film stars and filmmakers have known this for decades with me today, the tobacco industry is promoting an entirely new generation of products and wisdom comes a new set of promises. whether it's a tobacco heater or an e cigarette, the traditional habit of smoking has morphed into a supposedly healthier pastime. nicotine enjoyment, no shame or regret the greater the dependence on nicotine, the greater the profit in 2019 alone, the tobacco industry generated world wide revenues of over $800000000000.00. but what are the actual health benefits of these new products for confuse? all the latest innovations in smoking really as homeless as the tobacco industry

wants us to believe all their promises of healthier smoking. nearly a tried and tested trick that is safeguarding billions in profits. ah, i vanessa who sells e cigarettes from a boutique in the food on the small of paris. for many years. the 45 year old was a keen cigarette. a. she is an average cigarette user

the, according to vanessa data, these innovative devices are more than the mere alternative to smoking. for the french woman, the cigarette is the best nicotine replacement products you can buy. the key mash you sit home, you flop on like a cruise, much young the to the walls and he was sitting in critique cases to do the cigarettes. gives users the feeling that they're doing something for their health. vanessa davis, who is firmly convinced that e cigarettes will help her quit for good, well, you didn't use it. that sort of business that i think one of my 11 businesses rush is exactly conceptual. but issues with this is dental who's customers have also

been won over by this new smoking experience? so yeah, the key bad to she see they can get no answer. she see of actually use quite a truly shut you believe live up the she said you'd ever is safety measure. if i agree with the number of e cigarette users worldwide has increased dramatically in recent years. in 2011, there were around 7000000. so called vapors by 2018, the numbers had grooms of 41000000 and the 6 volt increase. the relentless rise of the vapor cigarette has not escape the attention of the tobacco industry. the beacon players have now joined the bandwagon and marketing the innovation. oh the the

me ah, the unseen java lung could force those extra yard and the portion in the tier don't against them put on my comment. i cause doesn't for this one, for the whole dusted gone for the entire offs in on those 2, lots been tune is an a better way to concept superstars in the, in the confirmation as well as an a tv product to unbeaten. because on the bottom, the shifts of adults here, it's not the 1st time that the tobacco industry has sought to market its products as homeless to health in a nation wide survey, doctors and all branches of medicine were asked, what cigarette do you smoke? doctor brand named most was camels, tens of thousands of doctors,

general practitioners, surgeons specialists, doctors and every branch of medicine were included. and according to this nation wide survey marked dr. smoke councils than any other cigarette. the tobacco industry has a history of trying to sell those products that they think are they tell us will reduce harm. now we have cigarettes, right? and the question we have to ask ourselves is, do we trust tobacco companies with their message that these new products are actually going to reduce hard? especially when we know that their fund, a mental motivation is to protect their business. and they need a new generation of users hooked on nicotine growth. do you think she's handsomely paid in hollywood balance, such as audrey hepburn in breakfast at tiffany's, showed how it was for the lead. for decades,

smoking viewed as a harmless pleasure to be pursued worry free like me to have was in the film was gilder the cigarettes gave you that certain special something the number 30 and nothing personal. i know i was just talking away my frustration, but in the 1950s, the mood began to change. far more often it was said that tobacco cigarettes might not be as harmless as it was cleaned. smoking makes, you know, i use in the use that follows american scientists would prove that smoking causes lung

cancer and it's going to chronic bronchitis and other diseases. the american health authority said smoking is suicide for emotion. against this backdrop, millions of people stopped smoking. the industry was faced with a problem. it's hard to make money from the manufacturer of products that cause illness or even death. ah, it is when he did the in the or do in the key to what are you not there long does the apology, if fox him know, and now you know, there are many net fiscal laselle argue more net. so the d who said john is receptive, who and the whole game, it was almost a discourse in the saddle. don't, don't lead to steep w z and not the direct she not as soon as he thought

the tobacco industry sets to work on new advertising campaigns and new products such as lights and mental cigarettes, as well as the filter. the message is clear, the new products are healthier. smoking is no longer quite so deadly. the tobacco companies did not acknowledge the scientific findings on its harmful effects. none of the things that had been found in tobacco smoke are concentrations which can be considered harmful. the components themselves can be considered homes will come in or anything can be considered harmful applesauce is harmful if you get too much of it,

i don't think many people are dying from level so they're not eating that much. the elements in cigarettes and the content of cigarettes, which are constantly, whether they are on the or new york city. in this way, the tobacco industry muddy the waters. as intended, these downs provoked a debate, distracted from the actual dangers of smoking. the corporations understood this young internal industry document from 1969 shows and it works. once again, smokers, the cigarette symbolizes freedom and safety for life. smoking is relaxing and fun. ah, this is marlborough country. philip morris's sales of cigarettes are thought to have increased exponentially on the 1st 8 months of its campaign for the new mom bra, country me. the advertising promises have global reach,

