

the summer you are going to see. it proceed at this particular motel yet again that's a night to. come on one last drink for the road welcome to the wonderful world of the plastic promises if the coca-cola company. coca-cola and plastic have a longstanding relationship and one that is full of surprises. to find out more we traveled to the united states to meet a man who is well informed on the subject he lives in this small house in the genea . i got back nicely thank you nice to meet you yeah really

welcome to coming out as it were going to five. yeah i doubt one of the drivers got that or wanted to come on and yeah. but elmo is a historian. he's the author of a book about coca-cola a best seller it's retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when plastic began to revolutionize consumer society we began to see massive amounts of litter piling up around the country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with an organization called keep america beauty. all. you hear keep america beautiful you think like wow this sounds like an

organization started by a bunch of kind of bearded environmentalist released that's what i thought. you know because you see the sign everywhere in the united states still a very present organization but it was founded surprisingly by the beverage burning in canning and packaging industries right the idea was that let's tell consumers they're the bad ones they're the litterbugs they're throwing us away industry should be blamed for all this waste. and so this native american looking like a character from an old weston makes the keep america beautiful a huge success some people. are bright. was one. and this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man lifts the camera

up towards the crying indians face and there's a tear in the snare and it comes on the screen and says. people start pollution people can stop it right and it's this message of. consumers are the problem right not us industry but consumers are. since the success of this ad that in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white. i want to stand how coca-cola is recycling its reliable old consumer guru technique we have to go to their son i not to the chateau but to an event that is being held at the town.

it is an important conference with several elected officials from all over europe and they're here to speak about the plan and message that and it's serious stuff they're even discussing the color of that trash cans that never found. the ball. that. he immediately goes. to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derek robertson is a fan of soda. and listen closely some of his slip

ups are extremely telling. i have a clear well i don't finish and so all of the things out. there get get. as it does here we do yeah it was exciting she. meant it as well to the south thinking it was right here on. the emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. assume that you were drinking coke or this morning is the single use a lot of plastic and the problem today. is the plastic i mean for class. packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how we again as individuals dispose of these packages so

coca-cola for example one of the packaging rightly want to be able to get it fiery safely and music. what you don't want is a and then environment according to the head of the necessity ation which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets. in order to finance these are the targets in your budget and it's. what you want to doing here i don't know i mean what i'm asking you these are alleged to be until this question i see my own guys asian and scotland as my digital ok i'm fundamentally through tell you i'm committed to that will i volunteer my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflicts of interest do you think there's going to continue as i said

see of thing you are trying to create a measure of our fun site of interest about one thing you're trying to do you think there is one no. one source are you have sponsors again that's it's a different model than a mob or to start a spin on her child isn't that the secret to her doing and good humor characters if you were to see see what it says bring your house once i want an option the scottish government discouragement us policies and they hire experts and some companies and some companies and i. like i wanna join more than a cool mcdonald's starbucks. most of real or some big brand names. we had to insist since the sixty's coca-cola has been paving the way for other. multinationals.

during the great depression which i'm old enough to remember there was and most of my family were unemployed working class it wasn't it was bed you know much worse objective listen today but there was an expectation of the things were going to get better. there was a real sense of hopefulness there isn't today today's america was shaped by the turn principles of concentration of wealth and power. reduced democracy attack solid doubt engineer elections manufacture consent and other principles according to no on chomsky one set of rules for the rich opposite several from poor . that's what happens when you put our into the hands of a narrow sector of will switch will is dedicated to increasing power for chills just as you'd expect one of the most influential intellectuals of our time speaks

about the modern civilization of america. but what if the soda giant really had decided to change a few months ago upon one thing its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling and the concept is simple collect used bottles to make new ones out of them. coca-cola promises to put fifty percent recycled plastic in its bottles by twenty thirty and that's on a global scale. is absolutely doable there's

a model there for the china's a lot of holes in the world on how to create value out of plastic and get it we used. of course that would be great news. but with all that we have learned about the company's strategies we wanted to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic for years take the year two thousand and eight for example in its report on sustainable development coca-cola announced that it wanted to put twenty five percent recycled plastic in all of its bottles by twenty fifteen. for a long time we sought to find any trace of this in the report from twenty fifteen. the company never clearly states whether or not that promise was kept we end up

