he's gotta be drank in some kind of bad whiskey or some his trick. i guess he's got enough money to do it. whatever he wants to do. he's a d at the money to play the game with probably 10 miles outside the town. highway $62.00 or lady is 45 miles and they own so. oh no. they don't want anything out. this is the anthro she but she have to have the key nor to get in the managed 19876. just like an average

ordinary guy and to talk to him and then you realize this guy's go on, always play. and he knows what he's doing. for one number one is amazon founder and ceo jeff basis is the 1st then civilian active people to what did i thought i told them as on the fussy so media to do that i'm using my resources to put in place heavy lifting and infrastructure so that the next generation of people can have a dynamic entrepreneurial explosion into space.

ah, is you're still large enough to satisfy the ambitions of jeff bezos? amazon is the largest store in the world. it sends out $150.00 parcels per 2nd, adding up to 5000000000 each year.

it's boss jeff bezos has a single obsession to sell everything instantly everywhere. and to satisfy his customers every desire without delay. there are 300000000 amazon customers worldwide today. the multinational company is revolutionizing commerce and the way we consume it is even succeeded in shrinking time and space.

how exactly is amazon taking over the whole planet? what does jeff bezos want that he doesn't already have? what future does the multinational wish to impose on us and at what cost? with our story begins in 1094 in seattle suburb jeff

bezos, a 30 something wall street expatriate creates amazon in its garage. huh . and jeff basis and what are your, what is your claim to fame and the founder of amazon dot com. where did you get an idea for amazon dot com? well, 3 years ago, i was in new york city where he for quantitative hedge fund. when it came across the startling statistic, the web usage was great in 2300 percent a year. so i decided i would try and find a business plan that made sense in the context that grow with in the beginning they were only 3. 1 of the things it was really happening in seattle of that time was grudge so, so you had nevada and pearl jam and all like on a music. so there were plaid shirts on on every one. paul davis is one of the

programmers who developed amazon's very 1st website. at amazon itself was out in a suburb dut really was very far from the city and clubs and any kind of obscene that that might be happening. there were basically 2 programmers working harder. writing code. busy and jeff, working hard on, on the sort of business he side of the new company, there wasn't this kind of really fuel energy, you know, like, oh my god, you know, what's going to be a goal today? what are we going to take off today? oh my god, if that isn't done, isn't done today, things fall apart. it was more just a case of methodically working as quickly as, as we could buy books arrived. somebody was gonna have to pack them up and shipped them out. and so, so until that will be jeff, this is like the super early days when it was really just still the 3 of us plus his wife working part time. sometimes it will be white, mackenzie,

sometimes it would even be shallow, right? if there were many, and we were super tied off in something, this is at a time where, you know, we typically, we were handling, you know, maybe less than 20 books per day or something. mm . 25 years later, amazon no longer sends 20 parcels, but 14000000 a day. the company owns over 250 warehouses and delivered on 5 continents. i guess amazon success caught stacy mitchell's attention. she heads the institute for local self reliance research center,

studying the evolution of the american economy. for the past 10 years, she's been closely monitoring the growth of the beast. amazon is like, it's like this invisible force. you know, it's got, it's tend to holes in so many aspects of the economy. there's nothing that amazon isn't trying to get into there. now the biggest clothing retailer in the us and they produce a lot of clothing. bookstores, toys, stores, hardware stores, kind of grown invisibly. it doesn't get noticed are covered by the media in the same way because it's not physically present except in just a few places. amazon is growing so rapidly, they are creating a lot of jobs, but as they grow, they're destroying a lot of jobs. and we found that for everyone, new amazon job that had been created, there were 2 jobs that were lost at existing businesses. we've lost about 85000

an independent small businesses in the last 10 years. we've lost about $35000.00 small and mid sized manufacturers. you amazon is that the only cause, but it's the top cause of those losses. ah, stacy mitchell investigates, and amazon strategy of conquests. there's a kind of a balancing act that they seem to walk between slowly taking over everything and rapidly taking over everything and yet not being so visible that people become alarmed. since i'm ways we're, you know, the train has left the station and as a society, if we're gonna try to figure out how to bring that back, it's much harder to do now that it would have been 10 years ago if we had noticed what was really happening in the united states, amazon now controls half of all online commerce

