jessica perelman is a biologist accustomed to finding plastic in fish stomachs she has started a very unique connection. casually often plastic bags and this was all coiled up in the stomach when i found it had no idea what it wasn't all that it just. or did you react when you find this installment i was shocked i started you know documenting it measuring it taking photos showing whoever else was around in the lab and we were kind of. we were just you know a shock to think that that these fish are are really ingesting this i mean. so how disbelief the scientists has found plastic in an unlikely specimen known as the long fish. the young one was not expecting such a surprising discovery when she began this. fish

lives at a depth of about 200 to 400 metres and they're clearly coming in contact with plastic and it appears that plastic is is truly a deeper problem that. even swimming at these depths fish manages to swallow trivial plastic objects and i mean occasionally you might find a brand name such as this. bottle label. what is this so this is a label from a water bottle. where they and i'm found amongst the. design design is a pretty well known. bottled water company. you know finding finding a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. this is always more to taste than just.

just watching the bottle. in front. of the world's best selling brands. and if you're not familiar with you will certainly know the name of the group behind it the coca-cola company. everyone knows coca-cola but not everyone necessarily knows that the group is in china. dozens of other brands just sunny as part of the coca-cola company and sprite 2 there is also minute maid powerade and of course from one of the company's flagship brands. every year the group sells more than $120000000000.00 bottles across the globe that's almost 2000 bottles

a 2nd and this mass production is creating a devastating mass pollution. in january 28th in the multinational made a bold announcement by 2030 the brand is promising a world without waste. and it's james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for the out there is absolutely doable a world without waste thanks to our limited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . with plastic becoming a global catastrophe reinvestigated the company's promises and on competence secret

strategy which contradicts that convincing prejudice and none of us who have a link to that bio diversity study of affect the political for great for decades the multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa fall from the soda giants american headquarters we are going to expose the truth behind the so-called recycling economy that coke is trying to promote and invest the money here. i don't want them anything at all but here to help you to see that this particular motel yelled at that someone to. come on one last drink for the road welcome to the wonderful world of the plastic promises if the coca-cola company.

coca-cola and plastic have a longstanding relationship and one that is full of surprises. to find out more we traveled to the united states to meet a man who is well informed on the subject he lives in this small house in the dounia. i got a nice of you nice to meet you yeah really welcome to. you know this if we go to 5. and then i doubt what i have to drive is good that i might have come on and yeah . but elmo is a historian. he's the author of a book about coca-cola a best seller it's retraces the multinationals and time environmentalists strategy

particularly from the sixty's on woods when plastic began to revolutionize consumer society we began to see massive amounts of litter piling up around the country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep america beautiful what do you here keep america beautiful you think like wow this sounds like an organization. started by a bunch of kind of bearded environmentalist or at least that's what i thought. you know because you see this sign everywhere in the united states still a very present organization but it was founded surprisingly by the beverage burning in canning and packaging industries right the idea was that let's tell consumers

there are the bad ones they're the litterbug they're throwing us away industry should be blamed for all this waste. and so this native american looking like a character from an old western makes the keep america beautiful and huge that sense some people. are bright. as worms. and this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians face and there's a tear in the snare and it comes on the screen and says. people start pollution people can stop it right and it's this message. consumers are the problem right not us industry but consumers are.

since the success of this advert in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. one to stand how coca-cola is recycling its reliable old consumer guru technique we have to go to their son i not to the chateau but to an event that is being held at the town. it is an important conference with several elected officials from all over europe and they're here to speak about the plan in this at their talents and it's serious

stuff they're even discussing the color of that trash cans that kind of thing. the all the. media isn't going to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derek robertson is a plant of soda. and listen closely some of his slip ups are extremely telling. i have a clear well known issue and saw and the whole thing about. the character. is that it doesn't care we do care and want to fire she. bendish as well you can stop thinking into something by. the

emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. i assume that you were drinking coca-cola this morning is the single use bottled plastic of the problem today. plastic plastic packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how we again as individuals dispose of these packages so coca-cola for example one of the packaging rightly want to be ready to get it fiery safely i mean use it. what you don't want to say and then fire according to the head of the next says he ation which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question

a few minutes later who is financing your targets are. you looking for some answers or such are you but if it's. what you want to doing here i don't look i mean i'm asking you these are legit to do especially seeing my own guys asian and scotland as my digital ok i'm fundamentally so tame committed to that role i volunteer my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflicts of interest do you think there's going to continue as i said to you think you are trying to create a measure of our fun site of interest about stuff like you're trying to do you think there is one. we are one source are you have sponsors again that's it's a different model but i'm over to start explaining her child isn't that the secret to her doing and good humor terakhir use if you were to see see what it says. going to a house once i want to upset this course government discourse rascalities and they

hired out express and some companies and some companies and i'm. like i want to join more than. mcdonald's bring us starbucks. most of real or something brand names. we had to insist since the sixty's coca-cola has been painting the way for other multinationals. when lawmakers manufactured them sentenced him to public wealth. when the ruling classes can protect themselves. with the financial

merry go round of lives only the one percent. to ignore middle of the room signals. the real need for the world. today there are good terrorists and bad editors the bad terrorists and those in need and then who the united states deems to be a threat to the good of those who work in syria the cia and the us military were engaged in covert actions really throughout the world. where they were assassinating populist leaders they were backing up the right way military juntas funding an army of death squads there's no any more because there's always a small. cut. across.

