but. in this elaborate tree in the north of the occupation go scientists study marine animals not plastic at least in theory. no idea what that is. but it's certainly plastic. and jessica perelman is a biologist accustomed to finding plastic in fish stomachs she has started a very unique connection. casually often plastic bags and this was all coiled up in the stomach when i found it had no idea what it was and i all that it just. how did you react when you find this installment i was shocked i started you know documenting it measuring it taking photos showing whoever else was around in the lab and we were kind of. we were just you know shocked to think that that these fish are are really ingesting this i mean. to her disbelief the

scientist has found plastic in an unlikely specimen known as the long fish. the young researcher was not expecting such a surprising discovery when she began this piece is. the. fish live at a depth of about 200 to 400 meters and they're clearly coming in contact with plastic and it appears that plastic is truly a deeper problem that we might have imagined. even swimming at these depths fish manages to swallow trivial plastic objects and i mean occasionally you might find a brand name such as this dishonored bottle label. what is this so

this is a label from a water bottle. and found amongst the lancet. is a. design design is a pretty well known. bottled water company. you know finding finding a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. this always more to taste than just. just want to know. in front. of the world's best selling brands. and if you're not familiar with the you will certainly know the name of the group behind it the coca-cola company. everyone knows coca-cola but not everyone necessarily knows that the group is in

china. dozens of other brands just sunny as part of the coca-cola company and sprite 2 there is also minute maid powerade and of course from one of the company's flagship brands. every year the group sells more than $120000000000.00 bottles across the globe that's almost 2000 bottles a 2nd and this mass production is creating a devastating mass pollution. in january 28th in the multinational made a bold announcement by 2030 the brand is promising a world without waste. and its james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for the out there is absolutely doable

a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . with plastic becoming a global catastrophe reinvestigated the company's promises and on cover to secret strategy which contradicts that convincing. and on up as well as a link to the final results is that no effect on the political focus for decades the multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa far from the soda giants american headquarters we are going to expose the truth behind the so-called recycling economy that coke is trying to promote in the

somebody who. i don't want them in there but you got to get to see that this particular motel you know that that's a night to. come on one last drink for the road welcome to the wonderful world of the plastic promises if the coca-cola company. coca-cola and plastic have a longstanding relationship and one that is full of surprises. to find out more we traveled to the united states to meet a man who is well informed on the subject he lives in this small house in the dinner. i got back nice and you nice to meet you yeah

really welcome to america you know this is going to 5. and then i doubt one of the drivers get that i'm going to come on out yeah. but elmo is a historian. he's the author of a book about coca-cola a best seller it's retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when plastic began to revolutionize consumer society we began to see massive amounts of litter piling up around the country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep america beautiful what. you hear keep america beautiful

you think like wow this sounds like an organization. started by a bunch of kind of bearded environmentalist at least that's what i thought. you know because you see this sign everywhere in the united states still a very present organization but it was founded surprisingly by the beverage burning in canning and packaging industries right the idea was that let's tell consumers there are the bad ones they're the litterbug they're throwing this away industry should be blamed for all this waste. and so this native american looking like a character from an old weston makes the keep america beautiful and huge that sense some people. are bright. as one species. and this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians

face and there's a tear in the snare and it comes on the screen and says. people start pollution people can stop it right and it's this message. consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. to understand how coca-cola is recycling its reliable old can spew magoo technique we have to go to their son i not to the chateau but to an event that is being held at the town.

it is an important conference with several elected officials from all over europe and they're here to speak about the plan and message that and it's serious stuff they're even discussing the color of that trash cans that have found. all the. media isn't. to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derrick robertson is a plant of soda. and listen closely some of his slip

ups are extremely telling. i have a clear well known issue and saw the thing in the air. is that it does here we do care and want to fire she. bendish well if you can stop thinking into something. you want to be emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. i assume that you were drinking coca-cola this morning is single use a lot of plastic and the problem today. class they are plastic packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how you me again as individuals dispose of these

packages so coca-cola for example one of the packaging rightly want to be ready to get it fiery safely i mean use it. what you don't want to say and then environment according to the head of the next says he ation which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets or. building your finances are the targets of you but if it is a terrorist. who would you want to drink here i don't know i mean i'm asking you these are alleged to be in jail especially seeing my own guys asian and scotland as my digital ok i'm fundamentally fruitarian committed to that will i volunteer my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflicts of interest you think there's going to ensure that our city of thing you are trying to create

a measure of our influx of interest about one thing you're trying to do you think there is one. we are one source are perhaps one source again that's it's a different model but i'm over to start explaining her child isn't that the secret to her i know you can get your metallic curious if you want to see see what it says . once i was upset the scottish government was coarseness policies and they hire experts and some companies and some companies like. that i want to join more than. mcdonald's starbucks. most of the big brand names. we had to insist that since the sixty's coca-cola has been painting the way for other multinationals.

we have to be experts haitian bad when we lifted people out of poverty when we became richer then we'd become. and i think valerie's what a lot of people ah structuring was now the expected that once they reached a certain level of income then they would be happy. and yet we create new size we create new things we want and i think sometimes we run out of explanations for why we feel unhappy. if you will not obey the voice of the lord your god will be careful to do all these commandments and the statutes which i command you this day then all these curses shall come upon you and overtake you. and then the white people the stolen property and therefore it must be returned to black people if they get rid of whites only

problems will go away. the need to think the. president of the frequent the whole. wide fall residence of. every single. people being tortured to death expression the elderly people in the dome. mania somebody if somebody's. not been the case why of course will find themselves affected by a crash and we often point to what effect means in greens it's all sweats and a lot of. what are you going to have for dinner today we don't have anything i'm asking for a nice meat bad feelings to the civil war in south africa easy never to. profit from was there any chong not be in the tone of your hand to predict.