the company leads, online sales and clothing, electronics books, dds personal care, an the products ah, it also offers the video on demand, online music, streaming video games, data storage insurance, as well as drugs. amazon also embodies a certain vision of america, progressive and liberal. its acquisition of whole foods leader of high end organic produce is a good example. jeff bezos is a complex character. he's a ceo as well as an investor, but in 2013, he personally acquired the washington post. one of the most prestigious newspapers in the u. s. ah. step by step. the amazon empire extends its grip on the world. he really hit amazon

and this point represents the transformation of the american economy. i mean, you know, the old saying when i 1st came the street and kind of back in the day was what's good for g. m is good for the country today. that's largely amazon as largest market cap company. it's, it's greatly intertwined with the entire american global economy. amazon essentially controls the marketplace. it's not really a market, it's a private arena. amazon sets the rules. it gives the side which companies get the best spots which companies rank in the search rankings. who can even be there, what they're allowed to sell, how they can communicate with their customers, what they have to pay in order to be part of it. the old saying is, if it walks like a duck quacked like a duck, it's a duck. so amazon looks like monopoly. trade like a monopoly makes money like a monopoly. behaves like monopoly. so when i look at it,

you have to use monopolies in the traditional sense, upon a comparable type company. the real definition of a monopoly is when you have the ability to control the terms by which other player is can access the market. when you have that kind of power to dictate what happens and amazon has that power, amazon has become a kind of gatekeeper. and their strategy is very much about being the e commerce platform for the entire world. ah

ah. ah . the world is driven by dreamers shaped by thinker some of those with

theirs sinks. we dare to ask ah, ah, amazon is conquering one territory after another. after the u. s. jeff bezos took control of england, germany, france, japan, canada, italy, spain, brazil, mexico, and australia. today, the decisive battle for the company is taking place in india.

in 2013 amazon arrived in india with the intention of gaining control of a market estimated at $100000000000.00, conquer or fault. what amazon has been able to achieve globally, as they've been able to win pretty much all major markets globally, right. whether it is in europe or in europe, some, some of the other asian markets as well outside of china. the only, but 2 feet of it is still open, is india. so if this is the only battle field is open and b does a significant be launched paddle feet and

another one with india is the fastest growing economy in the world with a 7 percent growth in 2017. good morning. in recent years, some 200000000 indians have joined the middle class dramatically increasing the number of internet users and eager consumers. as a result, indian e commerce is growing by 30 to 50 percent every year. amazon is not the only company trying to tap into this growth. competing with jeff bezos as flip car,

the leader of the indian market founded by 2 ex amazon employees and paid him a new startup financed by chinese giant ali baba. the 3 of them are waging a multi $1000000000.00 commercial war. in his 1st year, jeff bezos invested $2000000000.00 and then $2000000000.00 more the following year . to gain market share, amazon has already invested $5000000000.00 in india without seeing a profit. all these 3, our players are armed, still the top. oh, they have a lot of phoenician, lot of funding, big guys backing up so you don't see anyone falling apart any time soon. the battle gets even more complex. as these multinational corporations are facing a very strong nationalist pushback in india. this is the case in all deli, the commercial district of the indian capital. here,

commercial structures have remained unchanged for hundreds of years. really that limit that by madame. busy company sitting at this table and 15 angry men, the largest group of merchants in all, doing each own several shops in the neighborhood. they are the 1st to feel the impact of amazon's presence. but maybe you can do

this. i know that the merchants have old jelly are worried, but they have a major asset to slow down. amazon's rise. they formed the electoral base of the b. j. p. the party empower and india since 2014 it's leader, prime minister and her end ramadi. promotes an exacerbated form of nationalism and defense protection as view of the economy. ah, the indian government recently introduced a bill that could severely limit amazon's room to maneuver. notably by preventing it from under cutting prices. jeff bezos had to engage in

a diplomatic game. he regularly meets with prime minister moody all it's a significant stick for amazon and for, for the kind of investments which amazon has been doing the market. it's a reflection of the find a policy to see the big this market. and if it feels or to deflect vod in a global movie all for amazon it's, it's not a regional story. it's a, it's a global story for a, a to counter the americans, the merchantable. deli, have a plan to ensure the government doesn't forget them.

