where the cast in 2021 the global alcoholic beverages market reach. $1454000.00 and is expected to expand at a compound annual growth rate of 10 percent from 2022 to 2028. and in the us, the wine and spirits industry generates $122000000000.00. indirect economic impact creating over $2000000000.00 jobs and paying more than $47000000000.00 in local state and federal taxes. but what is the cost of the alcohol industry? i'm crispy and you're watching the cost of everything we're today. we're going to be breaking down the lucrative costs of the hard beverage industry and the hidden costs associated with me.

we see various celebrities jumping into the spirits industry from ryan reynolds aviator, gen to the bron james's locals, tequila and it's easy to see why they're so attracted to this industry where the average standard margins are at 60 percent growth. so how the margins for the spirits so high? well, for scotch whisky, they're not particularly expensive to make. the glass bottle itself sometimes can be more expensive than the actual liquid. barley, nice grain and water are all that you need, which comes out to only about a dollar a bottle, plus the electricity it takes to run the distillery. then you have the cost cost, which is highly variable between the spanish oak, the ex sherry barrels, etc. and this can cost anywhere from $2000.00 to $10000.00. so produced a scale, a simple bottle of scotch would cost less than $3.00

a bottle. it's the liquor were to be aged, then the cost would go up, given the cost of time in the loss due to the vibration due to the aging process. so the fancy glass balls and packaging would add about another $2.00. but by far, the biggest cost is the taxes. by law scotch must 1st be sold to an importer that then sells a model to a wholesaler or distributor. beyond just the markup, the wholesaler pays taxes and the cost of their wholesale licenses and both state and federal taxes. by the time the wholesaler actually distribute to the retailer, the retailer then puts between a 25 to 33 percent markup on the bottles, which goes to the end consumer. and that is how a bottle that actually only cost about $8.00 to produce sits on the shelf for $3999.00. and then on the other end of the spectrum, tequila has

a lower profit margin, though still quite decent at around 30 to 50 percent. and currently at a rate of 20 pesos per kilo a truckload of a guy they needed to fill a $25.00 ton of it would cost around $36000.00. and that's just the one ingredient on one of the load. a got a is the largest expense in tequila and for a one liter bottle of traditionally made blog. go to keela the gov. i would cost about $11.33 per bottle. then when you add the cost of packaging, excise taxes, distillery fees, harvest and transportation that would add another $15.86 in the cost just to have a finished product. then when we have to factor in the markets that occur at the distributor and the retail levels, the markup can very, but it usually is between 35 to 45 percent. so that brings the entire price tag

back up to $25.00 and to $0.40 per bottle. and this does not include the cost of marketing, p, r, travel expenses, sample products to give away, or even salary. so with all these cost included, the total cost of a bottle is approximately $35.00 before you can start. now turning a profit. so to get everything up and running, you will need to spend between $500000.00 to a $1000000.00 to start. and there are currently about 2345 different brands of tequila on the market. and 2019 alone, there were 101 new brand simply entering the market to fight for shelf space, with hundreds more as there's always ample demand for tequila. and now for more, let's go to a week by her ciara, senior policy analyst at the institute of alcohol studies. why are the global

excise taxes for liquors so expensive? and actually, why do even excise taxes exist in the 1st place? so basically, there are 3 different reasons why governments might choose to tax alco. and the 1st one is because alcohol causes harm to other people. so we have a transaction between either the shop or the bar that selling the alcohol and the consumer. and, but there's what's called an extra analogy, because someone might go out and drink and drive the micro get into a fight, and they might hurt people in various other ways. and for that reason, in the same way as we might want to put a tax on carbon dioxide because it hurts the environment. and we my will to produce a tax and i'll call for that reason. the 2nd reason is because governments want to approve the health of their citizens because they know of it, and people will drink harmful lee and this will have effect on their,

on their own health and on public health care systems. that's just a 2nd reason to protect is now called to in order in order to storage units. and the 3rd reason is simply because our government, the to rate to raise taxes to pay for public services. other reasons why a apple might be seen as one of the last kind of distorts over economically and problematic taxes and to levy it, or if you're going to raise revenue. so i've done a fair bit of research looking at uncle taxes, the benefits they have. others subscripts raising alco taxes has benefits for and population health. and basically for every one percent you increase the price of alcohol. as a rough rule of thumb, we could expect sam drinking for by half a percent. and that's a down stream leads to a lower and lower health harms. hello,

