is 2 ladies, all support democracy and $1.00 and $2.00 piece, but only 2 of them, let's say west a narrative. so that's what the prices are right now. at least for the net last thing. the problem is that the western media don't show the people what's in both awful. the problem is the people in the west don't know, and that's why nobody cares about it. that's the point. the media just doesn't tell the people what's happening. they can, they can say, hey, it's like this, but it's, it's, i'm in a great be course, but they just don't mention this. so nothing, nothing, nothing you we know, but symbols and ukraine of course and done. but i have seen them all there just in front of me as well as we continue to cover the results of the turkish selection of they emerge tonight through the morning and maybe even later they with ard see we fit all the updates to keep you in the show, the cost of everything it to the ext opens that goes from the

what he's got to do is identify the threats that we have. it's crazy foundation, let it be an arms race based on all sides. very dramatic. the only personally, i'm going to resist, i don't see how that strategy will be successful, very critical of time. time to sit down and talk the global cosmetics mark has its size, is estimated to be over $500000000000.00, which includes cosmetics, fragrances, personal care, and skincare, and all that the color cosmetics is of particular interest, as an extra fragrances has one of the highest margins on its products. the cosmetic market. mix up a 5th of that at around a $100000000000.20. but while many businesses enter the color cosmetics market hoping to cash in on his high margins,

the entire industry is littered with corpses, as well as pretty on the outside. the cosmetics business is one of the most cut throat industries out there. i'm christiane, you're watching the cost of everything we're today. we're going to be going behind the curtains of the color cosmetics and make up industry to see what is the cost of beauty. the of the cosmetics business is an extremely lucrative field with an average gross margin of 50 percent, depending on if they are direct to consumers or go through a wholesaler. there are 3 primary areas including product development, which can run anywhere from $5000.00 to $50000.00 for a single product. these costs include anything related to creating a product, such as raw material costs, packaging,

and labeling. it also includes the cost of production activities such as mixing the materials together and filling them most outsource to manufacturer, which has a capacity to conduct testing and a set up based on at the guidelines. the recipes are usually developed by a cosmetic formulator which can run anywhere between $500.00 to $25000.00 depending on the chemist in the formulation requirements desired. in the us, there are no specific laws about the type of testing you must do. but there is one overriding law, which is it is in legal to sell unsafe products. so you must be able to prove that your products are safe and effective. things like microbial testing, stability, testing for shelf, life, safety and sensitivity testing cetera. and these test on average will cost about a $1000.00 for a single product. and then there's marketing and sales, which thanks to today's social media environment, can start cheap at $500.00. running an online store also has very low initial cost

and online promotion can be done for next to nothing. and finally, their business expenses, which varies but at least $2000.00. and this include product distribution, fulfilling orders, etc. and while having an online store is great, there's a cost of boxes for shipping and labor to fill the orders and shipping cost. so let's take a look at lipstick. one of the most expensive products to manufacturer. it costs between $2.50 to $3.00 for most brands to manufacture lipstick, but prices are not static and can change from batch to bash, depending on the price of raw materials. pigment can be very expensive and very between colors buy as much as $0.50 a unit. making motions and other creams are cheaper than lipstick, because there's less labor involved. a lipstick requires more elaborate machinery and hot poor via an expensive mode. the mode which can be customized can range

anywhere between $10000.00 to $15000.00. however, the real cost is the packaging. brands pay for the lipstick base and the cap separately, which costs between $30.00 to $0.60 for each to pass. decorations logos and other accents and designs increase that cost. and many industries have what's known as a keystone mark up approach, which is simply 2 times the cost of a product or 50 percent markup, which becomes the wholesale price. but then further down stream, retail market for cosmetics is usually about $5.00 to $6.00 times the cost to manufacturer to ensure that both the retailer and the brand make a profit. however, premium and luxury cosmetics may be marketed up by up to 10 times the factory cost, and the consumer, and the as usually pays $10.00 times or more the actual production costs of cosmetics. the reason for this is because these beauty conglomerates are in the

