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tv   The Cost of Everything  RT  May 14, 2023 4:30am-4:40am EDT

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the followup latisha and it was competes on dialogue with the russian politicians are actually actors. it's a foss that they are doing it because they want to be clear that every wrong things, different things of walsh and casual good dialogue. i should be frankly tied to rush all the time to try it out the next be keep this enemy pictures and they try to avoid f 3 or any of different voice. it's a very, very simplified product of this to compare. ready to they got screwed us anatomy because the most that's precious to me. usually everybody would accept that a person being able to build bridges to a country with which they are attentions to be solved,
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wouldn't be appreciated. but in these times, anybody who has stretches out the hand who calls for dialogue, instead of further confrontation is um, yeah, demonized to say the least. so that's are up for this hour and for the latest breaking news and updates that over to r t dot com and be sure to follow us on also. so media platforms, thanks for joining in. we'll see you back at the top, the hour the
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the accused prompt of being engaged varies for and corrupting scams. and now it's coming out that the bite and family was taking money from almost anybody around the world to line the pockets. by them, you know, the by the democrats accused trump of various, the sexual misconduct. there's all kinds of allegations circulating, bite and concerning that and the concerning, far worse misconduct. and so i think what you see is a lot of construction through project, and what they accuse trump of is what they themselves are, gives you the the global cosmetics markets. it's size is estimated to be over $500000000000.00, which includes cosmetics, fragrances, personal care, and skincare, and all that the color cosmetics is of particular interest as next to fragrances
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has one of the highest margins on its products. the cosmetic market mix up a 5th of that at around a $100000000000.20. but while many businesses enter the color cosmetics market hoping to cash in on the high margins, the entire industry is littered with corpses. as well as pretty on the outside the cosmetics business is one of the most cut throat industries out there. i'm christiane, you're watching the cost of everything we're today. we're going to be going behind the curtains of the car cosmetics and make up industry to see what is the cost of beauty. the of the cosmetics business is an extremely lucrative field with an average gross margin of 50 percent, depending on if they are directed consumers or go through a wholesaler. there are 3 primary areas including product development,
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which can run anywhere from $5000.00 to $50000.00 for a single product. these costs include anything related to creating a product, such as raw material costs, packaging, and labeling. it also includes the costs of production activities, such as mixing the materials together and filling them most outsource to manufacturer, which has a capacity to conduct testing and a set up based on at the guidelines. recipes are usually developed by a cosmetic formulator which can run anywhere between $500.00 to $25000.00 depending on the chemist and the formulation requirements desire. in the us, there are no specific laws about the type of testing you must do. but there is one overriding law, which is it is in legal to sell unsafe products. so you must be able to prove that your products are safe and effective. things like microbial testing, stability, testing for shelf, life, safety and sensitivity testing cetera. and these test on average will cost about
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$8000.00 for a single product. and then there's marketing and sales, which thanks to today's social media environment, can start cheap at $500.00. running an online store also has very low initial cost and online promotion can be done for next to nothing. and finally, their business expenses, which varies but at least $2000.00. and this include product distribution, fulfilling orders, etc. and while having an online store is great, there's a cost of boxes for shipping and labor to fill the orders and shipping costs. so let's take a look at lipstick. one of the most expensive products to manufacturer. it costs between $2.50 to $3.00 for most brands to manufacture lipstick, but prices are not static and can change from batch to bash, depending on the price of raw materials. a pigment can be very expensive and very between colors buy as much as $0.50
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a unit. making motions and other creams are cheaper than lipstick, because there's less labor involved. a lipstick requires more elaborate machinery and hot poor, via and expensive mold. the mold which can be customized can range anywhere between $10000.00 to $15000.00. however, the real cost is the packaging. brands pay for the lipstick base and the cap separately, which costs between $30.00 to $0.60 for each to pass decorations logos and other accents and designs increase that cost. and many industries have what's known as a keystone mark up approach, which is simply 2 times the cost of a product or 50 percent markup which becomes the wholesale price. but then further downstream, retail market for cosmetics is usually about $5.00 to $6.00 times the cost to manufacturer to ensure that both the retailer and the brand make a profit. however,
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premium and luxury cosmetics may be marketed up by up to 10 times the factory cost . and the consumer, and the as usually pays 10 times or more the actual production costs of cosmetics. the reason for this is because these beauty conglomerates are in the lifestyle and brand business, because cosmetics are so cheap to make. they use this as an opportunity to make 90 percent profit on the market. they sell in order to subsidize the rest of the business. so that lipstick you're buying is actually paying for everything from expensive brand campaigns to unprofitable design or close. so now let's bring in delving horvath professor for the fashion institute of technology. so now which country consumes the most? make up products? good. actually, the u. s. is the number one country from makeup followed by china,
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japan, india, n d u k. however, china is expected to become the largest market focus medics in just a few years. and what do you make of all the celebrity makeup brands that are coming out now? are they just jumping on the high train or do you think the market is over saturated city? which ease make up plans such as send g p a t go he goes medics of who that you t have a strong competitive advantage. they connect with that millions of stores as much deeper level than heavy ditch brands. and it's an opportunity, as you mentioned, from many other celebrities to launch their beauty brands. in the meantime, the market is situated. we've thousands of new players entering the market every year. and consumers more and more educated, they, um, not food by city breaches endorsement was to have rich ease,
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just put the name on the products. so to key to consumers need brands needs to resonate with that by use the event. jake and transparent says, a competing story advocate for positive change, such as rhea. now we sent to g, g and heart into the shade range of foundation. so the success of the city agreed to grab depends on who is behind the brand, the level of enforcement, the city breaches, of course, the quality and performance of the class, and designed to use an ethics of the brand. instead of reaching to what percentage of the cosmetics market is make up and what makes up the rest of it? good cause medics. we present a balance of 15 percent of the future of personal care market. duty and personal care market has
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a global size of over $500000000000.00 and is segmented into 5 categories, the color cosmetics, so that includes the make up for phase eyes. next and this 2nd skincare we phase body and said for the have gas, we have products for hygiene and personal care like show the market growing the fastest. and what is contributing to this of bass professor at the fashion institute of knology. that's the standard destination way less than destroy each other. the rest my stuff to sell my condo.

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