finding a single figure twelve point four percent at first glance it's easy to believe that this is the percentage of recycled plastic used by coca-cola but after taking a closer look twelve point four percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are two very different things. to decrypt the soda giant's dog and we arranged a meeting with an ngo that has been interested in the coca cola group for a long time. and then bush is a specialist in ocean pollution and she's going to explain. how the multinational twists words and statistics. are best. put your best sort of the visit of the maids i mean the mess they are in. supply

of a country. let's go. back to the eleventh renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics. not seven vegetarian. so sixty. sets for the plessy chrissie klee. or labor day when you've had a special project a fundamental difference and we are clearly very far from the target from the end years point of view coca-cola is recycling targets office foremost a marketed employ to ensure that the consumer keeps buying their plastic bottles.

as a whole lot of us you clash less volatile. later of course. sasha sabbats protests were so long that sanju would have called you some class seats to tell you . the pool of college costs. says to the. coca-cola subtle statistical distortions are bad but the worst is yet to come. we uncovered something far worse in this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. emmett's the mass of information this document caught

our attention it's dated from twenty sixteen and signed by the coca cola's law being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca cola's interests. in the next we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under twelve. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fight back these are all the european measures that coca-cola has decided to fight against through lobbying. and amongst the measures that coca-cola downright refuses we find increased

collection and recycling targets. you heard it coca-cola wants to fight against increased recycling targets in europe while they're promising the exact opposite in their public pledges see. other talent. sit out. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. posit system works like this when you buy your drink you pay let's say

a year zero for it and you also pay an extra charge the deposit let's say twenty cents per bottle in total it'd cost you one euro twenty but if you bring back the bottle you'd get your twenty cents back and so all of a sudden no one wants to throw their bottles away anymore. and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. so once empty the bottles would go back to the factory where they would be washed and really used this creates significantly less waste for the environment . the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would

you like to know how coke decided to get rid of the return of the old bottle that the company has at. attempted to keep this story from getting out but we tracked down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states i'm going to have to reach him nice to be examined thank you very much for coming out presenter thank you so here i am knots. and this gentleman is called us and down aked he what the american environmentalists agency familia is he's also the first engineer in the world to investigate the ecological impact of coca-cola bottles. that does a very imitation there are smaller the typical quote battles about this this big green translucent all risk less. obvious to us.

than down a is referring to the beginning of the seventies. that was when the coca-cola company began to show an interest in plastic and to reach out to him. what they wanted to know is if you take into account in all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of gloss bottles to that of any minium cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it makes fifteen trips before it is discard is the ecological container proposed last.

thanks to this report the coca-cola company knows full well at the start of the seventy's that returnable gloss pollutes significantly less than plastic. but the company would never publicly shed this information. we put this together four of them. and they didn't publish it you know why. they were not interested in it to have everything the public see. the total picture why because they want to keep it in keep it quiet as to which way they were going to go. this is the new life way plastic. i watch them slowly introducing the plastic bottles easy go. for to want to i even remember clearly one time going to going home and saying to bridget my wife as they go into the plaster bottle

told you they would and they are not growing it's just a first step sound nice that ten eco plastic bottles playlist and one glass bottle . with this ad that for its new plastic bottle released in one thousand nine hundred seventy five coca-cola various aston dani's report once and for all. it's life's tough it's easy go at. the american company never looks back coca-cola imposes its plastic bottle everywhere and there isn't the only one flooding the market it's a tidal wave from the eighty's on with plastic devastates beaches. and the first ecologists begin to protest against pollution. certain american states consider a forced return of the deposit. little do they know the company's

immense power. coca-cola has been a significant force behind. fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against deposit system want as the reason behind this because ultimately it means and means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with this waste.

so what we've got to do is identify the threats that we have it's crazy even from day shouldn't let it be an arms race is on offense clearly a dramatic development the only really i'm going to do exist i don't see how that strategy will be successful and very critical time time to sit down and talk. seemed wrong but i will just don't hold. any belief yet to shape our disdain comes to cancer. and it gains from it because the trail. when so many find themselves worlds apart we choose to look for common ground.

the remains of all forty one people killed after a russian plane burst into flames during an emergency landing in moscow have now been recovered from the crash site a twelve year old girl and the flight attendant who died helping passengers. are monks the victims investigators are currently looking at the possible causes of the tragedy pilot error system malfunction and bad weather. in other news israel reportedly agrees to a truce with palestinian militant group hamas after

a weekend of deadly exchanges which see more than twenty people.