these fish are are really ingesting this i mean. to her disbelief the scientists has found plastic in the mom likely specimen known as the long fish. the young one was not expecting such a surprising discovery when she began this species. fish live at a depth of about 200 to 400 meters and they're clearly coming in contact with plastic and it appears that plastic is is truly a deeper problem that. even swimming at these depths the long fish manages to swallow tribute. i mean occasionally you might find a brand name such as this. bottle label. what is this so this

is a label from a water bottle dishonoring bottle clearly and found amongst the. design design is a pretty well known. bottled water company. you know finding finding a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. this is always more to things than just. just watching the bottle. in front sonny is one of the world's best selling brands. and if you're not familiar with you will certainly know the name of the group behind it the coca-cola company. everyone knows coca-cola but not everyone necessarily knows that the group is in

china. dozens of other brands just sunny as part of the coca-cola company and sprite 2 there is also minute maid powerade and of course from one of the company's flagship brands. every year the group sells more than $120000000000.00 bottles across the globe that's almost 2000 bottles a 2nd and this mass production is creating a devastating mass pollution. in january 28th in the multinational made a bold announcement by 2030 the brand is promising a world without waste. and it's james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for the out there is absolutely doable

a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . with plastic becoming a global catastrophe reinvestigated the company's promises and on competence secret strategy which contradicts that convincing. and on up was full of the weight. so if i don't resist starting over effect i've got the political for great for decades the multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa offering the soda giants american headquarters we are going to expose the truth behind the so-called recycling economy that coke is trying to promote and

that's the model here. only going to see. it proceed at this particular motel yet again that's a night to. come on one last drink for the road welcome to the wonderful world of the plastic promises if the coca-cola company. coca-cola and plastic have a longstanding relationship and one that is full of surprises. to find out more we traveled to the united states to meet a man who is well informed on the subject he lives in this small house in the genea . i got back nice to you nice to meet you yeah really

welcome to. you know this is going to 5. and then i doubt what i have to drive is good that i might have come on and yeah. but elmo is a historian. he's the author of a book about coca-cola a best seller it's retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when past it began to revolutionize consumer society we began to see massive amounts of litter piling up around the country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep america beautiful what do you here keep america beautiful you think like wow this sounds like an organization. started by

a bunch of kind of bearded environmentalist at least that's what i thought. you know because you see the sign everywhere in the united states is still a very present organization but it was founded surprisingly by the beverage brewing in canning and packaging industries right the idea was that let's tell consumers there are the bad ones they're the litterbug they're throwing this away industry should be blamed for all this waste. and so this native american looking like a character from an old weston makes the keep america beautiful and huge that sense some people. are bright. as one species. and this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians

face and there's a tear in the snare and it comes on the screen and says. people start pollution people can stop it right and it's this message. consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. one to stand how coca-cola is recycling its reliable old consumer guru technique we have to go to their son i not to the chateau but to an event that is being held at the town.

it is an important conference with several elected officials from all over europe and they're here to speak about the cleanliness of their talents and it's serious stuff there even discussing the color of that trash cans. all the. media is us. to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derek robertson is a fan of soda. and listen closely some of his slip

ups are extremely telling. and i have the clear well i don't wish to see all of the things about. the character. as it does here we do care and want to fire she. bendish well you can stop thinking into something by. the emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. i assume that you were drinking coca-cola this morning is single use a lot of plastic and the problem today. class they are plastic packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how we again as individuals dispose of these packages so

coca-cola for example one of packaging likely want to be ready to get it fiery safely i mean use it. what you don't want to say and then environment according to the head of an association which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinational he asked the question a few minutes later who is financing your targets or. no money from us is a harsh article about it and it is. what you want to doing here i don't know i mean what i'm asking you these are legitimate until especially seeing my own guys asian and scotland as my digital ok i'm fundamentally fruitarian committed to that role i volunteered my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflicts of interest do you think there's going to ensure that asserts you think you are trying

to create a measure of our fun site of interest about one thing they're trying to do you think there is one no we are one source are perhaps one source again that's it's a different model but i'm over to start explaining her child isn't that the secret to her doing and good humor characters if you were to see see what it says. the thing with your house for us is i want to upset this crazy government discourse rest policies and they have expressed and some companies and some companies at the time. but i only joined more than. mcdonald's bring us starbucks. or some real or some big brand names. we had to insist since the 60s coca-cola has been hating the way for other multinationals the.

same wrong why don't we all just don't all. get to shape out these days become educated and in gains from it because of the trail. when so many find themselves worlds apart. just to look for common ground. you know world of big partisan movies lot and conspiracy it's time to wake up to dig deeper to hit the stories that mainstream media refuses to tell more than ever we need to be smarter we need to stop slamming the door on the back and shouting past each other it's time for critical thinking it's time to fight for the middle for the truth the time is now for watching closely watching the

hawks. well you know the pirate thing we've kind of adopted because we were called pirates for so long. i mean they're in this small ball and sticks it hard to worship and it's scary. and. the little self did big told fish already 90 percent of the dark got a new ball in the collar. you conduct your 15 scoops 75 tons and they do it several times a day with the big screens so now you get an idea of why. we have to understand we can all stay still and just. be with them this will be is the only going to give our. i'm doing this because i want the future

world to future generations to have out and enjoy the ocean we have. but what if the soda giant really had decided to change a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple collect used bottles to make new ones out of them. and. still.

coca-cola promises to put 50 percent recycled plastic in its bottles by 2030 and that's on the globe. game. is absolutely doable there's a model there for the china's a lot of holes in the world on how to create value out of plastic and get it we used. of course that would be great news. but with all that we have learned about the company's strategies we wanted to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic the years take the year 2008 for example in its report on sustainable development coca-cola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015.

