is one is all the latest dates, all c dot com is your place to go on? peter scott, let me back up the top of the hour with another one down a bowl. today's top stories, i hope to see you then. ah ah, in 2021. the global alcoholic beverage is market reach $1.00 trillion dollars and

is expected to expand at a compound, an annual growth rate of 10 percent from 2022 to 2028. and in the us, the wine and spirits industry generates $122000000000.00 in direct economic impact, creating over $2000000000.00 jobs and paying more than $47000000000.00 in local state and federal taxes. but what is the cost of the alcohol industry? i'm christy, and you're watching the cost of everything we're today. we're going to be breaking down the lucrative cost of the hard beverage industry and the hidden costs associated with we see various celebrities jumping into the spirits industry from ryan reynolds aviator, gen to la bron james's locals, tequila. and it's easy to see why they're so attracted to this industry where the

average standard margins are at 60 percent growth. so how the margins for these spirits so high? well, for scotch whisky, they're not particularly expensive to make the glass bottle itself some time can be more expensive than the actual liquid. barley, nice grain and water are all that you need, which comes out to only about a dollar a bottle, plus the electricity it takes to run the distillery. then you have the cash costs, which is highly variable between the spanish oak, the ex sherry barrels, etc. and this can cost anywhere from $2000.00 to $10000.00. so produced a scale, a simple bottle of scotch would cost less than $3.00 a bottle. if the liquor were to be aged, then the cost would go up, given the cost of time and the loss due to the vibration due to the aging process.

so the fancy glass balls and packaging would add about another $2.00. but by far, the biggest cost is the taxes. by law scotch must 1st be sold to an importer that then sells a ball or to a wholesaler or distributor. beyond just the markup, the wholesaler pays taxes and the cost of their wholesale licenses and both state and federal taxes. by the time the wholesaler actually distribute to the retailer, the retailer them puts between a 25 to 33 percent markup on the bottles, which goes to the end consumer. and that is how a bottle that actually only cost about $8.00 to produce sits on the shelf for $3999.00. and then on the other end of the spectrum, tequila has a lower profit margin, though still quite decent at around 30 to 50 percent. and currently at a rate of $28.00 pesos per kilo a truckload of a god, a needed to fill

a $25.00 ton oven would cost around $36000.00. and that's just the one ingredient on one of the load. a got a is the largest expense into keela and for a one liter bottle of traditionally made blog tequila. the gov. i would cost about $11.33 per bottle. then when you add the cost of packaging, excise taxes, distillery fees, harvest and transportation that would add another $15.86 in the cost just to have a finished product. then when we have to factor in the markets that occur at the distributor and the retail levels, the markup can very, but it usually is between 35 to 45 percent. so that brings the entire price tag back up to $25.00 and to $0.40 per bottle. and this does not include the cost of marketing, p, r, travel expenses, sample products to give away,

or even salary. so with all these costs included, the total cost of a bottle is approximately $35.00 before you can start. now turning a profit. so to get everything up and running, you will need to spend between $500000.00 to a $1000000.00 to start. and they're currently about 2345 different brands of tequila on the market. and 2900 loan. there were $181.00 new brand simply entering the market to fight for shelf space, with hundreds more as there's always ample demand for tequila. and now for more, let's go to a week, but so ciara, senior policy analyst at the institute of alcohol studies. why are the global excise taxes for liquors so expensive? and actually, why do even excise taxes exist in the 1st place? so basically, there are 3 different reasons why governments might choose to tax alcohol.

and the 1st one is because alcohol causes harm to other people. so we have a transaction between either the shop or the bar that selling the alcohol and the consumer on. but there's what's called an extra analogy, because someone might go out and drink and drive the micro get into a fight, and they might hurt people and various other ways. and for that reason, in the same way as we might want to put a tax on carbon dioxide because it hurts the environment, we might want to produce a tax and i'll call for that reason. the 2nd reason is because governments want to approve the health of their citizens because they know of it and people will drink calm fully in this will have effect on their, on their own health and on public health care systems. as just a 2nd reason to protect is now called to an order in which discourages. and the 3rd

