i have 7 surgeons next to me who volunteered to go to the space and we can't send a whole surgical team with one of you is going to the i assess the girl here for she's just assistant. i prefer that way. you haven't been confirmed. i will be nobel prize. if you take a closer look at her are you prepared to go to space? ah, hello jen, are you on your way back? not yet another work trip as just kept up on me. again, no way i am in the plane already to take off rules with space is not for women.

let's go with a lot of people with

the time is 343 commencing 2. he had got the popcorn ready for that one. it's been pointed out that many of the same people trying to save the planet are themselves engaged in the purchase of so named, fast fashioned, cheap garments made in the global cycle. next, christie, i know the cost of everything. dig deeper into the paradox. this is 247 or 2 to speak with

what we've got to do is identify the threats that we have. it's crazy going from the station. let it be an arms race is on, often very dramatic development. only personally, i'm going to resist. i don't see how that strategy will be successful, is very difficult arm time to sit down and talk with social media has given birth to many trends from viral make. a looks too crazy shopping halls and insane challenges like the infamous tortillas lab. but it has also given rise to fast fashion as these influencers need to rotate outputs quickly. in order to keep up with their content. fast fashion refers to clothes that are designed quickly and cheaply to keep up with trends. things like czar forever 21 h and m she and, and others. and while. 7 historically,

fashion trends lasted about a decade. the cycle is now much faster lasting, only 3 to 5 months. i'm christy i and you're watching the cost of everything we're today. we're going to be looking at the fast fashion industry and the true cost of this fast paced life cycle and how it affects production to the environment. mm fast fashion is quite distinct from other retailers as these be tell us design, produce and deliver fashion goods to consumers in significantly less time given their agile supply chains. fast fashion retailers, legs are on each of them are generating successful financial results when compared to non fast fashion retailers are only generating 7 percent profit margins. fast fashion retailers are 16 percent profit margins more than doubled,

that of comparable stores. so how did they achieve such high margins? well, fast fashion aimed to reduce the processes involved in the buying cycle and lead times for getting new products into stores to satisfy customer demand at its peak. because the markets are changing rapidly, the success or failure of the stores is largely determined by the organizations, flexibility and responsiveness. first, the agents for fast fashion companies are always scouting out new fashion, trends, clubs, and social scenes. when they find something they like, they quickly sketch it, send it out to design studios, and garments can be designed and sentences stores in a matter of 4 to 6 weeks. this fast turnaround is achieved in several ways. companies like czar by large quantities of only a few types of fabrics, just 4 or 5 different types, but they can change it year to year. they do all the garment design and cutting and

dying in house, so that the process is condensed. each design is made in a short production run in order to create scarcity of the given design and generates a sense of urgency to buy while supplies last. this way, it can also manage excess inventory. she and is also a jug, are not in the fast fashioned space. it doesn't work with very large factories, but instead relies on small to mid size workshops that pick up orders daily. it is very much like an over system where new orders are always coming into factories, owners, phones, when, when they receive an order, it is incredibly efficient with over 6000 clothing factories. styles are optimized with, she has internal software which connects to his entire business from design to delivery. and it contains very simple design, specifications that help manufacturers execute new orders quickly. a big brand might need a very high end designer or

a designer with top technology. and even then may only be able to produce $20.00 to $30000.00 a month, but shan does not have high design requirements. so a typical university student could get started designing quickly. and because of the variety of styles that she and demands suppliers that have already have arrange a production capabilities and function more like a factory, have an easier time working with the company. this agile business model has allow the company to persevere through a number of challenges from worth of intentions between the us and china, global supply chain slowdowns and the ongoing pandemic. whereas are on the other hand, typically as manufacturers to turn around minimum orders of 2000 items in 30 days. she and asked for as few as a 100 products and as little as 10 days. in both cases, factories need to be highly nimble in order to compete in the fast fashion space and satisfy the short trans cycles. so now let's bring in dr. patsy perry, author,

