an unequal position and was brutally exploited. this caused mass discontent. the people of algeria began their long term fight for independence. in 1954, the banner of freedom was raised by the national liberation front. a guerrilla war against the occupants broke out. the french tried to suppress to rebellion using cruel measures. all villages were wiped out acts of georgia and executions of civil people, including pregnant women, children and old people took place more than 2000000 people were put into concentration camps. however, these punitive measures didn't help the algerian patriots managed to induce france to start these negotiations. in 1962 evian records were signed, voting algeria on the past towards independence. but this was achieved at a colossal price. algeria by rights is considered to be

a country of martyrs. according to the calculations of historians, the french colonists are responsible for the deaths of one and a half 1000000 algerians. so what we've got to do is identify the threats that we have. it's crazy confrontation, let it be an arms race group is on offense. very dramatic development. only personally and getting to resist. i don't see how that strategy will be successfully, very critical time. time to sit down and talk ah, in 2021. the global alcoholic beverage is market meet $1.00 trillion dollars and is expected to expand at a compound, an annual growth rate of 10 percent from 2022 to 2028. and in the us,

the wine and spirits industry generates $122000000000.00. indirect economic impact creating over $2000000000.00 jobs and paying more than $47000000000.00 in local state and federal taxes. but what is the cost of the alcohol industry? i'm because you're watching the cost of everything we're today, we're going to be breaking down the lucrative cost of the hard beverage industry and the hidden costs associated with the we see various celebrities jumping into the spirits industry from ryan reynolds aviator, jen to the brian james's lobos tequila and it's easy to see why they're so attracted to this industry where the average standard margins are at 60 percent growth. so how the margins for these spirits so high?

well, for scotch and whiskey, they're not particularly expensive to make. the glass bottle itself. sometimes can be more expensive than the actual liquid, barley, yeast, grain, and water are all that you need, which comes out to only about a dollar a bottle, plus the electricity it takes to run the distillery. then you have the cash cost, which is highly variable between the spanish oak, the ex sherry barrels, etc. and this can cost anywhere from $2000.00 to $10000.00. so produced a scale, a simple bottle of scotch would cost less than $3.00 a bottle. if the liquor were to be aged, then the cost would go up given the cost of time and the loss due to the vibration due to the aging process. so the fancy last balls and packaging would add about another $2.00, but by far, the biggest cost is the taxes. by law scotch must 1st be sold to an

importer that then sells a ball or to a wholesaler or distributor. beyond just the markup, the wholesaler pays taxes and the cost of their wholesale licenses and both state and federal taxes. by the time the wholesaler actually distribute to the retailer, the retailer then puts between a 25 to 33 percent markup on the bottles, which goes to the end consumer. and that is how a bottle that actually only cost about $8.00 to produce sits on the shelf for $3999.00. and then on the other end of the spectrum, tequila has a lower profit margin, though still quite decent at around 30 to 50 percent. and currently at a rate of 20 pesos per kilo a truckload of a guy they needed to fill a $25.00 ton of it would cost around $36000.00. and that's just the one ingredient on one of the load. a got a is the largest expense in tequila and for

a one liter bottle of traditionally made blog tequila. the gob, i would cost about $11.33 per bottle. then when you add the cost of packaging, excise taxes, distillery fees, harvest and transportation that would add another $15.86 in the cost just to have a finished product. then when we have to factor in the markups that occur at the distributor and the retail levels, the markup can very, but it usually is between 35 to 45 percent. so that brings the entire price tag back up to $25.00, am to $0.40 per bottle. and this does not include the cost of marketing, p, r, travel expenses, sample products to get away, or even salary. so with all these costs included, the total comp $35.00 dies before you can see 3 different reasons i'm but there's