ross plays ations fewer debts. but kind of other big strand. my research is really looking at the relationship between our cold economy. ah, and the kind of natural thing to do here is to link this to alcohol, produces the obvious kind of bits of the economy will be a brewers and distillers were producing alcohol and the pumps in the bars of the supermarkets that are selling it. and so the conversation when uncle and economies kind of dominates his buy, well, is this going to close down pups and bars is going to lose jobs in these industries . and what i've done is kind of said, well, hang on a minute, the people don't drink alcohol, they will generally spend that money on other things. see how you're only looking at one part of the picture. so if alcohol consumption goes down and what are the gains and the other sectors and how far those net off. so i've worked with people to do some modeling on that. um and that generally can offset a large portion of the expected losses. and if we were to say,

put our taxes on alcohol, but then on top of that, other thing you have to remember is that because of the health harms of alcohol, that also has economic kind of problems. so people turning up who work over. oh is it is a drain on productivity? people who have problems with alcohol, pigs of sick and missing work that way. also has ambrose productivity is contributed to our employment and then come star clean most tragically. people who die early are people who are of all the other terrible things that are happening there. and one of the things is happening is as people who are losing from the workforce. and so once you factor in those kind of health benefits and the impact that they have on the economy, my argument is that some of these restrictions on alcohol, which might be bad news for some alco producers, might actually ought net be positive for the economy are certainly not anywhere near as negative as we might fear. given all the celebrities that have now and had the liquor market, ryan ran off with his skin. and so mom, when is the white man,

car, guy, shins, neck tequila? is the liquor market really a lucrative business opportunity? do the producers enjoy high margins, or is this simply a short term money grad? um, i mean, as in any kind of economic market, there's always a bit of guesswork consult position going into trying to figure out whether it's going to grow or not. and this is a very different picture and in different countries. so social trends and particularly in which countries are moving towards growing awareness harms, alcohol, young people are drinking less. and so in the long term, i think there are definitely challenges for, for, for, for alco producers which is why, for example, we're seeing kind of shift towards a know, with low alco categories. and for example, alco free beer, which is, which is more of a thing that i was before. so i think the kind of medium term out,

certainly in rich countries is probably quite negative. a bus is a case of how long do those trans come in to force and how far is a public policy kind of supporting those trends in terms of discouraging i'll call you, sir, we're trying to support the uncle industry and it could be very different from country to country place to place depending on what the kind of cultural background is and what the political and economic context is. has production of the spirits exceed a demand, or will there always be ample demand growing to meet the booming supply? yeah, i need to think of the top, i don't know where we are globally, but i think in a lot of rich countries we are, it will seem like crested the way across much of europe and the u. s. as well. i think i think that the banks, about all the people are consuming, is probably on a downward shattering. most countries have fastest growing will vary from place to

place where it peaked. it is different from place to place. although just because people are tricky, glass isn't necessarily economically bad news if you can. for example, encourage people to trade out some premium products. so drinking glass patricky drinking premium products, or if people are drinking in papason bars and restaurants like where generally that will be higher margin compared to buying and buying. and it's like super markets and grocery stores in the like, which would be lower margin. so yeah, i think overall, probably hopefully i think from it, from our perspective, hopefully coming over the crest of the waves and but that was necessarily certainly in the short term how to mean kind of bad news for the alcohol industry. thank you so much. have a great time and insight and when we come back, what are the hidden costs of alcohol and which includes the cost of mortality,

loss of productivity, and other health care related costs. we'll look into that after the break with ah, no, i just oh yes, to shape out the same because the african and engagement equals the trail. when so many find themselves worlds apart, we choose to look for common ground. ah us is

a danger to the world as it is and cuz it has all the 2nd nomic power that it uses for the military. these are sick and twisted people that care about nothing but money and power i it's not even hey, i think i think they're indifferent. they just won't want to empower and they don't, they're indifferent to who dice and as long as they can get that money empower. ah, ah, i will ensure that joe biden does not receive for more years. do you believe trump? as a general rule? no, never. we must conduct a top to bottom overhaul to clean out the festering rod and corruption of washington dc abided as pushing us to world war 3. i mean,

i a you have to consider that. that is the worse. i mean, we should never be in a position the u. s. has no business in ukraine. ah, in with with now let's talk about some of the hidden costs of alcohol nationally in the us alcohol consumption. khan society, $249000000000.00 per year. and within that bigger includes the cost of mortality loss productivity, such as being absent from work, healthcare related cars for trade, alcohol related injuries, and finally crime related to all consumption on an individual level. one also has to deal with a higher insurance costs. if alcohol leads to dui one little you can increase

