in this elaborate tree in the north of the occupied ago scientists study marine animals not plastic at least in theory. no idea what that is. but it's certainly plastic. jessica perelman is a biologist accustomed to finding plastic in fish stomachs she has started a very unique connection. casually often plastic bags and this was all coiled up in the stomach when i found it had no idea what it wasn't i all that it just. or did you react when you find this installment i was shocked i started you know documenting it measuring it taking photos showing whoever else was around in the lab and we were kind of. we were just you know shocked to think

that these fish are are really ingesting this i mean. how disbelief the scientist has found plastic in the non likely specimen known as the long fish. the young one was not expecting such a surprising discovery when she began this species. fish live at a depth of about 200 to 400 metres and they're clearly coming in contact with plastic and it appears that plastic is truly a deeper problem that we might have imagined. even swimming at these depths the long sit fish manages to swallow trivial plastic objects. i mean occasionally you might find a brand name such as this. bottle label. what is this so this

is a label from a water bottle dishonored bottle clearly and found amongst the lancet. is a. design design is a pretty well known. bottled water company. you know finding finding a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. this is always more to things than just. just want to look. in front. of the world's best selling brands. and if you're not familiar with you will certainly know the name of the group behind it the coca-cola company.

everyone knows coca-cola but not everyone necessarily knows that the group is in china. dozens of other brands just sunny is part of the coca-cola company and sprite 2 there is also minute maid powerade and of course one of the company's flagship brands. every year the group sells more than $120000000000.00 bottles across the globe that's almost 2000 bottles a 2nd and this mass production is creating a devastating mass pollution. in january 28th in the multinational made a bold announcement by 2030 the brand is promising a world without waste. and its james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need

to create value for that there's absolutely doable a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . with plastic becoming a global catastrophe reinvestigated the company's promises and on competence secret strategy which contradicts that convincing prejudice and none of us will have a link and all those are the final results is that no effect on the political focus for decades the multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa far from the soda giants american headquarters we are going to expose the truth behind the so-called recycling economy that coke is

trying to promote in the somebody who. only going to see. it to see that this particular motel you know that's a night to. come on one last drink for the road welcome to the wonderful world of the plastic promises if the coca-cola company. coca-cola and plastic have a longstanding relationship and one that is full of surprises. to find out more we traveled to the united states to meet a man who is well informed on the subject he lives in this small house in the genea . i got back nice to you nice to meet you yeah really

welcome to. you know this is going to 5. and then i doubt one of the drivers get that i'm going to come on out yeah. but elmo is a historian. he's the author of a book about coca-cola a best seller it's retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when past it began to revolutionize consumer society we began to see massive amounts of litter piling up around the country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep america beautiful what do you here keep america

beautiful you think like wow this sounds like an organization. started by a bunch of kind of bearded environmentalist released that's what i thought. you know because you see the sign everywhere in the united states still a very present organization but it was founded surprisingly by the beverage brewing in canning and packaging industries right the idea was that let's tell consumers there are the bad ones there the litter bugs are throwing this away industry shouldn't be blamed for all this waste. and so this native american looking like a character from an old weston makes the keep america beautiful a huge success some people. are bright. was one. and this guy throws in his car he throws the packaging waist down it is feet and then and this great camera unless the camera up

towards the crying indians face and there's a tear in the snare it comes on the screen and says. people start pollution people can stop it right and it's this message of. consumers are the problem right not us industry but consumers are. since the success of this advert in the u.s. in the seventy's keep america beautiful has branched out. now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logan. to understand how coca-cola is recycling its reliable old can spew mcgoo technique

we have to go to their son i not to the chateau but to an event that is being held at the. town. it is an important conference with several elected officials from what i would be europe and then he had to speak about the plan and then set that talent's and it's serious stuff there even discussing the connor of that trash cans and then every catholic on. the holiday coming into. a mailing list. to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derrick robertson is a plant of soda. and listen closely some of his slip

