casually we'll find plastic bags and this was all coiled up in the stomach when i found it and had no idea what it wasn't all that it just. did you react when you find peace in the storm and i was shocked i started you know documenting it measuring it taking photos showing whoever else was around in the lab and we were kind of. we were just you know shocked to think that these fish are are really ingesting this i mean. to her disbelief the scientists has found plastic in a non likely specimen known as the long fish. the young one was not expecting such a surprising discovery when she began this piece is. fish live at a depth of about 200 to 400 meters and they're clearly coming in contact with

plastic and it appears that plastic is truly a deeper problem that. even swimming at these depths the long sit fish manages to swallow trivial plastic objects. i mean occasionally you might find a brand name such as this. bottle label. what is this so this is a label from a water bottle. and found amongst the. design design is a pretty well known. bottled water company. you know finding finding a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. this is always more to use than just put.

in front. of the world's best selling brands. and if you're not familiar with the you will certainly know the name of the group behind it the coca-cola company. everyone knows coca-cola but not everyone necessarily knows that the group is in china. dozens of other brands just sunny as part of the coca-cola company and sprite 2 there is also minute maid powerade and of course from one of the company's flagship brands. every year the group sells more than $120000000000.00 bottles across the globe that's almost the bottles the 2nd and this mass production is creating a devastating mass pollution. in

january 28th in the multinational made a bold announcement by 2030 the brand is promising a world without waste. and its james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for that there's absolutely doable a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . with plastic becoming a global catastrophe reinvestigated the company's promises and on college a secret strategy which contradicts that convincing pledges are not up as far as the link to the 5 doctors just says that no effect on the political focus for

decades the multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa offering the soda giants american headquarters we are going to expose the truth behind the so-called recycling economy that coke is trying to promote and invest some of his. only going to see. it proceed at this particular motel yet again that's a night to. come on one last drink for the road welcome to the wonderful world of the plastic promises if the coca-cola company.

coca-cola and plastic have a longstanding relationship and one that is full of surprises. to find out more we traveled to the united states to meet a man who is well informed on the subject he lives in this small house in the genea . i got back nice to you nice to meet you yeah really welcome to. you know this if we go to 5. i doubt i doubt one of the drivers got that or wanted to come on out yeah. but elmo is a historian. he's the author of a book about coca-cola a best seller it retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when plastic began to revolutionize consumer society we began to see massive amounts of litter piling up around the

country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep america beautiful what do you here keep america beautiful you think like wow this sounds like an organization. started by a bunch of kind of bearded environmentalist at least that's what i thought. you know because you see the sign everywhere in the united states is still a very present organization but it was founded surprisingly by the beverage brewing in canning and packaging industries right the idea was that let's tell consumers there are the bad ones they're the litterbug they're throwing this away industry should be blamed for all this waste. and so this native american looking

like a character from an old weston makes the keep america beautiful and huge that sense some people. are bright. as worms. and this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians face and there's a tear in the snare and it comes on the screen and says. people start pollution people can stop it right and it's this message. consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful

has branched out. now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. one to stand how coca-cola is recycling its reliable old consumer guru technique we have to go to their son i not to the chateau but to an event that is being held at the town. it is an important conference with several elected officials from all over europe and they're here to speak about the plan in this at that and it's serious stuff they're even discussing the color of that trash cans and that kind of thing the.

ball. that he immediately has. to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derrick robertson is a plant of soda. and listen closely some of his slip ups are extremely telling. and i have the clear well i don't wish and saw and the whole thing about. the character yes. as it does here we care and want to hire she be. better. as well you can stop thinking into something by. the emphasizing individual rather than collective responsibility clearly nothing has changed since

the advertisement of the native american crime. i assume that you were drinking coca-cola this morning is the single use bottled plastic of the problem today. plastic plastic packaging has a very useful function in society and we need to we need to remember that the photos are very creative they are very very useful and they obviously perform a function as important as how you we again as individuals dispose of these packages so coca-cola for example one of the packaging rightly want to be ready to get it fiery safely i mean use it. what you don't want to say and then fire according to the head of the next says he ation which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinational he asked the question a few minutes later who is financing your targets are. not getting some answers or such are you but if it is. what you want to doing here i don't look i mean i'm

asking you these are legit to do especially seeing my own guys asian and scotland as my digital ok i'm fundamentally fruitarian committed to that role i volunteered my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflict of interest do you think there's going to continue as i said do you think you are trying to create a measure of our fun site of interest about stuff like you're trying to do you think there is one no we are one source are you have sponsors again that's it's a different model than a mob or to start a screen on your child isn't that the secret to her doing and good humor terakhir use if you were to see see what a serious thing. once i was upset the scottish government was cautioning us policies and they hired out experts and some companies and some companies like. that i only joined more than. mcdonald's starbucks.

most of the big brand names. we had to insist since the 6 days coca-cola has been paid in the way for other multinationals. same camera can use to smash someone's head is the same camera can use to build them a home but that's a human choosing what to do with that that's me expressing my values for the tool and that's what we need to do with artificial intelligence as well. brothers soon will i do the room light of them stole.

my limited role more than i was for this to die in prison but it's crucial love my life. take a stick grab some media attention i mean it's a shooting in a 16 year old's 16th birthday party. so i think the place just held a lot of pressure chill close the case. for me is. just wrong it's like i couldn't believe those hire. me out so far they are all for the sure don't want peace be with us at all of this universe because i will stay right next to. me for is because you got to keep them i want to do in those 1617 years old so. just couldn't lose one booze and losers clung to his fear of them both of whom the whole food really. formal is close to drool the other goofball know the truth.

