ration if it just because of the growth of wealth in the emerging world don't be the most technologically savvy generation about what i have at the youngest ages for the whole and the most globally connected generation that will has ever seen it with all of those amazing characteristics creates in them the biggest impacts of a generation after all of the most enlightened generation and their that's yet to be seen but i do think that they are equipped to solve these new problems that we're facing in our world from environmental ones to. issues of global equality bit they're approaching those new problems with fresh eyes and i think that gives us a great sense of how to carry that down as the problems that we're facing for a generation often to push. well that's true you know that i had no nothink popped up a city in the world and i think having such chronic tutti is so useful and for them

from the youngest types you know they pick up the device just a few clicks away from any piece informational the planet. if friendship fade is global then used fade this stores they show up on a local but global yes i think that there are barry is that i will break down for example diane now in a world with i am more empowered as young people than any other generation of young people has been it used to be when you were young you you looked up to the older generation you want to be older because that's where that was the influence was they all we have a youth obsessed society where people want to be young and the early adopters of technology the brand influences the social media influences of course of the younger generations and so how will leverage more influence than any generation before them at their i age and i think that that that's a great opportunity that i have and gives them a great responsibility to deal with some of the social challenges that we're seeing

image you know world. and also thinking about the generational markers and the mess important irony i can come up with this to conscious a generation that did not have a washing machine had a life that was jessica different from the one that had a generation without the internet quite different from the internet generation y. generation office technological divide that makes it different from the previous generation although i mean for things that we take for granted now they weren't haves you know and a lot watch is going to be a thing that most of them will ever know need to know in this digital world. because now it's about smart case full cost if even they get a driver's license because it's a new or a transport is a service world because even that credit cards have moved to payment digital forms because they're there id is in a digital form they were nato wallets or

a purse because everything is on that device and so even the basics that we would carry around keys and wallets and credit card and of course cash i will not be something of their experience so they will bring this true digital mindset to these daily areas of life you know it's not about the physical space but of course learning online any deep remote working or working. from home or other options as well and and that will flow through all areas in other words we had the toppling location for a home study or workplace or shopping or can make sure and social interaction and of course there's digital generations will just think that way from the youngest age. yeah how our parents know day they post photos of their new and boring kids on social networks and they create this digital to look out for them

before this kid is and can walk or tabards take a decision whether they want to be in socially here or not or have profile or not what effect will lose that it will present from birth have been jammed alsop. well it doesn't come without challenges of course you know and the most. they'll have the biggest digital footprint of any previous generation as you said probably by the time they wanted to use of their more photos of them they know they grandparents and right current right their parents put together for their entire lots and the amount of video and just a digital. footprint a pretty big now because from the youngest age they're online they're on social channels that chatting and sharing and and so they just leave a long legacy a long history that can be crites in that i have if you like a digital diary i have a digital history that i can look back on and and recall stages in life it has

a downside be cruise well when you're a teenager you share things and say things that you probably don't want coming back to you 10 or 20 years lyta when you're a senior leader or an influence so there are some problems with this and we see very plainly one big problem that this younger generation faces through the digital and that is saga building putting down each other sometimes that they will say things that will shape things that will threaten our own one among. things that i would never cite by suffice there's a sense that because we're connecting through that digital isn't anonymity we would interact in a way that we wouldn't do physically together and that that can be a problem as well as of course the darkest side of the internet the security side the postal safety side the does come with this digital will take knowledge advance say to kids of information risk or one thing was in those last tales that we humans

actually just need simply far greater that than a time not handwriting or mental are authentic. that's a great point and it is true and when we've surveyed teaches around the world we have found that one of the deficits that i notice with young children and we're talking about crime riyadh's you know children just starting to get close to their teenage years now is that their life skills are not as well developed as they would expect arrest i have seen in the past there's sophistication in millard's technology skills that right. being able to. choose the clothes or men each and keep they've been dreams toddy or cook a meal or as we move into those teenage years old will all go beyond even basic things like the kitchen the boss could do from how to apply. coming up with some activity to fill some time even having this artificial skills of stepping out of

