a great deal called revolutions is one among several means to reach the goal of conquering foreign lands and bringing them on to the helm of usaa weston. they can all be kansas people been sighted ultima, pete. it's what i grew by the democrats. yeah, new trinity color it sure none of us a loader's shop to power america to the final goal of these same revolutions to ensure that there are no independent players in the world anymore. key. ah, in 2021. the global alcoholic beverages market reach. $1.00 trillion dollars and is expected to expand at a compound in annual growth rate of 10 percent from 2022 to 2028. and in the us, the wine and spirits industry generates $122000000000.00 in direct economic impact,

creating over $2000000.00 jobs and paying more than $47000000000.00 in local state and federal taxes. but what is the cost of the alcohol industry? i'm christy i and you're watching the cost of everything we're to day. we're going to be breaking down the lucrative cost of the hard beverage industry and the hidden costs associated with we see various celebrities jumping into the spirits in the street from ryan reynolds aviator jen to le bron james's lobos tequila. and it's easy to see why they're so attracted to this industry where the average standard margins are at 60 percent gross. so how the margins for the spirits so high? well, for scotch and whiskey, they're not particularly expensive to make. the glass bottle itself sometimes can

be more expensive than the actual liquid, barley, yeast, grain, and water are all that you need, which comes out to only about a dollar a bottle, plus the electricity it takes to run the distillery. then you have the cost cost, which is highly variable between the spanish oak, the ex sherry barrels, etc. and this can cost anywhere from $2000.00 to $10000.00. so produced a scale, a simple bottle of scotch would cost less than $3.00 a bottle. if the liquor were to be aged, then the cost would go up, given the cost of time and the loss due to the evaporation due to the aging process . so the fancy law balls and packaging would add about another $2.00, but by far, the biggest cost is the taxes. by law scotch must 1st be sold to an importer that then sells the ball or to a wholesaler or distributor. beyond just the markup,

the wholesaler pays taxes and the cost of their wholesale licenses and both state and federal taxes. by the time the wholesaler actually distribute to the retailer, the retailer then puts between a 25 to 33 percent markup on the bottles, which goes to the end consumer. and that is how a bottle that actually only costs about $8.00 to produce sits on the shelf for $3999.00. and then on the other end of the spectrum, tequila has a lower profit margin, though still quite decent at around 30 to 50 percent. and currently at a rate of 20 pesos per kilo a truckload of a god, they needed to fill a $25.00 ton of and would cost around $36000.00. and that's just the one ingredient on one oven. load. a got a is the largest expense in tequila and for a one liter bottle of traditionally made blank go tequila, the gob,

i would cost about $11.33 per bottle. then when you add the cost of packaging, excise taxes, distillery fees, harvest and transportation that would add another $15.86 in the cost just to have a finished product. then when we have to factor in the markups that occur at the distributor and the retail levels, the markup can very, but it usually is between 35 to 45 percent. so that brings the entire price tag back up to $25.00 them to $0.40 per bottle. and this does not include the cost of marketing, p, r, travel expenses, sample products to give away, or even salary. so with all of these costs included, the total cost of a bottle is approximately $35.00 before you can start. now turning a profit. so to get everything up and running,

you will need to spend between $500000.00 to a $1000000.00 to start. and they're currently about 2345 different brands of tequila on the market. and 2900 loan. there were $181.00 new brand simply entering the market to fight for shelf space, with hundreds more as there is always ample demand for tequila. and now for more, let's go to a week by her ciara, senior policy analyst at the institute of alcohol studies. why are the global excise taxes for liquors so expensive? and actually, why do even excise taxes exist in the 1st place? so basically, there are 3 different reasons why governments might choose to tax alcohol. and the 1st one is because alcohol causes harm to other people. so we have a transaction between either the shop or the bar that selling the alcohol and the

consumer. and, but there's what's called an extra analogy, because someone might go out and drink and drive the micro get into a fight, and they might hurt people and various other ways. and for that reason, in the same way as we might want to put a tax on carbon dioxide because it hurts the environment. and we might want to puts a tax on, i'll call for that reason. the 2nd reason is because governments want to approve the health of their citizens because they know of it and people will drink harmful li in this will have effect on their, on their own health and on public health care systems. that's, that's a 2nd reason to protect is now called to in order in order to storage units. and the 3rd reason is simply because i've gone with the to rate, it's very taxes to pay for public services. and is reasons why a apple might be seen as one of the last kind of distorts over economically and problematic taxes and to levy it,