what's called an extra ality because someone might go out and drink and drive the micro get into a fight. they might hurt people in various other ways and for that reason, in the same way as we might want to put a tax on carbon dioxide because her c environment, we might want to produce a tax and i'll call for that reason. the 2nd reason is because governments want to prove the health of their citizens because they know this and people will drink calm fully and this will have effect on their, on their own health. and on public health care systems. that's just a 2nd reason to protect is now called to in order in order to storage use. and the 3rd reason is simply because government, the, to rate to raise taxes to pay for public services. other reasons why or why be seen is one of the last kind of distort saver economically problematic taxes and to levy

it, or if you're going to raise revenue. so i've done a fair bit of research looking at alcohol taxes, the benefits they have. others substantial evidence to show that it's raising alco taxes has benefits for and population health. and basically for every one percent you increase the price of alcohol. as a rough rule of thumb, we could expect sam drinking for about half a percent of that academic stream leads to lower and lower health harms. hello, ross plays ations fewer debts, but kind of other big strand. my research is really looking at the relationship between our cold economy. ah, and the kind of natural thing to do here is to link this to alcohol, produces the obvious kind of bits of the economy will be a brewers and distillers were producing alcohol and the pumps in the bars of the

supermarkets that are selling it. and so the conversation went alco economy is kind of dominated by, well, is this going to close down? pups and bars is going to lose jobs in these industries. and what i've done is kind of said, well, hang on a minute, the people don't drink alcohol, they will generally spend that money on other things. see how you're only looking at one part of the picture. so if alco consumption goes down and what are the gains and the other sectors and how far those net off. so i've worked with people to do some modeling on that. um and that generally can offset a large portion of the expected losses. and if we were to say, put our taxes on alcohol. but then on top of that, the thing you have to remember is that because of the health harms of alcohol, that also has economic kind of problems. so people turning up who work over. oh is it is a drain on productivity? people who are problems with alcohol beings of sick and missing work that way. also has ambrose and productivity is

a contributor to our employment and then come starkly, most tragically, people who die early are people who are of all the other terrible things that are happening there. i want to think this happening is as people who are losing from the workforce. and so once you factor in those kind of health benefits and the impact that they have on the economy. my argument is that some of these restrictions on alcohol, which might be bad news for some alco producers, might actually on net be positive for the economy or certainly not anywhere near the negative. she might fear, given all the celebrities that have now and had the liquor market, ryan ran off with his skin in so my, when is the white man car guy, sheen's neck tequila? is the liquor market really a lucrative business opportunity? do the producers enjoy high margins, or is this simply a short term money grad? oh, i mean, as in any kind of economic market, there's always a bit of guesswork and saw position going into trying to figure out whether it's

going to grow or not. and this is a very different picture and in different countries. so social trends and particularly in which countries are moving towards growing awareness harms, alcohol, young people are drinking less. and so in the long term, i think there are definitely challenges for, for, for, for alco producers which is why, for example, we're seeing kind of shift towards a know, with low alco categories. and for example, alco free beer, which is, which is more of a thing that, that i was before. so i think that kind of medium term out, certainly in rich countries is probably quite negative. a bus is a case of how long do those trans come in to force and how far is a public policy kind of supporting those trends in terms of discouraging i'll call you, sir, we're trying to support the uncle industry and it could be very different from

country to country place to place depending on what the kind of cultural background is and what the political and economic context is. has production of the spirit exceeded demand or well, there always be ample demand growing to meet the booming supply. yeah, i need to think of the top my, i don't know where we are globally, but i think in a lot of rich countries we are, it will seem lincoln crested the way across much of europe and the us as well. i think, i think that's the amount of alcohol to bohemia alcala, people are consuming, is probably on a downward shattering. most countries will have fastest growing and will vary from place to place where a peak to the is different from place to place. oh lou, just because people are drinking glass isn't necessarily economically bad news if you can, for example, and encourage people to trade up some premium products. so drinking glass, but drinking drinking or premium products, or if people are drinking a papason bars and restaurants like where generally that will be higher margin

compared to buying and buying it like supermarkets and grocery stores and the like which will be which be lower margin. so yeah, i think overall we're probably, hopefully i think from it from health perspective, hopefully coming over the crest of the wave. and but that was necessarily certainly in the short term how to mean can about news for the alcohol industry. thank you so much of a quiet time and, and say, and when we come back, what are the hidden costs of alcohol and which includes the cost of mortality, loss of productivity and other healthcare related costs. we'll look into that after the break with a

to shape out. disdain becomes the attitude and engagement equals the trail. when so many find themselves worlds of more, we choose to look for common ground. ah ah

ah, ah. ah, ah .