for a long time we sought to find any trace of this in the report from 2015. the company never clearly states whether or not that promise was kept we end up finding a single figure 12.4 percent at 1st glance it's easy to believe that this is the percentage of recycled plastic used by coca-cola but after taking a closer look 12.4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. to decrypt the soda giant dog and we arranged a meeting with an ngo that has been interested in the coca-cola group for a long time. and then bush is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. are best cook at their

lab ssage better to put. so the division of the maids i mean the maids they are. supplied. back to the 11th renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics. not 7. so i'm 62. male. set for the plastic was sickly on my end our labor day when you've had a special project a fundamental difference and we are clearly very far from the target from the end years point of view coca-cola is recycling targets off 1st and foremost

a marketing ploy to ensure that the consumer keeps buying their plastic bottle. made of course. sasha sabbats. at sanju would've called. tele. the tool of college costs. says to the. coca-cola subtle statistical distortions are bad but the worst is yet to come. we uncovered something far worse in this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet

a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. amidst the mass of information this document caught our attention it's dated from 2016 and signed by the coca-cola as a law being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca cola's interests. in the mix we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under $12.00. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fight back these are all the european measures that coca-cola has

decided to fight against through lobbying. and amongst the measures that coca-cola downright refuses we find increased collection and recycling targets. you heard it coca-cola wants to fight against increased recycling targets in europe while they're promising the exact opposite in their public pledges sit. on the tablet. the ties in nicely. sit out. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this.

deposit system works like this when you buy your drink you pay let's say a euro for it and you also pay an extra charge the deposit let's say $0.20 per bottle in total it'd cost you $1.00 euro 20 but if you bring back the bottle you'd get your $0.20 back and so all of a sudden no one wants to throw their bottles away anymore. and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. so once empty the bottles would go back to the factory where they would be washed and reused this creates significantly less waste for the environment. the

system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would you like to know how coke decided to get rid of the return of old bottle that the company has at. attempted to keep this story from getting out but we tracked down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states i'm going to have to reach him nice to be it's nearly thank you very much for coming out presenter thank you so here i am knots. and this gentleman is called us and down aked he was with the american environmentalists agency from many years he's also the 1st engineer in the world to investigate the ecological impact of coca-cola bottles. does

a very imitation there are smaller the typical quote battles about this this big green translucent all risk less. obvious to us. than donny is referring to the beginning of the 70s. that was when the coca-cola company began to show an interest in plastic and to reach out to him. what they wanted to know is if you take into account in all other end environmental impacts on nature what is the best system the engineer over here comparing the environmentalists impact of last bottles to that of any 1000000 cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it makes

$15.00 trips before it is discard is the ecological container proposed also. thanks to this report the coca-cola company knows full well at the start of the seventy's that return a bull glass pollutes sea. then plastic. but the company would never publicly share this information. we put this together for them and they didn't publish it you know why. they were not interested in it have everything the public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. this is the new life way plastic. i watch them slowly introducing the plastic bottles easy for you. but i want to i even remember clearly one time going to going home and

they saying to bridget my wife and i said they're going to plaster bottle told you they would and they are not growing it's just a 1st step. soo nice that ted eco plastic bottles playlist and one last question. with this advert for its new plastic bottle released in 1975 coca-cola barry's ass and honest report once and for all. it's life's tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's on would plastic devastates beaches. and the 1st ecologists begin to protest against pollution. certain american states

consider a forced return of the deposit. little do they know the company's immense power. coca-cola has been a significant force behind. fighting legislation that would put deposits on containers or put some kind of price on packaging waste their newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against deposit system want is the reason behind this because ultimately it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was

a market mechanism that's very smart to try and get industry to recognize that you have to deal with this waste. in the very pain years since cross started 10 years i think it's time to shake things up maybe change the branding maybe the format here is what i've been thinking about next season related episodes filmed on an island 10 experts fight it out for a trophy what do you think ok a more affordable option $25.00 text for. one red rose another suggestion. jeopardy parody no political cookout we will literally wrote the elites. late night show it's a rare form of these days and it's cheap all you need is an old microphone in a printed banner but to leave me with one of my girls i can do this kind of

laughter politics gone wild like music. ok crosstalk is not about hype it's about meaning 10 years of talk and still going strong. peter if you want to change something why don't we get rid of the bow tie you know that is too much. thousands of american men and women choose to serve in the country's military. every young came to a complete. be instructed you know told to shut up what they kill me and i see how destroyed my life any screamed at me and he made me come in the gram my arm and he raped me. if you take into account that women don't report

because of the extreme retaliation it's probably somewhere near about half a 1000000 women have now been sexually assaulted in the us military is a very very traumatizing tat happen but i've never seen trauma like i've seen women who are veterans who have suffered military sexual trauma reporting rape is more like. to get the victim punished don't be offended and almost 10 year career or chose very invested in and i gave a sex offender who was not even going to justice or put on the registry this is simply an issue of our and violent male sexual predators for the large part of charge of whoever is there to prey upon whether that's a man or woman. trying

to find his national security adviser john bolton with the president claiming both he and his administration disagreed with many of his ideas. hope fiction ground to stand up to the u.s. secret service is extracted to high level spy from mosco in 27 feet. and israel's prime minister says he will alex the west bank's jordan valley if we elected this weekend. they can tell us what you think about all of our stories just visit our you tube channel go to www dot com up next a closer look at president trump's seemingly chaotic foreign policy positions on

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