the comfort zones and shaking a hand introducing them so being able to go camping lada a file a some of these thomas human skills i'm not as well developed with this generation that not only a technological and digital but many of them increasingly of being raised in an urban us environment in a vertical community it's a beautiful sum of options rather than the horizontal lines of code and streets where there is as an american research a cold a night should deficit disorder with i have fears or worries about the outdoor world because they've only ever known a built environment an urban one side there are some challenges that we do need to address in law skills with this generation. this taste you know that young people they all have aspired to be the last they're on they face and what they mean to i mean that their job instead of opting for a pretty fine career in some areas ation and that's what we used to go for when we

were all generation out to be they will marry have independence started later businesses than a corporate dominated world. well i certainly am more entrepreneurial and as you said been inspired by those entrepreneurs by. the digital silicon valley tech startups you know and i have been some great role models for them but at the same time you know they going to need in a society need and a right of skills and of course but everyone can be an entrepreneur now it's a great set of skills to have to think entrepreneurially even if they are working within a larger organization because they can. think in terms of better neat line managers a hierarchy to get to work well in a in a flat structure in a collaborative environment which is the one that we now have now think through complex problems because they used to handling multiple challenges they can work

collaboratively even if some of the same members. own suitable raw shooting in another location so they do have a great set of skills in that regard ok i'm going to need those traditional ones of being able to work across people of different generations to be able to resolve conflict and. to have the skills of public speaking to be able to step out of their comfort zones even to manage money you know financial literacy these are skills that they will need not purely technological they don't have an early my hand he shall break right now we're back will contain talking to mark on criminals and research and a lot of her teachers are going to what will the generation coming. khurana at period is like stay with us.

because the swarms of them so much. good news hoover local was before. much of those who heard the preview or most few other movies to see him with the north we go we're going to. move. move. move show you this new video of the live look i mean it's going to look her good. more muslim also his girls will review films for good girls. don't go to shows look but look you're the same you pull over to show your story to the

issue go. to starts to. get to me to tell it with the little missed they'd say look it is it's. just ashton understand statistics not the mashed old truck to stop the president from please control his project until. the 3 of producers proposed this for 2 snippets almost when you look because that was the cause of what you saw your supporters to your machine station shouldn't for you should cook door for one whose job is a wonderful story. today the industry prefers to spend millions of you listening to nothing to do daily

traditions i will be sniffing all about making money making profits in some of the big corporations international markets import export do you imagine the number of chronic diseases that are out in every community today it is not due to new viruses all new microbes that's not true. so it is due to environment. city though the momentum is simply that they sort of muscles are really just accumulate could only come in to see in them to be. deployed. if the so food industry is successful it will create more jobs it will create more value added it will create more growth so i don't see why we shouldn't also fight for the interest something into st cloud said that we are british and we want regulation i was the industry and if we don't behave in the aspinall to just find.

financial survival guide i don't buy it i passed on a few trips. almost 5. i still have some of my eggs from the future so crocker watched kaiser. back with mark mccrindle social question chad a lot of officious like him a generational discourse is there a gun contest or a chanel there for instance baby boomers are supposed to support conservative authoritarian south south carolina whereas my parish and have more liberal back in taishan seeking to be friends with their kids the kids happiness they're much more their kids think successful etc how will the generation gap between laugh i added

tensions the way it can these the possible that the generation gap will cease to exist again will in some ways you know those generation gap sabi bridged but you know as you say what will be the characteristic of this generation will they be molded burleigh will conservative. be bought by destruction more free range in their approach what we find in our generational research is that the generations tend to be more like a pendulum that swings back and forth and just a pathway that heads end up on in one direction in other words each generation is a reaction to ice or in the past their response to what has gone before and so we see this generation of alphas the children of the millennial so generation y. as actually being a bit more structured a bit more conservative in their outlook indeed this quote old growth forests and image has shaped

