me ah ah ah i thought with this guy, he's drunk. you know, come out here and back underneath, right. just to put a space ship the ladder. i got to be drank in some kind of bad whiskey or i guess he's got enough money to do it. whatever he wants to do, he have the money to play the game ah, from 10 miles outside

a town highway. 62 war lady is 45 miles. oh, on both sides. they don't anything out. this is the interest, but she have to have the key to get in to manage 19876, just like an average ordinary guy to talk to him. and then you realize this guy's got a lot on the plate and he knows what he's doing or why

the number one, it's amazon founder and ceo jeff beta. he is the 1st then civilian. they're the people that would change them as the family. so media, me, i'm using my resources to put in place heavy lifting and infrastructure so that the next generation of people can have a dynamic entrepreneurial explosion into space in is you are still large enough to satisfy the ambitions of jeff bezos.

amazon is the largest store in the world. it sends out $150.00 parcels per 2nd, adding up to 5000000000 each year. it was just pays or has a single session to sell everything in everywhere and to satisfy

his customers every desire without delay. there are 300000000 amazon customers worldwide today. the multinational company is revolutionizing commerce and the way we consume it is even succeeded in shrinking time and space.

how exactly is amazon taking over the whole planet? what does jeff bezos want that he doesn't already have? what future does the multinational wish to impose on us and at what cost? our story begins in 1994 in a seattle suburb. jeff bezos, the 30 something wall street expatriate creates amazon and it's garage. jeff and what are your, what is your claim to fame and the founder of amazon dot com. where did you get an

idea for amazon dot com? well, 3 years ago, i was in new york city working for quantitative hedge fund. when it came across the startling sophistic, the web usage was great. 2300 percent a year. so i decided i would try and find the business plan that made sense in the context that grew up in the beginning, they were only 3. 1 of the things that was really happening in seattle of that time was grunge so, so you had nevada and pearl jam and all that. i kind of music so they were plaid shirts on every one. paul davis is one of the programmers who developed amazon's very 1st website at amazon. they sell for what was out in a suburb that really was very far from the city and clubs and any kind of of seen that that might be happening. there were basically 2 programmers working hard

riding code. and jeff, working hard on, on the sort of business he side of the new company. there wasn't this kind of really fueled energy, you know, like, oh my god, you know, what's going to be a goal today? what are we going to take off today? oh my god, if that isn't done, isn't done today. things fall apart. it was more just a case of methodically working as quickly as, as we could buy books arrived. somebody was gonna have to pack them up and ship them out. and so, so, and so that will be jeff. this is like the super early days when it was really just still the 3 of us plus his wife working part time. sometimes it will be white, mackenzie, sometimes it would even be shallow, right? if there weren't that many and we want super hide off in something. this is at a time where, you know, we, typically, we were handling, you know, maybe less than 20 books per day or something. mm

. 25 years later, amazon no longer sends 20 parcels, but 14000000 a day. the company owns over 250 warehouses and delivered on 5 continents. i guess amazon success caught stacy mitchell's attention. she heads the institute for local self reliance research center, studying the evolution of the american economy. for the past 10 years, she's been closely monitoring the growth of the beast. amazon is like, it's like this invisible force. you know, it's got, it's tend to falls in so many aspects of the economy. there's nothing that amazon

isn't trying to get into there. now the biggest clothing retailer in the us and they produce a lot of clothing. bookstores, toys, stores, hardware stores, kind of grown invisibly. it doesn't get noticed are covered by the media in the same way because it's not physically present except in just a few places. amazon is growing so rapidly, they are creating a lot of jobs, but as they grow, they're destroying a lot of jobs. and we found that for everyone, new amazon job that had been created, there were 2 jobs that were lost at existing businesses. we've lost about 85000 independent small businesses in the last 10 years. we've lost about $35000.00 small and mid sized manufacturers. amazon isn't the only cause, but it's the top cause of those losses.

