no idea what that is. but it's certainly plastic. and jessica perelman is a biologist accustomed to finding plastic in fish stomachs she has started a very unique connection. casually often plastic bags and this was all coiled up in the stomach when i found it i had no idea what it wasn't all that it just. or did you react when you find this installment i was shocked i started you know documenting it measuring it taking photos showing whoever else was around in the lab and we were kind of. we were just you know a shock to think that that these fish are are really ingesting this i mean. to her disbelief the scientist has found plastic in the mom likely specimen known as the long fish.

the young was not expecting such a surprising discovery when she began this piece is. fish live at a depth of about two hundred to four hundred meters and they're clearly coming in contact with plastic and it appears that plastic is truly a deeper problem that we might have imagined. even swimming at these depths the long said fish manages to swallow trivial plastic objects. i mean occasionally you might find a brand name such as this. bottle label. what is this so this is a label from a water bottle dishonored bottle clearly and found amongst the lancet. is a. design design is a pretty well known. bottled water company. you know finding finding

a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. this is always more to things than just what you see . is just water in the bottle. in front sonny is one of the world's best selling water brands. and if you're not familiar with you will certainly know the name of the group behind it the coca-cola company. everyone knows coca-cola but not everyone necessarily knows that the group is in china. dozens of other brands just sunday as part of the coca-cola company and sprite two there is also minute maid powerade and of course from one of the

company's flagship brands. every year the group sells more than one hundred twenty billion bottles across the globe that's almost bottles a second and this mass production is creating a devastating mass pollution. in january twenty eighth in the multinational made a bold announcement by twenty thirty the brand is promising a world without waste. and it's james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for the out there is absolutely doable a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away

. with plastic becoming a global catastrophe reinvestigated the company's promises and on cover to secret strategy which contradicts that convincing prejudice and none of us who have the link. to find doctors just says that no effect on the political focus for decades the multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa offering the soda giants american headquarters we're going to expose the truth behind the so-called recycling economy that coke is trying to promote in the somebody who. only going to see. it proceed at this particular motel yet again that's a night to. come on one last drink for the road welcome to the wonderful world of

the plastic promises if the coca-cola company. coca-cola and plastic have a longstanding relationship and one that is full of surprises. to find out more we travel to the united states to meet a man who is well informed on the subject he lives in this small house in the dinner. i got back nicely thank you nice to meet you yes please welcome to america you know this is going to five but. i doubt i doubt what i have to drive is good that i'm going to come on out yeah.

but elmo is a historian. he's the author of a book about coca-cola a best seller it's retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when past it began to revolutionize consumer society we began to see massive amounts of litter piling up around the country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep america beautiful what do you here keep america beautiful you think like wow this sounds like an organization. started by a bunch of kind of bearded environmentalist at least that's what i thought. you know because you see the sign everywhere in the united states is still a very present organization but it was founded surprisingly by the beverage burning

in canning and packaging industries right the idea was that let's tell consumers there are the bad ones they're the litterbug they're throwing us away industry should be blamed for all this waste. and so this native american looking like a character from an old weston makes the keep america beautiful and huge that sense some people. are bright. as one species. and this guy throws in his car he throws this packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians face and there's a tear in the snare and it comes on the screen and says. people

start pollution people can stop it right and it's this message of. consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. to understand how coca-cola is recycling its reliable old consumer guru technique we have to go to their son i not to the chateau but to an event that is being held at the town.

it is an important conference with several elected officials from all over europe and they're here to speak about the plan in this at their talents and it's serious stuff they're even discussing the color of that trash cans that kind of thing. that all the. media is has. to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derrick robertson is a plan of soda. and listen closely some of his slip ups are extremely telling. i have a clear well known issue and saw in the health. care.

is that it does care we do care and want to hire she. bendish as well if you start thinking into something by. the emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. i assume that you were drinking coca-cola this morning is the single use bottled plastic of the problem today. plastic plastic packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how we again as individuals dispose of these packages so coca-cola for example one of the packaging likely want to be ready to get it fiery safely i mean use it. what you don't want to say and then fire it according to the head of an association which claims to fight against pollution coca-cola is

supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets or. told you some answers are cut out of your body and it says if you. would you want to drink here i don't know i mean what i'm asking you these are judged until this question i see my organization and scotland as my digital ok i'm fundamentally so committed to that role i volunteer my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflict of interest you think there's going to ensure that our city of thing you are trying to create a measure of our conflict of interest about one thing you're trying to do you think there is one. we are concerned are you have sponsors again that's it's a different model but i'm over to start explaining her child isn't that the secret

to her doing and get your metallic or use if you were to see see what it says. to house one says i want this going to go this course rance policies and the experts and some companies and some companies i'm. like i want you want more than. mcdonald's starbucks. or some big brand names. we had to insist since the sixty's coca-cola has been painting the way for other multinationals. to international memorial awards twenty nineteen are now open for entries the media professionals are eligible whether you are a freelance journalist work for all terms of media or part of a global news conference to participate in sunday published works and video all written for. go toward. an end to now.