reason is simply because our government, the to rate to raise taxes to pay for public services. other reasons why a apple might be seen as one of the last kind of the store tuber economically and problematic taxes and to levy it, or if you're going to raise revenue. so i've done a fair bit of research looking at uncle taxes in the benefits they have others, substantial evidence to show roberts raising alco taxes has benefits for and population health. and basically for every one percent, you increase the price of alcohol. as a rough rule of thumb, we could expect sam drinking to fall by half a percent. and that's a downstream leads to a lower and lower health. harm's hello, ross plays ations, fewer deaths of other big strand. my research is really looking at the relationship between our cold economy. ah,

and the kind of natural thing to do here is to link this to alcohol, produces the obvious, kind of, bit of the economy. it will be a brewers and distillers we're producing our coal and the pops in the bars of the supermarkets that are selling it. and so the conversation when uncle economies kind of dominates his buy, well is, is going to close to and pops and bars is going to lose jobs in these industries. and what i've done is kind of said, well, hang on a minute, the people don't drink alcohol, they will generally spend that money on other things. see how you're only looking at one part of the picture. so if alcove assumption goes down and what about the gains and the other sectors and how far there was an i taught. so i've worked with people to do some modeling on that. um and that generally can offset a large portion of the expected losses. and if we were to say, put our taxes on alcohol, but then on top of that, a thing you have to remember is that because of the health harms of alcohol, that also has economic kind of problems. so people turning up who work over. oh

is it is a drain on productivity? people who have problems with alcohol beings of sick and missing work that way also has an pros, product it's, he is contributing to our employment and then come starkly, most tragically, people who die early are people who are of all the other terrible things that are happening there i'm, one of the things is happening is as people who are losing from the workforce. and so once you factor in those kind of health benefits and the impact that they have me economy. my argument is that some of these restrictions on alcohol, which might be bad news for some alco producers, might actually on net be positive for the economy are certainly not anywhere near the negative was we might fear, given all the celebrities that have now and had the liquor market, ryan ran off with his skin in so my with is the white man, car guy, sheen's neck tequila. is the liquor market really a lucrative business opportunity?

do the producers enjoy high margins or is this simply a short term money grad? oh, i mean, as in any kind of economic market, there's always a bit of guesswork concern position going into trying to figure out whether it's going to grow or not. and this is a very different picture and in different countries. so social trends and particularly rich countries are moving towards growing awareness. harms of alcohol, young people are drinking less. and so in the long term, i think there are definitely challenges for alco producers, which is why, for example, we're seeing kind of shift towards a know with low alco categories. and for example, alco free beer, which is, which is more of a thing that i was before. so i think the kind of medium term out look, certainly in rich countries is probably quite negative. but this is a case of how long do those trans come into force and how far is

a public policy kind of supporting those trends in terms of discouraging i'll call you, sir, we're trying to support the uncle industry and it could be very different from country to country place to place, depending on what the kind of cultural background is and what the political and economic context is. has production of the spirit exceeded demand, or will there always be ample demand growing to meet the boomy supply? yeah, i need to think of the top my, i don't know where we are globally, but i think in a lot of rich from trees be, are, it does seem like crested the wave across much of europe and the us as well. i think, i think that's the amount of alcohol to volume alcala, people are consuming, is probably on a downward shattering. most countries will have fastest growing and will vary from place to place where peak to that is different from place to place. oh lou, just because people are drinking glass isn't necessarily economically bad news if

you can, for example, and encourage people to trade out some premium products. so drinking glass, but drinking drinking or premium products, or if people are drinking a papason bars and restaurants like where generally that will be higher margin compared to buying and buying and f like supermarket grocery stores in the life potentially which be lower margin. so yeah, i think overall we're probably, hopefully i think from a, from health perspective, hopefully coming over the crest of the waves. and, but that was necessarily certainly in the short term how to mean can about news for the alcohol industry. thank you so much. have a quiet time and insight and when we come back, what are the hidden costs of alcohol and which includes the cost of mortality, loss of productivity, and other health care related costs. we'll look into that after the break

