at the end of the 20th century silicon valley industry titans like steve jobs and bill gates made a promise that would forever alter how we perceive the world it spans the globe like a superhighway it is called internet and you suddenly are part of a new mash of people programs archives ideas the personal computer and the internet ushered humanity into the information age laying the groundwork for unlimited innovation at the dawn of the 21st century there would be a new revolution a new generation of young geniuses made a new promise beyond our wildest dream use the ideas that we take all the world's information and make. new small to every limitless information artificial

intelligence machines that would know what we wanted and would tend to our every need the technology would be beyond our imagination it's almost like magic yet the concept would be as simple as a single word search. this was the beginning of google and less than a decade later facebook they would make a new promise to humanity what i think so interesting about google and facebook is they were founded at american university as stanford university you had 2 students larry page and sergey brin decide they wanted to create the ultimate search engine for the internet across the country you had in the case of facebook mark zuckerberg who was a student at harvard decided he wanted to create a social media platform basically to meet girls and to make friends and hence we got facebook you never think that you could build. company or anything like that

right because i didn't just college students write an average building stuff because we thought it was cool it was all about promise it was all about the shiny future was all about the free flow of information there was also a certain idealism behind it i think that a company like google we have the potential to make very big differences and big positive differences in the world and i think we also have an obligation as a consequence of facebook and google started with a great idea and great ideals unfortunately there was also a very dark side the goal there which was it should make it a much better day but serve like real community that existed realized. google handles 65 percent of all internet search in the u.s. and even more overseas. in the early days google was

just a search engine all the search engine was initially was an index to what's on the internet the internet was pretty small back then they had a better index than other indexes they were around theirs was not the 1st search engine page famously said that the point of google to get people to google and off of google out into the open web as quickly as possible and largely they're really successful about that the success of google led to in many ways the success of the open web in this explosive growth in startups and innovation during that period google had developed this incredible technology called page rank unveiling what was known in the back row about algorithm and it was just leaps and bounds ahead of services like yahoo altavista and quickly became the clear winner in the space just from a technology basis and what page does is it spiders around the internet instead of being a directory service like yahoo was it's taking pictures of web pages and analyzing the. links between the web pages and using them to make some assumptions about

relevance and so if you're looking for some history of abraham lincoln and there's a bunch of links to process the web pointing to a particular site that must mean that this page is the quote unquote most relevant . now they had to figure out how do we make money off this we've got an index how do we make money well they figure out how to do that it's pretty simple all you do is track people searches your search history has a very very informative that's going to tell someone immediately whether you're republican or democrat whether you like one breakfast cereal versus another that's going to tell you whether you're gay or straight it's going to tell you thousands of things about a person over time because they can see what websites you're going to and where did they go did they go to porn site they go to a shopping site did they do web site looking up how to make bombs this information essentially are building blocks they are constructing

a profile of you and that profile is real it's detailed it's granular and it never goes away you go has more than doubled its popped in the last year selling internet advertising with microsoft and yahoo gunning for its search engine users fortunes can quickly change. this was really the 1st large scale mechanism for targeted advertising for example i want to sell umbrellas well google can tell you exactly you know who is looking for umbrellas because they have your search history they know so they could hook up the umbrella makers with people searching for umbrellas basically send you targeted ads and that is where google gets more the 90 percent of its revenue. if you look at how they structured the company it was structured so that the founders of the company would always have controlling shares and. it always determine the direction in the future of the company anybody else

who bought into the company was simply along for the ride in terms of making money so there was this idealism that they said motivated them and their corporate motto was. don't be evil. when the don't be evil slogan came up it was during a meeting i think in 2003 if i recall right people are trying to say what are google's values and one of the engineers who was invited to this meeting said we could just sum it all up by just saying don't be evil what's so interesting about this term that they were not going to be evil is they never defined what evil was a neighbor even give us a sense of what it meant but people latched onto it and sort of adopted it and trusted it because of course nobody wants to be associated with an evil company so people gave the term evil their own meaning even their home page indicates to you that they're not being manipulated and they sort of broadcast to you the idea that this was a clean simple reliable or nest interface and that the company that produced it

wasn't overtly nefarious in its operations so there were no ads on the whole on the front page for example which was a big deal and so everybody in that initial phase of excitement of course was more concerned about exploring the possibilities of the technology then concerned about the potential costs of the technology it was always kind of a generous thing we're going to give you these great tools or to give you these things that you can years. and then google search this is so google was saying no actually we're going to keep your data and we're going to organize society we know how to improve an optimized world. there are a couple trends i think lead google off of its path of being the the place that just match people with the best information on the web and lead them off into the internet and that was the birth of smartphones steve jobs unveiled the i phone. the