or if you're going to raise revenue. so i've done a fair bit of research looking at uncle taxes in the benefits they have others, substantial evidence to show it's raising alco taxes has benefits for ample. i am the head of natural thing to do here is to link this to alcohol, produces the obvious kind of bit of the economy will be a brewers and distillers are producing alcohol and the pumps in the bars of the supermarkets that are selling it. and so the conversation right, i'll call economies co dominated by will, is, is going to close down pops and bars is going to lose jobs in these industries. and what i've done is kind of said, well, hang on a minute, the people don't drink alcohol, they will generally spend that money on other and see how you're only looking at one part of the picture. so if al, called the sumption goes down and what are the gains and the other sectors and how

far there was not taught. so i've worked with people to do some modeling on that. and that generally can offset a large portion of the expected losses. and if we were to say, put our taxes on alcohol. but then on top of that, i think you have to remember is that because of the health harms of alcohol, that also has economic problems. so are people turning up who work over? oh is it is a drain on productivity? people's approaches, alcohol being, so sick, i missed work that way. also has ambrose productivity is contributor to our employment and that kind of starkly, most tragically people die early. are people who are of all the other terrible things that are happening, there are one of the things is happening is as people who are losing from the workforce. and so once you factor in those kind of health benefits and the impact that they have on the economy, my argument is that some of these restrictions on alcohol, which might be bad news for some alco producers, might actually on net be positive for the economy or certainly not anywhere near

the negative was we my fear, given all the celebrities that have now and had the liquor market, ryan ran off with his skin in so mar, hotter with is the white man car dashes in there. tequila, is the liquor market really a lucrative business opportunity? do the producers enjoy high margins or is this simply a short term money grad? um, i mean, as in any kind of economic market, there's always a bit of guesswork and some position going into trying to figure out whether it's going to grow or not. and this is a very different picture and, and different countries. so social trends and particularly rich countries are moving towards growing awareness. harms of alcohol, young people are drinking less. and so in the long term, think there are definitely challenges um for, for, for alcohol producers. which is why, for example, we're seeing kind of shift towards a know,

with low alcohol categories. and for example, alcohol free beer, which is, which is more of a thing that i was before. so i think the kind of medium term outlet, certainly in which countries is probably quite negative. ah, but this is a case of how long do those trans come into force. and how far is a public policy kind of supporting and those trends in terms of discouraging, i'll call you serve, we're trying to support the alcohol industry and, and it would be very different from country to country, place to place depending on what the kind of cultural background is and what the political and economic context is. has production of the spirit exceeded demand, or will there always be ample demand growing to meet the boomy supply? yeah, i need to think of the top my head. i don't know where we are globally. but i think in a lot of rich from trees be, are, it'll seem lincoln crested the way across much of europe. and the us as well. i think, i think that's the amount of uncle to volume alcala, people are consuming,

is probably on a downward shattering. most countries will have fastest growing and will vary from place to place where peak to that is different from place to place. oh lou, just because people are drinking glass isn't necessarily economically bad news if you can, for example, and encourage people to trade out some premium products. so drinking glass, but drinking drinking or premium products, or if people are drinking a papason bars and restaurants like where generally that will be higher margin compared to buying and buying and f like supermarket grocery stores in the life potentially which be lower margin. so yeah, i think overall we're probably, hopefully i think from a, from health perspective, hopefully coming over the crest of the wave. and, but that was necessarily certainly in the short term how to mean can about news for the alcohol industry. thank you so much. have a great time in and say,

and when we come back, what are the hidden costs of alcohol and which includes the cost of mortality, loss of productivity, and other health care related costs. we'll look into that after the break with ah, needs to come to the russian state will never be tied up on the most landscaping development. i'm not getting something set up for a group in the 55 when. okay, so i need to bargain speedy. when else calls with will ban in the european union, the kremlin community up machine, the state aunt rush up to date, and archie spoke that given our video agency,

roughly all band to on youtube. with donald trump is again at the nexus of american politics. he's also the 1st american president to face jail time. the entire legal apparatus of the state appears to be aligned against trump. can the rule of law survive this legal odyssey with deal law exposure to you guys to start with

