joining us on a program line. oh, so do you think it's so much i rolex the cards to wait to eat on? muskets coming out of the fire for allegedly meddling and took his election. when most was the one to implicate the platforms, previous owners, including with the us government, during the elections in the us in 2020 bruce eisley. i can figure this out. let me explain, let me see if i can explain this, especially to, to our friends where the journalist and the blogger is. there is no freedom of speech. i don't know what they're talking about. freedom of speech that you want. try going on twitter or any place and deny vaccine protocols. there are to deny anything involving vaccines or, or viruses. there are to deny the 2020 election. you'll be cut off so fast, or, or you'll be, you'll, you'll be your cutting off will be advocated. this is ridiculous, isla, and must said it best to one particular bloggers. just have had your brain fall

them out. what are we supposed to do? just the shut down in the, in the country altogether, but at least eli mosque is saying, this is what we are being asked to do. this is what we're doing. but you know, the expression damned if you do damned if you don't. what, where do people think that this freedom of speech exists, especially from wall makers who like certain things wash. so when this particular case, i'd be eli, i must get as best as he possibly good by telling you. at least he told you, in the case of, of the new york post being be centered by twitter. nobody said it. nobody even even dared to even suggest it. they just had you figure it out for yourself. totally see what i must give is say, look, this is what i'm being forced to do. but let me just explain this. i, i don't know what, what, what house you, in world these people live in this hallucinogenic idea that you can say whatever

you want or the freedom of speech and all kinds of platforms exist. it does it, it never has and never will. selective speech. yes. and if you have to do agree with the speech, you'll think it's terrific. and if you want the speech to be out, then, then you will of course, screaming, you know, like make certain politicians. well twitter has little actually described as well as source of information was restricted for access on the intake. yeah. but in defense of the long mosque, at least he was open about the fax with 9 correct. i asked him to take these measures, which is the complete opposite compared to how to it with a secretly colluded with the us government that have had a good 2020 election that. so what do you make of that? do you think you don't most could still the good guy here to he? he is both that instead of the why he's had maybe use the base that listen. i'm going to say this again. we anybody who's things that you can, that must can say, no. we are not going to have any censorship, any limitation of speech whatsoever. if you don't like it,

well then it's gone and countries, he happens to be a business, a for profit enterprise. you know, i, i, i, listen, i love the notion of free speech. but when it gets in the way of basically shareholders and making money and reality is the story. but let me say, so be what you bring up. in the case of the new york post, when the new york post was shut down, when it was just shut down. when it dare, dimension staples about 100 binds laptop. nobody said anything, toner, didn't they? in twitter didn't announce this is what we're doing. the files had to be released. it had to be later on, uh, verified. so at least in this particular case, even musket saying that this is what he's doing. even though he was as specific as to what was being prohibited and not well, let me just tell you something i, we are right now in this country. we have bobby kennedy junior, robert kennedy junior,

who is buying for the democratic nomination against joe barton. and he is known, he is known as being they call them and t vax, but i think it's more vaccination reality depending upon your perspective. watch what happens to him. there are people the same people who are calling for 11 months to open up. all the comments regarding turkey are asking and demanding that bobby kennedy be crushed. so what you're going to be, that's the thing. it's inconsistent. you tell me the one freeze page, are you sure you want to anything? are you telling me the anything goes and it, it just boggles the mind. there's holly anne, this idea of listen. i would love to live in a world where twitter is social media platforms. just say, listen, we're of billboard, you put up whatever you want. don't look at us like we have the section 230, but that's not reality. that's not happening any time soon. so at least a deal on most case he's doing the best he can. so in this case, and i'm not,

i'm not one of these acolytes these, these, these lunatics who just everything eli must cut. that's not me. but in this particular case, i think is absolutely correct. i took it has in the past i can moves 2 blocks twice, a, a doing tons of emergencies like terrorist attacks and action dissolves does as well as it likes it. and so they say that they took this move it to stop the spread of misinformation. why do you think those moves we've met with such strong criticism in the us? because those either the individual or party or country making the claim is somehow a lot to dislike. they give me an example. given an example of this, we have been in my particular country now. this thing called election denial. if you're an electron i or that's it, you'll get cut off. you shouldn't be able to speak your own electric deny or it's. it's like you're just some pariah. you dare to deny election,

but if you're hillary clinton and you want to deny the election, because you say it's, it's russian metal, the global cosmetics markets, industry cost of beauty, really pays $10.00 times or more the actual production costs of cosmetics. and the reason for this is because these beauty conglomerates are in the lifestyle and brand business, because cosmetics are so cheap to make. they use this as an opportunity to make 90 percent profit on the market. they sell in order to subsidize the rest of the business. so that lipstick you're buying is actually paying for everything from expensive brand campaigns to unprofitable design or close. so now let's bring in delphi and horvath professor for the fashion institute of technology. so now which country consumes the most? make up products? good, actually, the us is the number one country fund make ups followed by china,