with a shift here because they cut us off with greater finland to the euro's. the nazi theory of racial superiority, finished style for years of korean. as that occupation. 14 concentration camps, 30 full prisoner of war, labor camps 10 prisons able, you know, think what y'all's going level. she's the media. then you shouldn't see any, but even the chest maybe to get all and i could, elephants been listening needles, gonna city approximately 25000 people when to the ocoee kind of go finish camps according to official figures. these move stuck dumbly low tech. if the ship did you toil, leggett medina. chester and i did a store. so again, cookers, i mean,

you know what? famine disease forced labor torture by the warden super mutual was eating up on the water that also need you to keep it. you got that. he said you got to move it off with his knife pushing things up. i'll give you what she'll do good. he doesn't go those thousands of testimonies of crimes and the impunity of criminals. not more when you've got here, you know, wanted to get a bigger margin legit. artillio you know what the good i feel it's not by me. did it because i renewed you got to really start the senior just because i it but there's a dang yet. that was but it blew a lot. ah ah ah ah ah

ah, a ah! nations may be able to turn a blind eye to atrocities. another company, the united states of america is different. wearable people long to be free. they will find a friend in the united states. ah, with a little bit of weight about 80 volts. everybody basie, sincerely, city and draw,

give them full day in service of each city. color revel notions is one among several meetings to reach the goal of conquering foreign lands and bringing them on to the help of usaa weston. economic interests. people been cited, adding that he did what i grew by the demo garcia, living with trinity clark, they sol, suite, best, se, loaders, softball america. the final goal of these seem revolutions is to ensure that there are no independent players in the world anymore. ah, now lets talk about some of the hidden costs of alcohol nationally in the us. alcohol consumption costs, society $249000000000.00 per year. and within that figure includes a cost of mortality loss productivity, such as being absent from work,

healthcare related cars, portrayed alcohol related injuries, and finally crime related to alcohol consumption on an individual level. one also has to deal with a higher insurance cost. if alcohol leads to a d, y one little do you, i can increase insurance by around 300 percent or more for car insurance. and that amounts to on average $2000.00 or more a year, depending on where you live. health and life surance costs will also go up assuming that the insurance company even qualifies you for the insurance policy. and on top of that legal bills, the rising from the dewey will also be costly from dui charges, fixing arrest warrant attorney fees, fines, driver's ed training, etc. and this will also impact your ability to find a job as most positions require a background check. one study from the national institute on alcohol abuse found that from 1999 through 2017 per capita consumption of alcohol increased by 8

percent. and the number of alcohol related deaths doubled, which many caused by liver disease. and while this figure is alarming, the u. s. is not alone. in fact, while americans on average consume 8.7 meters of pure alcohol per capita annually, it is not the worst offender. the country with the highest rate of alcohol use disorder and alcoholism is actually hungry with 21.2 percent of the total population afflicted. this is followed by russia at 20.9 percent. bella ruth, that 18.8 percent lot. at 15.5 percent, and then the us at 13.9 percent. and for more we have dr. charles smith, medical director recovery 1st treatment center. so what is the real cost of alcohol on society?

while the latest article that i read was actually published by the thing and in the united states, here's the annual cost, 249000000000 dollars, or translated to $850.00 per person living in the united states. so the cost is norma. it was 27000000 alone. 2027000000 alone in healthcare. call. the rest of that 249000000, lost productivity accidents, even could why in crime, et cetera, especially when you talk about the dance work related lag. so very expensive, while the alcoholic beverage industry is one of the biggest industries in the world, are there actually any positive or benefits that come from alcohol? it seems like alcohol drive down productivity in pairs judgments and promotes more

negativity overall. there are just a couple of skewed studies that i personally subscribe to. they're finding the item question how they were 5 minutes about one was that moderate drinking alcohol. ready left them part does the in the subset of the. ready population and that moderate to like great me about the hall decrease in 3 bro basket. accidental strokes, most of the experts that i've heard from national institute or drug abuse, the master and sue the hell. basically debug the study. and the latest that i'm hearing people alcohol poison, alcohol, but this is not for human consumption yet for thousands of years, humans had to use that and abuse that both. but i always tell my patients, do you ever go to the doctor?

