to her disbelief the scientists has found plastic in the unlikely specimen known as the long fish. the young was not expecting such a surprising discovery when she began this piece is. fish lives at a depth of about 200 to 400 metres and they're clearly coming in contact with plastic and it appears that plastic is is truly a deeper problem that we might have imagined. even swimming at these depths fish manages to swallow trivial plastic objects and i mean occasionally you might find a brand name such as this dishonor bottle label. what is this so this is a label from a water bottle dishonored bottle clearly and found amongst the lancet. is

a red. design design is a pretty well known. bottled water company. you know finding finding a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. this is always more to taste than just. just watching the bottle. in front one of the world's best selling brands. and if you're not familiar with you will certainly know the name of the group behind it the coca-cola company. everyone knows coca-cola but not everyone necessarily knows that the group is in charge. dozens of other brands just sunny as part of the coca-cola company and

sprite 2 there is also minute maid powerade and of course from one of the company's flagship brands. every year the group sells more than $120000000000.00 bottles across the globe that's almost 2000 bottles a 2nd and this mass production is creating a devastating mass pollution. in january 28th in the multinational made a bold announcement by 2030 the brand is promising a world without waste. and it's james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for that there's absolutely doable

a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . with plastic becoming a global catastrophe reinvestigated the company's promises and on confidence secret strategy which contradicts that convincing prejudice and on up was full of those we don't know the set boundaries just says that no effect i know the political philosophy for decades the multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa far from the soda giants american headquarters we are going to expose the truth behind the so-called recycling economy that coke is trying to promote and invest the money here. only going to see. it proceed at this

particular motel yet again that's a night to. come on one last drink for the road welcome to the wonderful world of the plastic promises if the coca-cola company. coca-cola and plastic have a longstanding relationship and one that is full of surprises. to find out more we traveled to the united states to meet a man who is well informed on the subject he lives in this small house in the dounia. i got back nicely thank you nice to meet you yeah really welcome to. you know this is going to 5. yeah i know the drive

is good that i wanted to come on and yeah. but elmo is a historian. he's the author of a book about coca-cola a best seller it's retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when pasty began to revolutionize consumer society we began to see massive amounts of litter piling up around the country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep america beautiful what do you here keep america beautiful you think like wow this sounds like an organizations. started by

a bunch of kind of bearded environmentalist at least that's what i thought. you know because you see this sign everywhere in the united states still a very present organization but it was founded surprisingly by the beverage brewing in canning and packaging industries right the idea was that let's tell consumers they're the bad ones they're the litterbug they're throwing this away industry should be blamed for all this waste. and so this native american looking like a character from an old weston makes the keep america beautiful and huge that sense some people. are bright. as one speech. and this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians

face and there's a tear in the snare and it comes on the screen and says. people start pollution people can stop it right and it's this message. consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. one to stand how coca-cola is recycling its reliable old consumer guru technique we have to go to their son i not to the chateau but to an event that is being held at the town.

it is an important conference with several elected officials from all over europe and they're here to speak about the plan in this at that and it's serious stuff they're even discussing the color of that trash cans that every town. hall meeting. that he immediately goes. to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derek robertson is a plan of soda. and listen closely some of his slip ups are extremely telling. i have

a clear well known issue and so all of the things out. there get get. as it does here we do care and want to hire she. bendish well you can stop thinking into something by. the emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. i assume that you were drinking coca-cola this morning is the single use a lot of plastic and the problem today. plastic plastic packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how you me again as individuals dispose of these packages so coca-cola for example one of the packaging rightly want to be ready to

get it fiery safely i mean use it. what you don't want to say and then environment according to the head of the necessity ation which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets. in order to finance these are the targets of the budget and it is. what you want to doing here i don't know i mean what i'm asking you these are legitimate until this question i see my own guys asian and scotland as my digital ok i'm fundamentally through tell you i'm committed to that will i volunteer my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflicts of interest do you think there's going to ensure that asserts you think you are trying to create

a measure of our fun site of interest about stuff like you're trying to do you think there is one. we are so concerned are you have sponsors again that's it's a different model than a mob or to start a spin on her child isn't that the secret to her doing and good humor characters if you were to see to see what it says. your house once i want to ship destroys go home and the scores risk policies and the high of experts and some companies and some company time. but i don't want 2 or more of them. mcdonald's bring us starbucks. or some freedom or some big brand names. we had to insist since the sixty's has been paid in the way for other multinationals. 6 guys or financial survival. when customers go by to reduce the price. didn't

help well reduce and lower. that's undercutting but what's good for food markets is fuck good for the global economy. join me every thursday on the alex simon shore and i'll be speaking to guests of the world of politics small business i'm show business i'll see if. the i'm a go is like the child in the room it's impulsivity it's narcissism it's us versus them it's fear the prefrontal cortex is empathy it's compassion it's thinking about the future in terms of what we do today that's where we need to make our decisions based from from the prefrontal cortex unfortunately when we eat the modern diet of our planet or when we watch the news or we spend too much time

online we lock in to be a make believe we lock in to the child in the room and we're not able to make good decisions. presidential candidates debate the future of the u.s. . every week. student. money. but what if the soda giant really has decided to change