rise of facebook and this notion that time spent on a site where users doing lots and lots of time on facebook became really important metrics that advertisers are paying attention to and so google's response was basically to deviate from that original eat those in becoming a place were they were trying to keep people on google so they very rapidly started to branch out into other areas they were getting a lot of information from people using the search engine but if people went directly to a website. that's bad because now google doesn't know that so they developed a browser which is now the most widely used rouser in the world chrome by getting people to use chrome they were able now to collect information about every single web site you visited whether or not you were using their search engine but the course even that's not enough right because people do a lot of things now on their mobile devices on their computers without using their browser you want to know what people are doing even when they're not on line so

google developed an operating system which is called android which mobile devices is the dominant operating system and android records what we are doing even when we are not on line as soon as you connect to the internet android uploads to google a complete history of where you've been that day among many other things it's a progression of surveillance that google has been engaged in since the beginning. when google develops another tool for us to use and they're doing it not to make our lives easier they're doing it to get another source of information about us these are all free services but obviously they're not because huge complicated machines aren't free your interaction with them is governed so that it will generate revenue. and that's what google die. ochs

is and that's where newble maps is and literally now more than a 100 different platforms that google controls companies that use this surveillance business model the 2 biggest being google and facebook they don't sell you anything . they sell you we are the product that will google will tell you is we're very transparent there's a user agreement everybody knows that if you're going to search on google and we're going to give you access to this free information we need to get paid so we're going to take your data the problem is most people don't believe or don't want to believe that that data is going to be used to manipulate you. live. live live.

live. live. live live. live. live live. live live. live . live. live. oh. please.

live. live live. live. and very well welcome to you watching us inside us. the world is driven by shaped by the curse of those great. snow dares thinks. we dare to ask.

what politicians do something. to put themselves on the line. to get accepted or rejected. so when you want to be president i'm sure. most somewhat want to be rich . but you'd like to be crossing the slug of the flag tree in the morning can't be good. i'm interested always in the waters of my house. first signal.

the commonality between facebook and google even though they're different platforms is mass they're driven by math and the ability to collect data you sign on you make a profile about yourself by answering some questions and then some information such as your concentration or major at school. contact information about phone numbers instant messaging screen and it's anything you want to tell interests what books you like movies and most importantly who your friends are in the founders of these companies were essentially mathematicians who understood that by collecting this information you not only could monetize it and sell it to advertisers but you could

actually control and steer people or nudge people in the direction that you wanted them to go. now where them basically comes up with how certain things should react so for example you give it some inputs be it in the case of google you wouldn't enter in a query a search phrase and then certain math will make decisions on what information should be presented to you them for use throughout the whole entire process in everyday life everything from search engines to how cars drive the variables you decide and when you have a human factor deciding what the variables are going to affect the outcome i want you to imagine. walking into a room. control room with a bunch of people 100 people hunched over a desk with little dials and that that control room will shape the thoughts and feelings of a 1000000000 people. this might sound like science fiction. but this actually exists right now today our ethical presuppositions are built into the software but

our unethical presuppositions are built into the software as well so whatever it is that motivates google are going to be built right into the automated process is that sift our data i used to be in one of those control words i was a design at the cystic google where i studied how do you ethically fear people's thoughts because what we don't talk about is a handful of people working at a handful of technology companies through their choices will steer what a 1000000000 people are thinking today what google is essentially is a gigantic compression algorithm and what compression algorithm does is look at a very complex environment and simplifies it and that's what you want when you put a term into a search engine you want all the possibilities sifted so that you find the one that you can take action on essentially and so google simplifies the world and presents the simplification to you which is also what your perceptual systems do and so

basically we're building a giant perceptual machine that's an intermediary between us in the complex world the problem with out is that whatever the assumptions are that google operates under are going to be the filters that determine how the world is simplified and presented. so when you want to find something at term of person do you google way it can really ask no doubt about that are you getting to that answer your question the algorithm that they use to show a search results it was written for the precise purpose of doing 2. things which make it inherently biased and those 2 things are number one filtering that is to say the algorithm has to look at all the different web pages it has in its index and it's got billions of them and it's going to make a selection lets say i type in what's the best dog food it has to look up all the

dog food it has in its database and all the websites associated with those dog foods that's the filtering but then it's going to put them into an order and that's the ordering so the filtering is biased because why did it pick those websites instead of the other 14000000000 and then the ordering is biased because why did it put purina 1st and some other companies 2nd it would be use less for us unless it was biased that's precisely what we what we wanted to be biased so the problem comes in obviously when we're not talking about dog foods but we're talking about things like elections and running for president. because if we're asking questions of. just for interrupting our regular programming we do so because we're going to go

