time high of 70 percent in 2020. as a result of the pen demik with millennials comprising the largest segment of us pet owners at 32 percent. the pet industry boom with sales of 9.8 percent fairing better versus other consumer market segments. and a package back survey, pet products and services are at the bottom of the list of household spending, cutbacks, 2nd only to medicine, which reflects the deep commitments people have to differ babies. now in america, 69000000 us households have a pet dog compared with the 45300000. who have a cat. americans spend a $136800000000.00 on their pets in 2022, which is up over 10 percent from 2021. and this includes $58000000000.00 spent on pet food and treats $31500000000.00 on supplies and medications.

35.9000000000 on that care. and $11400000000.00 on other services like boarding roommate and training. spending on pet food increase with millennials, leading the charge, preparing products that consider humanize ation, premium eyes ation and sustainability. 19 percent preferred non g m o ingredients for the pets and 13 percent preferred human grade food. this is in contrast with the europeans, were only 38 percent of them, or 88000000 households have pets. germany had the highest dog population in europe with more than 10000000 dogs in 2021. due to the growing pet population in europe, the pet food trade flourished more than tripling and the last decade from $480000000.20, to over $1500000000.20, like americans, europeans spend half the amount on their beloved pets with owners spending an

average of 1224 year as each year. expenses on food make up the largest share of the budget, followed by hygiene and grooming. ro, pet owners and couples with no kids have reported spending more on pet food and pet supplies as well. so as the world really going pet, crazy. and what's really all think about this. well, that's where we want to bring in our guests today to explain more well bringing philip cooper, an expert in the pet industry. now, philip, do you predict that this pet phenomenon will continue to grow? or do you think that we have topped out here in terms of the number of household who owns a pet as well, i'll tell you i, i believe it will continue to grow. now that pets have been elevated. it may be just data and the people have saved the benefits of that bridge and i apologize for my dogs barking i in the background, but i is

a pet owner. have plenty of places around, so please bear with me a little bit of the, my dear pause uh times in, you know, they say pet owners looked like the or pets looked like their owners. and my pod looks just like me, short sat and is it pushing face? so i believe the that's really the way it is. but yeah, the pet ownership will continue to grow. the pen industry will continue to grow, as it always has, even in the toughest times we've seen 20 percent increases pretty regularly. and every segment is increasing. we do have our ups and downs based on the segment, but overall uh the industry continues out performed during recessions. it during tough times uh better than most industries do. i guess people do turn to a path when they're suffering hard times live restrictions are locked down. so that makes perfect sense. but what country has the lowest number of pets and why is that?

what causes this different attitudes towards pets? well, you know that i'm not quite prepared for, i don't know which country has a lowest pet ownership world. why? because they've all been increasing. but one of the reasons people cut back or don't have pets is because of the cost of keeping the pad and the cost of made containing a pet. you know, as the population grows older myself, i'm a baby boomer and you know, spending is increased dramatically with the, uh, the younger generations. a decrease with the baby boomers. but the younger generations of all levels are spinning more and money is no object when it comes to spinning on the pest to keep of healthy and happy for, for many years,

and as as many years as a hotel survive. absolutely, and is pet ownership now considered a luxury or is it still about companion shipping comfort as well? it's really about the competitive stepping cover, you know, and the best example i can give is, you know, 20 years ago, we used to sell a lot of dog houses and dogs. many dogs, big dogs were confined to the back yards. we're tied up on a chain and kept out doors today. we sell very, very few dog houses and most homes have their dogs inside and they have multiple beds. one in the living room, one of the bedroom, one of the garage, one wherever they are with the animal, and the dogs are now sleeping with their owners. and so it's really become a companionship issue. and you know, dogs in error unconditional the no matter how you treat of they'll all come back

and forget whatever you've done and they'll look in love. you give you all the beloved support you could hold for cats. on the other hand, i always joke and say, catch, so have owners, they have a staff and uh, they kinda live in their own world that we have to adapt. absolutely, and that's what we all want, unconditional love from the pets. and now while pet ownership is a global phenomenon, now different regions all view and treat their pets differently. so how does dog and cat culture in the us differ from europeans when it comes to like even basic things like neutering or alicia engaging? as you mentioned dog housing, what's interesting to me is it doesn't really change much by country. that's the biggest differences in the a, my own 10 population of, of people as well as a population of animals. i mean,