insurance by around 300 percent or more for car insurance and that amounts to on average $2000.00 or more a year depending on where you live, health and life insurance costs will also go up assuming that the insurance company even qualifies you for the insurance policy. and on top of that legal bills, the rising from the dewey will also be costly. leased from dui charge is fixing arrest warrant attorney fees, fines, driver's ed training, etc. and this will also impact your ability to find a job as most positions require a background check. one study from the national institute on alcohol abuse found that from 1999 through 2017 per capita consumption of alcohol increased by 8 percent. and the number of alcohol related deaths doubled, which many caused by liver disease. and while this figure is alarming,

the u. s. is not alone. in fact, while americans on average consume 8.7 meters of pure alcohol per capita annually, it is not the worst offender. the country with the highest rate of alcohol use disorder and alcoholism is actually hungry with 21.2 percent of the total population afflicted. this is followed by russia at 20.9 percent. bella ruth, that 18.8 percent. lot via at 15.5 percent. and then the us at 13.9 percent. and for more we have dr. charles smith, medical director recovery 1st treatment center. so what is the real cost of alcohol on society? while the latest article that i read actually published by the thing and in the united states, here is the annual cost 249000000000 dollars,

or translated to $850.00 per person living in the united states. the cost is enormous. it was 27000000 alone, 2027000000 alone in health care. call. the rest of that 249000000 loss productivity accident even could why in crime, et cetera. especially when you talk about the you dance work related lag. so very expensive. while the alcoholic beverage industry is one of the biggest industries in the world, are there actually any positive or benefits that come from alcohol? it seems like alcohol drive down productivity in paris judgments and promotes more negativity overall. there are just a couple of studies that i personally subscribe to. they're finding that

item question how they were 5 minutes about one was that moderate drinking alcohol . ready left part does the subset of the. ready population and that moderate, so like great me about the hall decrease and 3 bro basket. accidental strokes. most of the experts that i've heard from national institute or drug use, the national end, sue the hell, basically debug those study. and the latest that i'm hearing people alcohol point them alcohol, but this is not for human consumption yet. $4000.00 a year. humans have used it and abuse that both. but i always tell my patients, do you ever go to the doctor? and he said, i think you should start very good. ok. he's definitely going to say, we want, we want you to watch the sol. we want you to watch your why watch and make them out with your blood pressure medicine, of course,

don't smoke cigarettes and then the take the progress don't drink alcohol. how much does alcoholism affect society and is alcoholism rising? was the good. there is a certain subset of the population, the risks, i don't think i have any information to show that at the higher percent of the population than it ever was would have certainly more attuned to it. now the diagnosis, the big my, we do know this of patients with alcohol used the border in the united states only wanted him ever received formal treat. 90 percent don't ever get treatments and they live lives on out with all the consequences of alcohol, many lives to be deep, they may be even saturday, but they have all black health consequences, liberal heart risk of camps that we know i'll called actually i level one

carcinogen, but yet you don't see that warning label, we now have post that i'm figure it. now alcohol has always been used as a social lubricant throughout human history. is there any replacements where something like alcohol or will it always continue to have a prominent place in society despite its negative effects? quite possibly, we don't know. we're going to tell you that there may be a anti, the medication for people that have a social anxiety or people that it may have some anxiety over at speeds or meeting new people. that's want to be one of the things we keep alcohol around for a long time. i mean, obviously we have some things that would really socialize body, but they can in the bid, worse than alco value back. com. that's not a good idea. socially lubricant for sure,

neither would cocaine or methamphetamine or heroine that example. so most people that use cannabis don't necessarily become more social if anything they become anti social for the words down came from around a $1000.00. so i don't know if it will actually replace that part. people may finally come to the conclusion that many of us in recovery have their life simply better without mind. all 3 was patients. i use this little playing all the time that i borrowed from the old army commercial. be all you could be. what i tell patients stuff that for you to be happy as healthy as part of that you can be. it's without my doctor and the brilliance of a computer and body that we have been born with laura and do what it meant to do. because all of these other thompson is particularly alcohol are here. and sometimes

they'll go along with me and it makes them there. the other time they have spectrum, tight in grain with reward, with success with celebration. it's like, well how can i ever have fun? how can i ever be wanted to win the super bowl and not pop the champagne bottle? but i think through education, we may find out that the world is black and smarter. cooler air blow prevail, and people will stop breaking this. in fact, i don't know when that will happen though. while the alcohol like beverages industry continues to boom for now. nothing last forever and current studies have found that gen veers actually drink less than their older counterparts as they fear what will happen when they lose control and how their actions may appear on social media. as a result, they consume less than their parents,

