the middle east, whether it be is the prime minister benjamin netanyahu is the reason for that in order to subsidize the rest of the business. so that lipstick you're buying is actually paying for everything from expensive brand campaigns to unprofitable design or close. so now let's bring in delphi and horvath professor for the fashion institute of technology. so now which country consumes the most make up products? good key to us is the number one country fund make ups followed by china japan, india, n d u k. however, china is expected to become the largest market focus medics in just a few years. and what do you make of all the celebrity makeup brands that are coming out now? are they just jumping on the high train, or do you think the market is over saturated city? which ease make up plans such as sam g p a t go he cosmetics or include that you to

have a strong competitive advantage. they connect with that millions of stores as much deeper level than heavy ditch brands. and it's an opportunity, as you mentioned, from many other celebrities to launch the beauty brands. and in the meantime, the market is saturated. we thousands of new players entering the market every year and consumers more and more educated. they not food bicycle preaching endorsement with henry cheese. just put the name on the products. so to key to consumers need brands needs to resonate with that by use the attempt, jake and transparent, say a competing story advocate for a positive change such as rhea. now we sent to g, g and heart into the shade range of foundation. so the success of pacifically to

grab depends on who is behind the brand, the level of enforcement of the city breaches, of course, the quality and performance of the class, and designed to use an ethics of the brand and save, which is what percentage of the cosmetics market is make up and what makes up the rest of it? go to cost medics. we present about 15 percent of the future of personal care market. duty and personal care market has a global size of over $500000000000.00 and is taken mentors into 5 categories. because metrics so that includes the make up for phase eyes nips and nase. second skincare we phase body and said, so the have gas. we have product for

hygiene and personal care like show the runs, oh care shaving. and then 5 fragments. and the, these categories do the highest quotes, but then shorter is actually for the cosmetics category. and then what country is make up market growing the fastest. and what is contributing to this uptake an interest? so, actually job in asia, i consider as the to 5, just bring regions in the world. the region of most asia is guaranteed the leading cosmetics market worldwide, thanks to the high board of goods, maybe in china, who is become the number one player and by 2026. and do the average of nigeria, which is guaranteed the largest u. t market. the cosmetics category is expected to show the fastest growing

within the next few years over 200 percent within 5 years. so none none. western cultures are becoming more insurance, shows consumers the young of america and europe reshaping the view to market according to that bowling culture that the image and preference that has they've, i'll shoot you an interested it has become, you know, within the global quest, maybe it's market thank you so much, professor adel st. horvath, but please stick around the professor delsey and will be joining us right after the break. and when we come back, we will on analyze what countries and cultures spend their hard earned cash in cosmetics. we'll have more after the break, the,

[000:00:00;00] the, by the middle of the 20th century, the portuguese colonial empire was in an acute crisis, particularly late 10th situation, had developed in mozambique the people of this country were put in

a humiliating position, income inequality ramp, and illiteracy. this respect by the portuguese for the local traditions led to a mass unrest. getting 1964, the liberation front of mozambie for a limo began its armed struggle for freedom. the regular army was not easy to resist, but the guerrillas inflicted considerable damage on the invaders through the fighters against the colonial regime were supported by the soviet union and china. whereas the united states and great britain took the side of the invaders, the board to gaze responded to the guerrillas attacks with cruel counter insurgency to however free limos 10 year courageous struggles was a success after the overthrow of the fascist regime. in portugal, in 1974, the new what the already surrendered. a year later, lisbon fully recognized the independence of mozambie. spots of victory had been

gained at a high price during the war, mozambique had lost tens of thousands of his sons and daughters the. the welcome back to the cost of everything. the cosmetics industry is one of the most valuable markets in the world. and on average, american spend between $244.00 to $313.00 on cosmetics every month. and within that group, hispanics and african american consumers have a track record of far outstanding other ethnic groups. when it comes to beauty and personal care. hispanic consumers and latino women are the most likely demographic to use make up. the number is more than 86 percent across all age group, as it relates to

