didn't theory. no idea what that is. but it's certainly plastic. and jessica perelman is a biologist accustomed to finding plastic in fish stomachs she has started a very unique connection. casually often plastic bags and this was all coiled up in the stomach when i found it had no idea what it wasn't all that it just. did you react when in this installment i was shocked i started you know documenting it measuring it taking photos showing whoever else was around in the lab and we were kind of. we were just you know shocked to think that that these fish are are really ingesting this i mean. to her disbelief the scientist has found plastic in an unlikely specimen known as the fish.

the young were not expecting such a surprising discovery when she began this piece is. fish live at a depth of about 200 to 400 meters and they're clearly coming in contact with plastic and it appears that plastic is truly a deeper problem that we might have imagined. even swimming at these depths the long fish manages to swallow tribute plastic objects. i mean occasionally you might find a brand name such as this. bottle label. what is this so this is a label from a water bottle. and found amongst the. design design is a pretty well known. bottled water company. you know finding finding

a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. this is always more to use than just. just. in front sunny is one of the world's best selling brands. and if you're not familiar with you will certainly know the name of the group behind it the coca-cola company. everyone knows coca-cola but not everyone necessarily knows that the group is in china. dozens of other brands just sunny as part of the coca-cola company and sprite 2 there is also minute maid powerade and of course one of the company's

flagship brands. every year the group sells more than $120000000000.00 bottles across the globe that's almost 2000 bottles a 2nd and this mass production is creating a devastating mass pollution. in january 28th in the multinational made a bold announcement by 2030 the brand is promising a world without waste. and its james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for the out there is absolutely doable for a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away

. with plastic becoming a global catastrophe reinvestigated the company's promises and on cover to secret strategy which contradicts that convincing prejudice and line up was full of those we don't sit by and don't visit us he said you know affect the political focus for decades the multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa fall from the soda giants american headquarters we are going to expose the truth behind the so-called recycling economy that code kids trying to promote and invest the money here. only going to see. it to see that this particular motel yelled at that someone to. come on one last drink for the road

welcome to the wonderful world of the plastic promises if the coca-cola company. coca-cola and plastic have a longstanding relationship and one that is full of surprises. to find out more we traveled to the united states to meet a man who is well informed on the subject he lives in this small house in the dinner. i got back nice to you nice to meet you yeah really welcome to. you know this is going to 5. yeah i know the drive was good that i wanted to come on and yeah. but

elmo is a historian. he's the author of a book about coca-cola a best seller it's retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when past it began to revolutionize consumer society we began to see massive amounts of litter piling up around the country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep america beautiful what do you here keep america beautiful you think like wow this sounds like an organization. started by a bunch of kind of bearded environmentalist at least that's what i thought. you know because you see the sign everywhere in the united states still a very present organization but it was founded surprisingly by the beverage burning

in canning and packaging industries right the idea was that let's tell consumers there are the bad ones they're the litterbug they're throwing us away industry should be blamed for all this waste. and so this native american looking like a character from an old western makes the keep america beautiful and huge that sense some people. are bright. as one speech. and this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians face and there's a tear in the sneer and it comes on the screen and says. people

start pollution people can stop it right and it's this message of. consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. one to stand how coca-cola is recycling its reliable old consumer guru technique we have to go to their side not to the chateau but to an event that is being held at the town.

it is an important conference with several elected officials from all over europe and they're here to speak about the cleanliness of their talents and it's serious stuff there even discussing the color of that trash cans and that every town. hall meeting. me yelling at us. to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derek robertson is a plan of soda. and listen closely some of his slip ups are extremely telling. you that we're looking for the only issue and saw in the health. care. is that it doesn't care

we do care and what he. meant it. as well you just out thinking into something by. the emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. i assume that you were drinking coca-cola this morning is the single use a lot of plastic and the problem today. plastic on plastic packaging has a very useful function in society and we need to we need to remember that the problems are very creative they are very very useful and they obviously perform a function as important as how we again as individuals dispose of these packages so coca-cola for example one of packaging likely want to be ready to get it fiery safely i mean use it. what you don't want to say and then fire according to the head of the next says he ation which claims to fight against pollution coca-cola is

supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets are. going to some us are cut out of your budget and it isn't fair. what you want to drink here i don't know i mean what i'm asking you these are legit to do especially seeing my own guys asian and scotland as my digital ok i'm fundamentally so committed to that role i volunteer my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflicts of interest do you think there's going to continue as i said to have thing you are trying to create a measure of our fun site of interest about one thing they're trying to do you think there is one no. one source are you have sponsors again that's it's

a different model and i'm not purchased obviously not her child isn't that the secret to her doing and good humor characters if you were to see see what a serious thing. with your house of course i want an option of this coalition government discouragements policies and they hire out extras and some companies and some companies and live. like that all natural on more than one. mcdonald's great starbucks and most of real or some big brand names. we had to insist that since the sixty's coca-cola has been paving the way for other multinationals. it is a long held tradition on cross talk to take stock of the year that is about to pass we have a look at what moved us what changed and what gave us concern us 2019 the good the

bad and the of. today there are good terrorists and bad editors the bad terrorists and those in yemen who the united states deems to be a threat the good to those who work in syria the cia and the u.s. military were engaged in covert actions really throughout the world. where they were assassinating populist leaders they were backing up right away military windows funding an army death squads there's no any more because there's always a small town called for a really good. profit. new airs. wow 2020 should be a whopper.

