what you such as going around your love to make a sort of show out of it's just too hard that maybe it's not going that well on the front lines those uh, some of the stories the ship, the weekend on oxy international. my name's beat to scott's, and i'll be back with more about special coverage of the texas presidential elections in our thanks for the the

. the 1935 fast is easily led by dictator benito mussolini decided to expand its colonial empire in africa and take over the opium. by that time, e z o b o was the only fully independent state on the continent. back in 1896. its inhabitants were able to defeat via tale. you can call in this and defend their independence. since then, rome craves for revenge for the humiliating defeat. in the morning of october 3, 1935. without any announcement, the foxes attacked ethiopia and bombarded it most severely. d. d. o. b an armed forces bod,

courageously. but the roots allergy of the italians knew no bounds. they use not only massive bombing attacks on civilians, but also the chemical weapons toxic gases. this change the course of the war. as a result of the occupation of ethiopia, by the fastest 760000 people were killed. the capture of the african state was committed with europe's tacit approval. britain and france recognize the annexations giving the green lights up further. fastest expansion in the world and baby and the way for the outbreak of world war 2, the global cosmetic markets, its size is estimated to be over $500000000000.00, which includes cosmetics, fragrances, personal care, and skincare. and all that. the color cosmetics is of particular interest as an

extra fragrances has one of the highest margins on its products. the cosmetic market, mix up a 5th of that at around a $100000000000.20. but while many businesses enter the color, cosmetics market hoping to cash in or has high margins, the entire industry is littered with corpses, as well as pretty on the outside. the cosmetics business is one of the most cut throat industries out there. i'm christiane, your logic, the cost of everything we're today. we're going to be going behind the curtains of the colored cosmetics and make up industry to see what is the cost of beauty the the cosmetics business is an extremely lucrative field with an average gross margin of 50 percent, depending on if they are directed consumers or go through a wholesaler. there are 3 primary areas including product development,

which can run anywhere from $5000.00 to $50000.00 for a single product. these costs include anything related to creating a product, such as raw material costs, packaging, and labeling. it also includes the cost of production activities such as mixing the materials together and filling them most outsource to manufacturer, which has a capacity to conduct testing and a set up based on at the guidelines. the recipes are usually developed by a cosmetic formulator which can run anywhere between $500.00 to $25000.00 depending on the chemist in the formulation requirements desired. in the us, there are no specific laws about the type of testing you must do. but there is one overriding law, which is it is in legal to sell unsafe products. so you must be able to prove that your products are safe and effective. things like microbial testing, stability, testing for shelf, life,

safety and sensitivity testing cetera. and these test on average will cost about a $1000.00 for a single product. and then there's marketing and sales, which thanks to today's social media environment, can start cheap at $500.00. running an online store also has very low initial cost and online promotion can be done for next to nothing. and finally, their business expenses, which varies but at least $2000.00. and this include product distribution, fulfilling orders, etc. and while having an online store is great, there's a cost of boxes for shipping and labor to fill the orders and shipping costs. so let's take a look at lipstick. one of the most expensive products to manufacturer. it costs between $2.50 to $3.00 for most brands to manufacture lipstick, but prices are not static and can change from batch to bash, depending on the price of raw materials. pigment can be very expensive and very

between colors buy as much as $0.50 a unit. making motions and other creams are cheaper than lipstick, because there's less labor involved. a lipstick requires more elaborate machinery and hot poor via an expensive mode. the mode which can be customized can range anywhere between $10000.00 to $15000.00. however, the real cost is the packaging. brands pay for the lipstick base and the cap separately, which costs between $30.00 to $0.60 for each to pass. decorations logos and other accents and designs increase that cost. and many industries have what's known as a keystone mark up approach, which is simply 2 times the cost of a product or 50 percent markup, which becomes the wholesale price. but then further down stream, retail market for cosmetics is usually about $5.00 to $6.00 times the cost to manufacturer to ensure that both the retailer and the brand make a profit. however,

premium and luxury cosmetics may be marketed up by up to 10 times the factory cost and the consumer, and the as usually pays $10.00 times or more the actual production cost of cosmetics. the reason for this is because these beauty conglomerates are in the lifestyle and brand business, because cosmetics are so cheap to make. they use this as an opportunity to make 90 percent profit on the market they sell in order to subsidize the rest of the business. so that lipstick you're buying is actually paying for everything from expensive brand campaigns to. i'm profitable designer clothes. so now let's bring in delphi horvath, professor for the fashion institute of technology. so now which country consumes the most, make up products? good, actually the us is the number one country fund make ups followed by china japan,

