or alexey nev only one guido and others names and faces who rocketed to international fame for a cause. this week we'll discuss how seemingly random people are heralded as global idols for a specific cause. is this chance or calculated creation. all right, let's get into the m o. ah. in 2019, he was elected president of an eastern european country. most people could not find on a map, a comedic actor turned politician volunteer. zalinski went from only regional fame to household name across the globe in the span of just over 2 years. or the year before and 2018 alone school girl in sweden, protesting climate change in solitude. guttenberg then, just 15 years old,

at the time, was suddenly splashed across magazines around the world, invited to meet with heads of state, and speak at huge events like un meetings. and there are others, like alexey new volley championed as the main opposition to vladimir putin or juan guido arbitrarily claiming his role as president of venezuela. there is a laundry list of people who the western mainstream media have foisted across their headlines as some commerce with m. p journalist and author, his newest book titled lucy occident, originally and french. translated to english is russia, west. d. thank you so much for joining the program. thank you for inviting me. talk to you soon. talk. you are very, very paul group. happy to be with you. ok, volota mears. the landscape has never weighed it into paul. text for his attention

to president of ukraine. how did an actor with only regional fame become president of a country and a household name in the span of like 2 years? i think a zillion skews case is not unique in the story of but it is because you have other act also becoming president for instance, for now when he was when you would act out before becoming president. and you have also, for instance, a lease on committee john or you, maurice like big low who also created political party, very successful in italy. all other guys like to was going in italy or even don't count towards the t, v star before becoming president. so zelinski case is not unique, but the specific yes. in the sense it is a unique actor who is directly who came directly from the

committee to the politics in very short time, in a few months we can see. and that's unique because we're not, we got you was governor of california. he was involved in politics before he became a president of the united states. so since he's case use or so, so, so a very specific how can we explain my view? now? it's a huge advantage when you are in, you want to be elected to become a president to use your for your personal thing. so if you are, your name is known from the public, which was the case offers lensky in quinn. you was very famous as a common. ready as a you at the t v event in. busy december or sunday queen. so it's

a big advantage if your name is already known. and it was also a president, not a fake president, you know, but he was playing his role before becoming the to president of the country. so maybe it has some influence about elections, but what also is important in the case of for, for lensky. is that your, so you has a special look, you know, and you made a campaign. and yet you made a campaign electoral campaign. 192019 saying or i am new on the scene, i am not corrupted as on our vice president and i will bring you the piece. so

you made promises. good. ready queen and a citizens saying, i will bring peace. i will settle the conflict under crisis with russia, the pricing the bus. so the made promises with which he betrayed as soon as he was elected. but before the election use this, let's say she's new with a 2. so a pastor, non politician as an advantage to be elect elected and after it after the election. that's why you was in my do successfully and sure, i know how to talk argument. we can see you had the support of the main early docs of good country,

so he had plenty of money to support team during his electoral campaign, which is very important in politics without money. now in the democracy, we can, you cannot be elected. now the one is just one example of someone who seemed kind of plucked from obscurity to become the face of a cause or a symbol of sorts. when i turn birds, the young swedish climb activist is another. can you think of others who sort of fit this description and sat in global idol, and why are these people used as you know, like a singular symbol? yes. for me zelinski didn't came from nothing to do everything. you know, as i tried to explain, because it was pretty known in the russian speaking countries such as ukraine bills and russia before his election as a, as

a president. but the case of the grant arkenberg is a little bit different because she was not now and she suddenly appeared on the scene in the, in months, less than one year. we can explain that because she's also, she was also going to posture of victim. if you look at how look purses are precisely right that one, but she, she looks a little bit like you remember me b t b r a t v movie for the movie a made by stephen. speak about this very friendly, sympathetic m e t. and if you look at the face a space,

she has something in common with short, sharp, puts the sympathy of the people because of her special face. and i think to it as like as she is slightly, has been said to stick, but it gives to her some attraction to the people because like she is attracting just that something just is capacity. and zalinski exactly has. he's a good actor. he knows perfectly how to use all the tricks order all. ready yesterday, capacities of to show his it was perfectly done for the job because if you don't need a lot of politicians to learn how to use t,

