has to, for some of them, we are function the lee and i part of the minister of foreign affairs. so we are a states federal agency, but in the structure of m a. r certainly would do for lou old. those greens like the importance of the closer like ex ussr republics bots at the same time. oh, we're facing a bit of problems these days because of that geopolitics and who doesn't. oh, yes. mainly in certainly what's in eastern europe in eastern europe. we have our, some of our offices, our cultural center. so full cultural centers being close recently, like in slovenia, slovakia, my cydonia montenegro, and others. in fact, our overseas in cultural centers in united states and written were closed

a lot here. our stuff was not expelled, but well, i will visit expired and not renewed. i guess that's in line with how the russian diplomatic personnel is being treated around the world. and i know that there is now a sort of re shuffling both in terms of how resources are allocated and how staff is distributed around the world. do you think and from what i know, the russian foreign affairs minister wants to pivot more towards the non western world as perhaps a more promising area of international cooperation? is that how you envisage your work in the future? different actually we started that shift for a while ago. what i will just answered also through the voyager. see a different market a, this is

a kind of empathy a. so when i just started my work there, here in the agency, it 2 years ago was started a shift a we were taking some stuff, positions from western europe and relocating them to you just on and all this. this is much of a much more important why, why is that important? since you started a then before the geopolitical difficulties, the main aim of our agency is building trust. he's having those committed in ties with russia, working with the public opinion. and in fact, if we lose supportive public opinion somewhere in looks, and we're not that much harmful actually really well come adding to it, come patting to if we lose that friendly opinion towards russia in killing

a storm. as for example, that would be painful for us for us, mr. promoteco. i'm sure you can predict our viewers next dancer, the military operation that the russia still conducting in the ukraine is definitely watched very closely in the, in its neighboring countries. and so to watch that excitement, do you think your work in the are abroad and further abroad? we'll have to change this try to inches, the methods, the difficulty that weren't as a result of russia's recent decisions. well yes, certainly we need, we have to, we need to be more much more proactive. we can not rely upon only some cultural events like exhibitions or concepts are in fact we've all developed a small brochure. all that's conflict was some fatty simple explanations. what was happening, starting from 2014, like what happens in odessa?

oh, 2nd of march re union develope. who was, who was of the journalist called dallas was in ah, what is ida? ah, because he knew of people interested in these events. they certainly can search for the information on the web. they have those websites in soho, but let's take into consideration considerations and ordinary people like regular ones don't know. they don't have a clue and what was happening and what is happening right now. and we've translated the brochures, couple of pages, only very short and simple with to says into or 12 languages. are you sort of only english and french? it's a pharmacy, it's a romanian, serbian, and you come to this profession as a, as a war importer. and as a field trip,

what it before dealing with previous life. yes. but you can still rely on that experience. do you think one brochure or even several brochures translate in multiple languages, a job? no differently. this is one only one hint. a small part of a global, much more wide job actually. and this is not the way to persuade. this is the way to give instrument to persuade it's uploaded to a website. so each and every person over on the globe could download it in p d. f. format, print it and use it if they need to persuade the law, well friends or whoever. now i'm sure you follow the discussion here in russia, and one of their opinions here is that russia has lost the public opinion battle or media war. do you agree with that and do you think there was even a chance for winning but being on an equal footing given

the difference in media resources that happened with, in terms of not just broadcasting your point of view, but simply broadcasting defax that you see from your side, we definitely need to keep broadcasting it box of the same time. when you play according to rules that you do not control you all, you all understand that are etc. is bad. food need these parents, our news agencies, all bands? no, you have a problem with youtube. so trying to work in the same field. our opponents work is something that well are not that much effective. and this is not a matter of how are you going to persuade because you don't manage the field. you don't manage the field, mainstream media in europe in the united states,

brainwash of public opinion. so i, i don't think that of that easy to change actually. well, you won't be in part, i'm sorry for interrupting jammed out through real deeds, non just blah, blah blah from the mobile unit is the same time as to need to keep, keep broadcasting. now i remember when you 1st came to this position i, you posted the, i don't remember it was a tweet or maybe a facebook post about how the methods of this organization need to change and how you need to be perhaps far more practical and connected to the needs of, of the communities that you actually wanna benefit. so for example, having a well, instead of let's say some i don't know, contest language, cost contest that dedicated to point alexander push can, is that practicality is still part your job and can you,

can you actually do something meaningful by these methods with the limited resource as well with the limited resources, this is the, the main, the main points. so in the limit the limit goodness of the resources on there is no, no, no, this is a matter of for resources limited. the point is that yes, certainly we're changing our attitude and our programs that are becoming a bit a bit of a more practical pragmatic. ah, just to give you a few examples. ah, we have some certain bland projects like some anniversaries of frosh and the philosophers or writers or poets, or artists or whatsoever. but at the same time this, that there should be a way to make it more social like as for example, last year was the $200.00. he is in diversity of the say,