japan, india, n d u k. however, china is expected to become the largest market focus medics in just a few years. and what do you make of all the celebrity makeup brands that are coming out now? are they just jumping on the high train or do you think the market is over saturated city? which ease make up plans such as send g p a t go he goes, medics of food that you to you have a strong competitive advantage. they connect with that millions of stores as much deeper level than heavy ditch brands. and it's an opportunity, as you mentioned, from many other celebrities to launch the beauty brands. in the meantime, the market is set to reset the waste thousands of new players entering the market every year. and consumers more and more educated than not food

by city breaches endorsement when 2nd, which is just put the name on the products. so to key to consumers need brands needs to resonate with that by use the attempt. jake and transparent says a competing story advocate for a positive change such as rhea. now we sent to g, g and heart into the shade range of foundation. so the success of specifically to grab, depends on who is behind the brand, the level of investment, the celebrity, of course, the quality and performance of the class, and designed to use an ethics of the brand, instead of which is what percentage of the cosmetics market is make up and what makes up the rest of it. go to cost medics. we present about 15 percent of the future as personal care market. duty and personal care market has

a global size of over $500000000000.00 and is segmented into 5 categories. the color cosmetics so that includes the make up for phase eyes. next and nice. second skincare we phase body and said, so either have gas, we have product for hygiene and personal care like show those around, oh, care shaving. and then 55 bins. and then on both of these categories, the, the highest close, but then shorter is actually for the cosmetics category. and then what country is make up market growing the fastest, and what is contributing to this uptake and interest. so actually job in asia, i consider as the 2 fastest growing regions in the world. the region of most

asia is guaranteed the leading cosmetics market worldwide, thanks to the high voice of goods, maybe in china, who will become the number one today or by 2026, and do an average of nigeria, which is guaranteed the largest u. t market. the cosmetics category is expected to show the fastest growing within the next few years over 200 percent within 5 years. so none, none. western cultures are becoming more insurance, shows. consumers the young of america and europe reshaping the view to market. according to that full and culture that the image and preference says they've, i'll shoot you an interview that has become, you know, within the global prospects market. thank you so much. professor adel st. horvath,

but please stick around the professor adelphia and will be joining us right after the break. and when we come back, we will on analyze what countries and cultures spend their hard earned cash in cosmetics. we'll have more after the break, the welcome back to the cost of everything. the cosmetics industry is one of the most

valuable markets in the world. and on average, american spend between $244.00 to $313.00 on cosmetics every month. and within that group, hispanics and african american consumers have a track record of bar outstanding, other ethnic groups when it comes to beauty and personal care. hispanic consumers and latino women are the most likely demographic to use make up. the number is more than 86 percent across all age group, as it relates to a cultural point of view about feminity and dressing up hispanic consumers spend 13 percent more than the average consumer on beauty and personal care. and this group is $1.00 times more likely to buy lift, cosmetic than any other segment. the black women use hair products more frequently and also spend more than that other americans on cosmetics. black women spend an estimated $7500000000.00 annually on beauty. products which is twice as much as non

black women. and in recent years with a sharp rise and black own beauty brands, african americans are expected to purchase more products to support their social justice causes. outside of america era, countries in the middle east regions are currently one of the fastest growing dd markets, with increased consumption of cosmetics. the top 3 highest selling cosmetics are perfume, make up and targeted skin care products. and this is because when makeup is a big part of era culture, despite restrictions around dressing and public and era culture, women need to hide almost their entire body and public. but women still want to look special and wearing makeup is a way to do so. and while china is always pointed to as the world's biggest consumer, it is not the case when it comes to cosmetics. the total per capita annual spending on cosmetics in china was around $38.00, with more money going towards skincare,

and very little going to perfumes, which is the complete opposite of the middle east. and while there are thousands of make up brands that currently exist, a new brand launch is every year. the industry is actually a lot smaller than you think. there are 3 dominant players and the make up industry, lorio, stillwater interest seto. even all celebrity makeup brands that everybody knows about. kylie cosmetics by the car, dash, and then tbd by riana. most of them are owned by conglomerates. kylie cosmetics was sold to chloe inc, which also owns boys, y k, k w beauty, max factor o, p. i products, rental well a sally hansen amongst others to spend tbd launch under l. v. i may just be the incubator candle which christ products to be owned by. so for a who is also owned by elvia. mitch olivia image is also the parent company of laurie l, who also own shoe and laura nix maybelline it cosmetics urban decay

keels land home. why a cell beauty and more lorio remains the top player in the media industry with nearly $11000000000.00 more in sales than a stillwater. and should say though, in 2022 is a global cosmetics market experience over 16 percent growth in comparison to previous years. with skincare and make up leading the categories. and while the next time you go into, so for our thinking that there are so many brands and so much variety know that most of them are actually own. i should say though, just say to owns quite a poll with their famous concealer trunk elephant, the new millennial skincare brand new cars, the old make a favorite search luton and more. it also recently sold off bare minerals bux, i'm cosmetics and laura mercy a. and for more, let's bring in again, delving horvath, professor at the fashion institute of technology. so professor can any of the in