but what if the soda giant really had decided to change a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple collect used bottles to make new ones out of them. coca-cola promises to put 50 percent recycled plastic in its bottles by 2030 and that's on a global scale. is absolutely doable there's a model there for the china's a lot of parts of the world on how to create value out of plastic and get it we

used to. have goals that would be great news. but with all that we have learned about the company's strategies we wanted to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic for years take the year 2008 for example in its report on sustainable development coca-cola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. for a long time we sought to find any trace of this in the report from 2015. the company never clearly states whether or not that promise was kept and we end up finding a single figure 12.4 percent at 1st glance it's easy to believe that this is the

percentage of recycle. plastic used by coca-cola but after taking a closer look 12.4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. to decrypt the soda giant's dog and we arranged a meeting with an ngo that has been interested in the coca cola group for a long time. is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. are best. ssage better to put just sort of the visit of the most i mean the most they are not . supplanted of a country. back to the 11th

renewable plastic is essentially plastic made from a plant base but it still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics. not 7 badge of. 6 feet. that soon will set for the plessy crissy click away and our labor day when you found that a special project a fundamental difference and we are clearly very far from the target from the n.g.'s point of view coca-cola is recycling targets are 1st and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. on tests. as a whole lot of us to clash lesser dollars not 3 pts. made of. a stash

sabbats protests were so long that sanju would have called you son class to tell. the truth of college costs. says to the. coca-cola subtle statistical distortions are bad but the worst is yet to come. we uncovered something far worse in this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. emmett's the mass of information this document caught our attention it's dated from 2016 and signed by the coca cola's law being manager

in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca-cola as interests. in the next we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under $12.00. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fight back these are all the european measures that coca-cola has decided to fight against through lobbying. and amongst the measures that coca-cola and downright refuses we find increased collection and recycling targets.

you heard it coca-cola wants to fight against increased recycling targets in europe while they're promising the exact opposite in their public pledges says. other talents but the ties in. many. say are real. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. deposit system works like this when you buy your drink you pay let's say a euro for it and you also pay an extra charge the deposit let's say $0.20 per bottle in total it would cost you one euro 20 but if you bring back the bottle

you'd get your $0.20 back and so all of a sudden no one wants to throw their bottles away anymore. and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. so once empty the bottles would go back to the factory where they would be washed and reused this creates significantly less waste for the environment. the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientists recommendations. would you like to know how coke decided to get rid of the return of old bottle the company has forever at. attempted to keep this story from getting out but we

tracked down the only man able to tell it. today he is enjoying a discreet trip time and 10 michigan in the united states i'm going to have to reach him nice to be examined thank you very much for coming to our tree center thank you so here i am knots. and this gentleman is called us and down a he what of the american environmentalists agency familias he's also the 1st engineer in the world to investigate the ecological impact of coca-cola bottles. that does a very imitation there are smaller. typical quote battles about this this big green translucent all riskless. over is flawless. and danny is referring to the beginning of the 70s. that was when the coca-cola

company began to show an interest in plastic and to reach out to him. what they wanted to know is if you take into account in all other end environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of glass bottles to that of any 1000000 cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it makes $15.00 trips before it is discard is the ecological container proposed also. thanks to this report the coca-cola company knows full well at the start of the seventy's that returnable glass pollutes c. then plastic.

but the company would never publicly share this information. we put this together for them and they didn't publish it you know why. they were not interested in it have everything the public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. this is the new life way plastic. i watch them slowly introducing the plastic bottles easy. but i want to i even remember clearly one time going to going home and they saying to bridget my wife and i said they're going to do a plastic bottle told you they would and they are not growing it's just a 1st step. serialised that 10 eco plastic bottles playlist and one last bottle.

with this advert for its new plastic bottle released in 1975 coca-cola various aston dani's report once and for all. its life's tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's own words plastic devastates beaches. and the 1st ecologists begin to protest against pollution. certain american states consider a forced return of the deposit. little do they know the company's immense power. coca-cola has been a significant force behind. fighting legislation

that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against to close it system want is the reason behind this because it ultimately means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with those ways.

the problem that the financial system costs from austria throughout the rest of the world was so big that not just one central bank could make money cheap enough could create enough artificial money by itself and so the fed did clearly did work together with the european central bank with the bank of england with the people's bank of china leader that was kind of separate story with the bank of japan and so forth to create enough money to put into the financial system to keep it safe for itself and ultimately what that did is a transferred on that money into the banks into financial assets into burgeoning stock markets like like a ton of sort of crack into an attic up and up and i never took it away and that meant someone else was going to pay on the other side and the people that pay down the other side was everyone else in.

what politicians do to something that. they put themselves on the line to get accepted or rejected. so when you want to be president and should. somehow want to . have to go right to be cross with the wife of a full screen the boy can't be good. i'm interested always in the waters about how

. things should be. on the west side his new face has to run the survey prepared to renee going to commitments under the 25th that says deadline for sanctions relief says. pace tribute to the 14 sailors who were killed in a fire in a new play submarine in the barents sea on monday. this fighter jets through the sky is of washington and the streets donald trump cable to fire the wake for militarizing u.s. independence day celebrations. good morning for us here in moscow reveal what you didn't run the world.