india, n d u k. however, china is expected to become the largest market focus medics in just a few years. and, and what do you make of all the celebrity makeup brands that are coming out now? are they just jumping on the high train or do you think the market is over saturated city? which ease make up plans such as send g p a t go he goes, medics of food that you to have a strong competitive advantage. they connect with that millions of stores as much deeper level than heavy ditch brands. and it's an opportunity to you, as you mentioned, from many other celebrities to launch the beauty brands. in the meantime, the market is situated. we've thousands of new players entering the market every year. and consumers more and more educated, they're not food by city. breaches endorsement was to have rich ease,

just put the name on the products. so to key to consumers need brands needs to resonate with that by use the attempt. jake and transparent says a competing story advocate for a positive change, such as rhea. now we sent to g g and heart into the shade range of foundation. so the success of the city of richey brand depends on who is behind the brand, the level of investment, or the celebrity, of course, the quality and performance of the products. and as i use an ethics of the brand and say, which is what percentage of the cosmetics market is make up and what makes up the rest of it? a good cause, medics, we present a balance of 50 percent of the beauty of personal care market. the beauty and

personal care market has a global size of over $500000000000.00 and is segmented into 5 categories, the color cosmetics, so that includes the make up for phase eyes nips and nase. second, can get we phase body and said, so i don't have gas, we have products for hygiene and personal care like show though the runs oh care, shavings. and then 55 bins. and then on both of these categories, do the highest quotes, but then shorter is actually for the cosmetics category. and what country is make up market growing the fastest, and what is contributing to this uptake an interest. so, job in asia, i consider as the 2 fastest growing regions in the world,

the region of most visualized guarantee, the meeting cosmetics market worldwide, thanks to the high board of goods, maybe in china, who is become the number one player and by 2026. and then the average of nigeria, which is guaranteed the largest u. t market. the cosmetics category is expected to show the fastest growing within the next few years over 200 percent within 5 years. so none, none. western cultures are becoming more ensure on shows consumers the young of america and europe re shaping the view to market. according to that boy culture, that image and preference that is, they, if i see cheap interested, it has become, you know, within the global cosmetics market. thank you so much,

professor delegate horvath, but please stick around a professor delsey and will be joining us right after the break. and when we come back, we will on analyze what countries and cultures spend their hard earned cash in cosmetics . we'll have more after the break, the willing into a sole due to the to do you know, credit union, dorian? so any idea she shit, a duck lean, i should pull the control room for 2 of our solutions to get them awarded by the actually system really be and you have enough people not to say websites and stuff . i'm assuming. yeah, well we did the boom cloud, so essentially it's streams uh, fox news, but i'll let you drive both on the on there. okay. excuse. that's all there is to

motivate myself away, but just to, to use it on satellite if she ever always get us. but the shipper is still good for a lift or flip that came over to them. i need deals that says that you are in school so that i can use a i'm only for each of them or where are you not to buy these folks. but i'm saying, yes, i see the truck up here nestling, take a picture of i'll go with the to please the straight place so that i'm not the, we're just at a very, very precarious in human history. which i see for us are flesh so using because that is the way me click the links is up the suitcase

facebook. was it still you could stay at the this the studio grading and love story union wasn't mentioning correct. let show me me. it's got save you, it's going up. well it just says done. yeah. easy references really close to suggest based with no credit, the work you get is 3rd write you an idea of what she has written this time and you cry, genocide of civilians, militarization of society and an out from national to state policy. decades may say history is repeating itself on let's not forget the a 2 years ago the soviet union defeated non system at the cost of an enormous number of casualties. there's a reason why the soviet plus $27000000.00 and the u. s. was 310000 and combat. the brits about the same number. the soviets were doing most of the fighting. and most

of the di, if you k in france, had a sides, an agreement with the soviet union, they could have stopped the welcome back to the cost of everything. the cosmetics industry is one of the most valuable markets in the world. and on average, american spend between $244.00 to $313.00 on cosmetics every month. and within that group, hispanics and african american consumers have a track record of far outstanding other ethnic groups. when it comes to beauty and personal care, the hispanic consumers and latino women are the most likely demographic to use make up. the number is more than 86 percent across all age group, as it relates to

a cultural point of view about feminity and dressing up hispanic consumers spend 13 percent more than the average consumer on beauty and personal care. and this group is $1.00 times more likely to buy lift, cosmetic than any other segment. black women use hair products more frequently and also spend more than that other americans on cosmetics. black women spend an estimated $7500000000.00 annually on beauty products, which is twice as much as non black women. and in recent years, with a sharp rise and black on beauty brands, african americans are expected to purchase more products to support their social justice causes. outside of america era, countries in the middle east regions are currently one of the fastest growing d markets with increased consumption of cosmetics. the top three's highest selling cosmetics are perfume, make up and targeted skin care products. and this is because when makeup is