a 5 or 10 years down the line to go down deep pockets if they can afford to have something big office, that is why they're coming to in via you can see any example in there. was there ever been in the question of best, a better one market as of now again, then you did that one. hopefully, a lot of you, ah, this bus will go around the country to alert other merchants and the population at large of the threat that looms over in the a

ah, in 2018, amazon announced its intention to invest yet again another $2000000000.00 in the country, it's operations in india have so far resulted in a net loss of $883000000.00. investing massive amounts of money often at wash in order to conquer market share

is the foundation of jeff bezos. global strategy despite does risky plan, amazon's boss still maintains the confidence of the financial markets. amazon stock value rises constantly. in the last 4 years it is increased fivefold and amazon lost about $3000000000.00 in its 1st 6 years and business selling books at a loss. and it worked, you know, i mean, now amazon is the dominant book retailer with more than half the market. and they've consistently done that in one sector after another where they go in, they lose money. other companies that are not, don't have the same backing from wall street, aren't able to operate at a loss. they go out of business, amazon takes over, you know, this is a company that's, that is, you know, able to lose money like that in

a way that no one else is. yep, he's our ceo. i mean, one of the things when you're analyzing a company, management's credibility, he spent time on wall street at a large hedge fund. i believe he sorta intuitively knew what institutional investors were looking for new, how to educate them about timeframes. i mean, as an analyst, it's not just about how much cash, what you want to win, that cash is expected to come in the ah, that helps you build better financial models. and so i believe he did a good job being able to speak the language to financial market participants. jeff bezos has been very astute at how he communicates what he's doing to wall street. and he always talks about this idea that amazon is for the long term that he is not focused on the short term that what he is building is something much bigger. and it's over the long term. and wall street investors have, have very much bought into that idea and they have backed this company, even in the years when amazon lost a lot of money years when they made very little money. wall street continued to

back this company. jeff bezos was successful in imposing his long term vision to an economy geared towards short term profits. having secured the confidence of wall street, he was able to make all of the world's commodities available in one click. this ideal of accessibility was born 50 years ago in san francisco capital of the american counterculture gaffer google, apple, facebook and amazon are the unexpected errors to these california hippies. a collection like bad press your middle finger to your thumb, dragged apart, snapping like that. you can find adult pajamas with cat names or typewriters,

fashion manual, you can add insulin syringes and wallet, greeting cards, even books score or you like that. you can have any delivered to your door, snap and forever to consider where you did. i, in the 1960s in california, thousands of young americans turned away from industrial society, the vietnam war, and the atomic bomb. they decided to return to the land and live in communities based on new principles. this was the birth of the commune, movement. they were anti big technology. they didn't like bombs, they didn't like heavy industry, but they loved l. s. d, they love automobiles. they loved v w vans. they loved the products, the kind of consumer products of industrial society. and what they wanted to do was

take those consumer products and re purpose them, turn them into the foundations of a new kind of society. a society built on shared experiences, personal ambition, consumption, consumption for the, the communal lists was going to be the foundation of a consciousness oriented society. ah, ah, and i make no, certainly no borders under a new place as a marriage. we don't have a charity, we don't to look back seen the whole world leads to take action to be ready. people are judgment, common crisis with we can do better,

we should be better. every one is contributing each in our own way. but we also know that this crisis will not go on forever. the challenge is going to response has been massive. so many good people are helping us. it makes us feel very proud that we're in it together with oh, when i went to something wrong, when i just don't hold any world that he has to say, proud disdain becomes the african and engagement. it was the trail. when so many find themselves worlds apart, we choose to look so common ground.

there may or may, we should all be mayor, may, we should all be angry or what's going on, right? can't understand united states history and the role that slavery plate is already a very formal institution. by the time united states became a nation, it actually find the nation, the rise of capitalism clearly on the backs of flight and the slave down. if you had investigated lynchings to any great extent, you can't believe that your country and country still stands in brick. i'm from the south. everybody know, know what they're saying. to some extent, i would argue that we're still fighting the civil war and the south is winning to what we've got to do is identify the threats that we have. it's crazy, even foundation, let it be an arms race is on offensive,

very dramatic development. only personally and getting to resist. i don't see how that strategy will be successfully, very difficult time. time to sit down and talk with nato announce, is it some bolstering its presence in eastern europe? moscow says that it won't hesitate to respond to that swamp. the alliance is build up in ukraine, continues and tensions over the post soviet state or at the highest british media sounds. the alarm over alleged aggression against ukraine is the foreign office claims that brushes plotting to put a pro russia candidate in charge something the man himself. platinum denies. also coming up this out.