really certainly i was interviewed about pet ownership in shanghai, china, and shanghai. you know, having a pad is kind of a set symbol now. and people are spending large amounts of money and boarding and fancy collars and fancy clothing. and so, you know, pets fit in need almost for every category, whether you want a dog for hunting and for retrieving or, and that's a larger dog, or whether you want a dog that will tumble with you. uh while you're watching tv, your laptop, and the same thing with catch, you get a different personality so you never know what you're going to get somewhere more affectionate than others. and people are finding animals that really wants to be very compatible. so their own needs, and when they give attention, they get plenty of attention which are absolutely and as people move away from

having children in the west, do you think that especially women put their maternal instincts into pets? of all, both, certainly they do and they want them pets to live long in prosper and you know, it used to be you could never take your dog into a store. busy or whether it was a grocery store and a restaurant. and nowadays, with the way pets have been human as pets, are pretty much accepted anywhere. i was at a doctors appointment yesterday and a lady would brought her dog there. and she a boss who is in a way to go is on her lab, and the dog was part of everything she does and we find that now with the pets in every stage in life, you take him in the car, you take them to the park, you take them, would you visit it? i mean, they're just a joint just to help with you and they're part of everything that you do. and now,

is there a such thing as taking it too far when taking care of a pet? like, is there too much co dependency? well, it'll honesty, i have to agree there is to some degree, but who might, it just depends on the individuals needs their own personal needs and how they feel . i mean i, i think sometimes the amount of money that people spend on pets, if they would spend a small amount of their money, caring for other people as much as they care about their pets. the world would be a better place, however. so sometimes you can spend money and other people and they don't appreciate it. they won't give you any kind of a thank you, but you can always get that from your pets. and now what are some of the more outrage of stories you've heard or seen in relation to people in the caps or pets?

oh, i mean, i could see i could go on. i could write a book literally in my bid, is that it is great for 55 years. and i've seen some really outlay this thing is that uh, you know, i, i happened to be involved with the company that manufactures do it yourself. the all washes, and they're pretty expensive, they're like buying a car. they, they can cost as much as $27.00 an hour. and we've said people buy these for their own personal use of their own homes. and then we've seen rule is being built on the whole this for the dogs and in special grooming areas in feeding areas . and today of the millennials, you know, they're on their computer most of the time and they work all day and they come home late. so they stop and pick up something who owns the story? they stop and pick something for the doggie. you can now by ready to make diets for

your dog and you take them home. they put a both in the microwave and you can sit down and enjoy your meal with your bed. and i've seen people spend literally thousands of dollars in the veterinary bills to keep their pass a live. uh, just a little bit longer and, you know, i, i, sometimes i understand that i've done it myself. but i also believe that sometimes we have to be a little more realistic and, and think about the quality of life that we provide or animals. and especially in the later stages of life, making sure that you don't go overboard. you always certainly want to do the best you can. but i see people literally spend $50000.00 on cancer treatment for their dogs. and it keeps them alive for a year or 2, and i'm glad they can afford it. do that,

and i'm grateful. they all do that for their pets. it shows them how much love they have. but when you see that sometimes you gotta think and think that maybe there's times where you go to the event and event tells you it's time to make a tough decision and people just don't want to do it because they loved the animal so much. absolutely. those are some really boozy pets. well, thank you so much, philip, but please stick around. philip will be joining us right after the break. and when we come back, the pet culture has taken over an asia where a luxury brand houses are now turning a profit with pets, couture, the, [000:00:00;00]

the, the just and what else was the story coming to the voice people from which for me,

