the big dresser with tracy's, that i think it's in august of chicago and that we're still a month when bundled with may be able to turn a blind eye to atrocities. another comes the united states of america is different . wherever people long to be free. they will find a friend in the united states for with

it all by the body of the vaults. anybody, basie? so the city, if you draw the look at the book they incentives and leads to get a few color revolutions, is one among several means to reach the goal of conquering foreign land. you want to change coral activate sol, suite. best say low, they're soft by me. can the final goal of these thing revolutions is to ensure that there are no independent players in the world anymore. oh, i

the grocery shopping used to be simple. you get your mouth, get your eggs and you get some mean a variety of reasons. of course you have those who are lactose intolerant, but there's also a rising number of the population going began or dairy free. dairy mil consumption has declined in the u. s. over the past 7 decades, where in 19 seventies the per capita consumption of cups per day was point 96 cups, 2 only point 49 cups per day in 2019. but even so, the us still rank 3rd across the globe in terms of mill consumption. the u. a 2nd and india is that the top drinking about $85000000.00 metric tons of milk

a year. india is the world's largest producer of milk and also the largest consumer and not just for dietary reasons. hindus use milk and its products for religious purposes because it is believed to have purifying qualities. d is used in lamps for rituals. milk is used to bathe on special occasions, and it's a part of the hindu life from the infants 1st food to the last rituals after death . the vast majority of india's milk production is sourced from water buffaloes instead of cows. and nearly all the milk produced is consumed domestically. very products like yogurt, cheese and g r. staple foods in india, where a large number of vegetarians depend on dairy as a key source of protein in their diets. this is in contrast to china, where asian people are genetically predisposed to being lactose intolerant. around 92 percent of adults, including myself, suffer from lactose intolerance in china. in 2021,

the chinese population consumed on average 14.4 kilograms of milk and dairy products per person. now that is relatively low figure compared to other countries worldwide. however, the chinese government is play an important role in promoting dairy consumption in china, launching programs to provide each child with a cup of free milk at school. this goes hand in hand with the growing health awareness, especially after the covert pandemic of the nutritional benefits and dairy products such as calcium facilitating digestion and boosting the immunity system. so rather than drinking liquid milk which is not agreeable, the chinese market is turning towards adult powdered milk. this is a functional product aimed at addressing the specific nutritional and digestive needs a certain adult groups and makes it easier to consume. despite its tremendous growth in recent years, per capita consumption still remains low. so now let's bring in doctor silverman.

charlotte was scientific director of the agrifood analytics. so doctor, 1st of all, is no actually healthy and good for you. why is it such a popular drink in the west? because keep in mind, humans are literally the only man on the world that still drinks milk passed infancy. there is no other species that drink milk into adulthood. so why do we do this? and is it really good for you? well, i mean, you have to go back hundreds of years. i mean they, it's really more cultural. we as humans, at some point we decided to, to give us, give ourselves access to, to healthy animal proteins. cuz many years ago we did do a lot of manual labor, we needed strength, and so we associated proteins with strength. and so that's why of course having cows is, was actually quite beneficial for,

for people working essentially. and of course, dairy products came afterwards, the yogurt and for mentation, the cheeses. all that stuff came about i'd say about 500 years ago when we decide to kind of do something with butter, fat, and, and milk. and it never left. it came mostly from, from europe and it got transferred over to north america. and one of our, all the growth hormones that are in milk these days is that something that people should be aware of that steroid hormones and growth hormones used on taos will pass on into the milk and subsequently to you. i actually growth hormones are illegal in canada, they are legal and in i, it states. but the studies show that there's no risk for humans at all. and about 5 percent of dairy farms in the west do use growth hormones. and so i,

i don't see, or at least so research suggests that the use of growth almost doesn't represent a food safety hazard for humans, at least not at this point. is there a clear difference or advantage between populations who consume a lot of milk versus those who do not? not really, i mean, it's more of studious culture food. it food is all about tradition as well. so you kind of have to appreciate those aspects of food we do, we eat certain things, not because what we like or i just it's part of our culture essentially. and over time, those habits have been embedded into our food choices every single day. if you go to other places are on the wall world milk is not consume very well like india for example. but it, it just ate they,

they basically consume other things that can actually address nutritional gaps that they may have in their diets. because because we're traveling more now and because we're more globally aware as citizens, i think there is a movement away from and are proteins in general in the western world specifically. and so people are looking for and that's why there are alternatives that plan base products vegetable proteins are becoming more popular. and things like we've been told a lot of myths growing up about milk, saying that it has a lot of calcium to build strong bonds. now a sweetest study suggests than drinking more milk, not only increases mortality, but also increase the risk of fracture. what do you make of this? i, i haven't seen that study actually, and it, to be honest. i, here's the thing about dairy research. a lot of it is funded by the dairy industry

