bottled water company. you know finding finding a ball such as this in estimates makes it that easy to determine where you know where it may have originated. this is always more to things than just purchased. and dishonesty is much more than just want to know bottled. in fact sunny is one of the world's best selling bottled water brands. and if you are not familiar with destiny you will certainly know the name of the group behind it the coca-cola company. everyone knows coca-cola but not everyone necessarily knows that the group is in charge of dozens of other brands just sunny as part of the coca-cola company and sprite 2 there is also minute maid powerade and of course from one of the company's

flagship brands. every year the group sells more than $120000000000.00 bottles across the globe that's almost 2000 bottles a 2nd and this mass production is creating a devastating mass pollution. in january 28th the multinational made a bold announcement by 2030 the brand is promising a world without waste. and it's james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for the out there is absolutely doable a world without waste thanks to our limited plastic recycling but how reliable the promise is that this multinational can recycling really make this problem. go away

. with plastic becoming a global catastrophe reinvestigated the company's promises and on competence secret strategy which contradicts that convincing prejudice and none of us for all of those we don't know that are safe and don't resist the study of effect on the political philosophy for decades the multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa far from the soda giants american headquarters we are going to expose the truth behind the so-called recycling economy that coke is trying to promote in the similarly he only going to see. what is the last to get to see this particular mike tyson yelled at us and like to. come on one last drink for the road welcome to the wonderful world of the plastic

promises of the coca-cola company. the. coca-cola and plastic have a long standing relationship and one that is full of surprises. to find out more we traveled to the united states to meet a man who is well informed on the subject he lives in this small house in the dounia. i got back nice a few nice to meet you yeah really welcome to the virginia coming out as it were going to find us yeah i doubt i have the drive was good that i wanted to run out yeah. but elmo is

a historian. he's the author of a book about coca-cola a best seller it retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when past it began to revolutionize consumer society we began to see massive amounts of litter piling up around the country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep america beautiful. you here keep america beautiful you think like wow this sounds like an organization started by a bunch of kind of bearded environmentalist or at least that's what i thought. you know because you see this sign everywhere in the united states is still a very present organization but it was founded surprisingly by the beverage burning

in canning and packaging industries right the idea was that let's tell consumers they're the bad ones they're the litterbugs they're throwing us away industry should be blamed for all this waste. and so this native american looking like a character from an old weston makes the keep america beautiful and huge that sense some people. are bright. as one species. and this guy throws in his car he throws this packaging waist down it is feet and then and this great camera man unless the camera up towards the crying indians face and there's a tear in the snare and it comes on the screen and says. people

start pollution people can stop it right and it's this message. consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. one to stand how coca-cola is recycling its reliable old consumer guru technique we have to go to their son i not to the chateau but to an event that is being held at the town.

it is an important conference with several elected officials from all over europe and they're here to speak about the cleanliness of their towns and it's serious stuff they're even discussing the color of that trash cans that have found. all the. media isn't. to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derek robertson is a fan of soda. and listen closely some of his slip ups are extremely telling. i have a clear well i don't punish saul and the whole thing about. the character yet.

is that it doesn't care we do care and want to cry or she. bendish well you can stop thinking into something by. the emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. i assume that you were drinking coca-cola this morning is the single use a lot of plastic and the problem today. plastic plastic packaging has a very useful function in society and we need to we need to remember that the problems are very creative they are very very useful and they obviously perform a function as important as how you we again as individuals dispose of these packages so coca-cola for example one of the packaging rightly want to be ready to get it fiery safely i mean use it. what you don't want to say and then environment according to the head of the next says he ation which claims to fight against

pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets. in order to finance these are the targets nobody anticipated. would you want to drink here i don't know i mean i'm asking you these are judged until especially seeing my own demise asian and scotland as my digital ok i'm fundamentally fruitarian committed to that will i volunteer my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflicts of interest do you think there's going to continue or there's a surge of thing you're trying to create a measure of our influx of interest about stuff like you're trying to do you think there is one. we are concerned are you have sponsors again that's it's a different model than a mob or to start