generation did as teenagers, about 20 percent, less per capita. actually, a survey found that 57 percent of gen, thier said, they rather go to the gym for an hour rather than go to a bar. and 69 percent of them find heavy drinking culture. boring. 49 percent of them claim that their online image is always at the back of their mind. 41 percent of these gen the years associated drinking with the loss of control, vulnerability, exile, 80. and even abuse. and this decline in youth drinking is widespread in most high income european countries, as well as the u. s. australia and new zealand. another reason for the shift is perhaps that gender years have a deeper awareness of health risks given their access to the internet and social media. with gen 0. now accounting for a 3rd of the global population. the alcohol industry is adapting to young people's new preferences with things like mach tales, hard, salters, harko, boucher, and beer with very little alcohol. so other alcohol industry seems to be losing its

shine. with the younger generation. it's still enjoys massive popularity with the older generations for now. i'm christy. i thanks for watching and we'll see you back here next time on the cost of everything. ah, i'm rick sanchez and i'm here to play with you. whatever you do, you do not watch my new show. certainly why watch something, but so 50 by little opinion that you won't get anywhere else working with please. if you have the state department, the cia weapons breakers multi $1000000000.00 corporations, choose your fax for you. go ahead, change and whatever you do. don't watch my show statements true because i'm probably going to make you uncomfortable. my show is called spectrum, but again,

it's not. we don't want to watch it because it might just change the wing. ah, the claims of the king of the belgians leopold the 2nd to the congo were finally authorized by the leading european countries in 18. 85 in the very heart of the african continent. a state under the rule of the belgian monarch was declared since the beginning, the congo free state was total, may him for the local population and functioned as a universal concentration camp. the majority of the population, including women and children, were forced to work on the rubber plantations. those who failed to fulfill their quota were beaten and mutilated. to keep the congolese people under control,

the king set up the so called for spook leak, which were punitive detachments that cast terror on the captured country and its inhabitants. fearing that their subordinates would simply waste bullets hunting for wild animals, the officers demanded that the soldiers gave an answer for every bullet used. and as proof presented a chop hand of an african. it was not uncommon when trying to justify the use of the ammunition, the colonist amputated the hands of not only those who were dead, but also of those who were kept alive. the atrocious exploitation of the congo turned into a real genocide in only 20 years. the policy of the belgians led to the death of nearly 10000000 people alongside the holocaust. that genocide of the congo population is considered to be one of the grimmest pages in the history of mankind .

mm. germany, thousands of demonstrate is demand, just stop supplying weapons to ukraine. ah, the sanctions against russia have drastically reduced living standards for austrians. and they've taken to the streets of vienna check citizens or demanding the government resign that the country withdraw from nato and the european union, and beginning oshea from some cheap russian gas. and this is a protest by italian bankers, a british being forced to give up the most basic things, jude and he, russian sanctions. europe is mitre plunging into darkness. it's freezing.

ah, but what does the us have to do with it? ah, i will ensure that joe biden does not receive 4 more years in order to make america great and glorious. again. i am tonight announcing my candidacy for president bush. on november, the 15th 2022. donald trump announced he would run for the american presidency in 2024. we must conduct a top to bottom overhaul to clean out the festering rod and corruption of washington dc. but why is donald trump convinced the u. s. one survive another joe biden presidency at ward deep forces. trump once again talking about with

ah, wouldn't notice them for their best. he goes plainly restricted northville, the garage. thing is the shop stuff, the email that i see a fellow particularly stumble by shore way. can i me just go crazy with buddy somebody on vinny, pretty bracy. logan live with them and then drop it to you. i'm good, he, i list the lead for sort of database against the shop by seeing him just ways that i me in the queue. i vehicle, that's what a more process your associates nation feed my faith, unless the approach that you put more with them. but i see, and it comes to me when all this me, when i was in marines on the rope, for me as a call me john doug off to serving in the u. s. marine corps. he joined the

police force in florida. oh sure. there was a group of cops that were running around just brutally beating the black in hispanic community out in belgrade. i mean i brought this information to internal affairs and ignored it. and so i linked it to the newspaper, so they reality retaliated against me. i left police work in 2009, and i started my website. well, during, during this period from 2009 to 2016, i'd been under constant investigation by the court f. b. i. the share of all these even.