they're shocked to think that these fish are are really ingesting this i mean. to her disbelief the scientist has found plastic in the unlikely specimen known as the fish. the young one was not expecting such a surprising discovery when she began this piece is. fish lives at a depth of about 200 to 400 meters and they're clearly coming in contact with plastic and it appears that plastic is truly a deeper problem that we might have imagined. even swimming at these depths the long said fish manages to swallow trivial plastic objects. i mean occasionally you might find a brand name such as this. bottle label. what is this so

this is a label from a water bottle dishonor bottle clearly and found amongst the. design design is a pretty well known. bottled water company. you know finding finding a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. this is always more to use than just what. is just water in the bottle. in front. of the world's best selling. brands. and if you're not familiar with you will certainly know the name of the group behind it the coca-cola company. everyone knows coca-cola but not everyone necessarily knows that the group is in

china. dozens of other brands just sunny as part of the coca-cola company and sprite 2 there is also minute maid powerade and of course one of the company's flagship brands. every year the group sells more than $120000000000.00 bottles across the globe that's almost the bottles the 2nd and this mass production is creating a devastating mass pollution. in january 28th in the multinational made a bold announcement by 2030 the brand is promising a world without waste. and its james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need

to create value for the out there is absolutely doable for a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . with plastic becoming a global catastrophe reinvestigated the company's promises and on competence secret strategy which contradicts that convincing prejudice and on up was full of the weight of the final results he's got no effect on the political philosophy for decades the multinational has been aware of the damage that it's plastic bottles off capable of causing but responsive and that he has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa far from the soda giants american headquarters we are going to expose the truth behind the so-called recycling economy that coke is

trying to promote in the somebody who. only going to see. it to see that this particular motel young guy that doesn't like to. come on one last drink for the road welcome to the wonderful world of the plastic promises if the coca-cola company. coca-cola and plastic have a longstanding relationship and one that is full of surprises. to find out more we travel to the united states to meet a man who is well informed on the subject he lives in this small house in the genea . i got myself into nice to meet you yeah really

welcome to. you know this if we go to 5. i know i know the drive was good that i wanted to run and yeah. but elmo is a historian. he's the author of a book about coca-cola a best seller it's retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when plastic began to revolutionize consumer society we began to see massive amounts of litter piling up around the country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep america beautiful what do you here keep america

beautiful you think like wow this sounds like an organization. started by a bunch of kind of bearded environmentalist at least that's what i thought. you know because you see the sign everywhere in the united states is still a very present organization but it was founded surprisingly by the beverage burning in canning and packaging industries right the idea was that let's tell consumers there are the bad ones they're the litterbug they're throwing us away industry should be blamed for all this waste. and so this native american looking like a character from an old weston makes the keep america beautiful and huge that sense some people. are bright. as worms. and this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians

face and there's a tear in the snare and it comes on the screen and says. people start pollution people can stop it right and it's this message. consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. one to stand how coca-cola is recycling its reliable old consumer guru technique we have to go to their son i not to the chateau but to an event that is being held at the town.

it is an important conference with several elected officials from all over europe and they're here to speak about the plan in this at their talents and it's serious stuff they're even discussing the color of that trash cans and that kind of thing. all the. media is. to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derrick robertson is a plant of soda. and listen closely some of his slip

ups are extremely telling. and i have a clear well known issue and saw it in all things out. there. as it does here we do care and what fire she. bendish well you can stop thinking into something by. the emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. i assume that you were drinking coca-cola this morning is the single use bottled plastic of the problem today. plastic plastic packaging has a very useful function in society and we need to we need to remember that the photos are very creative they are very very useful and they obviously perform a function as important as how we again as individuals dispose of these packages so

coca-cola for example one of the packaging likely want to be ready to get it fiery safely i mean use it. what you don't want to say and then fire according to the head of an association which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinational we asked that question a few minutes later who is financing your targets. in order to finance these are the targets you've got and it's. what you want to doing here i don't look i mean what i'm asking you these are legitimate until especially seeing my own demise asian and scotland as my digital ok i'm fundamentally so committed to that role i volunteer my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflicts of