what is it calling the coin is magic a new type of digital currency essential digital scarcity chancellor i'm bringing a second for a bank that's called that got us a lot for a reason because being a civil disobedience a source of optimism because i can control my own financial destiny it's just a new way of coming to consensus it's a game changer in the human history and this is columbus discovering the new world this paradigm shifting technology that transforms economics and finance in a heartbeat the apollo eleven landing. to the max and stacey. during the great depression almost remember that it was most of the family were unemployed. there wasn't it was bed you know much worse objectively day but there was an expectation that things were going to get better. there was

a real sense of hope. there isn't today two days. america was shaped by the turn principles of concentration of wealth and power. reduced democracy attack solidarity engineer elections manufacture consent and other principle holds according to no on combe scale one set of rules for the rich opposite several sure . that's what happens when you put her into the hands of a narrow shooter of will switch will is dedicated to increasing power virtue of just as you'd expect one of the most influential intellectuals of our time speaks about the modern civilization of america. but what if the soda giant really had decided to change

a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple to collect used bottles to make new ones out of them. coca-cola promises to put fifty percent recycled plastic in its bottles by twenty thirty and that's on a global scale. is absolutely doable there's a model there for the chinas and other parts of the world on how to create value out of plastic and get it reuse. of course that would be great news. but with all that we have learned about the company's strategy is we wanted to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic begins take the year two thousand

and eight for example in it for. potong sustainable development coca-cola announced that it wanted to put twenty five percent recycled plastic in all of its bottles by twenty fifteen. for a long time we sought to find any trace of this in the report from twenty fifteen. the company never clearly states whether or not that promise was kept we end up finding a single figure twelve point four percent at first glance it's easy to believe that this is the percentage of recycled plastic used by coca-cola but after taking a closer look twelve point four percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are two very different things. to decrypt the soda giant's

jargon we arranged a meeting with an ngo that has been interested in the coca-cola group for a long time. halen borsch is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. are best cook at their lab see that's a good project just sort of the visit of the most i mean the less they are a little. bit supply of a country. let's. back to the eleventh renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics it's all about jugglers jugglers at the. there are seven vegetarian now.

so. the mail. that's soon set for the plastic was sickly. or labor day when you found at a special project a fundamental difference and we are clearly very far from the target from the n.g.'s point of view coca-cola is recycling targets off first and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. later corelate secure. sabbats protests are still on that sanju would have called you some class seats to tell. the truth of call it. says to the. coca-cola subtle statistical distortions are bad but the worst

is yet to come. we uncovered something far worse than this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. amidst the mass of information this document caught our attention it's dated from twenty sixteen and signed by the coca-cola as a law being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca cola's interests. in the next we find carbon

pricing restrictions on the usage of caffeine and eat you ban of advertising to children under twelve. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fight back these are all the european measures that coca-cola has decided to fight against through lobbying. and amongst the measures that coca-cola downright refuses we find increased collection and recycling targets. you heard it coca-cola wants to fight against increased recycling targets in europe they're promising the exact opposite in their public pledges says. other talents

but the ties in. syria are real. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. to deposit system works like this when you buy your drink you pay let's say a euro for it and you also pay an extra charge the deposit let's say twenty cents per bottle in total it'd cost you one euro twenty but if you bring back the bottle you'd get your twenty cents back and so all of a sudden no one wants to throw their bottles away anymore. and what is most ironic is that the returnable bottle is there actually how

coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. so once empty the bottles would go back to the factory where they would be washed and reused this creates significantly less waste for the environment. the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would you like to know how coke decided to get rid of the return of the old bottle that the company has forever at. attempted to keep this story from getting out but we tracked down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states i'm going to give you

a reach here nice to be it's nearly thank you very much for coming to the center thank you thank you very much. and this gentleman is called a send down a he what of the american environmentalists agency from many is he's also the first engineer in the world to investigate the ecological impact of coca-cola bottles. that does a very mutation there are smaller the typical quote battles about this this big green translucent all riskless. holders to us. danny is referring to the beginning of the seventies. that was when the coca-cola company began to show an interest in plastic and to reach out to him. what they wanted to know is if you take into account in all other and environmental impacts on nature what is the best system the engineer works for over

a year comparing the environmentalists impact of last bottles to that of any million cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it breaks through fifteen trips before it is discard is the ecological container proposed also. thanks to this report the coca-cola company knows full well at the start of the seventy's that return a bull glass pollutes c. then plastic. but the company would never publicly share this information. we put this together for them and they didn't publish it you know why. they were not interested in it have

everything to public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. this is the new life white plastic bottle i watch them slowly introducing the plastic bottles easy. but i want to i even remember clearly one time going to going home and they saying to bridget my wife and i said they're going to plaster bottle told you they would and they are not growing it's just a first step. sound nice that ted eco plastic bottles play less than one glass bottle. with this advert for its new plastic bottle released in one thousand nine hundred seventy five coca-cola various aston dani's report once and for all. its life is tough it's easy to let. the american

company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's on with plastic devastates beaches. and the first ecologists begin to protest against pollution. certain american states consider a forced return of the deposit. little do they know the company's immense power. coca-cola has been a significant force behind. fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter

every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against to close it system want is the reason behind this because it ultimately means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with this waste. you're relying on data that is not very well didn't find like g.d.p. number of the gross domestic product number is notorious for being very opaque and it doesn't really give a picture that you can draw any minute inclusions from

a that's true of almost every number that's produced by the government because it behooves them to control the data because the data controls the algorithms and the index of. business is a pretty this sort of the world to see whether it's just good bloody. good you would be you the money would be needed it wasn't i go to the. moon is its appeal to. the giddy of that all laong solicit the good it would put me on the net if there is a liberal still it was definitely on the ball. and up well it was pretty good way to listen to. which i don't think. i. hear do you mean you're learning. from i

looked up from her during the. summer. when the first century both of. them saw elements. and at the moment it is entertaining people would like to see interactive t.v. which is happening to the individual and so on you'll see it there until i just through facebook through to it now they're interacting with political events. from. seeing the results.

just bluffing russia's foreign minister says he doesn't believe that there's any real slow appetite in the u.s. for the military intervention in venezuela. european commission president place concerns that your skeptic policies set to make him president think games in the books upcoming election. mourns the victims of sunday's plane crash in moscow which killed forty one including a twelve year old girl.