but what if the soda giant really had decided to change a few months ago upon the inching its program for a world without waste. any announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple collect used bottles to make new ones out of them. coca-cola promises to put 50 percent recycled plastic in its bottles by 2030 and that's on a global scale. there's absolutely doable there's

a model there for the china's a lot of parts of the world on how to create value out of plastic and get it reuse . of course that would be great news. but with all that we have learned about the company's strategies we wanted to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic begins take the year 2008 for example in its report on sustainable development coca-cola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. for a long time we sought to find any trace of this in the report from 2015. the company never clearly states whether or not that promise was kept we end up finding

a single figure 12.4 percent at 1st glance it's easy to believe that this is the percentage of recycled plastic used by coca-cola but after taking a closer look 12.4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. to decrypt the same. giants jargon we arranged a meeting with an ngo that has been interested in the coca-cola group for a long time. is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. are best. see a poor job just sort of the visit of the maids i mean the maids they are not. supplied

to have a country. back to 11. renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics. not 7 vegetarian. 6 feet. that soon it will set for the plastic or sickly. or labor day when you've owned at a special project a fundamental difference and we are clearly very far from the target from the end years point of view coca-cola is recycling targets off 1st and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. it's. a whole lot of us you clash less volatile.

mate of course. sabbats. at sanju would have called you some class tele. the tool of college costs only as access on fox says to the. coca-cola subtle statistical distortions are bad but the worst is yet to come. we uncovered something far worse in this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. emmett's the mass of information this document caught

our attention it's dated from 2016 and signed by the coca cola's law being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca cola's interests. in the next we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under $12.00. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fight back these are all the european measures that coca-cola has decided to fight against through lobbying. and amongst the measures that coca-cola downright refuses we find increased

collection and recycling targets. you heard it coca-cola wants to fight against increased recycling targets in europe while they're promising the exact opposite in their public pledges sit. on the tablet. say well look. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. deposit system works like this when you buy your drink you pay let's say a euro for it and you also pay an extra charge the deposit let's say $0.20 per

bottle in total it'd cost you $1.00 euro 20 but if you bring back the bottle you'd get your $0.20 back and so all of a sudden no one wants to throw their bottles away anymore. and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a dos bottle with a deposit. so once empty the bottles would go back to the factory where they would be washed and reused this creates significantly less waste for the environment. the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would you like to know how coke decided to get rid of the return of the old bottle that

the company has forever at. attempted to keep this story from getting out but we tracked down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states i'm going to give it to richard nice to be it's nearly thank you very much for the look on our precentor thank you thank you very much. in this gentleman is called us and done aked he what the american environmentalists agency infamy is he's also the 1st engineer in the world to investigate the ecological impact of coca-cola bottles. that does a very imitation there are smaller the typical quote battles about this this big green translucent all riskless. all these close.

down a is referring to the beginning of the 70s. that was when the coca-cola company began to show an interest in plastic and to reach out to him. what they wanted to know is if you take into account in all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of glass bottles to that of any medium cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it breaks through 15 trips before it is discard is the ecological container proposed also. thanks to this report the coca-cola company knows full well at the start of the

seventy's that return a bull glass pollutes significantly less than plastic. but the company would never publicly share this information. we put this together for them. they didn't publish it you know why. they were not interested in it have airing the public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. this is the new life way plastic. i watch them slowly introducing the plastic bottles easy go free ok. for i want all i even remember clearly one time going to hold going allman to same to bridget my wife as they go into the plus or bottle the told you they would and they are not growing it's just

a 1st step serialized that 10 eco plastic bottles playlist and one glass bottle. with this ad that for its new plastic bottle released in 1975 coca-cola various aston dani's report once and for all. its life is tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's on with plastic devastates beaches. and the 1st ecologists begin to protest against pollution. certain american states consider a forced return of the deposit. little do they know the company's immense power. coca-cola has been

a significant force behind. fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against deposit system want as the reason behind this because ultimately it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with this waste.

and stacey are continuing our american tour and as you can see behind me we are in rio de janeiro oh my god so beautiful so much going on this is a country in transition. my name is stuck if they see. this jack see it or they don't see it's just a. little bit over there was that even. when you know we've got to get it out. who couldn't. move. you know and i ceased speaking and i used. to make it a day easier for those who teach school on drug use to people. who cooks who falls who close the schools to clubs during his trying to fit

a music that. i love to jazz because he makes me. he. dies because he makes me happy playing with. and when you look at say it's a. bad thing because it's backed up by. a lot sooner. than i doubt. you know world of big part of the lot and conspiracy it's time to wake up to dig deeper to hit the stories that mainstream media refuses to tell more than

ever we need to be smarter we need to stop slamming the door on the back and shouting past each other it's time for critical thinking it's time to fight for the middle for the troops the time is now we're watching closely watching the hawks. i don't.

think. i pen from moscow in the headlines tonight syrian government forces. from dozens of villages in the south of the rebel held. publishing the polluters the french government introduces a new tax on s.u.v.s and trucks and its. carbon emissions. shows u.k. weapons sales to the saudi led coalition in yemen have spiked dramatically in the last 5 years despite. the trade treaty.