and he said, i think you should start very good. ok. he's definitely going to say we want, we want you to watch the sol. we want you to watch your why watch and be compliant with your blood pressure medicine, of course don't smoke cigarettes and then you take the progress. don't drink alcohol. how much does alcoholism affect society and is alcoholism rising? was the good. there is a certain subset of the population, the real i don't think i have any information to show that at the higher percent of the population than it ever was when, when more attuned to it now the diagnosed as a social lubricant lubricant, i don't know, i'll tell patients stuff that were you to be happy as healthy as part of that you can be. it's without my doctor and left the

brilliance of a computer and body that we have been born with flora and do what it meant to do. because all of these other options and particularly alcohol are here. and sometimes they'll go along with me and it makes them there the other time they have such a tight in grain with reward. what success was celebration, it's like, well, how can i ever have fun? how can i ever be worn and pack it up when the super bowl and not pop the champagne model? but i think through education we may find out that the world is black and smarter. cooler air blow prevail, and people will stop breaking this. in fact, i don't know when that will happen though. while the alcohol like beverages industry continues to boom, for now, nothing lasts forever. and current studies have found that gen 0 is actually drink less than their older counterparts, as they fear what will happen when they lose control and how their actions may

appear on social media. as a result, they consume less than their parents. generation did as teenagers, about 20 percent, less per capita. actually, a survey found that 57 percent of gen via said they rather go to the gym for an hour rather than go to a bar. and 69 percent of them find heavy drinking culture. boring. 49 percent of them claim that their online image is always at the back of their mind. 41 percent of these gen the years associate drinking with the loss of control, vulnerability, exile, and even abuse. and this decline in youth drinking is widespread in most high income european countries, as well as the u. s. australia and new zealand. another reason for the shift is perhaps the agenda years have a deeper awareness of health risks given their access to the internet and social media with gen the or is now accounting for a 3rd of the global population. the alcohol industry is adapting to young people's

new preferences with things like mach tales. hearts alters heart, boucher and beer with very little alcohol. so while the alcohol industry seems to be losing its shine with the younger generation, it still enjoys massive popularity with the older generations for now. i'm christy . i thanks for watching and we'll see you back here next time on the cost of everything with ah, ah, in 2022. the italian government approved a package of military a to ukraine coordination with nature to help ukrainians defend themselves and fight back about 150000000 euros. well, i make a week even i told me bombs are here even on the same

nozzle in the u. f with the ones that people will die just for make money. the one that has been yes because it a while you mess. you've got 3 on it. if you go and not complete, i mean there's more dodd, she thought, if you could do me only wi fi you get, i won't put them in. those will talk more. saw me by show pezora tool store able offer exec leila lesser opinion polls show that over 70 percent of italians are against military support for ukraine. i landed in confront with the day after you flap don't a lateral yet a skit out and go home and do not she then the the, the daily death. wonderful. i was just a little low today because he has been a little things and we're not even fun theater. the laptop.

oh, when i was showing the wrong one, i just don't know. i mean, you wrote yes to fill out. this thing becomes the attitude and engagement equals the trail. when so many find themselves worlds apart, we choose to look for common ground. ah, the last is a danger to the world as it is. and because it has all this economic power that it uses for the military, these are sick and twisted people that care about nothing but money empower. i'm not even hey, i think i think they're different. they just want money empower and they don't. they're indifferent to who dice and as long as they can get that money empower.

ah, ah, i will ensure that joe biden does not receive for more years. do you believe trump? as a general rule? no, never. we must conduct a top to bottom overhaul to clean out the festering rod and corruption of washington dc abided as pushing us to world war 3. i mean, i a you have to consider that. that is the worst. i mean, we should never be in a position the u. s. has no business in ukraine with

with lebanon launch is a rocket to talk at towns in weston galilee and israel strikes, but local media report thing 3 is read, casualty. so far as the countries i and domes, been activated and intercepted parts of the barrage during his visit to china, the french president manuel by chrome says no country under any circumstance, should deploy nuclear weapons on foreign territory. apparently referring to russia's deal with bella luce, despite your longstanding allies, the u. s. having a tradition all stating it weapons abroad with international terrorism, uncontrolled migration, and that weapons smuggling and more were addressed by the fellowship president alexander lucas jenko.