a big part of era culture, despite restrictions around dressing and public and era culture, women need to hide almost their entire body and public. but women still want to look special and wearing makeup is a way to do so. and, well, china is always pointed to as the world's biggest consumer, it is not the case when it comes to cosmetics, the total per capita annual spending on cosmetics in china. it was around $38.00 with more money going towards skincare and very little going to perfumes, which is the complete opposite of the middle east. and while there are thousands of make up brands that currently exist, a new brand launch is every year. the industry is actually a lot smaller than you think. there are 3 dominant players and the make up industry, l'oreal est lauder interest seto. even all celebrity makeup brands that everybody knows about. kylie cosmetics, buy the car dash and then the beauty by riana. most of them are owned by

conglomerates. kylie cosmetics was sold to chloe inc, which also owns boys, y k, k w beauty, max factor o, p. i products remo. well us sally hansen, amongst others. fan tbd launch under elvia and may just be the incubator kendo which creates products to be owned by. so for a who is also owned by elvia image of the image is also the parent company of l'oreal who also own shoot more. let's bring it. so professor can and very good and strengthening the products next cycle and launching your product and want to just in the short, short of time coming back we've is published. international brands, for example, are local brands in asia able to launch a new product in 3 to 6 months. why it increased big 18 months, 2 years for the, for sorry,

18 months to 2 years for the western brand to launch and your product on the market that is high and make up just a branding gimmick? or is there a real substantial difference between high and make up and foundation and your average $20.00 foundation? so it's, it's going to be the same. oh, they can be a real difference. the cost of good from beauty products can very great t n r. significantly impacted by the quantity of gene grant jobs and the role materials. the type of packaging, the complexity of the primary and the secondary packaging. and whether the manufacturing process takes place in house or is out sort of spite of brands. many brands claim that they have proprietary ip on their make up products, especially foundation. but most of the production is all done in the same facility

. so is there any real difference between the formulas or is to make a really just a branding game? so, i mean, but each supplier, it may offer that doesn't standard from the last to choose from other brand. and this phone read us can be customized, of course when i do, but then can select the type of review, for example, if they want bios trustworthy and we've failed. so it's ingredients or if they want to add some specific ingredients. so depending on the product and what materials used, that can be a difference between therefore, we know. thank you so much profess adelphia for joining us today. of the winners and the cosmetics industry is actually both the consumers and the manufacturers because the business is so lucrative, the industry is extremely competitive and changes rapidly to meet the consumers

demands. thus, it is a very consumer driven industry and the voices of consumers are heard and met fund tbd by re on a changed the game by opening with a legendary 40 shade foundation ranch that included shays for everyone. sending the message of inclusiveness and diversity. and with the rise of b, l m. black on the brands are in the spotlight manufacturers also in because of the current environment that is very much consumer social media driven. thanks to the rise of tick tock and youtube makeup tutorials and influence is posting their get ready with me videos featuring all their favorite products are everywhere. and these many campaigns spread awareness and also teach consumers so that more people are willing to buy an experiment and try new, make a products than ever before. 20 years ago, make up application knowledge was limited, and it was an industry that mainly serviced entertainers and professional makeup artist. now with the dissemination of knowledge, people as young as 8 years old,

had begun to explore the world to make up without being intimidated. i'm christy, i thanks for watching and we'll see you right back here. next time on the cost of everything the the,

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balance of power was held by the leaders of 3 nations. the united kingdom, the united states and the ussr die in, in the defense that the main tribes christa think. stop us, not because hitler was weak annually. we said it was the last thing. it was a major political figure. it's certainly one of the most prominent political leaders of the 20th century when they wish that of course, the germans had of the germans when we support the russians and that way, less than destroy each other. there was that kind of sentiment in the west at this time, the redrawing of european borders that the gun written on the united states. but then just to the plan to attack the ussr into survive, russia has to be sacrifice which would be like, and dish service mesa, or from stella to sell my condos. total and michel noah's hold. no. why not?

because of the guns. the typical day for the kia of the nation choose is next presidents, we hear from people that the policy vardek trusts the ballots that are made up until now. the government has had great policies. i for 1 am voting for mr. type the one to know then i'm hoping for something new on the horizon. i support gemalto, is there a blue above the coverage we speak to? don't do pairing, check chapman, all the tech use page. you all take policy. they told us about a new power emerging in the global arena right now when you civilization is emerging in the world led by the church, the russians to chinese, the persians,