we were just shocked to think that these fish are are really ingesting this i mean . to her disbelief the scientist has found plastic in an unlikely specimen known as the long fish. the young researcher was not expecting such a surprising discovery when she began this piece is. fish lives at a depth of about 200 to 400 meters and they're clearly coming in contact with plastic and it appears that plastic is truly a deeper problem that we might have imagined. even swimming at these depths the long said fish manages to swallow trivial plastic objects. i mean occasionally you might find a brand name such as this. bottle label. what is this so this

is a label from a water bottle dishonored bottle clearly and found amongst the. design design is a pretty well known. bottled water company. you know finding finding a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. this is always more to things than just what you see . is just what in the bottle. in front does sonny is one of the world's best selling brands. and if you're not familiar with me you will certainly know the name of the group behind it the coca-cola company.

everyone knows coca-cola but not everyone necessarily knows that the group is in charge of dozens of other brands just sunny as part of the coca-cola company and sprite 2 there is also minute maid powerade and of course from one of the company's flagship brands. every year the group sells more than $120000000000.00 bottles across the globe that's almost 2000 bottles a 2nd and this mass production is creating a devastating mass pollution. in january 28th the multinational made a bold announcement by 2030 the brand is promising a world without waste. and it's james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need

to create value for that there's absolutely doable a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . with plastic becoming a global catastrophe reinvestigated the company's promises and on cover to secret strategy which contradicts that convincing prejudice and none of us will have the weight of say 5 doctors it's just that no effect on the political philosophy for decades the multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa offering the soda giants american headquarters we are going to expose. the truth behind the so-called recycling economy that coke is trying to

promote in the summer you are going to see ethanol but not to help you to see that this particular motel younger than that doesn't like to. come on one last drink for the road welcome to the wonderful world of the plastic promises if the coca-cola company. the. coca-cola and plastic have a longstanding relationship and one that is full of surprises. to find out more we traveled to the united states to meet a man who is well informed on the subject he lives in this small house in the dinner. i got back nicely thank you nice to meet you yeah

really welcome to coming out as it were going to 5 but. i doubt i doubt one of the drivers got that or might have come on and yeah. but elmo is a historian. he's the author of a book about coca-cola a best seller it's retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when plastic began to revolutionize consumer society we began to see a massive amounts of litter piling up around the country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep them in. a beautiful. view here keep america beautiful

you think like wow this sounds like an organization started by a bunch of kind of bearded environmentalist or at least that's what i thought. you know because you see this sign everywhere in the united states is still a very present organization but it was founded surprisingly by the beverage brewing in canning and packaging industries right the idea was that let's tell consumers there are the bad ones they're the litterbug they're throwing this away industry should be blamed for all this waste. and so this native american looking like a character from an old weston makes the keep america beautiful and huge that sense some people. are bright. as one species. and this guy throws in his car he throws the packaging waist down it is feet

and then and this great camera man lists the camera up towards the crying indians face and there's a tear in the snare and it comes on the screen and says. people start pollution people can stop it right and it's this message. consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. to understand how coca-cola is recycling its reliable old consumer guilt technique we have to go to

their son i not to the chateau but to an event that is being held at the town. it is an important conference with several elected officials from all over europe and they're here to speak about the plan in this at their towns and it's serious stuff they're even discussing the color of that trash cans and that every town. hall meeting. that he immediately has. to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derek robertson is a plan of soda. and listen closely some of his slip

ups are extremely telling. i have a clear well known issue and saw the thing about. the character. is that it doesn't care we do care and want to fire she. bendish as well if you start thinking into something by. the emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. i assume that you were drinking coca-cola this morning is the single use a lot of plastic and the problem today. plastic plastic packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how you me again as individuals dispose of these

packages so coca-cola for example one of the packaging rightly want to be ready to get it fiery safely i mean use it. what you don't want to say and then fire according to the head of an association which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets or building your finances are the targets nobody. would you want to drink here i don't look i mean i'm asking you these are judged until this question i see my organization and scotland as my digital ok i'm fundamentally so committed to that role i volunteered my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflict of interest do you think there's going to

continue as i said she of thing you are trying to create a measure of our conflict of interest about one thing you're trying to do you think there is one. for us one source are you have sponsors again that's it's a different model but i'm over to start explaining her child isn't that the secret to her doing and good humor characters if you were to see see what it says. 3 to house courses i want to get this going to go this course rascalities and the hyatt unexpressed and some companies and some company time. but i don't. think it's starbucks. loss of freedom or something brand names. we had to insist since the sixty's coca-cola has been paving the way for other multinationals .

my son was doing drugs my nephews was still in drugs my sister just with doing drugs it was like an epidemic of drug abuse america's public enemy number one in the united states is drug abuse we started going after the users in the prison population sewer we started treating sick people people who are addicted to these drugs like criminals while i was on the hill. then the war on drugs was a mistake there are true with numbers of people who are in prison for. certain since for boring or minor offenders in the drug trade it's a lot watching your children grow up and miss you in waves and say by daddy as you're walking out of a business it's just it doesn't get easy. shots seemed wrong. wrong just don't call. any of these yet to shape

out just to become educated and engaged equals betrayal. when so many find themselves worlds apart when she's to look for common ground. if you will not obey the voice of the lord your god will be careful to do all the school long months and the statutes which i come on to this day then all these curses shall come upon you and overtake you want to lead and then the white people is stolen property and must be returned to camp and if they get rid of whites only problems will go away. within the. presence of the flick of the. wide fall residence of the free go be a day every single day. people being tortured to death expression the elderly