ups are extremely telling. i have a clear well i don't finish and soften the whole thing. then guess again. as it doesn't here we. want to fire she would be beneficial as well to stop thinking into something i. want to see emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. assume that you were drinking coca-cola this morning is the single use most of last to the problem today . class they are plastic packaging has a very useful function in society and we need to we need to remember that the photos of very creative they are very very useful and they always leave a form

a function as important as how you mean again as individuals dispose of these packages so coca-cola for example will. the packaging rightly want to be ready to get it fiery safely amused at. what you don't want to say and then vitamin according to the head of an association which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinational we asked the question a few minutes later who is financing your targets are. going to some us as are the targets and you've got to say this is. what you want to drink here i don't look i mean i'm asking you these are destined to especially see my organization in scotland as my digital ok i'm fundamentally so tame committed to that role i volunteer my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest is focused conflict of

interest to think there's going to continue as a safety of thing you are trying to create a measure of our conflict of interest about one thing you're trying to do you think there is one no. one source to have sponsors again that's it's a different model but i'm over to start explaining her child isn't that the secret to her i know you can get your metallic or use if you want to see see what it says bring her to a house or says i want an option of the scottish government discouragements policies and they hire out extras and some companies and some companies and i'm. like i want to join more than. mcdonald's starbucks. most of the or some big brand names. we had to insist since the sixty's coca-cola has been paving the way for other multinationals.

you know world of big part of the law as you can see. yours it's time to wake up to dig deeper to get the stories that mainstream media refuses to tell more than we need to be smart we need to stop slamming the door. and shouting past each other it's time for critical thinking it's time to fight for the middle for the truth the time is now for watching closely watching the hawks. live today there are good terrorists and bad attitudes the bad terrorists and those in yemen who the united states deems to be a threat the good of those who work in syria the cia and the u.s. military were engaged in covert actions really throughout the world. where they were assassinating populist leaders they were backing up the right way military

juntas funding an army of death squads there's no any more because there's always a small town called for a really good. profit. tax and stacey are continuing our american tour and as you can see behind me we are in rio de janeiro oh my god so beautiful so much going on this is a country can transition. but what if the soda giant really had decided to change a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem the coca-cola solution is recycling the concept is simple collect used bottles to make new ones out of them.

coca-cola promises to put 50 percent recycled plastic in its bottles by. 2030 and that's on a global scale. is absolutely doable there's a model there for the china's a lot of parts of the world on how to create value out of plastic and get it we used. of course that would be great news. but with all that we have learned about the company's strategy is we wanted to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic begins take the year 2008 for example in its report on sustainable development coca-cola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015.

for a long time we sought to find any trace of this in the report from 2015. the company never clearly states whether or not that promise was kept we end up finding a single figure 12.4 percent at 1st glance it's easy to believe that this is the percentage of recycled plastic used by coca-cola but after taking a closer look 12.4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. to decrypt the soda giant's jargon we arranged a meeting with an ngo that has been interested in the coca-cola group for a long time. and then bush is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. cook at their

labs. poor job asked sort of the visit of the maids i mean the maids they are. supplied to the country or give their. back to the 11th renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics. not 7. so. the mayor. sets for the plastic or sickly. or leaves day when you get a special project a fundamental difference and we are clearly very far from the target from the n.g.'s point of view coca-cola is recycling targets off 1st and foremost

a marketed ploy to ensure that the consumer keeps buying their plastic bottles. as a whole lot of us. sabbats protests were so long that sanju would have called you some class seats to tell you . the pool of college costs only alexis on fox says to the. coca-cola subtle statistical distortions are bad but the worst is yet to come. we uncovered something far worse in this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet

a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. amidst the mass of information this document caught our attention it's dated from 2016 and signed by the coca-cola as a law being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca cola's interests. in the next we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under $12.00. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fight back these are all the european measures that coca-cola has