interest do you think there's going to continue as i said so you're saying you're trying to create a measure of our influx of interest about one thing you're trying to do you think there is one. we are as one source are you have sponsors again that's it's a different model than a mob or to stylish women or child if you think that the secret to her doing and good humor terakhir you so if you were to see see what it says. moving into a house one says i want an option of this going to go on the scores rest policies and the high and out express and some companies and some companies at the time. but i only join one of the. mcdonald's starbucks. most of real or some big brand names. we had to insist since the sixty's coca-cola has been painting the way for other multinationals.

like. say up front. this morning. to start. with you go. 7 for 6 the plumbing and look at that right. the british are actually. under the ground. so what we've got to do is identify the threats that we have it's crazy on sunday shouldn't let it be an arms race is on often spearing dramatic development only really i'm going to resist i don't see how that strategy will be successful very critical time time to sit down and talk. during

the great depression which are old enough to remember there was most of my family were unemployed working class there wasn't it was bed you know much worse objective listen today but there was an expectation that things were going to get better. there was a real sense of hopefulness there isn't today today's america where she. by the turn principles of concentration of wealth and power. reduced democracy attack solidarity engineer elections manufacture consent and other principles according to no i'm trying to get one set of rules for the rich opposite. that's what happens when you put power into the hands of a narrow sector of will switch rule is dedicated to increasing power for chills just as you'd expect one of the most influential intellectuals of our time speaks

about the modern civilization of america. but what if the soda giant really had decided to change a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple to collect used bottles to make new ones out of them. coca-cola promises to put 50 percent recycled plastic in its bottles by 2030 and that's on a global scale. is absolutely doable there's a model there for the chinas and other parts of the world on how to create value out of plastic and get it reuse. of course that would be great

news. but with all that we have learned about the company's strategy is we wanted to check how often they actually keep that promise is the american company has been promising to make bottles out of recycled plastic begins take the year 2008 for example in its report on sr. inable development coca-cola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. for a long time we sought to find any trace of this in the report from 2015. the company never clearly states whether or not that promise was kept we end up finding a single figure 12.4 percent at 1st glance it's easy to believe that this is the percentage of recycled plastic used by coca-cola but after taking

a closer look 12.4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. to decrypt the soda giant's jargon we arranged a meeting with an ngo that has been interested in the coca-cola group for a long time. l.n. borsch is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. are best cook at their lab ssage better to put just sort of the visit of the most i mean the less they are a little. bit supplanted of a country. let's take this wired to divest back to 11th

renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics it's all sort of a job. there are 7 vegetarian. 60 . mailer. that soon will set for the plastic was sickly away and our lives day when you've only had a special project a fundamental difference in fossil we are clearly very far from the target from the n.g.'s point of view coca-cola is recycling targets offers them foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. which is that all along tests. as a whole lot of us the clash lessers bizarre lot of. made of secure. sit back to test would shoot down that sanju would've called. tele.

the top of call it. says to the. coca-cola subtle statistical distortions are bad but the worst is yet to come. we own covered something in this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. amidst the mass of information this document caught our attention it's dated from 2016 and signed by the coca-cola is a lot being manager in brussels. the bullet points

are all the measures that europe could adopt but which do not coincide with coca cola's interests. in the mix we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children. under 12. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fightback these are all the european measures that coca-cola has decided to fight against through lobbying. and amongst the measures that coca-cola downright refuses we find increased collection and recycling targets.

you heard it coca-cola wants to fight against increased recycling targets in europe while they're promising the exact opposite in their public pledges sit. on the tablet. customize it myself. sit out. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. deposit system works like this when you buy your drink you pay let's say a euro for it and you also pay an extra charge the deposit let's say $0.20 per bottle in total it would cost you one euro 20 but if you bring back the bottle

you'd get your $0.20 back and so all of a sudden no one wants to throw their bottles away anymore. and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pair. instead it was served in a dos bottle with a deposit. so once and dick the bottles would go back to the factory where they would be washed and reused this creates significantly less waste that the environment. the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would you like to know how coke decided to get rid of the returnable bottle the company has attempted to keep this story from getting out but we tracked down the only man able to tell it.