so, so a lot of studies will support a certain narrative and, and yet you always have to be careful with, with the study. so if it's a one off, it doesn't, it doesn't tell you much, but they are if there are several, if you could duck a, met the analysis and then you realize that several studies, actually i've come up to the with the same conclusion, then that's a bit of a head scratcher 2 years ago, canada has decided to, ah, name a water drink of choice. when for 50 years it was milk to drink of choice. so that was a bit of a departure that really didn't go well with the dairy sector. but i think over time as the food guide becomes more institutionalized, we are expecting more people to, to move away from fluid milk. thank you. so my stock i sell and shiela. dr. sylvan will stick around because after the break,

we will analyze who is the biggest contributor to the overall waste and earth pollution? is it daring production or plant and base milk factories? what do you think? well, have the answer when we come back. sometimes the law of unintended consequences kicks in with a vengeance take, for example, washington's addiction of sanctioning countries around the world for short term political gain. the unintended consequence is the weakening of the american greenback american power i rick sanchez. and i'm here to plead with you, whatever you do, you do not watch my, your shell seriously. why watch something that so different my little opinions that you won't get anywhere else. look of it please or do have the state department, the c i a weapons makers, multi 1000000000 dollar corporations. choose your facts for you. go ahead. i change

and whatever you do. don't watch my show, stay mainstream, because i'm probably going to make you uncomfortable. my show is called direct impact, but again, you probably don't want to watch it because it might just changing dwayne things. hungry has been a member of the european union and nato 999 during the 1st post soviet wave of nato's eastwood expansion number. still is because it's the longest. thank is my property that i see like bye bye. now crunch it. e. so me to me. if so we did show zappa. i did do my vote to be sure that am. yeah. still, mona beach ross. you but i see a boshoway, a mug, which is suddenly in the early ninety's hungry was a country with

a worst view of russia due to a storage disagreements left over from the soviet union in the white one and someone like yours. you know what i see if you must company in the come handle political mars another what? but i c s k and i did it at the political move in welcome back to the cost of everything. very farming is one of the biggest contributors to greenhouse gas emissions globally. now this has prompted many to switch to a plant based milk, which is similar in taste like soil almond, but is non dairy milk really better for the environment. let's take a look at the 3 major categories, emissions, land use, and water use. very farming releases, harmful gases like methane, c o 2 and nitrous oxide into the atmosphere with some of the biggest sources coming

from renew, or management and food growth. so the impact of one glass of dairy milk would cost about point 6 kilograms in admission. and contrast, plant based milk for the same amount would emit about point 2 kilograms of gases in terms of land use. dairy farming is very intensive. more than 2 thirds of the world agricultural land is used for livestock, mainly dairy and beef cows. this causes soil erosion, overgrazing top soil last that could take decades to replace. so how would need about point 1.5 square meters of raising land to produce a glass of milk. meanwhile, plant bays, milk has a minimum land usage. it would cost less than point 3 square meters to grow enough rice or soil or oh or not. for a single glass of milk. and finally, water usage is high for dairy cows to raise them,

grow cow feet and manage manure. dairy processing plants also require water and the runoff from the manure can cause water pollution into the water sources. it takes about a $120.00 leaders of water to sustain a cow to make a glass of milk. meanwhile, plants also require water to grow, but not as much. almonds take a lot of water, but only about 80 leaders to produce a glass of milk. rice would take about 40 leaders to grow and the global market for plant bass. dairy is now currently growing at a compound, an annual growth rate of 13.3 percent when the market value of $53900000000.00 by 2028. this, however, is still quite small compared to the overall dairy market, which reached almost 490000000000 in 2020. however, the asia market is already on board, as the soi and almond milk markets have been strong there. traditionally,

soy has long been a staple in chinese and japanese diets. and now increasingly asian consumers are turning towards plant based milks so they can satisfy their taste for something creamy and milky, but also avoid lactose intolerance symptoms and drinking high calories. in 2020 china's milk alternative market was $8500000000.00. while the u. s. was only 3100000000. and now we have dr. sylvan shiela boy, back with us. thank you so much, dr. now there's been a lot of arguments saying that plan base milks are. c better for the environment than traditional milk made and how you impregnate? of course health health is a big was, are likely gonna get cheaper. so if you're on a tight budget, you may reconsider your options. and do you think plan may milks are, do you think it's simply a bad or do you think that the market segment has a high growth potential?

i think as, yeah, i think, i mean, you're already there, it's double digits the last 3 years and i don't think that's going to change it's. it's going to continue to grow. i think. yeah, there is a movement towards alternatives for shore. your see, you see that the grocery store, there's more space dedicated to their alternatives. now what is more tedious to produce a glass of regular milk or non dairy milk trillion and generally speaking, which one is more expensive? because there's because you have subsidies in there. i'm in america subsidizes. it's very industry, canada canada subsidizes. it's their industry. there's a court system. i mean it's a, it's are, it's a hard question to answer because of it's just hard to compare. really, like i said, dary alternatives, the price you pay, the grocery store is, is a pure net price there. there's no state interference or very little wise dairy.