researcher, and fashionista. so patchy fast fashion has always been a trend now with the popularity of instagram and tick tock. do you see this trend going anywhere or? well, the industry has continued down this path because it is so convenient and affordable . yes, as question is really influenced the entire fashion industry really in terms of speeding up product life cycle, speeding up the rate of change on the number of trends that we're seeing and that we buying into whether that's kind of low market level luxury designer. i think everyone really is now producing too much, which is leading to consumption and not keeping things very long. the cost and the price is a major part of a consumer's decision when they evaluate what to buy. how can a consumer be attracted to a se,

durable piece of clothing that cost $5.00 times more than a fast fashion piece? that is often an easy impulse buy. is really hard, isn't it? because we often don't see the extra value of something that's more expensive. and often now we're seeing some of the fast question retailers offering and brands offering some kind of sustainable collection and sustainable casual ranges. so that when you see something this 5 times more expensive, you don't know, you know what the extra is paid for. and obviously for a lot of people struggling with the cost of living increases and so on, you know, there's, there's only so much that you can stretch to, to purchase. and i think being offered low price products. it's, you know, irresistible business. it's really hard to find the same though. i'm not going to buy the, i'm going to save up and buy few investors things. it's just so easy to get into that cycle of buying lots of cheaper items. and often, you know, not everyone's able to save open purchase that one thing. it's not always

accessible to people who so what are the margins like for fast fashion companies versus traditional fashion companies? are they more profitable these days? to be honest, i couldn't comment on the margins, but i think it's really a case of just selling more stuff and making your revenue based on the volume. so you're selling a lot more items at lower prices, a rule, but the volume of things that you sell being that you're, you're making that margin that way. and often they're made of, you know, cheap hot bricks, cheaply manufactures. i know that up. so quality, your ability, longevity is not built into them. so they, they, they pay to be quite cheap. you know, if we look more carefully at them, sometimes the fabric, construction is not so you know, elegance and, and so on. so, you know, they really are made for, for pennies when the economy, the way it is and people starting to save and consume less,

people are going to be spending less on impulse buys and discretionary items like clothing. what companies do you think will be the most impacted fast fashion or traditional fashion companies? i think that you know, when, when the purse strings are being tightened, you know, we can't always afford to spend on those kind of mid market companies. so it may be that actually, or you can afford is to, you know, replace clothes for yourself or the kids sorts hipaa by buying from those fast fashion companies. but i think people will be little more discerning and they will be looking for things that again, alas, because they can't afford it to buy something just to at once for a night out. but they're going to want things that they can maybe style in different ways and that is going to work for, you know, they were going out and so on. and they might be a little bit more discerning about, you know, the quality of things that can wash well and, you know, kids not going. i so grass them or destroy them too quickly. thank you so much

patsy. patty will be joining us after the break, but when we come back, while fashion is cheap by the consumer, the long term cost on society can be very expensive. we'll explain more after the break in ah, ah, for generations people have been coming here to case of lots to get healthy, taking advantage of the mineral waters and the fresh air. today the city is at the forefront of cutting edge research, helping athletes, not by utilizing that area, but by depriving them from it. today we are speaking to the head of the innovation center of the russian, the olympic committee, world renowned trainer, alexander christian. i will never be

a victory for russia. we solution with the lay newton, a done by look at a mean crane war is a proxy war. this is a war between russia and the united states. mezzo mom made. it comes to us. she kept them in con doyle america for she was our and you're not in your engage in conflict with russia for use. american forces are here and defend nato allies. what happens that nato escalates even more than discussion. military operations become a war when you, but they'll have so that was that the actual and that'll that doesn't is my story. i see it that i see your to us. thank you. custody is to go to the left. so i use 3 . he should nick and you stuff to with almost them. let's see when you live at home and you're still foolish there in your sewage near i see the girl

