and. and if you are not familiar with destiny you will certainly know the name of the group behind it the coca-cola company. everyone knows coca-cola but not everyone necessarily knows that the group is in charge of dozens of other brands just sunny as part of the coca-cola company and sprite 2 there is also minute maid powerade and of course from one of the company's flagship brands. every year the group sells more than $120000000000.00 bottles across the globe that's almost the bottles the 2nd and this mass production is creating a devastating mass pollution. in january 28th in the multinational made

a bold announcement by 2030 the brand is promising a world without waste. and its james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for that there's absolutely doable a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . with plastic becoming a global catastrophe reinvestigated the company's promises and on competence secret strategy which contradicts that convincing prejudice and none of us will have the weight. if i don't resist he said no effect on the political philosophy for decades the multinational has been aware of the damage that it's plastic bottles off capable of causing buttress. sponsibility has never appeared to poor long then.

what is the reason behind this because ultimately it means it means higher costs for them in africa paul from the soda giants american headquarters we are going to expose the truth behind the so-called recycling economy that coke is trying to promote in the similarly he'd only diminish. what it got to get to say that this particular motel you know that doesn't like to. come on one last drink for the road welcome to the wonderful world of the plastic promise is if the coca-cola company. coca-cola and plastic have a longstanding relationship and one that is full of surprises.

to find out more we traveled to the united states to meet a man who is well informed on the subject he lives in this small house in the genea . i got back nice and you nice to meet you yeah really welcome to generic coming out of there we go to 5. and then i doubt what i have to drive is good that i might have come on out yeah. but elmo is a historian. he's the author of a book about coca-cola a best seller it retraces the multi-nationals and time environmental strategy particularly from the sixty's on woods when plastic began to revolutionize consumer society we began to see a massive amounts of litter piling up around the country.

coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep america beautiful. you here keep america beautiful you think like wow this sounds like an organization started by a bunch of kind of bearded environmentalist or at least that's what i thought. you know because you see this sign everywhere in the united states is still a very present organization but it was founded surprisingly by the beverage brewing in canning and packaging industries right the idea was that let's tell consumers there are the bad ones they're the litterbugs they're throwing us away industry should be blamed for all of this waste. and so this native american looking like a character from an old weston makes the keep america beautiful and huge that sense

some people. are bright. as worms. and this guy throws in his car he throws this packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians face and there's a tear in the sneer and it comes on the screen and says. people start pollution people can stop it right and it's this message of. consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red

and white logo. one to stand how coca-cola is recycling its reliable old consumer guru technique we have to go to their side not to the chateau but to an event that is being held at the town. it is an important conference with several elected officials from all over europe and they're here to speak about the plan in this at that and it's serious stuff they're even discussing the color of that trash cans that kind of thing. the all. the media is. to conclude the meeting the guest of honor makes

a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derek robertson is a plant of soda. and listen closely some of his slip ups are extremely telling. i have a clear well known issue and saw and the thing about. the character. is that it doesn't care we do care and what fire she. bendish well you can stop thinking into something by. the emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american prime. assume that you were drinking coca-cola this morning is the single use bottled plastic of the problem

today. plastic plastic packaging has a very useful function in society and we need to we need to remember that the photos are very creative they are very very useful and they obviously perform a function as important as how you we again as individuals dispose of these packages so coca-cola for example one of the packaging rightly want to be ready to get it fiery safely i mean use it care what you don't want to say and then fire according to the head of an association which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinational we asked the question a few minutes later who is financing your targets or. told you some answers or such other things you got it and it's. what you want you doing here i don't look i mean i'm asking you these are legit to do especially seeing my own guys asian and scotland as my digital ok i'm fundamentally so committed to that role i volunteer

my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest here is focused conflict of interest do you think there's going to get more than i said do you think you are trying to create a measure of our influx of interest about stuff like you're trying to do you think there is one. we are concerned are you have sponsors again that's it's a different model than a mob or to establish claim on your child isn't that a secret or a no you can get your metallic use if you were to see see what it says. they were doing house one says i want to offset this going to go hard with scores rest policies and they hired out express and some companies and some companies and i'm. like i want to join more than a. mcdonalds bring us starbucks. most of real or some big brand names. we had to insist since the sixty's coca-cola has been painting the way

for other multinationals. of the day there are good dentists and bad editors the bad news in yemen the united states deems to be a threat the looked at those who work in syria the cia and the u.s. military were engaged in covert actions really throughout the world. where they were assassinating populist leaders they were backing up the right way military windows funding an army of death squads there's no phones anymore because there's always a small call of people for really good that's good for profit. what

politicians do. they put themselves on the line they get accepted or rejected. so when you want to be president or injury. or somehow want to be rich. that you'd like to be precipices like that before 3 in the morning can people get. interested always in the waters in the college. there should. i. i i i i. i i i.

