theory. no idea what that is. but it's certainly plastic. jessica perelman is a biologist accustomed to finding plastic in fish stomachs she has started a very unique connection. casually often plastic bags. and this was all coiled up in the stomach when i found it i had no idea what it wasn't all that it just. how did you react when you find this installment i was shocked i started you know documenting it measuring it taking photos showing whoever else was around in the lab and we were kind of. we were just you know shocked to think that that these fish are are really ingesting this i mean. now disbelief the scientist has found plastic in an unlikely specimen known as the long fish.

the young were not expecting such a surprising discovery when she began how this species. is fish live at a depth of about 200 to 400 meters and they're clearly coming in contact with plastic and it appears that plastic is truly a deeper problem that we might have imagined. even swimming at these depths the long sit fish manages to swallow trivial plastic objects and i mean occasionally you might find a brand name such as this dishonor bottle label. what is this so this is a label from a water bottle dishonored bottle clearly and found amongst the lancet. is a. design design is a pretty well known. bottled water company. you know finding finding

a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. this is always more to things than just with. just one. in front one of the world's best selling brands. and if you're not familiar with the you will certainly know the name of the group behind it the coca-cola company. everyone knows coca-cola but not everyone necessarily knows that the group is in china. dozens of other brands just sunny as part of the coca-cola company and sprite 2 there is also minute maid powerade and of course from one of the company's

flagship brands. every year the group sells more than $120000000000.00 bottles across the globe that's almost 2000 bottles a 2nd and this mass production is creating a devastating mass pollution. in january 28th in the multinational made a bold announcement by 2030 the brand is promising a world without waste. and its james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for the out there is absolutely doable a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away

. with plastic becoming a global catastrophe reinvestigated the company's promises and on cover to secret strategy which contradicts that convincing prejudice and none of us who have the link to the final results is that no effect on the political philosophy for decades the multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa far from the soda giants american headquarters we are going to expose the truth behind the so-called recycling economy that coke is trying to promote in the somebody who. we're going to see. it proceed at this particular motel yet again that's a night to. come on one last drink for the road welcome to the wonderful world of

the plastic promises if the coca-cola company. coca-cola and plastic have a longstanding relationship and one that is full of surprises. to find out more we traveled to the united states to meet a man who is well informed on the subject he lives in this small house in the dinner. i got back nice to meet you nice to meet you yeah really welcome to america you know this is going to 5. and then i doubt one of the drivers get that are going to come on out yeah. but

elmo is a historian. he's the author of a book about coca-cola a best seller it's retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when past it began to revolutionize consumer society we began to see massive amounts of litter piling up around the country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep america beautiful what do you here keep america beautiful you think like wow this sounds like an organization. started by a bunch of kind of bearded environmentalist at least that's what i thought. you know because you see this sign everywhere in the united states still

a very present organization but it was founded surprisingly by the beverage brewing in canning and packaging industries right the idea was that let's tell consumers they're the bad ones they're the litterbug they're throwing this away industry should be blamed for all this waste. and so this native american looking like a character from an old western makes the keep america beautiful and huge that sense some people. are bright. as one species. and this guy throws in his car he throws this packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians face and there's a tear in the snare and it comes on the screen and says. people

start pollution people can stop it right and it's this message of. consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. to understand how coca-cola is recycling its reliable old consumer guru technique we have to go to their side not to the chateau but to an event that is being held at the town.

it is an important conference with several elected officials from all over europe and they're here to speak about the plan in this at their towns and it's serious stuff they're even discussing the color of that trash cans and that every town. hall meeting. that he immediately goes. to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derrick robertson is a plant of soda. and listen closely some of his slip ups are extremely telling. i have a clear well known issue and saw in the health. care.

as it does here we do yeah and what a liar she. bendish as well to stop thinking into something i don't. want to be emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. i assume that you were drinking coca-cola this morning is the single use a lot of plastic and the problem today. plastic plastic packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how you we again as individuals dispose of these packages so coca-cola for example one of the packaging rightly want to be ready to get it fiery safely i mean use it. what you don't want to say and then fire according to the head of the next says he ation which claims to fight against

pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets. in order to finance these are the targets of the budget and it is. what you want to doing here i don't know i mean what i'm asking you these are legitimate until this question i see my own guys asian and scotland as my digital ok i'm fundamentally so committed to that will i volunteer my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflicts of interest do you think there's going to ensure that asserts you think you are trying to create a measure of our fun site of interest about one thing you're trying to do you think there is one. we are as one source are you have sponsors again that's it's

a different model than a mob or to start a spin on her child isn't that the secret to her doing and good humor characters if you were to see see what it says. your house once i want to call ship destroys government discourse rest policies and the kind of extras and some companies and some companies and i'm pretty good i only joined wasn't cool mcdonalds bring starbucks. most of real or some big brand names. we had to insist since the sixty's coca-cola has been hating the way for other multinationals. let her.

know you're. a huge. deal. what politicians do something. they put themselves on the line to get accepted or rejected. so when you want to be president i'm sure. more so more want to be rich. but you'd like to be precipices like the 43 in the morning can't be good that i'm interested always in the waters in the. first city. well you know the cars being ripped out of adopted because we were called pirates

for so long. being there in the smaller boats next it hard pulling ships and it's. the little self the big tall fish already 90 percent of it are caught and it falls to connor. kong to 15 scoops $75.00 tons and they do it several times a day with a big fleet so now you get an idea of why. we have to understand we can all stay still there and just. be with them this will be is the only going is our. i'm doing this because i want the future world to future generations to have out and enjoy the ocean now we have.