a spin on your child isn't that the secret to her doing and good humor characters if you were to see see what it says. your prosperous as i want to offset this crisis government discourse rest policies and the hideout express and some companies and some companies are nice. but i only join more than one. mcdonalds bring us the starbucks. or some free or some big brand names. we had to insist since the sixty's coca-cola has been hating the way for other multinationals. you know world of big partisan groovy lot and conspiracy it's time to wake up to dig deeper to hit the stories that made stream media refuses to tell more than ever we need to be smarter we need to stop slamming the door. and shouting past

each other it's time for critical thinking it's time to fight for the middle for the truth the time is now we're watching closely watching the hawks. what politicians do something. they put themselves on the line they get accepted or rejected. so when you want to be president or injury. or somehow want to be preached. to the right to be press this is like the full story in the morning can't be good. i'm interested always in the waters in the hollow. they're sitting. thousands of american men and women choose to serve in the country's military a decision that has shattered lives every bunkum to

a complete. the day that i was raised to be instructed you know told. well they'd kill me and i see how it destroyed my life any screamed at me and he made me come in and you grab my arm and he write me with his birth thinking if you take into account that women don't report because of the extreme retaliation it's probably somewhere near about half a 1000000 women have now been sexually assaulted in the us military rape is a very very traumatizing thing tat happen but i've never seen trauma like i've seen from women who are veterans who have suffered military sexual trauma reporting rape is more likely to get the victim punished don't be offended i had an almost 10 year career or chose very invested in and i gave that up to report a sex offender who was not even put to justice or put on the registry this is simply an issue of our in violence male sexual predators for the large part of target whoever is there to prey upon whether that's a man or woman. the world is driven by shaped by

one person with those words. the day or thinks. we dare to ask. but what if the so did john 2 really has decided to change a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple collect used bottles to make new ones out of them.

coca-cola promises to put 50 percent. recycled plastic in its bottles by 2030 and that's on a global scale. is absolutely doable there's a model there for the china's a lot of polls of the world on how to create value out of plastic and get it we used. of course that would be great news. but with all that we have learned about the company's strategy is we wanted to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic begins take the year 2008 for example in its report on sustainable development coca-cola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015.

for a long time we sought to find any trace of this in the report from 2015. the company never clearly states whether or not that promise was kept we end up finding a single figure 12.4 percent at 1st glance it's easy to believe that this is the percentage of recycled plastic used by coca-cola but after taking a closer look 12.4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. to decrypt the soda giant's jargon we arranged a meeting with an ngo that has been interested in the coca cola group for a long time. and then bush is a specialist in ocean pollution and she's going to explain how the multinational

twists words and statistics. your best. see the poor job after the visit of the maids i mean. they are not. supplied. back to the 11. renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics. not 7 veges. the mayor. said for the plastic was sickly. or labor day when you've had a special project a fundamental difference and we are clearly very far from the target from the end

years point of view coca-cola is recycling targets are 1st and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. as a whole lot of us you clash less volatile. made of course. sit back to test result that sanju would've called. tele. the tool of call it. says to the. coca-cola subtle statistical distortions are bad but the worst is yet to come. we uncovered something far worse in this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet

a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. amidst the mass of information this document caught our attention it's dated from 2016 and signed by the coca-cola as a law being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca cola's interests. in the mix we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under $12.00. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fight back these are all the european measures that coca-cola has

decided to fight against through lobbying. and amongst the measures that coca-cola downright refuses we find increased collection and recycling targets. you heard it coca-cola wants to fight against increased recycling targets in europe while they're promising the exact opposite in their public pledges. all the time it . got ties in nicely 0. 0. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective

in combating pollution and the oldest in the game are well aware of this. deposit system works like this when you buy your drink you pay let's say a euro for it and you also pay an extra charge the deposit let's say $0.20 per bottle in total it'd cost you $1.00 euro 20 but if you bring back the bottle you'd get your $0.20 back and so all of a sudden no one wants to throw their bottles away anymore. and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. so once empty the bottles would go back to the factory where they would be washed and reused this creates significantly less waste for the environment. the

system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would you like to know how coke decided to get rid of the return of the old bottle that the company has correct at. attempted to keep this story from getting out but we tracked down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states i'm going to have to reach him nice to be examined thank you very much for the look on our precentor thank you thank you our knots. in this gentleman is called us and done aked he what the american environmentalists agency funny is he's also the best engineer in the world to investigate the ecological impact of coca-cola bottles. does

a very imitation there are smaller the typical quote rattles about this from this big green translucent all risk less. obvious to us. than down a is referring to the beginning of the 70s. that was when the coca-cola company began to show an interest in plastic and to reach out to him. what they wanted to know is if you take into account and all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of gloss bottles to that of any medium cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion

a glance at the table shows that the returnable glass bottle provided it makes 315 trips before it is discard is the ecological container proposed also. thanks to this report the coca-cola company knows full well at the start of the seventy's that return a bull glass pollutes significantly less than plastic. but the company would never publicly share this information. we put this together for them. they didn't publish it you know why. they were not interested in it have airing the public see. the total picture why because they want to keep it in keep it quiet as to which way they were going to go. this is the new life way plastic. i watch them slowly introducing the plastic bottles easy go.

for it i want to i even remember clearly one time going to a whole going allman to saying to bridget my wife as they go into the plaster bottle told you they would and they are not growing it's just a 1st step sound nice that 10 eco plastic bottles playlist and one glass bottle. with this ad that for its new plastic bottle released in 1975 coca-cola berries aston dominates report once and for all. its life is tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's on with plastic devastates beaches. and the 1st ecologists begin to protest against pollution. certain american states

consider a forced return of the deposit. little do they know the company's immense power. coca-cola has been a significant force behind. fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against deposit system want is the reason behind this because ultimately it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was

a market mechanism that's very smart to try and get industry to recognize that you have to deal with this waste. in the way there are good terrorists and bad debt is the bad news in the end then the united states deems to be a threat to the good that it is those who work in syria the cia and the u.s. military were engaged in covert actions really throughout the world. where they were assassinating populist leaders they were backing up right away military windows funding an army and death squads there's no any more because there's always a small. really good this. will make this manufactured get sentenced into the public will. when the

ruling classes and protect themselves. in the final larry go around the lives and be the one person. doing all middle of the room sick. seemed wrong. to me to get to shape out just because the ticket and engaged in it was betrayal. when so many find themselves worlds apart. just to look for common ground the.

well you know the fire thing we've kind of adopted because we were called pirates for so long. i mean they're in the small boats next to the harpoon ships and it's. not. the little self to be told fish already 90 percent of the dot and he won't recover. content 15 scoops 75 tons try to do it several times a day with a big fleet oh you get an idea for an ocean. we have to understand we can still use to just. be with this be deal going to the ground. i'm doing this because i want the future

world to future generations to have and enjoy the ocean we have. the barbarians the vandals of wall street are now actively plundering your bank account with a negative interest rate in a sonic anomic policy there and there's no economics behind it that would cue to any school of economics that has ever existed as dr michael hudson said since the bronze age it's just out right for harry as a. the

taliban mourns of more american deaths stuff to donald trump cancels afghan peace talks on u.s. soil. also to american special envoy for middle east peace resigns leaving the current israeli palestinian plans in the hands of a less experienced successor we assess what that means for the region. it's time for the palestinian authority to pony up and get with the program so that they can achieve the type of independence when when situation in the middle east is quite simple and it starts by putting the occupation in the historic waste bin. in london mess of the counsellor.