decided to fight against through lobbying. and amongst the measures that coca-cola downright refuses we find increased collection and recycling targets. you heard it coca-cola wants to fight against increased recycling targets in europe they're promising the exact opposite in their public pledges sit. on the talent. say well look. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware

of this. deposit system works like this when you buy your drink you pay let's say a euro for it and you also pay an extra charge the deposit let's say $0.20 per bottle in total it'd cost you $1.00 euro 20 but if you bring back the bottle you'd get your $0.20 back and so all of a sudden no one wants to throw their bottles away anymore. and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a dos bottle with a deposit. so once empty the bottles would go back to the factory where they would be washed and really used this creates significantly less waste for the environment

. the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would you like to know how coke decided to get rid of the return of the old bottle that the company has forever at. attempted to keep this story from getting out but we tracked down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states i'm going to give it to reach you guys to me it's nearly thank you very much for coming to our tree center thank you thank you wright knots. and this gentleman is called us and down aked he what the american environmentalists agency from many is he's also the best engineer in the world to investigate the ecological impact of coca-cola bottles that does

a very mutation there are smaller the typical quote battles about this this big green translucent all riskless. holders to us. down a is referring to the beginning of the 70s. that was when the coca-cola company began to show an interest in plastic and to reach out to him. what they wanted to know is if you take into account all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of gloss bottles to that of any 1000000 cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it makes

$15.00 trips before it is discard is the ecological container proposed also. thanks to this report the coca-cola company knows full well at the start of the seventy's that returnable glass pollutes c. then plastic. but the company would never publicly share this information. we put this together for them and they didn't publish it you know why. they were not interested in it have everything to public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. this is the new life white plastic bottle i watch them slowly introducing the plastic bottles easy. but i want to i even remember clearly one time

going to going home and they saying to bridget my wife and i said they're going to plaster bottle told you they would and they are not growing it's just a 1st step. satellites that 10 eco plastic bottles playlist and one glass bottle. with this advert for its new plastic bottle released in 1975 coca-cola varies ass and honest report once and for all. it's life's tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and there isn't the only one flooding the market it's a tidal wave from the eighty's on with plastic devastates beaches. and the 1st ecologists begin to protest against pollution. certain american states

consider a forced return of the deposit. little do they know the company's immense power. coca-cola has been a significant force behind. fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against deposit system want is the reason behind this because ultimately it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was

a market mechanism that's very smart to try and get industry to recognize that you have to deal with this waste. same hammer i can use to smash someone's head is the same hammer i can use to build them a home but that's a human choosing what to do with that does me expressing my values for the tool and that's what we need to do with artificial intelligence as well. and. my name is sucking on those who say this is jack see what i don't see it's a. little bit over there you know if you. will when you know we've got to get it out. because. the movement you feel and i feel good and i used. to make it

a day easier than those who to meet school on drug use 2 people. who. know. who people who close the schools who moves during he's trying to fit a music. ok i love who dies because he makes me copy a love he does because he makes me an option plain food and food. and when he moved it's really nice to. be honest and the cost gets bought off my ass a lot of the guard because. i think. i've done. what politicians do you should. be put themselves on the line to get accepted or

rejected. so when you want to be president and should. somehow want to be. the 2 going to be cross this is what before 3 of them all can't be good. i'm interested always in the waters of our. friendship. 6 but if you in the future. number of them tell them about it with them but it will look at. least let. the elite out of the underground i don't know but. the.

syrian army captures a key location in providence opening the road to the terrorist stronghold in the country. in france where punishing the levies are coming into force for s.u.v.s and trucks in the battle to lower emissions. and u.k. arm sales to the saudi coalition in yemen spike in the last 5 years by britain signing up to the treaty to protect human rights. so this is a see from moscow wednesday december the 25th merry christmas eve he said i'm writing i'm calling breaking the world teams 1st an update from syria then government forces that have recaptured a key battleground in the northern italy probably.