ah, i am rec center and i am here to plead with you. whatever you do, you do not watch my new show. seriously. why watch something that so different my little opinions that you won't get anywhere else work of it please. if you have the state department, the cia weapons makers, multi $1000000000.00 corporations, choose your facts for you. go ahead. i change and whatever you do. don't watch my show, stay mainstream because i'm probably going to make you uncomfortable. my show is called direct impact, but again, you probably don't want to watch it because it might just change the way things ah, during the 2nd well, when nazi occupied, poland valencia was a farming region today is fond of ukraine. between 19431945 members of the

ukrainian insurgent army led by step on bendara, could thousands of poles and bohemia and a diabolical ethnic cleansing process. the mergers were particularly horrific, and brutal villages were burned and property looted. valinda massa is without doubt one of the bloodiest episodes in polish ukrainian history. why all ukrainian politicians still reluctant to talk about these events? how to modern day ukraine and poland view this tragedy of the past? and why does the memory of albania still divide people? ah, welcome back. we are discussing the cost of fashion a while fast fashion is cheap for the consumer. the long term cost on the society can be very expensive. something as basic as buying a t shirt can directly impact someone half way around the world. and the chemicals that are used to die, the fabric,

polluting the waterways. the human environment program claim that the fashion industry is the 2nd highest for water consumption and makes up approximately 8 to 10 percent a global carbon emissions. clothing production is ari at an all time high with brands like zara producing over a $140000000.00 garments a year. and wed zera. you know that if you don't buy it right then and there, within 11 days, the entire stock will change because the price are so low, you'll probably end up buying it there and have immediate gratification. take talk has played a large part in these company success were haul videos, which depict people showing off new pieces are immensely popular. these trend, the pieces will likely fall out of style quickly as fast fashion companies sacrifice quality for inventory. this means that these items will unlikely survive more than 10 wash cycles before falling apart. on top of that,

most cheap clothes are made of synthetic fibers, like nylon or polyester that are created from oil or cold. they won't be composed for hundreds of years and one washed, they release tiny, microscopic pieces of plastic, which find their ways into the oceans. and even our bodies, on average, a piece is worn 7 times before being discarded or given away to charities that won't take them anymore. this also means that the majority of these close and up in landfills currently approximately 85 percent of textiles are discarded in the us. only about 13 percent of clothing and shoes are recycled and globally, we are expected to discard more than a 134000000 tons of textiles annually by 2030. that means that $100000000000.00 worth of materials is lost every year as less than one percent of textiles produced for clothing is recycled into new clothing. fast fashion has also

cause ethical problems in developing nations like gonna, the u. s. textile waste has created a salvage market in recipient countries like gonna where they can re purpose closing. however much fast fashion is so cheap and of poor quality that it's simply cannot be reused. this ends up polluting ghani, and marketplaces, beaches and dumps. and in order to make clothing as cheap as possible, the fashion industry harness the cheap labor in countries such as cambodia, my m, our vietnam and bangladesh. and in fact, bangladesh as minimum wage is one of the world's very lowest, as we just continue to rise in china. so it has increasingly become an attractive place to make close. it is now the 2nd largest garment export in the world. and today, 97 percent of apparel and foot where items are made overseas, where cheap labor is exploited and for more or less bring in again dr. patsy perry,

author, researcher, and fashion will be it's not always, you know, export because really we've kind of externalized production, lend itself to other industry that you do want to have that certain level of tax. i think we really need to question, why think so cheap and you know what the reasons are for it being so cheap, but it's normally because somebody or some think he's paying the cost for that. whether it's work in a factory, it a little labor cost country, whether it's the environment's being polluted because there's no way to, to really make things well and make them at such a low cost. so i think we just need said, if we're able to just be a little bit more discerning and try to buy your best to things, i'm really be a bit more conscious about what we're buying and making sure that we, we kind of buying it, not just about 11 less, you know, the best way really to kind of think about what you already have tried to make more of what you already have. how can you,