a new issue with that other was the money and i love this blue with idea that would limit hi, i'm rick sanchez. and i'm here to play with you, whatever you do. you do not watch my, your show. certainly why watch something that's so different. my little opinion

that you won't get anywhere else. work of it please. i do have the state department, the cia weapons makers, multi $1000000000.00 corporations, choose your facts for you, go ahead. i change and whatever you do. don't watch my show, stay mainstream because i'm probably going to make you uncomfortable. my show is called direct impact, but again, you probably don't want to watch it because it might just change and the way you think ah the now let's talk about some of the hidden costs of alcohol. nationally in the us. alcohol consumption, cost society $249000000000.00 per year. and within the figure includes the cost of

mortality loss productivity, such as being absent from work, health care related cause for treating alcohol related injuries. and finally, crime related to alcohol consumption on an individual level. one also has to deal with a higher insurance costs. if alcohol, these 2 dui one little do, you can increase insurance by around 300 percent or more for car insurance. and that amounts to, on average to $1000.00 or more a year, depending on where you live, health and life insurance costs will also go up assuming that the insurance company even qualifies you for the insurance policy. and on top of that legal bills rising from the dewy will also be costly. the stem from dui charges fixing arrest warrant attorney fees, fines, driver's ed training, etc. and this will also impact your ability to find a job as most positions require

a background check. one study from the national institute on alcohol abuse found that from 1999 through 2017 per capita consumption of alcohol increased by 8 percent. and the number of alcohol related deaths doubled, which many caused by liver disease. and while this figure is alarming, the u. s. is not alone. in fact, while americans on average consume 8.7 meters of pure alcohol per capita annually, it is not the worst offender. the country with the highest rate of alcohol use disorder and alcoholism is actually hungry with 21.2 percent of the total population afflicted. this is followed by russia at 20.9 percent. bella ruth, that 18.8 percent. lot 15.5 percent. and then the u. s. a 13.9 percent and far more we have dr. charles smith, medical director recovery 1st treatment center. so what is the real cost of alcohol

on society? what the latest article that i read was actually published by the phoebe and in the united states. here's the annual cost, $249000000000.00, or translated to $850.00 some dollars per person living in the united states. so the cost is enormous. it was 27000000 alone. 2027000000 alone in healthcare. call. the rest of that 249000000 with loss productivity accidents even could why in crime, et cetera, especially when you talk about the accident work related lag. so very expensive. while the alcoholic beverage industry is one of the biggest industries in the world,

are there actually any positive or benefits that come from alcohol? it seems like alcohol drive down productivity and parents judgment and promotes more negativity overall. there are just a couple of studies that i personally subscribe to. they're finding that item, question, how they were fun and it's about one, was that moderate drinking alcohol left and part does the subset of the population . and that moderate to like, great me about hall decrease and 3 bro basket. accidental strokes. most of the experts that i've heard from national institute or drug meters, the national and sue the hell. basically debug those study. and the latest that i'm hearing people alcohol point them alcohol, but this is not for human consumption for thousands of years. humans had to use that and abuse that both. but i always tell my patients,

do you ever go to the doctor? and he said, i think you should start very good. ok. he's definitely going to say, we want, we want you to watch the sol. we want you to watch your why watch and make them plot with your blood pressure medicine course. don't smoke cigarettes and then the take the progress don't drink alcohol. how much does alcoholism affect society and is alcoholism rising? was the good. there's a certain subset of the population, the rear. i don't think i have any information to show that at the higher percent of the population than it ever was when hurtling more attuned to it. now the diagnosis big made better. we do know this of patients with alcohol use, the border in the only wanted him ever received formal treat, 90 percent, don't ever get treatment and they lived on out with all the consequences of alcohol

. many lives to be deep, think the maybe even saturday, but they have all black health consequences, liberal heart, high risk of camps, but we know i'll called the actually i level one carcinogen, but yeah, you don't see that warning label like we now have post that i'm figure it now alcohol has always been used as a social lubricant throughout human history. is there any replacements where something like alcohol or will it always continue to have a prominent place in society despite its negative effects? quite possibly with net worth. want to tell you that there may be a anti and the medication for people that have. ready social anxiety, or people that may have some anxiety over speeds or meeting new people.