but what if the soda giant really had decided to change a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling and the concept is simple to collect used bottles to make new ones out of them. and. it's. coca-cola promises to put 50 percent recycled plastic in its bottles by 2030 and that's on the global scale. is absolutely doable there's a model there for the chinas and all the polls in the world on how to create value out of plastic and get it we used to. of course that would be great news. but with all that we have learned about the company's strategy is we wanted

to check how often they actually keep that promise is the american company has been promising to. make bottles out of recycled plastic the years take the year 2008 for example in its report on sustainable development coca-cola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. for a long time we sought to find any trace of this in the report from 2015. the company never clearly states whether or not that promise was kept we end up finding a single figure 12.4 percent at 1st glance it's easy to believe that this is the percentage of recycled plastic used by coca-cola but after taking a closer look 12.4 percent turns out to be the total percentage of recycled and

renewable materials used the problem is that recycled and renewable plastic are 2 very different things. to decrypt the soda giant's dog and we arranged a meeting with an ngo that has been interested in the coca-cola group for a long time. l.n. bush is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. are best cook at the lab ssage that's a good project just sort of the visit of the most i mean the less they are a little. bit supplanted. with. back to the 11th renewable plastic is essentially plastic made from a plant base but it still plastic and therefore it's still bad for the environment

that clears up the words now let's move on to the statistics it's all sort of the. best course. it's not 7 badge of say on. 60. that's unique not set for the classic crissy clee. day when you found out a special project a fundamental difference and we are clearly very far from the target from the n.g.'s point of view coca cola's recycling targets are 1st and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. the whole lot of us the clash. made of corelate secure as sasha sabbats would s. or suit lawn that sanju would've called you so classed sits to tella could all a success fires have thought the tool of call it's cazale as like says on for fox

sizes defy coca cola's subtle statistical distortions are bad but the worst is yet to come we own covered something fall was in this envelope which contained dozens of letters and internal records from coca-cola these document should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through only information i'm found that we could not be further from dat ambitious a world without waste slogan emmett's the massive information this document court our attention it's dated from 2016 and signed by the coca-cola as a lot being manager in brussels the bullet points are all the measures that europe could adopt bought which do not coincide with coca

cola's interests in the makes we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under $12.00 in other words anything that could lower the company is turnover thyca on the right there's a circle entitled fight back these are all the european measures that coca-cola as decided to fight against through lopping and amounts the measures that coca-cola down right refuses we find increased collection and recycling targets you heard it coca-cola wants to fight against increased recycling targets in europe

while they're promising the exact opposite in their public pledges. other talent. say well look. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. deposit system works like this when you buy your drink you pay let's say a euro for it and you also pay an extra charge the deposit let's say $0.20 per bottle in total it'd cost you $1.00 euro 20 but if you bring back the bottle you'd get your $0.20 back and so all of a sudden no one wants to throw their bottles away anymore.

and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. so once empty the bottles would go back to the factory where they would be washed and reused this creates significantly less waste for the environment. the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would you like to know how coke decided to get rid of the return of old bottle the company has correct at. attempted to keep this story from getting out but we tracked down the only man able to tell it.

today he is enjoying a discreet trip time and 10 michigan in the united states i'm going to give it to reach him nice to me it's nearly thank you very much for a look on our precentor thank you thank you our knots. and this gentleman is called us and down aked he what the american environmentalists agency for many is he's also the best engineer in the world to investigate the ecological impact of coca-cola bottles. that does a very imitation there are smaller the typical quote battles about this this big green translucent all riskless. always focus. on a is referring to the beginning of the 70s. that was when the coca-cola company began to show an interest in plastic and to reach out to him. what they wanted to know is

if you take into account and all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of gloss bottles to that of a new mini and cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it breaks through 15 trips before it is discard is the ecological container proposed also. thanks to this report the coca-cola company knows full well at the start of the seventy's that return apple gloss pollutes significantly less than plastic. but the company would never publicly share this information. we put this together

for them. they didn't publish it you know why. they were not interested in it to have airing the public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. this is the new life way plastic. i watch them slowly introducing the plastic bottles easy go. for want i even remember clearly one time going to going allman to same to bridget my wife as they go into the plastic bottle told her they would and they are not growing it's just a 1st step sound nice that ted eco plastic bottles playlist and one glass bottle. with this ad that for its new plastic bottle released in 1975 coca-cola various

aston dani's report once and for all. its life is tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's on with plastic devastates beaches. and the 1st ecologists begin to protest against pollution. certain american states consider a forced return of the deposit. little do they know the company's immense power. coca-cola has been a significant force behind. fighting legislation that would put deposits on containers or put some kind of price on packaging waste

there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this stadium we defeated it here why do you think they were fighting so hard against deposit system want is the reason behind this because ultimately it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with those ways.

me.

and very well might continue watching us and. if. there are good and bad evidence the bad news in yemen the united states deems to be a threat the good. lord in syria the cia and the us military were engaged in covert actions really throughout the world. where they were assassinating populist leaders they were backing up the right way military juntas funding an army. there's no

posts anymore because there's always a small. one really good. place. batons an arty israel's prime minister reveals details of what he claims is a previously undisclosed nuclear weapons facility in iran and just days before he's up for reelection iran they respond spike using israel of hypocrisy. prime minister boris johnson suffers another defeat and pays again votes against his motion to force a snap election but the opposition accusing him of trying to play political tricks to force through no deal breaks. way although looking into shops like this prime minister is praying for the reaction of the benches opposite that they simply want it all the good.