which alone would use is not a simple device or the blue echo in this case. yeah. when you go in the, to a new one and then the last one, you really? yes. well, people for, for loops vision was one of the toys focus city was you, uh, let's do a virtual assistant for us to continue or just the, the, to stick with them just as she was doing it. so the 1st with some of you to do is just hit us probably where they put them easier. it's nobody's know we do. but as little as you can to the little system with that each i stood with the clear the 2nd. right? and then the kicker. stuck on $9.00,

and i'm not sure garza from the long be sufficient and the items fish refresh the list to see later the take a fresh look around. there's a life kaleidoscopic. isn't just a shifted reality distortion by power to vision with no real opinions. fixtures designed to simplify, confused, really was a better world. and is it just because it shows you fractured images, present it is, but can you see through their illusion going underground? can

the culture independent is a new phenomenon that has been taking off over the last few decades. pets have been increasing in numbers throughout japan, as it is a convenient way to provide companionship without the demands of a child. young couples who do not have the required time or are ready to raise a baby or elders score lowly have turned to raising pets for comfort. currently, estimates place the number of pets above the number of children under the age of 15 . there is 19200000 pets in japan, but only 17900000 children due to the declining birth rate, an aging population in japan. and since these families have no children, the pets get all of the love and get pampered like actual children's businesses in

japan. like cafe is dogs, bars and restaurants that allow pets to sit down at a table and eat with the rest of the family. has been booming since 2004 many pets in japan, even have their own pet closets, filled with expensive kotor clothing from should now gucci and leave a ton designed specifically for pets. there is also an uptick for exotic pest in japan as well where people are buying very expensive fish where reptiles or birds animals like otters. bush babies and gallegos are also frequently depicted on social media driving up the demand. the south koreans are also choosing to have for babies over real ones. as we, young couples are burdened by the inflated housing prices and notorious working hours. these pets are voted on like real babies getting fancy pet foods, puppy photo shoes, pets, strollers and puppies flings. south korea also has one of the lowest birth rates in the world, and while, as the economy is flat lining,

its pet business is booming. the pet industry and south korea is a $1500000000.00 industry that is one of the fastest growing segments globally. this includes everything from premium, great pet foods, with jim saying and hung about ingredients. air purifiers for puppies and even doggy funerals, which is becoming an increasingly popular service in the country. however, not everyone is on board with this for baby trend. there is a growing segment who oppose this trend, calling it a replacement baby syndrome and unnatural insisting that pets cannot replace children's world wide trends show that marriage and child rearing are decreasing in popularity. but the nurturing instinct and woman has not died down. it has simply been re directed towards dogs. psychologist say that dogs can indeed replace a child or even a sibling,

many single child families bringing pets as substitutes for siblings to teach children compassion, responsibility, patients, and trust are couples are citing freedom and type finances as reasons for delay having a child. in contrast, the average pet owner spends around 25023508 year for our dog. and based on the average life span of 12 years, the lifetime cost of only a dog is around $36000.00. and now, while this sounds like a lot of money, the cost of raising a child in the us is between $13000.00 to $15000.00 a year. and while the sustainability of the pet industry in the long run is a known new commerce ideas, like doggie restaurants, are now making a profit for this and more we bring in again, fil, a cooper, an expert in the pet industry. so philip ages are the only people who love to

dote on their dogs. recently, a san francisco restaurant who serves a multiple course bone appetite meal for $75.00 to puppies, has come under criticism over the price point for the pampered pets, pointing out incoming equality and the homelessness in the city. so what do you make of this is this considered may be excessive, is willing to solve the success of it. and to me, i believe it's a little excessive. however, who am i to judge of what you do? if you looked at how much money you choose to spend on your pets, uh, i takes people spend what they do other pets because they get disobedient. love back from an animal as we described before. it's unconditional. and yeah, there are people, they go to excess, but you know, the amount of love and support you get from all animals and what animals will teach

you in taking care of them. and it's, you know, when you saw a dog cat specifically, my grand daughter is a lover of animals as you would expect. and she or she to serve orphaned animals and finds them homes. and currently she's got 14 caps in her house, baby cats that she is looking for hose for, but she feeds them and she loves them. and, you know, her children watch these little creatures grow and they see the deeds that they have not only for food, but are hydrate and other things. and, you know, being able to watch the burning of an animal is an amazing process that if kids will see it, whether it's a dog or a cat, or if you can say, i haven't acquire a behind me keeping fish and watching fish grow and have babies and