also in paris. ah, remembered marlborough advertising from her childhood. julia has your own against your secret plan fully. she don't need any any soon did he can't get anything more. he may to a curving from the horse again. neighbour clara 9 days from now. then for the last time, she has smoked my brute and other well known brands for over 30 years. now she

wants to free herself of her nicotine dependence. today, she has an appointment at the outpatient addiction clinic officials, pompey to hospital in paris. she wants to remain anonymous to trinity place until she the, unless she she surmises the per day guess. and if i can go to the doctor, i will, as seen is the head of the local department for objective disorders. according to her, many medical professionals in france are themselves dependent. allison nicotine that makes giving up so difficult to cleanse. katina phillip was key, key hall, i and kelley absorbed from me. and so kelly,

i thought i just financial from getting it all said so. who is the financial difference, if you could chinky some dollars to vote, and you just couldn't boss if i had done this a 50? correct? i love. why would you please here on street to me a call from trust you know, buffering balance after the left, the key, the morning between a person in justs, the more dependent they become the news .

oh, yeah. you know, when you go to deal with a 6 day marathon of creativity, multi cultural festival, and the biggest variety is the competition for a few days. became a russian cultural capital. 28 categories. ahh. from filing a piano to the parenting and data protection night years just throwing up over the water. i mean, you're, you're not there if you could give them if there were 3 or for them to be here. they filter when reading or content, the delta games only take the very best of the best buy

i oh, the corporations were quick to recognize the role played by nicotine in their products. a document from 1976 from british american tobacco, lays it out. nicotine is an important aspect of satisfaction, and if the nicotine delivery is reduced below a threshold satisfaction level, then surely smokers will question more readily why they are indulging in inexpensive habit. us a product with too little nicotine constitutes a threat to the industry. in increasing numbers of consumers, quit smoking. it's not just the question of the loss of revenue in the long term. it could even harold, the end of the $1000000000.00 industry. the nicotine is

a natural component of the tobacco plant. so how can the tobacco industry pass on as much as possible to the user? me? in this national retreat in sigma and chemist are studying tobacco products. you regulations state the tobacco smoke may contain a maximum of one milligram of nicotine. here the scientists regularly assess whether german tobacco products adhere to these standards. the nicotine content is tested using the smoking machine. but how dependable on the values that it provides, dependency, safety claim, leasehold amended is our lease poverty on the roost. client masters to hours and display seat then is full. timely dining, we saw money pull out your own discourse organ on dell for women is much she knows up heart for didn't besides those. this is angela. she wants to heal. vote by

looking to get on done, but there are for didn't. what this means is that on the smoking machine, the holes enable compliance with the li really requires nicotine levels. a closer look at the filter reveals the miniscule perforations. but both of these holes mean for smokers. and that also did you get to you don't want him to encourage you to she didn't thing on done to vote and so she puts in dollars to get picked the now because dorothy consented, you know, obviously me and you continue happening, shots often get them football going to to the shops of me. ah, me,

i'm really going to get it is because it's the spirit for coleman, at least one or 2 of the day of and they're from football, often nominal tissue in offline. when off teet little to help under windy lot, sean connery authority surely. as many complex you get clean and fresh as all outdoor. the pleasure you get in the clean, fresh taste of fill air, new bel air, the light menthol cigarettes that gives you approved back over the holes in the filter. hawk back to winds by co companies 1st introduced the light cigarette tanks to the whole they managed to lower the nicotine levels measured by the smoking machine, giving the impression that they all lower and nicotine. but that doesn't mean that my cigarettes on that harmful today they're banned, but the whole innovation has endured me until he's this i see that awesome

know when feed nuclear teen to fulfill the hearts of in on the all of this for you . hot ico his nuclear teen done. we assist in a good market when air, why am i going in and this new teen fluted inside him soft and on, and when the when, when a sash? no, if you cut a decent scientist so to freedom is there couldn't did meet the some like a dish be consistent into mike and toy you press the more rapid the nicotine supply . the more satisfied the customer call for dr. le fowler seems patients the nicotine is what makes it difficult to kick the habit. itching, getting annoying management cooking after the land has performed. layer t. s. cookies, i guess burn it because we can see that we need to

talk to the phone. the see, the addictive factor of nicotine is comparable to that of heroin. are if you now could talk almost, she mean, she says here, molig him. so again, he's proposed a sort of a found a committed you q make you, we can go with your manager. the mileage continuous, me to see how much more in that. sure, if it did so it costs, if we're to talk to him, they're connected surely. who does that cost? no decor, she's who was interested for decades. the tobacco industry pretended to be unaware of nicotine addictive qualities, such as during this hearing in 1994. when chief executives of the 7 tobacco giant testified before us congress just yes or no, do you believe nicotine is not addicted?