people in the. mania somebody. like in the. white horse will find themselves affected by credit and we are also offered to point to what effect means in greens oh it's all sweats and a lot of. what are you going to have for dinner today we don't have anything i'm asking for a name i am a bad feelings towards civil war in south africa is inevitable. good blood pressure. was there any chong not be in the total viewer and to get to. eat sleep eat. but what if the soda giant really had decided to change

a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple collect used bottles to make new ones out of them. and. it's. coca-cola. promises to put 50 percent recycled plastic in its bottles by 2030 and that's on a global scale that. is absolutely doable there's a model there for the china's a lot of parts of the world on how to create value out of plastic and get it we used. of course that would be great news. but with all that we have learned about the company's strategies we wanted to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic begins take the year 2008 for example in

its report on sustainable development coca-cola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. for a long time we sought to find any trace of this in the report from 2015. the company never clearly states whether or not that promise was kept we end up finding a single figure 12.4 percent at 1st glance it's easy to believe that this is the percentage of recycled plastic used by coca-cola but after taking a closer look 12.4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2

very different things. to decrypt the soda giant's jargon we arranged a meeting with an ngo that has been interested in the coca-cola group for a long time. and then bush is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. see that's a good project just sort of the visit of the maids i mean. they are a little bit supplanted of a country. back to 11. renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics it will sort of. course eclipse not 7 badge of say on.

the mail. that's set for the classic as you click away and our labor day when you've only had a special project a fundamental difference and we are clearly very far from the target from the end years point of view coca-cola is recycling targets off 1st and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. as the whole lot of us you clash less are. made of secure. sit back to class which. would have called you. teller. to call it. coca-cola subtle statistical distortions are bad but the worst is yet to come.

we only covered something in this envelope which contains dozens of letters and didn't. these documents should have remained confidential but they were published anonymously on the internet a few months ago. we carefully sifted through only information and found that we could not be further from the ambitious a world without waste slogan. emmett's the mass of information this document caught our attention it's dated from 2016 and signed by the coca-cola as a law being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca cola's interests. in the next we find carbon

pricing restrictions on the usage of caffeine and eat you ban of advertising to children under $12.00. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fight back these are all the european measures that coca-cola has decided to fight against through lobbying. and amongst the measures that coca-cola downright refuses we find increased collection and recycling targets. you heard it coca-cola wants to fight against increased recycling targets in europe while they're promising the exact opposite in their public pledges cigar says other

talent. just ties in nicely. say our roots. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. the deposit system works like this when you buy your drink you pay let's say a euro for it and you also pay an extra charge the deposit let's say $0.20 per bottle in total it'd cost you one euro 20 but if you bring back the bottle you'd get your $0.20 back and so all of a sudden no one wants to throw their bottles away any more than i am. and what is most ironic is that the returnable bottle is virtually how coca-cola

began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. so once empty the bottles would go back to the factory where they would be washed and really used this creates significantly less waste for the environment . the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would you like to know how coke decided to get rid of the returnable bottles that the company has attempted to keep this story from getting out but we tracked down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states and i'm beginning to feel

richer by stimulants nearly thank you very much for going us precentor thank you thank you i last. and this gentleman is called us and done a call he worked for the american environmentalists agency funny is he's also the 1st engineer in the world to investigate the ecological impact of coca-cola bottles . does a fair imitation. there are smaller the typical quote settles about this this big green translucent all riskless. holders close. down a it's referring to the beginning of the 70s. that was when the coca-cola company began to show an interest in plastic and to reach out to him. what they wanted to know is if you take into account all other and environmental impacts on nature

what is the best system the engineer works for over a year comparing the environmentalists impact of glass bottles to that of any medium cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it makes $15.00 trips before it is discard is the ecological container proposed also. thanks to this report the coca-cola company knows full well at the start of the seventy's that return apple gloss pollutes significantly less than plastic. but the company would never publicly shadd this information. we put this together for them and they didn't publish it you know why. they were not interested in it have everything the public see the the total picture. why because

they want to keep it in keep it quiet as to which way they were going to go. this is the new life way plastic. i watch them slowly introducing the plastic bottles easy go. for someone tell i even remember clearly one time going to a whole going omen to saying to bridget my wife as they go into the plus or bottle . the danger they would and they are not growing it's just a 1st step soo nice that ted eco plastic bottles playlist and one last bottle. with this add that for its new plastic bottle released in 1975 coca-cola various aston dani's report once and for all. it's life's tough

it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's on would plastic devastates beaches. and the 1st ecologists begin to protest against pollution. certain american states consider a 4th through turn at the deposit. little do they know the company's immense power. coca-cola has been a significant force behind. fighting legislation that would put deposits on containers or put some kind of price on packaging waste their newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day

every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against oppose it system want is the reason behind this because ultimately it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with this waste. business challenging foreign policy orthodoxies it is called the quincy institute for responsible state this is not an ordinary thing it is funded by charles koch and george among others talk about strange bedfellows and these establishment

billionaires they call the foreign policy. i don't want to talk to a communist news agency forgive me you'll have to find someone to. take me. going to be just like the jews.

we have to be. i think. it's an indication of how important. because. you know we have a leftmost move towards we are definitely winning because we have the people they have people in pa worth we are the muffins.

and. a trove of classified documents is found in a trash bin in london and he deeply embarrassing blow to the u.k.'s top secret chemical labs with the important down investigation has been launched. outgoing commission president john klug younger it's the lack of transparency on his likely successor was agreed on by block leaders the questions regarding the lines of job competence money. plus us media accuse donald trump militarizing what he called the show of a lifetime military parade with tanks and jugs on independence day to close their eyes to american warmongering $364.00 other days of the year.