the make of brands compete with the bigger but humans? so the industry, when their margins are so much lower, even if the youtube market is the, the means i need to buy the top global duty companies. know, hey, are you new live, or is that or to or t n g? she say the indian brands are competing with the beach heritage brass, and even if the margin much lower, the often see much more attention and transpire. and then the plans that are so much more of a drive in the way that you know vague. and that promotes the new product, and there's a huge amount of interest going to organic or natural clean make up. is clean, make up actually good for you, or is all this just marketing language? g, b, g does not have a standard destination o key regulatory guidelines is perceived differentiated by consumers and

spontaneously. ingredients come on top of them. mind we safety and transparency. so kenya t has 3 tutors 1st. good for you, the safety of the product, the impact on human head. second good for others. so it's a cheap call and um, so far trouble populations, we've called for it social responsibility initiatives. and so it's good for the environment. we have system of the climate commencement, this the product for the senate and the oceans. for the past years, many brass n u t retainers as well, central high targets, many of them have gradually restricted or excluded swimming bridges from the product. thoughts for you. these like these of unwanted ingredients. i typically

not comply using scientific safety or legal principles, but rather at this that is from funding sources. focusing on social media, consumer and branding aspects. these list does not reflect on the what's ingredients and safe safe, but rather what ingredients consumers have been told to provide. despite any safety records that may exist. unlike many consumers could be natural. what does that mean to be nuts or naturally, regions of safe sub can actually do very toxic. so say us as transparency should be at the health of chain duty. and i do the research repository hall, and i did finish and uh can you

t and how does western make of usage and pricing, compare with asian, make up. and why is make us so much cheaper in asia, like china, korea, and japan. the coffee outbreak, consumers in asia have the most sophisticated needs when it comes to facial make up. for example, foundation that does not transfer to face mask and face browser. we empty corporate cheese, or we can just functions to nourish and moisturize the skin. of course, the skin lightning claim remains as trunks name fox movies in and skin care product in asia. much more then in the western countries. in asia regarding the price in asia make up can be manufactured in a more cost effective way with reduced labor and overhead cost. low

cost manufacturers are very good and strengthening the products that cycle and launching your product in a very large, in very large quantities in a short period of time. combat with is packaged international brands. for example, are local brands in asia, i able to launch new product in 3 to 6 months. why between big 18 months, 2 years for the, for sorry, 18 months to 2 years for the western brand to launch and your product on the market that is high and make up just a branding gimmick? or is there a real substantial difference between high and make up and foundation and your average $20.00 foundation? so it, it can be the same. oh, they can be a real difference. the cost of good from beauty products can very great key and are

significantly impacted by the quantity of doing great jobs and the role materials. the type of packaging, the complexity of the primary and the secondary packaging. and whether the manufacturing process takes place in house or is out sort of spite of brand. many brands claim that they have proprietary ip on their makeup products, especially foundation. but most of the production is all done in the same facility . so is there any real difference between the formulas or is to make a really just a branding game? so, i mean for each supplier, it may offer that doesn't standard from the last to choose from other brand. and this phone read us can be customized. oh 1st and then i do, but then can select the type of freezing for example,

if they want the bios trustworthy and we've failed. so it's ingredients or if they want to add some specific ingredients. so depending on the product and, and what materials used, that can be a difference between the firm, you know, to thank you so much, professor adel, being for joining us today. the winners and the cosmetics industry is actually both the consumers and the manufacturers because the business is so lucrative, the industry is extremely competitive and changes rapidly to meet the consumers demands. thus, it is a very consumer driven industry and the voices of consumers. 5 heard and met fund tbd by riana changed the game by opening with a legendary for the shade foundation range that included shays for everyone. sending the message of inclusiveness and diversity. and with the rise of b. l. m. black on bd brands are in the spotlight manufacturers also when,

because of the current environment that is very much consumer, social media driven things to the rise of tick tock and youtube make up tutorials. an influence is posting their get ready with me videos featuring all their favorite products are everywhere. and these many campaigns spread awareness and also teach consumers so that more people are willing to buy an experiment and try new, make a products than ever before. 20 years ago makeup application knowledge was limited, and it was an industry that mainly serviced entertainers and professional makeup artist. now with the dissemination of knowledge, people as young as 8 years old, had begun to explore the world to make up without being intimidated. i'm christy, i thanks for watching and we'll see you right back here next time on the cost of everything the

the, the with more than 92 percent of the balance counts been took. yeah. the country is headed heading for a run of the boat with president of mine, securing less than 50 percent off the vision candidates come. all the candidates ro live accuses took us on a dollar news agency at the store saying the pony basis and claims. he's actually winning the rates for preston. 3rd ones, party brands,

the allegations of propaganda. and smith tends to assassinate in national as well as we speak with. i can't take tie tillage traditional make us complimentary foreign affairs committee head whose they took it, maintains good relations with other countries is 5 levels.