asked to be. objective this was an honor to be part of something so great living memorial even the weather the sun. one of the warmest days this year but. we derived at the gates of the kremlin well we've made it to the center of moscow almost to the kremlin but the big boys keep buggering. here. the fun that was over from here on it's serious everything on the red square must be perfect formation alignment speed even the soldiers expressions and the last thing they need is over excited journalists babbling at that backs. and certainly going to be an interesting day the festivities kick off tomorrow you're watching our international . headlines in about thirty minutes.

join me every thursday on the alex island show and i'll be speaking to yes in the world of politics sports business i'm showbusiness i'll see you then. i'll film begins in hawaii in the middle of the pacific ocean in spite of the island's remote location it is also foreman that dim to the epidemic of the twenty

first century plastic. in the plastic pollution is littering beaches and endangering certain species of animals no matter how remote or out of reach. in this elaborate tree in the north. no idea what that is. that it's certainly plastic. jessica peril man is a biologist accustomed to finding plastic in fish stomachs she has started a very unique collection. casually often plastic bags. this was all coiled up in the stomach when i found it and i had no idea what it wasn't all that and just. how did you react when you find this in the story i was shocked

i started you know documenting it measuring it taking photos showing whoever else was around in the lab and we were kind of. we were just you know shocked to think that that these fish are are really ingesting this i mean. to her disbelief the scientist has found plastic in an unlikely specimen known as the long fish. the young was not expecting such a surprising discovery when she began this piece is. fish live at a depth of about two hundred to four hundred metres and they're clearly coming in contact with plastic and it appears that plastic is truly a deeper problem that we might have imagined. even swimming at these depths fish

manages to swallow tribute plastic objects and i mean occasionally you might find a brand name such as this decide. what is this so this is a label from a water bottle. and found amongst the lancet. this is a. design design is a pretty well known. bottled water company. you know finding finding a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. this is always more to taste than just which. is just one. in front one of the world's best selling brands. and if you're not familiar with you will certainly know the name of the group behind it the coca-cola company.

everyone knows coca-cola but not everyone necessarily knows that the group is in china. dozens of other brands just sunny as part of the coca-cola company and sprite two there is also a minit made powerade and of course one of the company's flagship brands. every year the group sells more than one hundred twenty billion bottles across the globe that's almost two thousand bottles a second and this mass production is creating a devastating mass pollution. in january twenty eighth in the multinational made a bold announcement by twenty thirty the brand is promising

a world without waste. and it's james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for the out there is absolutely doable for a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . with plastic becoming a global catastrophe reinvestigated the company's promises and on cover to secret strategy which contradicts that convincing prejudice and none of us who have the we don't know the safe i don't mean just starting over effect on the political for great for decades the multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher

costs for them in africa far from the soda giants american headquarters we are going to expose the truth behind the so-called recycling economy that coke is trying to promote and invest the money here. only going to see. it proceed at this particular motel yet again that's a night to. come on one last drink for the road welcome to the wonderful world of the plastic promises if the coca-cola company. coca-cola and plastic have a longstanding relationship and one that is full of surprises.

to find out more we traveled to the united states to meet a man who is well informed on the subject he lives in this small house in the dinner. i got back nice and you nice to meet you yeah really welcome to. you know this is going to five. and then i doubt what i have to drive is good that i might have come on and yeah. but elmo is a historian. he's the author of a book about coca-cola a best seller it retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when past it began to revolutionize consumer society we began to see massive amounts of litter piling up around the country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of

the things they did was partner with a organization called keep america beautiful what do you here keep america beautiful you think like wow this sounds like an organization. started by a bunch of kind of bearded environmentalist or at least that's what i thought. you know because you see this sign everywhere in the united states still a very present organization but it was founded surprisingly by the beverage burning in canning and packaging industries right the idea was that let's tell consumers there are the bad ones they're the litterbug they're throwing us away industry should be blamed for all this waste. and so this native american looking like a character from an old weston makes the keep america beautiful and huge that sense some people. are bright. as one species.

and this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man lifts the camera up towards the crying indians face and there's a tear in the snare and it comes on the screen and says. people start pollution people can stop it right and it's this message. consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. to understand how

coca-cola is recycling its reliable old consumer guilt technique we have to go to their son i not to the chateau but to an event that is being held at the town. it is an important conference with several elected officials from all over europe and they're here to speak about the plan in this at their talents and it's serious stuff they're even discussing the color of that trash cans that i have found. that all the. media is there. to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful and association

party financed by coca-cola like keep america beautiful and it seems derek robertson is a fan of soda. and listen closely some of his slip ups are extremely telling. i have a clear well i don't finish and so all of the things about. the character get. as it does here we do yeah and what a liar she. bendish well you can stop thinking into something by. the emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. i assume that you were drinking coca-cola this morning is the single use bottled plastic of the problem today. class they are plastic packaging has

a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how we again as individuals dispose of these packages so coca-cola for example one of the packaging rightly want to be able to get a fiery safely i mean use it. what you don't want is a and then vitamin according to the head of an association which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinational he asked the question a few minutes later who is financing your targets or. building your finances are the targets of you but if it is. what you want to doing here i don't know i mean what i'm asking you these are legitimate until especially seeing my own guys asian and scotland as my digital ok i'm fundamentally fruitarian committed to that role i

volunteer my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflicts of interest do you think there's a conflict of interest as a search you think you are trying to create a measure of our fun site of interest about one thing you're trying to do you think there is one. we are as one source are you have sponsors again that's it's a different model than a mob or to start a spin on your child isn't that a secret or a no you can get your mechanic or use if you were to see see what it says. you know going to a hospital and says i want to ship this course of government with scores risk policies and the high amount of extras and some companies and some companies have time. but i want you want more of them. bring us starbucks. or some free or some big brand names. we had to insist since the sixty's coca-cola has been paid in the way for other multinationals.