v to use the show, show act price, you know, artifacts and so on. because you already master everything, you know, you know, for, for the shoe. so you could directly play the role of his existence, which was a big advantage at the beginning of the store in order to appear on the, on the well seen as, as a seen. you and i live in countries that are considered the west. does the use of such symbols, such idols have the same impact across the globe, say, i don't know across the global south, or is this a media invention for western consumption? for me, this kind of media publication is mainly for the western public. because the, what is the goal of this publication is to get to confess us to

get the consent of the people to do arms expenses, to the publication of armaments, to the military budget. as we have seen, the u. s. military budget as been increased in december to 858, billions of go out. so for 100 billions, how you tend to previous one. so, as your need to convince your public to accept such a expenses for weaponry. well for getting money and sounds great and so on. you need to fabricate this kind of, i goes this kind of concept, but mainly in the west, not, not to go by. so maybe if it is,

if it is no one in the, that's the 2nd advantage. but it's a side advantage, not the main. the main goal and in the global south, i think the public opinion does on does on to share you. if you look, go back. so now it's not accepted to take the sanctions against russia. that's not accepted to come see girls lensky as the unique superstar. and the unique global i don't know if the good, you know, on this plan that why, because in the south there are not sensitive to the scandal it book. we see both of these kind of double stand up. why? because they're accustomed, they used to get the bombs on the heads. you know, where to draw up with

these bombs dropped in the men. there were broken afghanistan in iraq. then sir. yeah. lead. yeah. you know, and these people, the people of africa, of muslim country they cannot show up, is kind of publication because that know they have experience how the west is using this kind of media publication to justify it until then, chance is bumping. it's killings in the global south mainly which is delayed the victim of this kind of by the probation. so i think good, thanks to god, thanks to 2 or wellness good populations of your by so more conscious of propaganda tend to we are us. we in the rest of the

world than we are aware of game aton is gonna stay with us coming up next. the human need to worship. are these political idols comparable deities in religion or might some call their worship coltish? we'll discuss it when we return, said type them out. we'll be right back. ah ah, ah, ah .

ah hungry has been a member of the european union and nato 999 during the 1st post soviet wave of nato's eastwood expansion number the status because if the may naga thank is my property that i see like that by now quench it. e. so me that me it if so we did financial zappa. i did do my it would be chaudry. mia still more gina beach, but i see what i see also she's done with the soviet choice is just a bucket that he would book google stick

with to mr. she with janice who should move you lou? due to his paperwork with them here it's no, it's no rude you but as little who you can, but the lucy smith at each are still to with i'm to right next is there are ticker i can i those numbers of national with slow of my from the loading usually should them yet, and fish basically by the lucy laser. ah

ah, welcome back to the m o i manila chad former swiss m p journalist and author de met on has decided to stay with us to talk some more so deep when choosing or carefully curating people to be idols like zalinski, tune berg, nepali and others in this day and age of social media where the internet never forgets how these idols managed to escape the darker parts of their past. that's very easy for them. it's, it's, it's not on them for them. because as they have the support of the all do, western mass media from cnn to learn more in france from the phone book on your mind. it's a 2 in germany to washington course all the way to west. so way you're,

me just read you was academic circles, i mean corporate, all the corporate, major of the weights of the west is mobilized to support them. so it's very easy to put aside the bad elements of the biography and to keep it under under cover, you know, and to exile, to try to, to, to, to make the focus only on the positive elements of the biography. look, for instance zelinski. how do the rest on trying to corporate media insisting about his big team award is. ready it is commitment for the good against the bad rush and, and so on. and forgetting completely home his scope by louis investment

is real estate properties in florida. in london, you can reach where with, by the pump up papers. but you have no mention of pandora papers and zalinski forts and how is using money laundering money and putting is money in florida. you are never kind of mentioned because it's, it has been put aside and by the you are connected. the drawing, of course, the positive message message about them. forgetting all too bad sides the darker sides of this kind of what people in the case of gentlemen sky, it's of yours for people who are nobody his biography. but if you are