i. but what if the soda giant really had decided to change a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple to collect use bottles to make new ones out of them. and. coca-cola promises to put 50 percent recycled plastic in its bottles by 2030 and that's on a global scale that. is absolutely doable there's a model there for the china's a lot of parts of the world on how to create value out of plastic and get it we

used. of course that would be great news. but with all that we have learned about the company's strategy is we wanted to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic for years take the year 2008 for example in its report on sustainable development coca-cola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. for a long time we sought to find any trace of this in the report from 2015. the company never clearly states whether or not that promise was kept we end up finding a single figure 12.4 percent at 1st glance it's easy to believe that this is the

percentage of recycled plastic used by coca-cola but after taking a closer look 12.4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. to decrypt the soda giant's jargon we arranged a meeting with an ngo that has been interested in the coca-cola group for a long time. l.n. board is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. are best. says put just sort of the visit of the most i mean the less they are a little. bit supplanted of a country. back to 11th

renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics it's all concerned about some testicle cyclical not 7 vegetarian. so 60. to male and. that soon will set for the plastic or sickly. and our lives day when you've owned at a special project a fundamental difference and we are clearly there. faffing the target from the n.g.'s point of view coca-cola is recycling targets are 1st and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. is that all along tests. as a lot of us see class lessers look at the zone lot of slow streets.

sabbats. at feyenoord of. tele. the pull of college costs. says to the. coca-cola subtle statistical distortions are bad but the worst is yet to come. we uncovered something far worse in this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. amidst the mass of information this document caught our attention it's dated from 2016 and signed by the coca-cola is

a lot being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca-cola as interests. in the next we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under $12.00. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fight back these. so all the european measures that coca-cola has decided to fight against through lobbying. and amongst the measures that coca-cola downright refuses we find increased collection and recycling targets.

you heard it coca-cola wants to fight against increased recycling targets in europe while they're promising the exact opposite in their public pledges sit out. all the talent. sit out. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. the deposit system works like this when you buy your drink you pay let's say a euro for it and you also pay an extra charge the deposit let's say $0.20 per bottle in total it would cost you one euro 20 but if you bring back the bottle

you'd get your $0.20 back and so all of a sudden no one wants to throw their bottles away anymore. and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a dos bottle with a deposit. so once empty the bottles would go back to the factory where they would be washed and reused this creates signal. of a country less waste but the environment. the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would you like to know how coke decided to get rid of the returnable bottle the company has attempted to keep this story from

getting out but we tracked down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states and i'm going to give it to reach him nice to me it's merely thank you very much for coming out presenter thank you so here i am knots. and this gentleman is called a send down a crook he was with the american environmentalists agency from many is he's also the 1st engineer in the world to investigate the ecological impact of coca-cola bottles. that does a very imitation there are smaller. typical quote battles about this this big green translucent all risk less. obvious to us. than down a is referring to the beginning of the 70s. that was when the coca-cola company

began to show an interest in plastic and to reach out to him. what they wanted to know is if you take into account all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of last bottles to that of a new mini and cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion. a glance at the table shows that the returnable glass bottle provided it makes 15 trips before it is discard is the ecological container proposed. thanks to this report the coca-cola company knows full well that the start of the seventy's that return ample glass pollutes significantly less than plastic.

but the company would never publicly share this information. we put this together for them and they didn't publish it you know why. they were not interested in it and i have everything the public see. the total picture why because they want to keep it in keep it quiet as to which way they were going to go . this is the new life way plastic. i watch them slowly introducing the plastic bottles easy go. for to want i even remember clearly one time going to hold going omen saying to bridget my wife as a they're going to plaster bottle. told you they would and they are not growing it's just a 1st step. sound nice that 10 easy cups testing bottles playlist and one last

bottle. with this ad that for its new plastic bottle released in 1975 coca-cola various aston dani's report once and for all. its life is tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's on would plastic devastates beaches. and the 1st to call. just begin to protest against pollution. certain american states consider a forced return of the deposit. little do they know the company's immense power. coca-cola has been a significant force behind. fighting legislation

that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this stadium we defeated it here why do you think they were fighting so hard against to close it system want is the reason behind this because ultimately it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with this waste. and. we want the cattle the republic because we think it would be geared to our

people and we want to contribute to the welfare of europe into the european values of democracy of equality of dialogue of peace and we think that we are ready to contribute on the road to this new europe but it is part of the euro meet the european community and because you can see what's the big deal what's the problem why can't we accept that possibility in the 21st century.

leg. leg. play. live. oh. please. let's just say.

please. and a very warm welcome to you watching us inside. well you know the cars they were kind of adopted because we were called pirates for so long. i mean they're in the small boat sniffs it hard pulling ships and it's. nothing but nothing and. the little self to be told fish already 90 percent of it don i need to call him good conor. concepts 15 scoops $75.00 tons of it do it several times a day with a big fleets and no you get an idea why the ocean is full of shit. we have to

understand we cannot stay still and just. be with miss b. is the only going to do the hours. i'm doing this because i want the future world to the future can generations to have and enjoy the ocean we have. what politicians do so. he put themselves on the line to get accepted or rejected. so when you want to be president or injury. or somehow want to. have to go right to be cross with what before 3 in the morning can't be good that i'm interested always in the waters of the holidays. for sydney.

and that is. that a huge thing that is. going to do with the world to. us we should be good in the hopes and this blog. because when he does it. you can see. that. p.p. down this time out on top. from. the d.c. . police the police for the way. still. making

headlines today the u.s. continues its strong rhetoric now accusing. saudi oil facilities. saying they did it around the accusations. washington didn't soften even after hawkish u.s. national security advisor john bolton was fired this week. also in the stories that shaped the week pulp fiction the russian government described a c.n.n. report. a high level spy from moscow.