yes. and i was visiting our cultural sense in berlin, and they had a really exposition of exhibition of graphics. ah, some illustrative paperwork or just say of sky of crime and punishment or something . ah, and i saw a rather old lady visiting it. she was actually alone. the old hall where those features were submitted and i was asking our head of the cultural center. why don't you make a seminar on some social problems are being described in the stay of ski works and why well, to just gather people. so they start discussing, let's see, crime and punishment of them. they will certainly see one of them to be an interesting discussion in today's. com delivered the awesome system. so some

certain social program programs. well, uh, this is the way we need to understand. what is the needs for the audience to m a hearing you correctly that not only you have to do a lot of things to limit that resources. you need to do it in a new way that it's more creative. ok, now you still have to project a certain image of ration from my observation even here in russia on the russian television. people dont always know that country well or perhaps don't always understand it's motivations accurately. if i were to ask you to describe russia what it is as a country, what it stands for, what it's values are in a couple of sentences. well, in a couple of samples where we don't have to dive and i will tell story to be sure, good luck cheesy, but it's still part of your job. you are here for your project manager for russia. he's been coming perceived as the continent of law and the quality

actually we have a number of families. they are not in our terms compatriots in or brush, or they have any they don't have any ties with russia. but the other traditional families from united states and farmers and so on, they asked our agency to relocate to russia to assist them. and we're trying now to find where they can well ransom lands or something in couple of russian regents . this is very important. we know the term russian world. this is not only boss compatriots. this is about values. and what kind of values are 1st of all, as equality and tradition. and this is not something you do are being looked on the bus. this is

a kind of all view of for the future. this is the way to manage all future. ah, that awesome a lot of families they need to rise the children in a adequate or eco sphere on adequate relations with others, with the not so being into a crazy bold things like b l, m l, g, b, t, and all these things. this is good. so conservative values, wow, know about conservative, but adequate. okay. well let's take an adequate break right now, but we will be back in just a few moments speaking with mm hm.

for a doctor with a, with a lawyer issue, somebody over there, both of those with

you a and i do so as you know that way. if you don't mind, lou needs to come to the russian state to never. i've side as i phone and the most lansky with eclipse in 55. would this be the case with will ban in the european union? the kremlin jeff machine, the state on russia today, and c, r t spoke neck,

given our video agency, roughly all band on youtube. and said with with mm, welcome back to was a portsmouth gave him up all had the for us such winchester rushes agency, bro, or international humanitarian corporation. do you think you were talking before about the need to come up with new methods and new ways of doing business?

do you think you may need the new name for yourself to to make it more appealing, more easier for people. all really things are really very much bureaucratic. if we were an n geo, that would be much easier bought. so we are estates agency, so we need to do a lot. a lot of people work. okay, and you have to be true to missions as well. don't you think that some of the traditions are holding russia back and going into some of the lease? certainly we need to fight our crazy bureaucracy. first of all, as we, as for example, if we are needs to start some project like, you know, of funding a network of fresh and schools as for example, ah, 1st of all, what i get from the ministry of finance is that we are a state agency we cannot spend stayed to money abroad. so we need to start

elaborating sim willow. tree. few ways to do so. all that's why russia is doing a lot on financing and agencies. we use them in agencies, do the job. not russia directly. i'm not getting the credit for that. i mean, for there's a problem. you sure there's a problem. you seem to be very open about things you don't like here in russia. that's not the very glossy image of the country, but at least it's on as do you think about bureaucratic? well, not just about you. i think there is also a certain quality to russia of being able to accept what it is in both ways. so perhaps not so attractive ways do you think that is something that may appeal to foreign audience as the russians, you know, accepting themselves for who they are,

they're difficult history, they're challenging circumstances and perhaps, you know, they're, they're interesting. future of this is very much philosophical, actually the point is that yes we do have a lot of all internal problems. are the points ease that when we speak to a foreign audience, ah, that is a very ah, tricky situation. when we can criticize what we're doing, what we are not very happy when we hear the things from a broad towards russia. this is all right to criticize ourselves, but not, you know, not being happy with this is the problem actually with all that thing about the foreign agents and so on and so forth with the rational position is we have certainly we have opposition. a very adequate to say word whether the same time we

have all the people be mad. being simply mad. now you mentioned that culture used to be a big part of your mandate cultural corporation, and we're seeing in many western countries efforts, not just a sensor, but right out counsel her russian culture classical rational culture. you know, people like to call scan, you mentioned dust, they ask, it really is crazy, but i wonder how do you interpret that on their geo political level? do you think it's just need your reaction or do you think there is a deeper strategy there on the part of people who do that? well i guess both. i guess both. first of all we have our, you know, very psychiatric reaction or what is happening. and then we as you know, very impulsive and then with the same time,

certainly we do have some very, a strategic policy towards counseling, rational culture. i will give you a very funny example of that. as you may remember, the very beginning of the special military operation of the was the cfc course in italy, being bans or something. and i was getting an amazon twitter. there was an italian lazy rising something what a shape. we should not band this, they ask you because he's russian and there was a brilliant commands, comment off, and all the tele lady like this they, if you was bands course in the states that was bent though, because he was russian, but because he supported poor jim i was brilliant. well, i guess that shows the level of education of certain people who leave comments, but you know, russian culture again, traditional a rational culture has long been celebrated in the west and around the world for