it's heavily subsidize. so if you actually stops a subsidization, you'll see the true cost of dairy, which is something we don't see right now. so excuse market conditions. and what do you think is healthier? not milk plant, milk or traditional dairy milks, do non dairy alternate as have all of the nutritional benefits gwyle and we're, we're actually a hybrid household. we actually drink everything. we're, we're either because we, we want choice and i think that's really the, the challenge here. i think it's important to democratize animal protein and allow consumers to decide and not to impose in their space for small farmers to succeed in an innate within the mel cartel. and do they have the consumers as a priority in their minds in canada? it stuff. yeah, it's very tough. i mean the,

the dairy lobby in canada is incredibly powerful. they, they will squash any menace in, in a, in a 2nd. they, they, it's a, they don't like innovation. innovation represents a threat. nea says, yet you guys have way more choices, way more choices. i and frankly, the qualities actually better. i'll be honest with you. the quality is much better new as i actually lived in florida for 6 months last year. and i couldn't believe the butter and a yogurt, it just stays difference here because of the cartel. everyone produces mill the same way and they made money. they don't really have the consumer on their minds at all. why in america you don't have a choice. you have to really think about the consumer is non dairy market, a competitive one. it's getting there. it's getting very out there. so there are some economies of scales. and i actually think that over time it will only become

more competitive. why do you think the milk industry spend so much time convincing you that milk is good for you? why? oh, well, 1st of all, so he, canada, they spent about $150000000.00 convincing us that milk is buried. so it's actually when you think about it, it's $9.00 per capita. there's no other budget like that. it's the largest marketing budget we've ever seen in canada. it's just, it's mind boggling. and it's really about reinforcement. it's up, it's about really getting are, there are message out there and it's more about image. it's not just about getting people to think that milk is healthy, it's about image. and so whenever you see a producer dumping milk they did, they want you and i to forget about it and think about the blue cow or in the feel, you know, walk it around nicely. that's what they want you to think about. they don't want you to think about the nasty stuff. that's why they spend aren't $50000000.00.

thank you so much. dr. sylvan shiela, blah for a time in insights to day. so who are the winners and losers here? well, as the new product line, non dairy milks are going to be gaining ground and taking market share from the already established dairy industry. so in that respect, your traditional dairy segment is the big loser. many people are also now starting to choose plan based alternatives to cow's milk for themselves or their children because of health reasons. and the rising obesity epidemic, compared to one cup of whole fat cow's milk. most plan based milks have $37.00, a 75 percent less fat. traditional milk is actually a big double loser here because on top of that plan face milk is encroaching on their market share and it's also experiencing an overall decline and consumption compared to the previous decade. mil consumption is down 42 percent from what it was half a century ago. and while some of that is attributed to plant based alternatives,

solomon is also because of the wide variety of beverage options that we now have these days. he got, so does fizzy beverages, co boucher, fruit juices, flavored water, drinkable yogurt tease, coffee's et cetera. milk is no longer the only option on the table. i am christie. i thanks for watching. and we'll see you back here next time on the cost of everything. ah ah o in 1884, the german empire began its colonial invasion into nam may be from the very start.

berlin encouraged the white colonists to settle in south west africa and take away the best land from the local drives. the germans were actively draining natural resources and using the local population as a cheap labor source. this was causing major protests and led to a rebellion in 19 o. 4. the rebellion with the utmost severity against the inhabitants of nam may be a germany through it's 15 that the germans killed up to 60000 people, among which there were 80 percent of the hero tribe. and 50 percent of the nama tribe. the events in south west africa are called the 1st genocide of the 20th century, and not without reason are compared to the holocaust just 2 decades later after the massacre in nam may be a hitler's assault unit put on the same brown colonial uniform which push the world

into the chasm of the 2nd world war ah ah ah, water western i'm a bit, i don't. i mean our hatamio was how your zip was started. when i was a hair dresser, a bus driver, a sales person. anyone could become a victim. ah, that's how private negotiators fast appeared with steel remove. but what i'm,

i'm bored to speak with a level of a september . the reason why you're bored yet, but i am on that. on the global, those let me know is we won't be feasible. mentioned on from the yet to be yet studies boys took over the serious me go forward with the middle that they say quiz just in the would go this. it was a good a when i was showing wrong. when i just don't know if you have to say proud disdain, because the advocate an engagement,

it was betrayal. when so many find themselves worlds apart, we choose to look so common ground. i may be able to turn a blind eye to atrocities. another comes the united states of america is different . wherever people long to be free they will find a friend in the united states. ah, with a big old lady basie. she's only sitting few draw. you look at the book, they incentives of each cigarette. a few color revolutions is one among several means to reach the goal of conquering foreign lands and bringing them on to the

health of u. s. weston economic interest. people in sadie, i don't know if it's what everybody did them. okay. yeah. yeah, you tuning coral activate sol. suite. that's a little, they're soft about whatever you get to the final goal of these thing revolutions is to ensure that there are no independent players in the world anymore. ah, [000:00:00;00] with hello and welcome to cross hoc were all things are considered. i'm peter lavelle. sometimes the law of unintended consequences kicks in with a vengeance take, for example,

washington's addiction of sanctioning countries around the world for short term political gain. the unintended consequence is the weakening of the american greenback and american power with