today he is enjoying a discreet retirement in michigan in the united states and i'm going to have to reach him nice to me it's nearly thank you very much for going to the center thank you so here i am knots. and this gentleman is called a send down a coke he was with the american environmentalists agency from many years he's also the 1st engineer in the world to investigate the ecological impact of coca-cola bottles. that does a fair imitation but there are smaller. typical quote battles about this this big green translucent and all risk less. obvious to us. dani is referring to the beginning of the 70s. that was when the coca-cola company

began to show an interest in plastic and to reach out to him. what they wanted to know is if you take into account and all other and environmental impacts on nature what is the best system the engineer over here comparing the environmentalists impact of blood. bottles to that of any 1000000 cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it makes 15 trips before it is discard is the ecological container proposed also. thanks to this report the coca-cola company knows full well at the start of the seventy's that return a bill glass pollutes significantly less than plastic. but the company would never

publicly share this information. we put this together for them and they didn't publish it you know why. they were not interested in him to have airing the public see. the total picture. why because they want to keep it in keep it quiet as to which way they were going to go. this is the new life way plastic. i watch them slowly introducing the plastic bottles easy go. for it i want all i even remember clearly one time going to hold going omen saying to bridget my wife as they go into the plus or bottle. the dog or they would and they are not growing it's just a 1st step. sound nice that 10 eco plastic bottles playlist and one glass bottle.

with this add that for its new plastic bottle released in 1975 coca-cola various aston dani's report once and for all. it's life's tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's on with plastic devastates beaches. and the 1st ecologists begin to protest against pollution. certain american states consider a forced return of the deposit. little do they know the company's immense power. coca-cola has been a significant force behind. fighting legislation

that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against deposit system want is the reason behind this because ultimately it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with this waste. welcome to maximize your financial survival guide. looking forward to your pension down. yanks this is what happens to pensions in britain.

you watch kaiser report. so the temporary orders that i'm under before i go to final trial actually do allow me to address them as james and use male pronouns but i cannot do that in front of 3rd parties who know him as a girl so basically i can't go to a school i keep him away from any friends he might have at school that know him as a girl and at my home he's known as james and i use male pronouns what i'm prohibited from doing right now is trying to convince him that he's actually a boy. my son is doing drugs my nephews was still in drugs my system just with doing drugs it was like an epidemic of drug abuse america's public enemy number one in the united states is drug abuse the sort of one anthony users in the prison population who are we so. treating sick people people who are addicted to these drugs like criminals

while i was on the hill. then the war on drugs. there are countless numbers of people who are in prison for. sentences for minor minor offenders in the drug trade it's a lot watching your children grow up and miss you in waves and say by daddy as you're walking out of a business it's just it doesn't get easier. if you will not obey the voice of the lord your god will be careful to do all these commandments and the statutes. in all these curses shall come upon you and overtake you. and then the people is stolen property and must be returned to black people if they get rid of whites only problems will go.

with him. as president of the free for the. white farmer. every single day. people being tortured to death in the elderly people in the. make being the. white horse will find themselves. in the. point of what effect means in greens oh it's all sweats and a lot of. what are you going to have for dinner to the feeling that they need to be asking for a nice. civil war in south africa never to. profit from wars. and be in the total viewer and the.

headline news from iran plans to further boost its uranium enrichment program potentially breaking the 2015 nuclear deal for a 2nd time and drawing condemnation from a new nations and the united states but the iranian foreign minister blames europe for failing to secure the agreement of all stop washington's unilateral withdrawal . on the stories that shape the week russia pays tribute to the 14 sailors who were killed in a fire on a nuclear submarine in the barents sea on monday. and as fighter jets zoom through the skies of washington and tanks rolled through the streets on july the 4th donald trump continues to come under fire for militarizing u.s. independence day celebrations.