lifestyle and brand business, because cosmetics are so cheap to make. they use this as an opportunity to make 90 percent profit on the market. they sell in order to subsidize the rest of the business. so that lipstick you're buying is actually paying for everything from expensive brand campaigns to unprofitable design or close. so now let's bring in delphi and horvath professor for the fashion institute of technology. and so now which country consumes the most, make up products? good. the consumption of cosmetics, or entire body and public, was around $38.00 with more money going towards skincare and very little going to perfumes, which is the complete opposite of the middle east. and while there are thousands of makeup brands that currently exist and new brand launches every year,

the industry is actually a lot smaller than you think. there are 3 dominant players and the make up industry, lorio, stillwater interest seto. even all celebrity makeup brands that everybody knows about. kylie cosmetics by the car, dash, and then tbd by riana. most of them are owned by conglomerates. kylie cosmetics was sold to chloe inc, which also owns boys, y k, k w beauty, max factor o, p. i products, rental well a sally hansen amongst others. fan tbd launch under elvia and may just be the incubator kendo which chris products to be owned by. so for a who is also owned by elvia image of the image is also the parent company of laurie yell, who also own shoe and laura nix maybelline it cosmetics urban decay keels, land home, y, esl, beauty, and more lorio remains the top player in the media industry with nearly

$11000000000.00 more in sales than a stillwater and should say though, in 2022 is a global cosmetics market experienced over 16 percent growth in comparison to previous years with skincare and make up leading the categories. and while the next time you go in just before i thinking that there are so many brands and so much variety know that most of them are actually own, i should say though, just say to owns quite a pole with their famous concealer trunk elephant. the new millennial skincare brand, nor is the old make a favorite surge luton and more. it also recently sold off bare minerals bucks. i'm cosmetics and laura mercy a. and for more let's bring in again, delving horvath, professor at the fashion institute of technology. so professor, can any of the, in the make of brands compete with the bigger but humans? so the industry, when their margins are so much lower, even if the youtube market is the, the means aged by the top global companies know,

hey, i knew that or is paid or kenji should say, the indian brands are competing with the beach. heritage brass and even if they're matching up much more, they often see much more attention and transpire. and then the brands that are so much more of a drive in the way that, you know vague and that promotes the new product. and there's a huge amount of interest going to organic or natural clean make up is clean, make up actually good for you, or is all this just marketing language? g, b, g does not have a standard destination o key regulatory guidelines is perceived differentiated by consumers and spontaneously. ingredients come on top of them. mind we safety and transparency. so

kenya t has treat tutors 1st. good for you, the safety of the product, the impact on human 2nd good for others. so it's and she called and so far to put the positions we've called for it, social responsibility initiatives. and so it's good for the environment we've system of the climate commencement. this product for the tenant and the oceans. for the last years, many brands and beauty, retainers as well, central high targets. many of them have gradually restricted or excluded swimming regions from the thoughts for you. these like these of and the wanted in graders. i typically not comply using scientific safety or legal principles, but rather this published from funding sources focusing on social media,

consumer and branding aspects. these least done not reflect on the what ingredients and faced se, but rather what ingredients consumers have been told to provide. despite any safety records that may exist, unlike many consumers could be natural. what does that mean to be nuts or naturally, regions of safe sub can actually do very toxic. so science and transparency should be at the health of chain duty. and i do the research repub hall, and i did finish and uh can you t and how does western make of usage and pricing, compare with asian, make up. and why is make up so much cheaper in asia? like china, korea and japan. the coffee outbreak,

consumers in asia have the most sophisticated needs when it comes to facial make up. for example, foundation that does not transfer to face mask and face folder with empty properties, or we can just functions to nourish and moisturize the, the scheme. of course, the skin lightning claim remains as trunks name fox movies in and skin care product in asia. much more then in the western countries. in asia regarding the price in asia make up can be manufactured in a more cost effective way, ways reduced labor and overhead cost. low cost manufacturers are very good at sharpening the products that cycle and launching your product. in the very large,

in very large quantities in a short period of time, combat with is packaged international brands. for example, are local brands in asia able to launch a new product in 3 to 6 months. why between big 18 months, 2 years for the, for sorry, 18 months to 2 years for the western brand to launch and your product on the market, it is high and make up just a branding gimmick. or is there a real substantial difference between high and make up and foundation and your average $20.00 foundation? so it, it can be the same. oh, they can be a real difference. the cost of good from beauty products can very greek g, n, r, significantly impacted by the quantity of gene graduates. and the role materials.