where things in different ways. because certainly in the u. k wardrobes bulging with and warm clothing and yet we still cannot stop shopping. and it's really thinking about how you can maximize the effectiveness, submit the use of a few existing war trip rather than just buy more will new stuff. but i was quite hard today because all of the marketing messages about tempting each buy more new stuff, you know, even 2nd hands consignment retail site. the email marketing is always about, come on, have a look when you collections and so on. so it's really hard to kind of re call from us, you know, we look at what's in your water ape and try to make more use of fast. and even though consumers are aware of these costs, do you think it is enough to change consumer behavior? when fast fashion is just like fast food, cheap and convenient, it got worse because it's faster and more. there's more of that,

there's much more choice now. as of now, you've got all of the online, super fast fresh retailers, as well as the ones with physical store. so really, the, the original ones have them for over 21. even. you might say they're kind of like slow 3 to 5 passions retail because to the online ones like shine, who and so on. there's so much faster, so much more responsive to what's happening in the market place. and i have a huge amount of data that they can use from being online and seeing what people are buying, what they're searching for, what get people, baskets, and so on, the iep, it would be harder to get that information through a physical store. so they, they have the advantage really making small runs and testing lots of new designs in society and consume the increasingly holding bombs. i believe that these 2 account ready and nobody wants alarms fill in my backyard. and equally,

it's not right to have these landfills in other countries that always have a lot choice about what, what is some back? so i think it's increasingly distasteful and people are asking for better behavior for these problems. and also legislation is coming up in many countries. but really we can't rely on voluntary action from corporations, but it needs to be legislated, but things are getting straighter. so i do have hope and i think, you know, consume us material. goods do not bring eternal joy and happiness. we know that's anyway. we still buy into it, but it's ready by experiences. you know, relationships with friends with family experiences. you know, they just go in tonight. trevor locked down, so it's not really about buying laser laser more new stuff. it's, it doesn't really make you happy to. so i think when you can wean yourself off of

thoughts, you can actually save a lot of money that you might have been wasted by. can it shopping every week or every month for buying stuff that really needs that you don't get lost if you start off on so you know, channeling about money into other activities. thank you so much patsy. for joining us today. the fashion industry has been stagnant for quite some time, but fast fashion has employed 300000000 people globally and has grown to a 1.3 trillion dollar industry. the fashion industry is complex and there is no central figure to blame for the perceived injustice. in fact, much of it is actually consumer driven, as customers are the ones willing to pay 76 percent of full price. so to deliver on what the consumer wants, fashion brands need to find ever more creative ways to cut costs, reduce wages, and set harsh terms for production, which leads to rampant labor abuses at the garment. factories. suppliers are also

squeezed so hard financially that they are incentivized to cut costs in any way possible. however, change is coming to the fashion industry. as a handful of brands are shining, the spotlight on a more sustainable model. these brands like patagonia market and durable clothing and accessories made with sustainable materials. patagonia market the brand to make consumers aware of the downside of fast fashion, and instead encourages customers to purchase less and only when needed. other brands are working towards a circular system of production and consumption by taking customers close back and putting them to new use or making them out of 100 percent recyclable materials. i'm christy. i thanks for watching and we'll see you back here next time on the cost of everything i

i use that technology should work for people to do so. do you know the better i'm going to let us but that's our growth net. but on that that was on the indian discount for joseph nash. alex's law to me and i was unable to be almost in mind. you may remember where it was, continue listening to the report. yes, that was just purely thank you. me see, it isn't supposed to magick for us dollars on i box, which you put in a clinical pause. even lynch says, going out of the agenda system

image. and as i say on the reason i ask you is, i'm so political mon, i said a lot to us on the saw, the english american lost so much so much missing a saw to see about should be, is a, you know, the run up the year after they were, the 0, not on the poll, much is plenty of run away. no problem in the least 9 teepee were killed and hundreds will injured in the many capital julia cloud cross as a charity was timing out money to him, published rather also ahead. more and more troops are arriving to build

a house ahead of the expected ukrainian counter offensive, which may also take place here as a prepare for what love to like a living escalation. our correspondent, with directly from the conflicts front lines brushes for him as arrives in cuba. his last stop on a tour of full latin american countries.