live now to russia's black sea resort of sochi where the russian and took its leaders are just about to start addressing the main let's listen in. the mutation was made. to the thing coal that we'd made recently. come to sarge with a delegation to discuss the recent developments in syria including a in northern syria. present. to go to turkish military operation along the border with syria when you have repeated. he said that we. appreciate. karin see their national security interests and we share turkish concern. from terrorist threat and ethnic tension in this region

separate separatist sentiment and. have been all to fish surely as collated. play is what is important is that the turkish military actions would not be exploited by terrorist organizations including by ice is it when you. whose fight is jailed by the kurds and the trying to look for you from those detention centers syria must be freed from foreign the military prison because a sustainable stabilization in syria. has to rely on ensuring the sovereignty and territorial integrity of this country this is our principle position and we talked about it at length with turkey it is important that he shares this approach to defend them peace and security

along the border where turkey and syria have to join their efforts this is why they need to respect each other and to engage in cooperation we need to launch a broad dialogue between us because the kurds and the syrian government part of such an inclusive dialogue which. all the rise in interest of the kurdish people. can be factored the kurds or part and parcel of the syrian 9. many will ethnic groups were also discussed further steps. along with the peaceful settlement in syria there is a constitutional committee that's been authorized by the un but the grantors of the us you know format have worked hard in the past year stablish

that new format but the situation on the ground should not be a barrier to the launch of the constitution committee on the 29th and the 2030th of october we will see the launch of that committee in geneva we also discussed the humanitarian situation we need to continue. assistance to the syrian refugees we need to help them to go back to their homes that will live in the economic burden on the countries that have agreed to. host syrian refugees including me 1st and foremost we call on the international community are negotiations particularly on the un. to assist all the syrian the springwood going back to their homes without any politicisation of it that would like the ass opportunity to discuss the actual issues.

with the last trade was up 16 percent we exchange opinions on what has to be going forward we express. that the intergovernmental agreements on settlements and payments on our national currencies . in. early october will be a major contribution. to that we agreed to use actual currents we need to expand the you use. the national currencies and we're also agreed that turkish banks will send digital messages under the auspices of the central bank of russia and the russian new me your payment system will be used in turkey we discussed other big projects. that have been positively

developing in. your deepening of defense cooperation with russia and turkey are hosting. a new chilled years of culture. i would like to thank. you turkish president all of the friends and colleagues who is in a serious substantive dialogue with we are ready you know the book promoted dialogue based on the interests of good neighborly relations we also respect each other's interests. but particularly happy that. the. issue can go she oceans we've been able to come to a solution and the foreign minister will these solutions to these. decisions are a very important and there will held to resolve very tense

a situation that we currently seeing on the turkish syrian border. president. so i would like to welcome you with all my heart. and once again i would like to say that i am really glad to be in russia. as an introduction i would like to express my condolences. for the. death of 2 russian citizens at the construction side of the nuclear plant. and i would like to express their condolences on my behalf and on behalf of my people. and.

citizens of russia has. died and so once again i would like to express my condolences. and. today's meeting especially your media representatives. we have been mostly talking about the events in syria but we used to discuss bilateral relations she adds mr president has already mentioned. we have been discussing domestic currencies settlements not that long ago we have signed creates ponding documents. and i think this is a very important. goal of reaching $100000000000.00 turnover turnover asked for cooperation and partnership in other areas so we will continue

our work as for as for a 100 we continue working on the supplies and in the near future within the framework of bilateral cooperation for the good of 2 countries so we are going to continue these operations. as for the defense industry area we making a big steps and we will continue to make this taps my dear friend mr putin. to provide. and long lasting peace and security in aston a format and all our performance will make big steps. you think using joint efforts we are making a lot of decisions and i would like to emphasize here is. a criminal that was implemented it provided all the natural conditions for

constitutional committee. and we have a lot of expectations about these committees so we hope that they will start working soon and they would bring you up. would contribute to political contributors and would be large on their agenda there was also a discoloration zone you need. to go to make these areas now relatively calm so i will see if you were a tax mc. in the near future our main attention would be paid to the provision of. you know these sort of. on constant basis. with our russian friends who were told to do everything possible to keep peace here and calm the do average think we can say much to achieve these might your friends

today. we. mr president we have mostly scouse average. in relation. to spring operation. i have given him a wide range of information and the main goal of this operation is to get treat of y p g terrorist organisation and p k k terrorist organisation and to create all the conditions so that syrian refugees return home. keeping the territorial integrity and sovereignty of syria. your is what we are trying to achieve. we do not want to acquire

someone else's lands but we are carefully planning all the steps. in this regard that 4000 square kilometers were. of terrorist. operations to found a few of frat is and all the branch. 365 thousands of syrian refugees voluntarily returned to their homes who leave before in turkey. well noted and because of for a joint effort it's years later we finally have been the perfect unity to bring his whole life to be. so secure. and 600000 syrian citizens. have been living for 8 in the how here it's in our country.