just a regular he called reading from time to time a newspaper. ready listening to radio, you cannot know anything about his dark past because it says been completely concealed completely. he been and it's easy to do when you called to court boy. now, it would be one thing. if these people were merely cultural idols like a pop star, take madonna or the beatles, but these people have an impact on foreign policy. don't. i mean, how consequential are such idols on the world stage? yeah, we live in a world of stories ation of styles. you know, the movie styles are celebrated all the time in good newspaper, i to tv and so on. so i, there is, there is a big need for, for styles. and so there is

a temptation to use the staff to, to use, to defend the cause. any kind of cause it can be good cause your money taken cause i don't, don't, no problem with that. but also for more or less less let's see log through a case on. and so that's, that's the system off of mass media since one century ago. now, beginning of the 20th century with jumped up last mid. yeah. did this kind of star is ation use? so the staff can be used in all the sense you have movie star or, or bob stars who serve cause like boy know, read a ways to save the in jams of the far west. you have,

i'm just, i'm really naturally for your money tell you cause use for both for and. ready sending the 19 ninety's they can have that can be they can, they can be used for totally wellness of what they're doing thing. but also without being conscious of all we ask them to play. and we can also wonder, we can also raise the question. if the staff at the end, at the end of the day, if they are promoting a good course, or if they are not choosing the good cause for promoting themselves to, to wait their bo graphy and to give you know, a name edge of to good, good to the public, you know,

and if you it so, so question it because they can be used for good cause, but a good cause can also be used to promote the so called stung in several of your articles. you have argued that the media is complicit in wars and conflict around the world either by paying them too much attention such as ukraine or none at all, like yemen and the worst part the media. now picking aside noam chomsky and, and we're as herman wrote the book manufacturing consent back in the 19 eighties and by chance get herman's definition of manufactured consent. are these global idols manufactured and what sort of consent are they trying to serve? yes, but i would the i'm so partly to, to discretion because you know,

for me the manufacturer of consent needs or needs to be constant. you cannot see as you cannot interrupt the fabrication of the concept, the manufacturing of concept. so you need to do it every day, every week, every months, every year. because if you interrupt it uses it. you know, the attention of the public is collapsing is my mission. so you have to renew constantly your narrative. and that's why you need the all stars are coming from the movie pop music or any kind, you know, all political styles. why not? but you need also to create new stuff. for instance, as is now mr. the landscape. these are new star since peace europe,

because before february 20 to 20022, you was only a new queen anne, president. not, not better, not worse than your door. exactly corrupted or the pass code, the ukrainian president. exactly undemocratic because the you can sell or to last me job rep or post to read before. not only after. ready february, but before you also present jane, it was also before so it was exactly like a president. so it became a star because we did request, especially like the states that need new stars in order to promote

the weakening of russia to promote the war against russia. to promote the so called grain against the bad russians. and so unless you will last as long as this war will be supported by, by the west. because yes, as nice. explain the manufacturing of consent needs all the time to be, to be supported, to, to consume scott, it's consuming or so stop or stop. you stop and probably restart your lens. key one day will become a bus stop because you will be like all the consumer products or consumption in our society. it would be consumed to

game at all author of ruthie occident. thank you so much for joining us on this very controversial topic. ok, thank you. to you for, for following ursa. i'm happy to see you again soon. oh, now there is a saying about social media like instagram or tick tock. never believe what you see, because as we know, these images are carefully and meticulously crafted, filtered to present whatever image the poster wishes to convey. the same rule can be applied to these so called global idols. that's gonna do it for this weeks episode of modus operandi, the show that dig deep into foreign policy. i'm your host. mila chan. thank you for tuning in. we'll see you again next week to figure out the emma. ah

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followers as a leader is suspected of encouraging them to starve to death. that's the problem. a pulse in the region with the panel of experts. my call is for real a.