ah the now let's talk about some of the hidden costs of alcohol nationally in the us alcohol consumption cost society $249000000000.00 per year. and within that figure includes a cost of mortality loss productivity, such as being absent from work, health care related cause for treating alcohol related injuries. and finally crime related to alcohol consumption on an individual level. one also has to deal with higher insurance costs. if alcohol abuse to dui one little do you, i can increase insurance by around 300 percent or more for car insurance and that amounts to on average to $1000.00 or more a year depending on where you live, health and life insurance costs will also go up assuming that the insurance company

even qualifies you for the insurance policy and on top of that legal bills are rising from dewey will also be costly. the stem from dui charge is fixing arrest warrant attorney fees, fines, driver's ed trainee etc. and this will also impact your ability to find a job as most positions require a background check. one study from the national institute on alcohol abuse found that from 1999 through 2017 per capita consumption of alcohol increased by 8 percent. and the number of alcohol related deaths doubled, which many caused by liver disease. and while this figure is alarming, the u. s. is not alone. in fact, while americans on average consume 8.7 meters of pure alcohol per capita annually, it is not the worst offender. the country with the highest rate of alcohol use

disorder and alcoholism is actually hungry with 21.2 percent of the total population afflicted. this is followed by russia at 20.9 percent. bella ruth, that 18.8 percent lot. at 15.5 percent, and then the us at 13.9 percent. and for more we have dr. charles smith, medical director recovery 1st treatment center. so what is the real cost of alcohol on society? what the latest article that i read was actually published by the thing and in the united states. here's the annual cost, $249000000000.00, or translated to $850.00 some dollars per person living in the united states. the cost is enormous. it was 27000000 alone. 2027000000 alone in healthcare. call. the rest of that 249000000000

loss productivity accidents even could why in crime, et cetera, especially when you talk about the accident work related lag. so very expensive, while the alcoholic beverage industry is one of the biggest industries in the world, are there actually any positive or benefits that come from alcohol? it seems like alcohol drive down productivity and parents judgment and promotes more negativity overall. there are just a couple of studies that i personally subscribe to. they're finding that item, question, how they were fun and it's about one was that moderate drinking alcohol? and the latest that i'm hearing people, i always tell my patients. do you ever go to the doctor and he said, i think you should start very good. ok. he's definitely going to say, we want,

we want you to watch the sol. we want you to watch your why watch and make compliant with your blood pressure medicine course don't smoke cigarettes and then you take the progress. don't drink alcohol. how much does alcoholism affect society and is alcoholism rising? was the good. there is a certain subset of the population, the real i don't think i have any information to show that at the higher percent of the population than it ever was. we certainly more attuned to it now and the diagnosis, the big bad. we do know this of patients with alcohol use the border in you only wanted him ever received formal treat code, 90 percent, don't ever get treatment and they lived on out with all the consequences. alcohol, many lives to be deep, maybe even saturday,

but they have all black health consequences liber hard risk of camps. but we know i'll called the actually i level one carcinogen, but yeah, you don't see that warning label like we now have post that i'm figure it. now. alcohol has always been used as a social lubricant throughout human history. is there any replacement where something like alcohol or will it always continue to have a prominent place in society despite its negative effects? quite possibly, widow. net worth client. want to tell you that there may be a anti anxiety medication for people that have a social anxiety or people that may have some anxiety over speeds or meeting new people. that's want to be one of the things they keep alcohol around for a long time. i mean, obviously we have some things that would really socialize body,