a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple collect used bottles to make new ones out of them. coca-cola promises to put 50 percent recycled plastic in its bottles by 2030 and that's on a global scale. is absolutely doable there's a model there for the china's a lot of polls in the world on how to create value out of plastic and get it we used. of course that would be great news. but with all that we have learned about the company's strategy is we wanted to check how often they actually keep their promises the american company has been

promising to make bottles out of recycled plastic the years take the year 2008 for example in its report on sustainable development coca-cola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. for a long time we so want to find any trace of this in the report from 2015. the company never clearly states whether or not that promise was kept and we end up finding a single figure 12.4 percent at 1st glance it's easy to believe that this is the. recycled plastic used by coca-cola but after taking a closer look 12.4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2

very different things. to decrypt the soda giant's dog and we arranged a meeting with an ngo that has been interested in the coca cola group for a long time. len bush is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. are best. see put just sort of the visit of the mice and the mess they are in. supply of a country. acting in a. renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics.

not 7 bad just say. so 60. that's set for the plastic or sickly. or labor day when you've owned at a special project a fundamental difference and we are clearly very far from the target from the n.g.'s point of view coca-cola is recycling targets are 1st and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. on tests. as a whole lot of us to clash lesser dollars no 3 pts. sabbats . that sanju would have called you some class to tell. the truth of college costs. says to the. coca-cola subtle

statistical distortions are bad but the worst is yet to come. we uncovered something far worse in this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. amidst the mass of information this document caught our attention it's dated from 2016 and signed by the coca-cola as a law being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca cola's interests. in the next we find carbon

pricing restrictions on the usage of caffeine and eat you ban of advertising to children under $12.00. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fight back these are all the european measures that coca-cola has decided to fight against through lobbying. and amongst the measures that coca-cola downright refuses we find increased collection and recycling targets. you heard it coca-cola wants to fight against increased recycling targets in europe while they're promising the exact opposite in their public pledges says. other

talents but the ties in. many. say are real. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. the deposit system works like this when you buy your drink you pay let's say a euro for it and you also pay an extra charge the deposit let's say $0.20 per bottle in total it'd cost you one euro 20 but if you bring back the bottle you'd get your $0.20 back and so all of a sudden no one wants to throw their bottles away anymore.

and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. so once empty the bottles would go back to the factory where they would be washed and really used this creates significantly less waste for the environment . the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would you like to know how coke decided to get rid of the return of old bottle that the company has forever at. attempted to keep this story from getting out but we tracked down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states i'm going to give it to

reach here nice to be it's nearly thank you very much for a look on our precentor thank you so here i am knots. and this gentleman is called us and down a he what the american environmentalists agency for many is he's also the best engineer in the world to investigate the ecological impact of coca-cola bottles. does a very imitation there are smaller the typical quote battles about this this big green translucent always glass. over is to us. down a it's referring to the beginning of the seventy's. that was when the coca-cola company began to show an interest in plastic and to reach out to ems. what they wanted to know is if you take into account all other and environmental impacts on nature

what is the best system the engineer works for over a year comparing the environmentalists impact of last bottles to that of any 1000000 cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it breaks through $15.00 trips before it is discard is the ecological container proposed also . thanks to this report the coca-cola company knows full well at the start of the seventy's that return a bull glass pollutes c. if it can clean less than plastic. but the company would never publicly share this information. we put this together for them and they didn't publish it you know why. they were not interested in it have

airing the public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. this is the new life weight plastic bottles i watch them slowly introducing the plastic bottles easy go free alcohol of outlet for i want all i even remember clearly one time going to a whole going omen to same to bridget my wife as a they're going to the plus or bottle. the dog or they would and they are not growing it's just a 1st step. serialized that ted eco plastic bottles playlist and one glass bottle. with this ad that for its new plastic bottle released in 1975 coca-cola berries aston dani's report once and for all. its life is tough

it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's on would plastic devastates beaches. and the 1st ecologists begin to protest against pollution. certain american states consider a 4th through turn at the deposit. little do they know the company's immense power. coca-cola has been a significant force behind. fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having

around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this stadium we defeated it here why do you think they were fighting so hard against deposit system want is the reason behind this because it ultimately means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with those ways.

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claims. lipped. playing. and very well might continue watching on since last. it is a long held tradition on cross talk to take stock of the year that is about to pass we have a look at what moved us what changed and what gave us concern about us 2019 the good the bad in the uk. my name is suck. on the world social media this is jack see what i don't see it's. over the border you know if. you want to know we've got to get it out. too cause those who you need to move around you will not see scoots

and i use down 6 each to make it very very easy and also to meet school on drugs used to people. who. know. who these clubs before school clubs because clubs during his childhood he said if the life a music that. i love to jazz because he makes me copy i love he does because he makes me copy playing moved from. and when you get to. be on dancing with the office box office who loves to go on. yeah. i think. that i doubt. that.

but even putting calls donald trump to thank him for information that hopes with foil a new year terror. this plotting thing he did that. the week a plane crash is soon to take off in cannes it's down killing 12 people dozens more are being treated in hospital. this u.s. presidential candidate michael bloomberg apologizes and his team used prison labor to promote the billionaire's election campaign. for joining us you're watching the weekly here on out. they were putin has personally thanked trump for a tip off from u.s. intelligence which helped intercept the turn.