a bit more of that conservative value in them they have seemed that jobs can be lost that stock markets and economies go up a they go into recessions that volatility is the new normal and that security measures that savings and money for a rainy day is important that has been shaped in him over these recent loves and of course we've got some ups absi used to go it is a bit like those global issues of wars. or will the great depression what we're experiencing at the moment and that does forge in a young generation resilience character fortitude and and the ability to adapt and respond so we see the alphas will end up being fairly conservative unstructured and risk averse savings and job security will match up and they won't be as perhaps focused on the super officiality or the bridge it was in his research

you know member around this immunity are only 10 rozelle. that's true and and debt means that we can't work out exactly what that would be like by looking at who they are although we do research them by looking at the context it's often been said that people resemble that times more than they resemble their parents and that's really the calyx the age of which were exposed to even a global event the world having through all that determines how imbedded it becomes an ass cycle and so we can learn a lot about who they will be based on what they're experiencing and also by their parents and we do so by their parents the 30 somethings a lot and so in a something of how they're being raised. i'm also thinking france is a golden generation can they contrast it with boris they're confident we've got to think now his youth and history as a baby he is for ballet and now the sixty's they have the generations that it's not

much different from generation x. and then generation y. that's not that much different from the alpha why divide them into different generations that are. well that's an important point and you know let's keep in mind that as humans we have more in common than probably divides us and we're seeing that at the moment as we look globally it is insecurities uncertainties you know i mean it's i mean it's what is impacting us all around the world so so we do need to keep that in mind and it securely in this era we need to try to find the commonalities and not just find the differences but we're also aware of the diversity that exists whether it be cultural gender or whether the socio economic rigid graphic we're not all the same and there are differences across the generations as well we find that the generational differences a more robust than even some of our differences we might look at like geography

assessor economics because we are who we are generation for 3 reasons firstly as a generation we're at the same age as each other and different to the us i mean generation those in that. childhood he is a clearly at a different lifestyle agent and therefore have 2 priorities to jane a just a 20 something to 50 something a window into who we are because of life stage but also the experience that is shaping us and while we've all been i do not attend we have an old and i do not know 10 in 2020 and these are unique times to be shocked and said that we'll leave that to differences and thirdly even so they can experience is that we live through a quite different for a generation in your met you mentioned you know the baby to mr was so she. by the 960 cent rebellion or the jane excess that experienced they have a good sense of the dot com era and indeed their recessions in the 9090s jim political train just the world order is we coming to an indecent mock shifting you

know democracy and as an awesome person breaker in these sorts of things she says gen x. is well the gen alphas of today are all started living through different times are i lost staged events and experiences the technologies are all of those shy process and through the defined differences across generations and here i always wondered at that. whether this whole generation labeling if they can make marketing scam or not tell you why because i find myself finding it a common language barrier easily with someone who is 90 just as much as i find it with a 10 year old. and out of the way that there is no such thing as a generation gap it's just different experiences there we can people are people i mean we feel safe humans live our basic human needs what we think if it wasn't for

the mass not in a healthy generation labeling and gas it only says to friends and is there such thing a generation gap or just age difference really yeah well you know that's important to think through and as a said there is but there is and events and social moccasin experiences and technologies that also do. we do a lot of research all those who are dealing with them and that that is teaches you a guy up there who we research and try to recruit so they can best and gauge with students and by tell us to give those that have been at this profession for a long time that this generation of young people different to previous generations you know yes a 10 year old is a 10 year old in terms of brain development in terms of the jury levels in terms of felt needs and wants and. you know the disappointment i need to curriculums that they going through you know that doesn't change too much but the world around them