its ability to reach him to the depth of the human soul. and if we indeed take the current conflict as an ontological battle between russia and the wisdom, perhaps it makes sense to you. but some of the, of those works precisely because of the ability to sort of cut through the ideological chorus and g thing that has any relevance to what's happening today. certainly it is actually if you so with was already called a couple of times a clash of civilizations, something and certainly russian civilization in terms of heritage in terms of culture is very much different is very much a jury last let's say 30 plus years our opponents would constantly trying to make us simple,

easy and stupid, and that didn't work well. you know, i've been following american political science for quite some time, and i agree with you, it's a habit to present russia as this carrier of crude barrick power, as opposed to the american score supposedly rely only on salts or smart power. and, you know, make friends and allies comply with their wishes because they genuine me. one . so, but we understand both. i think we would agree that it's not the case. but if you look at other examples of russian humanitarian involvement of humanitarian investment, let's take, i'm gonna send, for example, there was a 1000000 impression there, but there was also a massive effort to invest in schools in bridges, in education. the level of financing wasn't part of the american, but the russians have never really taken credit for what they try to do. do you

think that's still a problem in this day and age? definitely it is. i worked in guineas thong. i had a few missions there, and once i met a guy that fought against soviets, i actually, i met a lot of those, but that one was quite special. i love the guy was covered with blog because it was catching him or she pulled whatsoever on the market. and he told me, it was such a pleasure to fight with you because you fall to honestly, we saw your soldiers. we fought against those. you fought against us directly at the same time you were building hospitals, schools and all this stuff. but those americans, we even do not see them, the boom bust from somewhere from out of space and that seats full. so i saw a great respect, actually 2 things being done by soviet union, by russia,

even taking into consideration that we were fighting. do you think that may repeat itself in ukraine because there is also a question of how this war is fought in ukraine. different trail you seen the western media is absolute, blah thurston. as you know, russians being not just barbaric but killing people for the sake like this, but i think the way it's viewed from the inside. i do think there is a certain dignity that the russian military force to itself and how it fights it's on the war is do you think the ukrainians as much as they hate us, understandably, hayden, this country right now? do you think they come, they will come to the same realization a couple of years, a couple of decades down the line. i hope so. i don't know how much time would it take actually, what we're doing a lot even, you know, even a again, taking into consideration we can not spend our agency cannot spend state money ra,

a, we have a partner organization and, and you rushing commute, their admission. they're actually delivering community and aids there and not only food but, you know, medical instruments was surgical equipment and so on. and we hope that if the say at say, at some moment that will work. actually, just people will start to understand that, ah, i'm keeping with russia, keeping up with russia is a thing of dignity, please prosperity. oh this is good. this is good. ok. again, no, no, i watched, i would say no. you worked for russian humanitarian mission before taking this post than i know and know it took you to the african logan's region where people have waited for russia to intervene for quite some time. i'm going to ask you

a sensitive question, but it's an honest question on the last given that the russia is perceived as a, as an aggressor. don't you think that perhaps russia, on the contrary, waited for wait too long to have those people on humanitarian grounds? i'm of bureaucrats. i'm an old in a position to criticize decisions about the same or your former capacity. i'm a citizen. ah, yes, certainly. i think dad's our intervention in terms of military regular military intervention, but doing something to assist this people to save them. this is the thing that should have been done long before these events started. so would it be fair to say that russia, instead of being impulsive, was actually very hesitant when it comes to ukraine and i originally,

we were giving chance to or are some time ago we called those phase and people partners. but now i don't know how to call the opponents that say opponents, we're giving a lot of chances to you crate. to solve the problem, we were relying upon those means agreement for a long while. bothwell is finished. well, well, it's not finished, but let's hope that when it is finished, then your agency will be able to do at least a little bit to make sure that the russian, your brain is not like each other. them getting at least, you know, communicate with the supreme recall. it's been great. pleasure. thank you very much . and thank you for watching hope to see you again on the walls apart next week

with . mm hm. ah, ah .

who is the aggressor today? i'm authorizing the additional strong sanctions today. russia is the country with the most sanctions imposed against it. a number that's constantly growing. a list of course. sure. as we speak on, the billing is pretty much the mind. the we're, we're banding all in ports of russian oil and gas, new g. i g with little, you know, we're gonna go to joe biden, imposing these sanctions on russia has destroyed the american economy. so there's your boomerang. so what we've got to do is identify the threats that we have. it's crazy, even foundation, let it be an arms race is often very dramatic development. only nationally,

i'm going to resist. i don't see how that strategy will be successful, very difficult time to sit down and talk with russia. say is a missile strike on a weston weaponry stockpiling. central ukraine caused the fire and a nearby mold as a local leg claims the board have been left open despite to as strike sirens with french president mcs wrong gets caught on camera breaking the bad news to joe biden, revealing there's some arab states will not be able to pump out enough extra oil to help western countries compensate for the back.