ah, stacy mitchell investigates amazon strategy of conquest. there's a kind of a balancing act that they seem to walk between slowly taking over everything rapidly, taking over everything and yet not being so visible that people become alarmed. so in some ways we, you know, the train has left the station and as a society of, we're going to try to figure out how to bring that back. it's much harder to do now that it would have been 10 years ago. we had noticed what was really happening me in the united states, amazon now controls half of all online commerce the company leads online sales in clothing, electronics, books, d v d 's personal care and the products ah,

it also offers the video on demand, online music streaming video games, data storage insurance, as well as drugs. amazon also embodies a certain vision of america progressive and liberal. its acquisition of whole foods leader of high end organic produce is a good example. jeff bezos is a complex character. he's a ceo as well as an investor, but in 2013, he personally acquired the washington post. one of the most prestigious newspapers in the u. s. ah. step by step. the amazon empire extends its grip on the world. here really hit amazon and this point represents the transformation of the american economy. i mean, you know, the old saying when i 1st came the street and kind of back in the day was what's good for gm is good for the country today. that's largely amazon as largest market

cap company. it's, it's greatly intertwined with the entire american global economy. amazon essentially controls the marketplace. it's not really a market, it's a private arena. amazon sets the rules. it gives the side which companies get the best spots which companies rank in the search rankings. who can even be there, what they're allowed to sell, how they can communicate with their customers, what they have to pay in order to be part of it. the old saying is if it walks like a duck. 1 in quiet like a duck, it's a duck. so amazon looks like monopoly trades like a monopoly makes money like a monopoly behaves like monopoly. so when i looked at it, you have to use monopolies in the traditional sense, upon a comparable type company. the real definition of a monopoly is when you have the ability to control the terms by which other player or is, can access the market. when you have that kind of power to dictate what happens and

amazon has that power, amazon has become a kind of gatekeeper. and their strategy is very much about being the e commerce platform for the entire world. the back divers, financial survival guide, housing bubble. oh, you mean the downside, artificial mortgage? i don't get carried away. i was trying to report a military mission against a we'll conclude on august 31st. i went to the phone, so who did a good to us all the quote unquote a junk people and i really need proof for my you got to do something that

company will cut to cut over. what if i pay that? i'm on the 7th, they could get a quote to show me this was the right weapon against the right hon bought it from, but it was filled out through z o o z the, the signing of the us to all about agreement. and i laid the groundwork for the road ahead toward a lasting peace in afghan stamps. and i know we still need that done by and does he the me amazon is conquering one territory after

another after the us just basically took control of england, germany, france, japan, canada, italy, spain, brazil, mexico and australia. today the decisive battle for the company is taking place in india. ah. 7 in 2013 amazon arrived in india with the intention of gaining control of a market estimated at $100000000000.00, conquer or fault or whatever

is going to have been able to achieve globally is to be unable to very, pretty much all major markets globally, right, for that in europe or in the u. s. and some of the other asian markets as with outside of china, the only but to suit of it is still open india. so a, this is the only battlefield is open be to the thing that can be large federal feet . i don't know, the one in india is the fastest growing economy in the world with a 7 percent growth in 2017 was running the

news. in recent years, some 200000000 indians have joined the middle class dramatically increasing the number of internet users and eager consumers. the news. as a result, indian e commerce is growing by 30 to 50 percent every year. amazon is not the only company trying to tap into this growth. competing with jeff bezos, his flip car, the leader of the indian market, founded by 2 ex amazon employees and paid him a new startup finance by chinese giant alibaba. the 3 of them are waging a multi $1000000000.00 commercial war. in its 1st year, jeff bezos invested $2000000000.00 and then $2000000000.00 more the following year . to gain market share,

amazon has already invested $5000000000.00 in india without seeing a profit. all of these 3 players are armed, still the top. they have a lot of phoenician, lot of funding, big guys backing up so you don't see anyone falling apart anytime soon. the battle gets even more complex. as these multinational corporations are facing a very strong nationalist pushback in india. this is the case in old delhi, the commercial district of the indian capital. here, commercial structures have remained unchanged for hundreds of years. really that will let me go to the next modern and i'm going

to do my dad sitting at this table and 15 angry men, the largest group of merchants in all each own several shops in the neighborhood. they are the 1st to feel the impact of amazon's presence. or maybe you can do that. i just decided to go over the merchants of old delhi are worried, but they have a major asset to slow down amazon's rise. they