for in memory today marks the seventy fourth anniversary of victory over fascism in europe the end of that conflict created the modern world order and it's still done . you're relying on data that is not very well to find like g.d.p. number the gross domestic product number is notorious for being very opaque and it doesn't really give a picture that you can draw any minute inclusions from a that's true of almost every number that's produced by the government because it behooves them to control the data because the data controls the algorithms and the indexes.

but what if the so did john to really had decided to change a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple. collect used bottles to make new ones out of them. coca-cola promises to put fifty percent recycled plastic in its bottles by twenty thirty and that's on a global scale. is absolutely doable there's a model there for the china's a lot of holes in the world on how to create value out of plastic and get it we

used. of course that would be great news. but with all that we have learned about the company's strategies we wanted to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic a year and take the year two thousand and eight for example in its report on sustainable development coca-cola announced that it wanted to put twenty five percent recycled plastic in all of its bottles by twenty fifteen. for a long time we sought to find any trace of this in the report from twenty fifteen. the company never clearly states whether or not that promise was kept we end up finding a single figure twelve point four percent at first glance it's easy to believe that

this is the percentage of recycled plastic used by coca-cola but after taking a closer look twelve point four percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are two very different things. to decrypt the soda giant's dog and we arranged a meeting with an ngo that has been interested in the coca cola group for a long time. then bush is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. are best. to keep poor job asked sort of the visit of the maids i mean the mess they are in. supply of a country their. back to the eleventh

renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics. not seven vegetarian. sixty eight. that's set for the plastic or sickly. day when you get a special project a fundamental difference and we are clearly very far from the target from the n.g.'s point of view coca-cola is recycling targets are first and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. as the whole lot of us you clash less volatile snow three pts. later of course.

sasha sabbats who just recently found that sanju would have called you. to tell her . the truth of college costs. says to the. coca-cola subtle statistical distortions are bad but the worst is yet to come. we uncovered something far worse in this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. amidst the mass of information this document caught our attention it's dated from twenty sixteen and signed by the coca-cola as

a law being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca-cola as interests. in the next we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under twelve. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fight back these are all the european measures that coca-cola has decided to fight against through lobbying. and amongst the measures that coca-cola downright refuses we find increased collection and recycling targets.

you heard it coca-cola wants to fight against increased recycling targets in europe while they're promising the exact opposite in their public pledges sit. on the talent. sit out. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. deposit system works like this when you buy your drink you pay let's say a euro for it and you also pay an extra charge the deposit let's say twenty cents per bottle in total it'd cost you one euro twenty but if you bring back the bottle

you'd get your twenty cents back and so all of a sudden no one wants to throw their bottles away anymore. and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. so once empty the bottles would go back to the factory where they would be washed and reused this creates significantly less waste for the environment. the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would you like to know how coke decided to get rid of the return of the old bottle that the company has at. attempted to keep this story from getting out but we tracked

down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states i'm going to have to reach him nice to be it's nearly thank you very much for coming to the center thank you thank you very much it's. in this gentleman is called us and done aked he was with the american environmentalists agency for many years he's also the first engineer in the world to investigate the ecological impact of coca-cola bottles. that does a very imitation there are smaller the typical quote battles about this this big green translucent all riskless. over is flawless. and danny is referring to the beginning of the seventies. that was when the

coca-cola company began to show an interest in plastic and to reach out to ems. what they wanted to know is if you take into account in all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of last bottles to that of any million cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it makes three fifteen trips before it is discard is the ecological container proposed also . thanks to this report the coca-cola company knows full well at the start of the seventy's that return a bull glass pollutes sea. then plastic. but the company would never

publicly share this information. we put this together for them and they didn't publish it you know why. they were not interested in it have everything the public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. this is the new life way plastic people i watch them slowly introducing the plastic bottles easy. but i want to i even remember clearly one time going to going home and saying to bridget my wife and i said that go into the plastic bottle told you they would and they are not growing it's just a first step. serialised that ten eco plastic bottles playlist and one last

question. with this advert for its new plastic bottle released in one thousand nine hundred seventy five coca-cola various aston dani's report once and for all. its life's tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's on with plastic devastates beaches. and the first ecologists begin to protest against pollution. certain american states consider a forced return of the deposit. little do they know the company's immense power. coca-cola has been a significant force behind. fighting legislation

that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against deposit system want is the reason behind this because it ultimately means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with this waist.

length in other financial survival john today was all about money laundering first to visit this commission the three different. oh good this is a good start well we have our three banks all set up here maybe something in your something in america something overseas in the cayman islands or do we do all these banks are complicit in their club diversity we just have to deal with all it's a pretty to do some serious mental injury ok let's see how we did well we've got a nice luxury watch for max and for stacy oh beautiful jewelry and how about.

luxury automobile again for max you know what money laundering is highly illegal don't be so much has a record. the kremlin reveals that it is laying the groundwork for possible talks between vladimir putin and america's top diplomat. and european commission president scoops a leader of the year award and confesses he made a mistake by not interfering in the u.k.'s two thousand and sixteen brags that referendum. and as russia mourns the victims of sunday's plane crash in moscow which killed forty one people their story emerges of a her role actually on a flight attendant who sacrificed his own life.