that's want to be one of the things we keep alcohol around for a long time. i mean, obviously we have some things that would really socialize body, but they get in the big worse than alco value back. com. that's not a good idea locally lubricant for sure. neither would cocaine or methamphetamine or heroine that example. so most people that use cannibals don't necessarily become more social if anything they become anti social. that's where the words down came from around a $1000.00. so i don't know if it will actually replace that part. people may finally come to the conclusion that many of us in recovery have their life simply better without mind altering. i was patients i use this little playing all the time that i borrowed from the. ready army commercial, be all you could be. what i tell patients,

or you to be happy as healthy as part of that you can be. it's without my altering substances. left the brilliance of a computer and body that we have been born with florida to do what it meant to do. because all of these other trumps and particularly alcohol are in here. and sometimes they'll go along with me and that makes sense there. the other time they have such a tight in grain with reward. what success was celebration. ready like, well, how can i ever have fun? how can i will be rewarded for their pocket when they're super bowl and not pop the champagne model? but i think through education, we may find out that the world isn't flat and smarter, cooler air blow prevail and people will stop breaking this. in fact, i don't know when that will happen though. while alcohol like beverages industry

continues to boom, for now. nothing lasts forever. and current studies have found legends, ears actually drink less than their older counterparts, as they fear what will happen when they lose control and how their actions may appear on social media. as a result, they consume less than their parents. generation did as teenagers, about 20 percent, less per capita. actually, a survey found that 57 percent of janvier said they rather go to the gym for an hour rather than go to a bar. and 69 percent of them find heavy drinking culture. boring. 49 percent of them claim that their online image is always at the back of their mind. 41 percent of these gen the years associated drinking with the loss of control, vulnerability, anxiety, and even abuse. and this decline in youth drinking is widespread in most high income european countries, as well as the u. s. australia and new zealand. another reason for the shift is

perhaps the gen the years have a deeper awareness of health risks given their access to the internet and social media with gen the or is now accounting for a 3rd of the global population. the alcohol industry is adapting to young people's new preferences with things like mach tales, hearts alters harker boucher and beer with very little alcohol. so while the alcohol industry seems to be losing its shine with the younger generation, it's still enjoys massive popularity with the older generations for now. i'm christy. i thanks for watching and we'll see you back here next time on the cost of everything with ah may be able to turn a blind eye to atrocities and other countries the united states of america is

different wherever people long to be free. they will find a friend in the united states, ah, with you. so we have it out by the body of the vaults. everybody, basie. so the city, if you draw the, you look at the book they, and service of each cigarette. a few color revolutions is one among several means to reach the goal of conquering foreign lands and bringing them onto the help of u. s. western economic interests. people in sadie, i do that. he did what everybody did. democrats? yeah. during the training class. so no, we just say a softball m a cat. in the final goal of these thing revolutions to ensure that there are no independent players in the world anymore.

oh, when i was showing wrong, when i just don't a yes to see how the same becomes the advocate and engagement, it was the trail. when so many find themselves worlds apart, we choose to look so common ground. for what if i told you that the key to understanding the universe was a tiny particles, which is nearly impossible to detect so much so that they are even called goes to particles. they do exist and they're called neutrinos. this brings us here to the caucasus mountains here in cub dino berkadia, where we're going to visit the unique box on, you know, a verbal story. and it might surprise you,

we're not going to find it out here in the open, but instead we have to go about to go ometer deep underneath this mountain range with relative so glad they ship laughter. what is the best time to go about them? this is a little bit of a complicated liquor lady with what i say school mccartney for backwards. but something something that much came important to me today. the stablish of roughly probably a clinician, okay. by the 15th, which is said to jeff, i need the minimum is gone, can be calmer, loosened up, and become less, somebody and the community that the comma a lovely knob is all like. it's supposed to be set up. like you said, affect it door only out of that to meet it with us. that's clear. but but then with

the routing just opening it right. nobody for you to plug into office looking at them during the summer because of my seat. not that it was if we didn't show credits on much, but he did them. we're can i let chris? well, it was, it was the case was up and then your big us over for you will that they should give you that. i think it's an open ticket that we're still a we're not one of them a a with

hello and welcome to cross talk. we're all things are considered. i'm peter lavelle . donald trump is again at the nexus of american politics. he's also the 1st american president to face jail time. the entire legal apparatus of the state appears to be aligned against trump. can the rule of law survive this legal odyssey a.