the type of packaging, the complexity of the primary and the secondary packaging. and whether the manufacturing process takes place in house or is out. so in spite of brand, many brands claim that they have proprietary ip on their make up products, especially foundation. but most of the production is all done in the same facility . so is there any real difference between the formulas or is to make a really just a branding game? so, i mean for each supplier, it may offer that doesn't standard from the last to choose from other brand. and this phone read us can be customized, of course, and then i, the brand then can select the type of freezing for example, if they want bias trustworthy. and we've styles what's ingredients or if they want to add some specific ingredients. so depending on the product and what materials

used, that can be a difference between the form. you know, thank you so much. profess adelphia for joining us today, are the winners and the cosmetics industry is actually both the consumers and the manufacturers because the business is so lucrative, the industry is extremely competitive and changes rapidly to meet the consumers demands. thus, it is a very consumer driven industry and the voices of consumers are heard and met fund tbd by re on a change the game by opening with a legendary 40 shade foundation range that included shays for everyone. sending the message of inclusiveness and diversity and with the rise of b. l. m. black on bd brands are in the spotlight manufacturers also in because of the current environment that is very much consumer social media driven. thanks to the rise of tick tock and youtube, make up tutorials and influence is posting their get ready with me videos featuring

all their favorite products are everywhere. and these many campaigns spread awareness and also teach consumers so that more people are willing to buy an experiment and try new, make a products than ever before. 20 years ago makeup application knowledge was limited, and it was an industry that mainly serviced entertainers and professional makeup artist. now with the dissemination of knowledge, people as young as 8 years old, had begun to explore the world of makeup without being intimidated. i'm christy, i. thanks for watching and we'll see you right back here. next time on the cost of everything, the

$1834.00 prance invaded algeria and straight away the french started inhabiting it to strengthen their position. the column is known as ca know, are the best land from day one. the local population was put into an unequal position and was briefly exploited. this caused them as discontent. the people of l g area began their long term fight for independence. in 1954, the banner of freedom was raised by the national liberation front. a guerrilla war against the occupants broke out. the french tried to suppress to rebellion using cruel measures. whole villages were wiped out acts of georgia and executions of civil people, including pregnant women children and old people took place more than 2000000 people were born into concentration camps. however, these punitive measures didn't help. cl,

jerry and patriots managed to induce france to start seize negotiations in 1962 heavy and the guards were assigned 40 l. jerry on the bass towards independence. but this was achieved at a colossal price. algeria by rights is considered to be a country of martyrs. according to the calculations of historians, the french colonists are responsible for the depths of one and a half 1000000. l. jerry and the words that are very, very precarious moments in human history for try c plus or flesh. so use expect us the way my name is up. let's just use serious. suppose it still, you cause some static and if you have to fly in the reduce the custodial green a deluxe, the unit above the measurement,

much show me it's got saying it's going up when we changed since then. yeah. usually when i from assess religion, the dose to suggest base with no credit, the work you give is so dry idea of what she has written this time and you cry, genocide of civilians, militarization of society and an ultra nationalist state policy. decades may say history is repeating itself on, let's not forget that. 80 years ago, the soviet union defeated not system at the cost of an enormous number of casualties. there's a reason why the so be as plus $27000000.00 and the u. s. was 310000 and combat the grids about the same number. the soviets are doing most society. and most of the time, if you k in france, had decided that agreement with soviet union,

they could have stopped the, the accused trump of being engaged various foreign corruption scams. and now it's coming out that the by and family was taking money from almost anybody around the world to line the pockets by them you know, the, by the democratic use, trump of various sexual misconduct. there's all kinds of allegations circulating. fighting concerning that and concerning far worse misconduct. so i think what you see is a lot of construction through a project. and what they accuse trump of is what they themselves are. give you the of the,

with more than 97 percent of the pilots know carted and the turkish presidential election. the candidates looked to be headed for a run off boat. as neither of the 2 main contenders have reached the majority needed to secure effect for the president our long stays, the opposition is misleading. the nation by stating there normally is leading in the polls. it comes after leadership hopeful to come out, finish the rules. tuesday church news agency up to storing the results of the vote . this hour, we speak to the german, all of the left wing traditions victory, other product through ex collins. i'm an increasingly confident trickier in.