but they can in the bid, worse than alco value back. com. that's not a good idea locally lubricant for sure. neither would copay nor methamphetamine or heroine that example. so most people that use cannabis don't necessarily become more social if anything they become anti social for the words down came from around i don't know if it will actually replace that part. people may finally come to the conclusion that many of them recovery have their life simply better without mind. all 3 was patients. i use this little thing all the time that i borrowed from a. ready army commercial, be all you could be what i tell patients stuff that for you to be happy as healthy as part of that you can be. it's without my doctoring substance. less

brilliant of a computer and body that we have been born with laura and do what is meant to do because all of the other thompson is particularly alcohol are here and sometimes they'll go along with me and it makes them there. the other time they have spectrum, tight in grain with reward, with success with celebration. it's like, well how can i ever have fun? how can i ever be wanted to win the super bowl and not pop the champagne bottle? but i think through education, we may find out that the world is black and smarter. cooler head will prevail and people will stop breaking this. in fact, i don't know when that will happen though. while alcohol like beverages industry continues to boom for now. nothing last forever and current studies have found that gen 0 actually drink less than their older counterparts,

as they fear what will happen when they lose control and how their actions may appear on social media. as a result, they consume less than their parents, generation did as teenagers, about 20 percent, less per capita. actually, a survey found that 57 percent of gender years said they rather go to the gym for an hour rather than go to a bar. and 69 percent of them find heavy drinking culture. boring. 49 percent of them claim that their online image is always at the back of their mind. 41 percent of these jens ears associated drinking with the loss of control, vulnerability, anxiety, and even abuse. and this decline in youth drinking is widespread in most high income european countries, as well as the u. s. australia and new zealand. another reason for the shift is perhaps the gen the years have a deeper awareness of health risks given their access to the internet and social media. with gen, the are now accounting for a 3rd of the global population. the alcohol industry is adapting to young people's

new preferences with things like mock tails. hearts alters heart, boucher and beer with very little alcohol. so while the alcohol industry seems to be losing its shine with the younger generation, it still enjoys massive popularity with the older generations are now. i'm christy . i thanks for watching and we'll see you back here next time on the cost of everything with ah, some nations maybe on the term a blind eye to atrocities in other countries. the united states of america is different. wearable people long to be free. they will find a friend in the united states. ah, we get with

you little bit about it involves everybody basie solely city and draw. you look at the incentives of each cigarette. a few color, reverend notions is one among several meetings to reach the goal of conquering foreign lands and bringing them on to the health of u. s. western economic interest. people in sadie, i didn't that he did what i go by. they did them. okay. yeah, let me try to call her. so no, we just say low their soft power to the final goal of these seem revolutions to ensure that there are no independent players in the world anymore. so look forward to talking to you all. that technology should work for people. a robot must obey the orders given by human beings except where such short or is it

conflict with the 1st law? show your identification. we should be very careful about artificial intelligence. and the point obviously is to create trust rather than fear a with artificial intelligence. real, somebody with a robot most protective phone existence with ah ah, us, is a danger to the world as it is. and cuz it has all this economic

power that it uses for the military. these are sick and twisted people that care about nothing but money and power i. it's not even hate. i think i think they're indifferent. they just won't want to empower and they don't. they're indifferent to who dice and as long as they can get that money empower. ah, ah, i will ensure that joe biden does not receive for more years. do you believe trump? as a general rule? no, never. we must conduct a top to bottom overhaul to clean out the festering rod and corruption of washington dc abided as pushing us to world war 3. i mean, i a you have to consider that. that is the worst. i mean, we should never be in

a position the u. s. has no business in ukraine in with as well as defense ministry instruct, the military to quote, involves the old response, the option to bounce off the raw kids to find across the board, into israel, from southern lebanon, with television reports, at least one came back, also ahead under no circumstances, should nuclear weapons be deployed outside the territories of nuclear power. well, with the thing shiny, the french president conveniently forgets, been several long. okay. european countries have been home to american

with russia and feller roost, discuss joint efforts against terrorism on smuggling and illegal migration as vladimir putin host, alexander lucas, shane i.