the world is driven by shaped by our own personal those with. the dares thinks. we dare to ask. but what if the soda giant really had decided to change a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple collect used bottles to

make new ones out of them. coca-cola promises to put 50 percent recycled plastic in its bottles by 2030 and that's on a global scale. is absolutely doable there's a model there for the china's a lot of parts of the world on how to create value out of plastic and get it we used. of course that would be great news. but with all that we have learned about the company's strategy is we wanted to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic for years take the year 2008 for example in its report on sustainable development coca-cola announced that it wanted to put 2. 25 percent recycled plastic in all of its bottles by 2015.

for a long time we sought to find any trace of this in the report from 2015. the company never clearly states whether or not that promise was kept we end up finding a single figure 12.4 percent at 1st glance it's easy to believe that this is the percentage of recycled plastic used by coca-cola but after taking a closer look 12.4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. to decrypt the soda giant's jargon we arranged a meeting with an ngo that has been interested in the coca-cola group for a long time. when bush is

a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. are best. ssage best to give project just sort of the visit of the most i mean the less they are not. supplanted of a country. with wired to divest back to the 11th renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics. there are 7 vegetarian now. so 60. that soon will set for.

labor day when you're on that project a fundamental difference and we are clearly very far from the target from the n.g.'s point of view coca-cola is recycling targets are 1st and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. later of course. sit back to test result that sanju would have called you. to tell. the truth of college costs. says to the. coca-cola subtle statistical distortions are bad but the worst is yet to come. we uncovered something far worse in this envelope which contains dozens of letters and

internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. amidst the mass of information this document caught our attention it's dated from 2016 and signed by the coca-cola as a law being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca cola's interests. in the next we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under $12.00. in other words anything that

could lower the company's turnover figure on the right there's a circle entitled fight back these are all the european measures that coca-cola has decided to fight against through lobbying. and amongst the measures that coca-cola downright refuses we find increased collection and recycling targets. you heard it coca-cola wants to fight against increased recycling targets in europe while they're promising the exact opposite in their public pledges sit. on the tablet. customize it myself. sit out. in that fight back category we also discovered that the company wants to fight

against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. video posit system works like this when you buy your drink you pay let's say a euro for it and you also pay an extra charge the deposit let's say $0.20 per bottle in total it'd cost you one euro 20 but if you bring back the bottle you'd get your $0.20 back and so all of a sudden no one wants to throw their bottles away anymore. and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. so once empty the bottles would go back to the factory where they would

be washed and reused this creates significantly less waste for the environment. the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would you like to know how coke decided to get rid of the return of old bottle that the company has at. attempted to keep this story from getting out but we tracked down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states i'm going to have to reach him nice to be it's nearly thank you very much for the look on our precentor thank you thank you like knots. in this gentleman is called a send down and he was that the american environmentalists agency funny is he's

also the 1st engineer in the world to investigate the ecological impact of coca-cola bottles. does a fairy imitation there are smaller the typical quote battles about this this big green translucent all riskless. over his clothes. and donny is referring to the beginning of the 70s. that was when the coca-cola company began to show an interest in plastic and to reach out to him. what they wanted to know is if you take into account in all other end environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of gloss bottles to that of any 1000000 cans and plastic bottles he costs analyzes the data makes graphs does

complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it breaks through 15 trips before it is discard is the ecological container proposed also. thanks to this report the coca-cola company knows full well at the start of the seventy's that return a bill glass pollutes significantly less than plastic. but the company would never publicly share this information. we put this together for them. they didn't publish it you know why. they were not interested in it have airing the public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. this is the new life way plastic.

i watch them slowly introducing the plastic bottles easy go free alcohol of outlets for want i even remember clearly one time going to hold going allman to same to bridget my wife as a they're going to plaster bottle told her they would and they are not growing it's just a 1st step sound nice that ted eco plastic bottles playlist and one last bottle. with this advert for its new plastic bottle released in 1975 coca-cola various aston dani's report once and for all. its life's tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's on with plastic devastates beaches. and

the 1st ecologists begin to protest against pollution. certain american states consider a forced return of the deposit. little do they know the company's immense power. coca-cola has been a significant force behind. fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard that system want is the reason behind this because it ultimately means higher costs for them in the end this was

a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with this waste. they put themselves on the line they get accepted or rejected. so when you want to be present. to go on. this is what. 3 of the more. interesting holes in the. bench. well you know the cars they were kind of adopted because we were called pirates for

so long. i mean they're in the smaller boats next to the harp on ships and it's still. coming down to. the little self to be told fish already 90 percent of the dot and it won't recover. to conduct 15 scoops 75 tons to do it several times a day with a big fleets you know you get an idea of the ocean the fish. we have to understand we can not stay still and just. be with them this will be the only going to be. i'm doing this because i want the from the future world to the future can generations to have and enjoy the ocean we have. a.

child's seemed wrong when all rolls just don't hold. any new gold that is yet to shape out these days he comes to advocate and indeed from an equals betrayal . when so many find themselves worlds apart we choose to look for common ground.

i don't know if. the taliban warms up more american deaths after donald trump cancels afghan peace talks. plus american special envoy for middle east peace resigns leaving israeli palestinian plans in the hands of a less experienced successor but that means for the region it's time for the palestinian authority to pony up and get with the program so that they can achieve the type of independence and win win situation in the middle east is quite simple and it starts by putting the occupation in the historic ways. and a russian journalist who was part of a historic prisoner swap with ukraine speaks to us about his detention in cuba.