many things give you a great sense of gratitude and give your kids a great example of how life continues and what they can learn about taking care and how much responsibility it is. whether you have a fish or a bird or a cat or a dog or, or a kind of animal, it requires a real effort. and it's a great training exercise and a great teaching method for adults to help the kids understand what's required in life. absolutely, and do you think it's concerning that pets are replacing children for some couples and in certain demographics, and what are the implications here or? well, certainly it's concerning that. i mean, we're the world as a whole is saying some decline in baby growth except in some countries and a lot of as a result of the cost, a lot of is

a result of the way society is developed and young people not marry young like i did uh, cuz that's what we did when we were growing up. you expect to get married and have a family and, and you expected it. you expect to have more than one file of you grew and you, you bill to the and you bill a life based on that. uh, nowadays, i find some young people, little more selfish. uh and, and i'm that big critical is just the reality. they're a little more selfish when it comes to what they spend their money on, and whether or not they uh, uh, get along with their spouse or, or their relationships in lot of people blaming the video games and other things computers and how we become so self absorbed woods, i phones and,

and there's some truth in that, but i, you know, i think people eventually get it. and i think, as you mentioned, we have seen that impact on populations in a lot of different places when you talked about the cost of raising a child at a cost of raising a pet. you know, the costs will certainly have been made based on the size of the bed, or how many you have the average american households today is 2 and a half dogs is many cast. so it's more than just one dog per household anymore. and there is a genuine concern about expense and a genuine concern, or whether people will continue to have babies and c population grow is absolutely. now, where is pet ownership? the lowest? is it in more developing countries? and do you think if affluence plays a part in pet ownership here?

yeah, it is a developing countries because of that extra cost. and, you know, we right now we've looked at markets like south america, which is booming. they've been. busy developing countries there for, for many years, and they just didn't have the extra income to be able to feed additional pets to hazard concentrate other families. but as they continue to grow and, and income increases because they do turn to pass. and even the, the in the countries where there's federal tests, people still find a way to try to take care of, of because they feel bad that they don't aren't being taken care of or don't have families v with. but there, they certainly don't want to see them neglected as well. 30 years ago i went to mexico city and i was surprised at people who would spend a $100.00 for a bag of dog food, who is

a premium dog food. when back then the population, there was a lot of rich people, a lot, a lot of poor people in that much in the middle of but that country who's develop dramatically and, and they spending as much per pet today is we are in the us. well, thank you so much for the for our time today. i really appreciate it. i pleasure. i hope you all have a great day and go out there and enjoy the, the benefits of animal ownership, but be responsible owners well as outrages and fanciful as it one sounded. the winners and losers of today's pet world can actually be described as a plot of a 2017 dreamworks animation. the boss, baby, or baby's and puppies are and a war competing for adults love. and many countries, millennials today are opting for pets over babies, citing type finances,

personal freedom, as well as women having children later in life. this is a striking global trend. as many prosperous countries have seen, their birth rates fall with the replacement rate fairly above to. meanwhile, pet ownership is on the rise wall, family sizes decline, and well pets are expensive. they're not as expensive as babies. and couples are happy to spend on their pets, as there is no recession in pet spending, even as income suffered. meanwhile, pope frances has even spoken up on the subject and even called out people who have pets instead of children as being selfish. so at this point in time, the puppies are clearly winning out over the babies. i'm christy. i thanks for watching and we'll see you right back here next time on the cost of everything. oh,

the public sentence, and i'm going to play with you whatever you do. do not watch my new show. seriously . why watch something that's so different. little opinions that he won't get anywhere else. welcome to please or do the have the state department to see i a weapons bankers, multi 1000000000 dollar corporations. choose your fax for you. go ahead. change and whatever you do. don't want marshall state main street because i'm probably going to make you uncomfortable. my show is called stretching time. but again, you probably don't wanna watch it because it might just change the way inside

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