is changing and clearly being 10 i means to global pandemic being 10 when you've got a device in your hand it could get you with any problem will it is difference being 10 by generation experience before the p.c. and and indeed in more country separated times so does create some differences as for the marketing side you know i think we all need to be wary of that because the last thing that we want is for macas to define and comes. a generation and think that they can sort of sell to them it and they younger i just in fact i think that that will not work at all for companies today because this generation of the most savvy when it comes to marketing to the most aware of the technologies and the agenda globally and certainly not afraid to push back on that if we think that we can do something on the. ok then terrorists shake every summer

in general are rats is. gentlemen our generation a different look something they fear as a regular washout which in their example changes are hungry person to commune her hair can experience her already had space i on our genders and as valid as a man as they are after well. well more similar than previous generations so you know if we went back to say the 19 fifties and looked at chain ages in georgia or attain ages in america or teenagers in sweden you know there was a lot more differences than teenagers across those nations today because they're all connected on the same platforms whether it be youtube or another visual video based or whether it be searching through google or other platforms they are all on the devices it is

a digital world that i share i am more aware of the global issues the gaps that we all know. that separated us internationally have have come to get up there is more global awareness there are global brands there is the opportunity to travel down not at the moment because of code but generally the ability to travel for young people to die has never been. right up and all of that means that we have brought the world together the other thing that we see in in countries like a struggle we found in the u.s. so you sail into europe is of course we will culturally diverse and this was not the case in the 19th fifties rate in the 1970 s. this is a generation that i growing out in the west alongside people from south america and africa and europe as well there is more of this chronic tyranny globally and culturally diverse connections than ever before so it's definitely a new era it's a small awoke there's more connection to this generation and that means yes there

are still those geographical differences across the generation of any old way they live but after closer to geta weatherby brussels by using old ballarat in australia then used to be the case in the past do you think that the fact that life exists and sat and say squaring it he'll are sorry i don't laugh they hear it. having kids larry like i have we have said we have it made and that and a whole generation will change things yeah that's a great insight and that is what is happening you know we are living longer right around the world and wall in the developed countries that moment every continues to rise in the emerging world the life expectancy is increasing at an even faster right so wherever we are around the world almost without exception life expectancy is increasing and what that means is and it comes along with increasing disposable income wealth that did become more options in those young be used in the teenage

years and the 20 somethings because this guy did study years and there is. a delight in very just people still a bit earnings yes i have more options in terms of opportunities to travel and to experience new things and so it's as if the childhood years have been extended now the story to get into the workforce but it's as if because they don't live long we live spiced up those particular last stages and just as we've seen in the west marriage in the span of a couple of generations removed from something that took place in the early twenties to now something that's really not taking place until the early thirty's and family forming at that stage so is saying it right across the world but pushing back of these last stages as we do more study through will koreas and delay the family years later than previous generations had so it definitely the life sides have changed it what we used to where it was so wonderful to have your insight on

what's to how many generation and is there such a thing a generation gap really or is it all marketing salaried ask that from the very 1st minute i wait until the end players they say russia was wonderful tom here was she on the best of luck stay safe thank you very much has been a lot to chat with you and appreciate it and along. thank you. problem drugs has come from scrupulous dealers but from pharmacies to in every

state in the united states we see me very sharp increase in the number of people seeking treatment for addiction to prescription opioids invited to america under the banner of medicine persisted with the pain but instead of trying to wean him off though she did those after dose after dose after dose and really became his drug dealer soon was to blame patients doctors manufacturers. moats this edition. of the 1st one to the finish for just been spoken to the voters. this would do him good except. if it was national.

at the. top of the year. it's a local supreme of course mr. bush who put it the full extent of google's political good because. shooting into life would be smeared. all over. the post someone to be lenient because of the style if you will is pretty cheap.

you officials at secret to reassure people that the astra zeneca coated shot is safe saying vaccine has a tendency is costing lives but there are signs that the damage is to public trust is already done. on the meters in this case since it has been shown that there are people who have unfortunately died after getting vaccinated eclipsing the risk is low in their best interest we don't know which trust are through a beat to the dark. germany reveals plans for talks with moscow to buy russia's sputnik fini job as long as it gets approval from the e.u. regulator and.