formed the electoral base of the b, j. p. the party empower and induce since 2014 it's leader, prime minister and her and ramadi promotes an exacerbated form of nationalism and defense protection as view of the economy. the indian government recently introduced a bill that could severely limit amazon's room to maneuver, notably by preventing it from under cutting prices. jeff bezos had to engage in a diplomatic game. he regularly meets with prime minister moti all. it's a significant stick for amazon and for, for the kind of investments which amazon has been doing didn't market a reflection of the find a policy to see the big this market. and if it feels to deflect

that in a global movie for amazon, if it's not a regional story, it's a, it's a little bit story forever. yeah. in ah, in to count to the americans, the merchantable daily have a plan to ensure the government doesn't forget them. i the

pleasure for the 5 years or 10 years down the line because they're deep pockets in big losses. that is why they're coming to india. you can see any example in the words that they've been in the market. as of that again, then you get a monopoly shout is one of you, she, me, this bus will go around the country to alert other merchants and the population at large of the threats that looms over india. obviously not in the i a o

in 2018, amazon announced its intention to invest yet again another $2000000000.00 in the country. it's operation in india have so far resulted in a net loss of $883000000.00. investing massive amounts of money often at a loss in order to conquer market share is the foundation of jeff bezos global strategy. despite this risky plan, amazon's boss still maintains the competence of the financial markets. amazon stock value rises constantly. ah, in the last 4 years it is increased fivefold. ah, amazon lost about $3000000000.00 and it's for 6 years in business,

selling books at a loss. and it worked, you know, i mean, now amazon is the dominant book retailer with more than half the market. and they've consistently done that in one sector after another where they go in, they lose money. other companies that are not, don't have the same backing from wall street, aren't able to operate at a loss. they go out of business, amazon takes over, you know, and this is a company that is able to lose money like that in a way that no one else is jeffries, o, c, o. one of the things when you're analyzing a company is management's credibility. he spent time on wall street at a large hedge fund. i believe he saw intuitively knew what institutional investors were looking for and how to educate them about com frames. i mean, as an analysts, it's not just about how much cash but you want when that cash is expected to come in the door. that helps you build better financial models. and so i believe he did a good job the speech language to financial market participants. jeff bezos has

been very astute and how he communicates what he's doing to wall street. and he always talks about this idea that amazon is for the long term that he's not focused on the short term that what he's building is something much bigger. and it's over the long term. and wall street investors have, have very much bought into that idea and they have backed this company, even in the years when amazon lost a lot of money years when they made very little money. wall street continued to back this company. jeff basis was successful in imposing his long term vision to an economy geared toward short term profits. having secured the confidence of wall street, he was able to make all of the world's commodities available in one click. this

idea of accessibility was born 50 years ago in san francisco capital and the american counterculture gaffer google, apple, facebook and amazon or the unexpected errors to these california hippies. a quick like that. press your middle finger g a thumb drag and parts snapping like that. you can find adult pajamas with cat names or typewriters, fashion manual, you can add insulin syringes and wallet, greeting card didn't books or poor you like that. you can have any deliver to your door, snap, and forever to consider where you did. i in the 19 sixty's in california, thousands of young americans turned away from industrial society, the vietnam war,

and the atomic bomb. they decided to return to the land and live in communities based on new principles. this was the birth of the commune, movement. they were anti big technology. they didn't like bombs, didn't like heavy industry. but they love l. s. d, they love automobiles. they love the w hands. they love the products, the kind of consumer products of industrial society. and what they want to do is take those consumer products and repurpose them, turn them into the foundations of a new kind of society. a society built on shared experiences. personally, ambition, consumption, consumption for the the community list was going to be the foundation of a consciousness oriented society. ah, rather driven by drainage shaped bank

in me. i think we dare to ask me americans love buying armed. ah . this was a funded mental part of how our political leadership and our country, large understood the bargain. you get a whole and then you will rebel, right? as the things you don't revolt if you have a stake in the system. be really interesting to dial back and think about

the longer deeper history of what housings meant in the united states. not just that old question of the american dream, but the bigger question of who the dream has been for the families that mark i took market function. you have a good way to show me what is your number do john got that. i've got that limit and i wanted them off, you're gonna go back to the

left me about the less about i get up there for the me the the the us, the lashes out it says to k, as a drone strike kills a terre planner in afghanistan, and in the past reprisal so thought dave, couple foaming in which 13 americans were among the 170 killed the shots of fire and kabul to discuss crowds as people.