but what if the soda giant really had decided to change a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple collect used bottles to make new ones out of them. coca-cola promises to put 50 percent recycled plastic in its bottles by 2030 and that's on the global scale. it's absolutely doable there's a model there for the china's a lot of holes in the world on how to create value out of plastic and get it we

used. of course that would be great news. but with all that we have learned about the company's strategies we wanted to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic begins take the year 2008 for example in its report on sustainable development coca-cola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. for a long time we sought to find any trace of this in the report from 2015. the company never clearly states whether or not that promise was kept we end up finding a single figure 12.4 percent at 1st glance it's easy to believe that this is the

percentage of recycled plastic used by coca-cola but after taking a closer look 12.4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. to decrypt the soda giant's jargon we arranged a meeting with an ngo that has been interested in the coca-cola group for a long time. and then bush is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. are best. ssage better to project past. division of. i mean. they are not. supplanted. let's go. back to the

11th renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics. not 7 vegetarian. the mayor. said for the plastic was sickly. or labor day when you had a special project a fundamental difference and we are clearly very far from the target from the end years point of view coca-cola is recycling targets are 1st and foremost a marketed employ to ensure that the consumer keeps buying their plastic bottles. as a whole lot of us you clash. sabbats

protests were so long that sanju would have called you. tele. the pool of call it. says to the. coca-cola subtle statistical distortions are bad but the worst is yet to come. we uncovered something far worse in this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. amidst the mass of information this document caught our attention it's dated from 2016 and signed by the coca-cola as

a law being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca cola's interests. in the next we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under $12.00. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fight back these are all the european measures that coca-cola has decided to fight against through lobbying. and amongst the measures that coca-cola downright refuses we find increased collection and recycling targets.

you heard it coca-cola wants to fight against increased recycling targets in europe while they're promising the exact opposite in their public pledges. other talent. got ties in nicely 0. 0. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. video posit system works like this when you buy your drink you pay let's say a euro for it and you also pay an extra charge the deposit let's say $0.20 per bottle in total it'd cost you one euro 20 but if you bring back the bottle you'd

get your $0.20 back and so all of a sudden no one wants to throw their bottles away anymore. and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. so once empty the bottles would go back to the factory where they would be washed and reused this creates significantly less waste for the environment. the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would you like to know how coke decided to get rid of the return of the old bottle that the company has at. attempted to keep this story from getting out but we tracked

down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states i'm going to have to reach him nice to be it's nearly thank you very much for the look on our precentor thank you thank you very much it's. and this gentleman is called us and down aked he was with the american environmentalists agency from many is he's also the 1st engineer in the world to investigate the ecological impact of coca-cola bottles. how does the ferry mutation that there are smaller. typical quote battles about this this big green translucent all risk less. obvious to us. than dani is referring to the beginning of the 70s.

that was when the coca-cola company began to show an interest in plastic and to reach out to him. what they wanted to know is if you take into account and all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of gloss bottles to that of any medium cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it makes $15.00 trips before it is discard is the ecological container proposed also. thanks to this report the coca-cola company knows full well at the start of the seventy's that returnable gloss pollutes significantly less than plastic.

but the company would never publicly shed this information. we put this together for them. they didn't publish it you know why. they were not interested in it have everything the public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. this is the new life wait plastic. i watch them slowly introducing the plastic bottles easy go. for to i want to i even remember clearly one time going to hold going roman to same to bridget my wife as they go into the plus or bottle the dog or they would and they are not growing it's just a 1st step serialized that 10 eco plastic bottles playlist and one glass bottle.

with this at that for its new plastic bottle released in 1975 coca-cola various asked and honest report once and for all. it's life's tough it's easy go at. the american company never looks back coca-cola imposes its plastic bottle everywhere and there isn't the only one flooding the market it's a tidal wave from the eighty's on with plastic devastates beaches. and the 1st ecologists begin to protest against pollution. certain american states consider a forced return of the deposit. little do they know the company's immense power. coca-cola has been a significant force behind. fighting legislation

that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against deposit system want as the reason behind this because ultimately it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with this waste. my name is sucking. on the world social media has to jack see what i don't see it's

a. little bit over there you know. when you know we've got to get it out. because. the movement you know and i feel good and i used. to make it a day easier for those who to school on drug use to people. who. move through both clubs because the clubs do really he's trying to fit the music that. i love to jazz because he makes me. i love to down is because he makes me unhappy playing with him. and when you go to a tree and i say. we do b. and i said because it's box office. a lot sooner.

you know. i doubt. i'm going to fulfill the repeated promises. to the people i promise you the weeds or buts. right. now you want to 1st. know.

cut. taxes are not going to do it you have to go right to the root of things that's assets and debts at the balance sheet balance sheets is what they should talk about and that's where we can be clever because taxation is the dumb wife trying to get the wealth back from the from the wealthy.

in the story. wealthiest u.s. presidential candidate michael bloomberg apologized. prison labor to promote his election campaign also to traditional christmas greetings from world leaders and institutions some rather than traditional forms this year leaving some feeling festive. coalition in yemen a spike in the last 5 years despite britain signing up to a treaty to protect human rights. good morning your.