a cultural point of view about feminity and dressing up hispanic consumers spend 13 percent more than the average consumer on beauty and personal care. and this group is $1.00 times more likely to buy lift, cosmetic than any other segment of black women use hair products more frequently, and also spend more than the other americans on cosmetics. black women spend an estimated $7500000000.00 annually on beauty. products which is twice as much as non black women. and in recent years with a sharp rise in black own beauty, brand african americans are expected to purchase more products to support their social justice causes. outside of america, arab countries in the middle east regions are currently one of the fastest growing dd markets, with increased consumption of cosmetics. the top 3 highest selling cosmetics are perfume, make up and targeted skin care products. and this is because when makeup is a big part of era culture,

despite restrictions around dressing and public and era culture, women need to hide almost their entire body in public. but women still want to look special and wearing makeup is a way to do so. and while china is always pointed to as the world's biggest consumer, it is not the case when it comes to cosmetics, the total per capita annual spending on cosmetics in china. it was around $38.00 with more money going towards skincare and very little going to perfumes, which is the complete opposite of the middle east. and while there are thousands of make up brands that currently exist and new brand launch is every year, the industry is actually a lot smaller than you think. there are 3 dominant players and the make up industry, l'oreal stillwater interest seto. even all celebrity makeup brands that everybody knows about. kylie cosmetics buy the car dash jeans vend tbd by riana. most of them

are owned by conglomerates. kylie cosmetics was sold to chloe inc, which also owns boys, y k, k w beauty, max factor o, p. i products, rental well a sally hansen amongst others to spend tbd launch under elvia and may just be the incubator tendo which creates products to be owned by. so for a who is also owned by l v image. olivia image is also is the parent company of laurie l, who also own shoot mora next maybelline it cosmetics urban decay keels land home. why a cell beauty and more? l'oreal remains the top player in the media industry with nearly $11000000000.00 more in sales than a stillwater. and should say though, in 2022. the global cosmetics market experience over 16 percent growth and comparison to previous years with skincare and make up leading the categories. and while the next time you go into, so for our thinking that there are so many brands and so much variety know that

most of them are actually own. i should say though, just say to owns quite a poll with their famous concealer trunk elephant. the new, millennial skincare brand new cars, the old make a favorite search luton and more. it also recently sold off, bare minerals buck, some cosmetics and laura mercy a. and for more, let's bring in again, delving horvath, professor at the fashion institute of technology. so professor, can any of the, in the make of brands compete with the bigger but humans? so the industry, when their margins are so much lower, even if the youtube market is the domain name to buy the top global to take companies know, hey, i knew that or is that or the or t n g. she say the in the brands are competing, we've been beach heritage brass. and even if they're matching up much more,

they often see much more percentage and transpire. and then the plans that are so much more of a drive in the way that you know vague and that promotes the new product. there is a huge amount of interest going to organic or natural clean make up is clean makeup actually good for you or is all this just marketing language? jean googe g does not have the standard destination o key regulatory guidelines is perceived differentiated by consumers and spontaneously. ingredients come on top of them. mind we safety and transparency. so kenya t has 3 pillars. first. good for you, the safety of the product, the impact on human head. second, good for others. so it's a g called and so thought to put populations, we've called for it social responsibility initiatives. and so it's good for the

environment. we have system and the climate commencement, this, the product for the senate and the oceans. for the past years, many grants and beauty, retainers as well, central hop or target. many of them have gradually restricted or excluded swimming bridges from the product, quotes for you. these like these of unwanted engravers, uh, typically not comply using scientific safety or legal principles. but rather they studies from funding sources focusing on social media, consumer and branding aspects. these list does not reflect on the what's ingredients and faced and safe,

but rather what ingredients consumers have been told to provide these guides and he's safe to regards that may exist. unlike many consumers could be natural. doesn't mean t not, or naturally ingredients of safe sub can actually be very toxic. so say us n transparency should be at the health of chain u t. m. ideally we should have a harmonized destination. uh, can you t. and how does western make up usage and pricing? compare with asian, make up. and why is make us so much cheaper in asia, like china, korea, and japan. the coffee outweigh consumers in asia have the most sophisticated needs when it comes to facial make up. for example, foundation that does not transfer to face mask and face browser. we empty the properties,

or we can just functions to nourish and moisturize the skin of cause. the skin lightning claim remains as trunks name for cosmetics in an skincare product in asia. much more then in the western countries. in asia regarding the price in asia make up can be manufactured in a more cost effective way. with reduced labor and overhead cost, low cost manufacturers are very good and strengthening the products that cycle and launching your product in a very large, in very large quantities in a short period of time. competitively is packaged international brands. for example, or local brands in asia, able to launch new product in 3 to 6 months. why between big