i believe nicotine is not addictive. yes, i don't believe that nicotine for our products are addicted. i believe not addictive. i believe the nicotine is not protect. name is not a deck. and i do believe that the game but is the truth. in the same year, the university of california in san francisco was sent thousands of internal documents from 8 by co industry whistleblower ah, on may 12, 994, a box of about 4 or 5000 pages of secret internal tobacco industry documents got delivered to my office, the return address was mr. bucks, which is a cartoon character in a popular comic strip here. my boy, some tobacco. oh,

don't watch my can, you know? and the documents were the 1st look inside the tobacco companies. and what they showed when you were looking at the correspondence and the communications between their top management and their top lawyers and their top scientists and their top public relations. people which they, they had figured out the smoking cause cancer in the $900.00 fifties. they for your out and cause heart disease and the $900.00 sixty's. they recognize nicotine as an addictive drug in a $960.00 s, and we're designing cigarettes to maximize their addiction all the time publicly denying all of this. and so it's just amazing to be wet behind the curtain. the internal documents revealed the truth. they showed the importance of nicotine 40 tobacco business. in the early seventy's, a document from

r j reynolds space. a tobacco products is essentially a tool for the delivery of nicotine. the liquids for e cigarettes also contain nicotine. what reputation does nicotine enjoy? here? vanessa de la re takes the view, the nicotine is vital for the satisfaction of the consumer. it's the only way of preventing the vapor from taking up smoking again and then they will when they get comfortable lives, i believe it's i boys, uncle would also request you plenty kid is your best, anita anita, that the dea juicing on you out destitute of the kid nego, this whom she think was a feel like she came that actually she make sure kids rescue me low, she miss yearning prostitute sodium to talk to me, lou says, oh indeed, the classic

a cigarette does not burn tobacco. all important liquids are poured into the device . the battery is activated and the liquid is heated. as soon as the use of poles on the device liquid evaporates, the vapors can be mailed. i liquids come in smooth vials. these are available in a variety of flavors. such as pineapple with coconut wild strawberries, liquids also come in different strengths. as far as the customers are concerned, the nicotine in the liquid, is as harmless as it is indispensable. what

can you see? islands, good teeth could've hoped and spent the last guy met to know nico tina talk, can it clearly come you have any pencil, chavez, also outside of france, vapors are persuaded that these new products are less harmful than traditional tobacco products in germany to there's a general belief in the concept of harm reduction, because that is not surprisingly, the spokesman for the e cigarette association is convinced of the benefits of electric smoking. baking this tradition, convinced us to include auto vinegar sheet issues of the cover to go on to the us. hope she does hope natalie isn't trust us, but hopefully we just need help to cope. i hope to state i did of school for

the chemo acknowledged off things of the fuckers. so the, the cigarette is seen as a solution to the tobacco epidemic. we have to do the focal tension. why is the cigarette of his medicines can also shoot this over sheet leisure? stomach to go on to be up and young and you will, syrian is up there until the time night, off her point on the forms that's about who industry also sees the problem in the burning of the tobacco and not in the nicotine for going on with this whole problem onto the some loose, the, but equal to the probably visitors are going to get some vital distribution concepts, vide keenan, to the, to hopefully hoping conquered this of him. i don't mean them on the nicotine of named in art and by the doesn't effect in on dot com the the either not even inch

beer on does i'm going to activism. shuffler, switching from 190 percent on non non, to put in vinegar. easy. this is over municipal of the health promises of time is gone by images such as this suggests that it's possible to use e cigarettes with little or no concern. is this indeed the case e cigarettes generate the error? saw by heating up a liquid, but they don't set it on fire. and people are saying, oh well, that's better because you don't have combustion. but the fact is that aerosol, those very, very tiny particles that are of 50th or 100. the size of a hair are themselves tremendously dangerous. they cause heart attacks, thing cause lung disease. they cause strokes, they trigger inflammatory processes and e sugar and you know, differ from cigarettes when you talk about that

daniel m and knows all too well the risk to health posed by e cigarettes. at one time, daniel had dreams of joining the navy ships the water. they were always his passion . this dream is gone for ever. i loss 50 days of my memory from the charges that they gave me in the hospital for pain, etc. because i was so sick, i just kind of woke up and i had the scar and that's really the only reason i knew something bad had happened. like a doctors hadn't told me. i really wouldn't have known what had happened. ah ah. when i was shot the wrong when i was just don't the room.

yes. to see out the thing because the african and engagement equals the trail. when so many find themselves well, depart. we choose to look for common ground americans love buying homes. ah, the sort of fundamental part of how our political leadership and our country at large understood the bargain. you get a whole and then you know, rebel right, as the things you don't revolt if you have a stake in the system. be really interesting to dial back and think about the longer, deeper history of what housings meant in the united states. not just that old

question of the american dream, but the bigger question of who the dream has been for. welcome to maximize their financial survival guide. looking forward to your best this is what happens to patients in britain delegate. you watch kaiser report the ah

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