18 months, 2 years for the, for sorry, 18 months to 2 years for the western brand to launch and your product onto market that is high and make up just a branding demick or is there a real substantial difference between high and make up and foundation and your average $20.00 foundation. so it, it can be the same. oh, they can be a real difference. the cost of good from beauty products can very great key and are significantly impacted by the quantity of a team grant jobs. and the role materials, the type of packaging, the complexity of the primary and the secondary packaging. and whether the manufacturing process takes place in house or is out sort of spite of brand. many brands claim that they have proprietary ip on their make up products,

especially foundation. but most of the production is all done in the same facility . so is there any real difference between the formulas or is the make a really just a branding game? so i mean, for each supplier, it may offer that doesn't standard from the last to choose from other brand. and this phone read us can be customized, of course. and when i do but then can select the type of review, for example, if they want bias trustworthy and we failed. so it's ingredients or if they want to add some specific ingredients. so depending on the product and, and what materials used that can be a difference between therefore we know to thank you so much, profess, adelphi, and for joining us today, the winners and the cosmetics industry is actually both the consumers and the manufacturers because the business is so lucrative the industry is extremely

competitive and changes rapidly to meet the consumers demands. thus, it is a very consumer driven industry and the voices of consumers are heard and met. fund tbd by riana changed the game by opening with a legendary for the shade foundation range that included shays for everyone. sending the message of inclusiveness and diversity. and with the rise of b. l m. black on media brands are in the spotlight manufacturers also when, because of the current environment that is very much consumer social media driven. thanks to the rise of tick tock and youtube, make up tutorials and influence is posting their get ready with me videos featuring all their favorite products are everywhere. and these many campaigns spread awareness and also teach consumers so that more people are willing to buy an experiment and try new, make a products than ever before. 20 years ago, make up application knowledge was limited,

and it was an industry that mainly serviced entertainers and professional makeup artist. now with the dissemination of knowledge, people as young as 8 years old, had begun to explore the world of makeup without being intimidated. i'm christy, i thanks for watching and we'll see you right back here next time on the cost of everything the what we've got to do is identify the threats that we have. it's crazy on foundation . let it be an arms race based on authenticity. very dramatic. the only personally i'm going to resist, i don't see how that strategy will be successful, very critical of time. time to sit down and talk

the of the accused problem being engaged with various foreign corrupting scams. and now it's coming out that the binding family was taking money from almost anybody around the world to line the pockets by them you know, the, by the democratic use, trump of various, the sexual misconduct. there's all kinds of allegations circulating, bite and concerning that. and concerning, far worse misconduct. and so i think what you see is a lot of construction through project. and what they accuse trump of is what they themselves are giving you the willing of the soul body to do, you know,

grading doria sunni or if i did she ship a duck lean, i should put a control room for 2 of both solutions to get the move onto the system really being you have enough people not to sink divide so it's that's interesting to see the to the cloud. so it's actually it's streams uh, fox news, but i'll let you draw both on the on there. okay, so that's where you store lot of the my software, but just story you still know. sadly if she ever always get us booked, every shipping instead of just a good fit you a lift or flip that came over to them. i need this cuz it says that you print school, so that's good news. i used to work when they finished over for a couple years, but usually we did not somebody's full phone,

feel free to shoot the truck up here next week to take a picture of i'll go to please the straight face of the in the holding stations close. in touch yeah. as the nation ways to find out who it's next presidents we'll be hearing from some of the votes as to what poppy west coast to announce that that made up until now the government has had great policies tie for want in vain for mr. type the one, then i'm hoping for something new on the horizon. i support gemalto at least 3rd loop. as talked about cover which we speak to a knowledge heavy, it's called a, it's called foreign policy, a to come to each that are blue,

which is the phone system, pressing issues affecting lots of capital. so wrong, syria, they've got all these 4 countries are actually being seriously affected because of