as social media success. so is there a target audience on social media platforms that they come up with when they go after a certain demographic? yeah, i mean if you, if you think of social media companies as their, their clients are advertisers, right. they want to be able to serve you the most relevant ads. and so the target demographic is still going to be that like, you know, young uh, well income population that can't afford to spend money on things that, you know, $18.00 to $45.00 range of people that you know are like out there going to concerts, buying things for their money, their parents money that i, that's the target audience for a lot of social media companies. do you feel like the goal? so for me to companies today is about relying information or is it about making money and how does the social media companies actually make their dollars? it's about making money, a 100 percent. right?

like use all of those things, keep people on the platform. if you can scroll through your facebook feed and read like one times or 3 times articles or 3 wall street journal articles that you're going to read that day, you're going to stay on that platform and then you're going to engage with grandmas content and you're going to engage with your best friends content, all of that is keeping you on. and then what you're getting is like the nike add for the new tv, or like the night, the ad for the new text that you want to buy or the netflix ad for the new tv show that you want to watch on to keeping your attention means more money for the social media companies, the henry you bring up the idea of all the money which is involved in social media platforms, which actually makes me think of influencers. now there's an across the board and all of the social media platforms. and it's a key element of this battle is the influencers and the money that they're getting are influencers, taking a big chunk out of the marketing by just the traditional budgets of those

traditional media is. that's a good question. i mean, i think that influence, there's way a different role than traditional media. they are content creators for a new digital age. and they play a highly important role. and going back to your 1st question, what makes social media platforms successful? so if you think about take talks early era, and i'm sure they're doing this to some some extent or another band. countries in which they 1st started coming in. they started spending a lot of money on bringing influencers onto the platform, cultivating you influencers and giving money to people so they can spend their time generating content on the platform. and the one reason for that is, and if you have good content, you're going to have like, if you build it, they will come right. if you have good content, people will come onto the platform. but, but that also gives influenza. there's

a upside roland. these platforms, in terms of, you know, they construct their own advertising deals with, you know, major companies in charge, you know, anywhere from thousands of dollars to millions of dollars for like, you know, for, for displaying, you know, in, for typing up some companies product on their platform, it also makes them very susceptible to, you know, government regulations when they do come in and you know, the question mark of, how does this create or economy then respond to respond to government regulations threatening their livelihoods? is a very interesting question. is there are social media platform that is more attractive to influencers and what makes influencers actually decided to go on one platform or do they all now just do multi platforms. and i think most influence there's right now are multi platform and it's easy for them, right? because if you see what tick tock did, they essentially took like the early off or of buying the short from form videos

and made them popular again. and now every company from a youtube to facebook, instagram, which is owned by meta, is doing them. so it's not, it's not, it's not that difficult to say, i'm going to put some content up on pick talk, and then repeat that content on youtube, instagram, facebook and monetize it, and all those major major media platforms. well, i think all this brings us to the pandemic and the rise of take talk. it was actually a hero because it kept people at home and still engaged, interacting, and active. i feel like everybody used to be cheering for it and now they're cheering for his demise. so what do you feel like happen to change the tide? yeah, i mean, i think that's a very interesting question and i think part of it has to do with where tech talk comes from. if you look at the major media social media platforms that

arose during the early odds, they're all american social media companies. right. um that tick tock, even if they're new offices for, for like by chance are based in, you know, single 4 or, you know, they're moving to ireland. they're still a chinese company. and i think that gives a lot of legislators for boss because whether it's facebook, instagram, or tape talk, we by downloading these apps and using them, or giving them a lot of data on who we are, what we do, where we are, and all that data can be used and manipulated. we seen that happen before we're there is a potential for that to happen with a social media platform like tick tock. the fact that you know, they're sharing data into chinese data centers raises the major question. and i think this is

a legit question that that data can then be used by the chinese government. and so you see a bi partisan support for a cautious approach to a company like to talk. thank you to kendra palmer that seems like a great time take a break because when we return, we're going to look into why people are only concerned, as certain governments have access to their data. rather than all of the

welcome back, we are looking at the various condom receipts, running a tick tock with our guest tech feature. eder for business insider to kendra palmer decatur, there's a multiple advertise, i want to go with your answer on this. so 1st, from a user perspective, nothing is free users get on social media platforms and then shocked their information or activity have advertisements garnered for what their posts are, what their interest might actually be. nothing is ever free. one has to give something should have people have expected their data to be used from all the platforms including take talk. yeah, of course. i mean, i think this is the implicit understanding of a social media platform is by engaging in it. we are not their customers, we are their product. everything that we do on it is then be sold to advertisers. and there's, you know, positives and negatives that are associated with that. that's not unique to take,

talk that across the board. so what can any government and i want to say this includes the chinese government and do with the information they gained, which out of tick tock shows honestly for me, i'm a bad dance or a horrible cook. and then even worse, giving tips on how to clean, why should all of this be alarming to the traditional consumer to yeah, i mean, i think it's different data, right? like the other sort of and you know, i think that right now the question of how this is happening is, um, still a question mark. we've seen that play out in other parts of the world. so we have a reasonable understanding of this. but, you know, the big question is, can these platforms be used to manipulate us in certain ways with misinformation and us information, whatnot. and those things, you know, they may not care about how your, you know, your cleaning tips and all those things. but they might care about your location where your base,

they might care about the content that you're engaging with to see how some sceptical you are to certain points of view. um, those are the questions that i think companies have about tick tock, but again, i want to stress that those questions are just as legitimate for facebook and instagram, the degree to which facebook and instagram handle that. those questions are also, you know, different and require scrutiny. but it is a question that is social media at large. why is it just slightly? those questions are just being focus on tick tock. if every social media platform is collecting the same data. why are we now seeing congressional hearings on tick tock? uh, yeah, i mean, i think its, uh, its progression, right? like there's and we have these hearings around facebook and cambridge analytics around, you know, after 2016, we had questions about the way that facebook and, and, you know, the company was known as facebook, back then microsoft,

etc. we're sharing data with the u. s. government after the edward snowden leaks in 2013, this is just the hot new thing right now, and there is new questions that are rising. and there's also that tiny sort of element of the fact that it is a for, and the company. um, no longer can we be sort of assured that, you know, it's an american company, therefore they will have the best interests because you know, we can get me. it has, let's have a healthy dose as skeptical as skepticism saying that, but like it, the, the argument might go, an american company might have a, a interest in protecting, you know, american users. question mark on how time these companies may use american use or data or chinese companies may use indian user data is where another can talk man occurred. but here's the funny thing to kendrick, don't you find it curious for the past few years here in america. there's been this outcry in congressional hearings on social media platforms like facebook, youtube,

but for censoring and making sure traffic was limited on certain political post. now it seems those same politicians are the loudest advocates for the banning of tick tock here in the united states. why is this? yeah, i mean, i think that's an interesting question. um, i think that, you know, we have to sort of pierce through the political rhetoric over here and just realize that these bands, i mean, there might be some sort of that they, there is that international. all meant to at a ship like, you know, we can all come together to be like, what do we want the chinese government to have our data that it's a, it's more of a unifying elements than that sort of the of that the, the, the sort of partisan looks that facebook and youtube and those in those social media companies. but, you know, the question of why is that? i think it's a talk is a easy target in some ways for that kind of by part is in the you know,

anger if you want to call it back or skepticism, may, it may be a better word. you know, the social media giant meta lobbying efforts in washington dc in 2022. they actually spent over $20000000.00 on lobbying, and in $23.00 so far, they're projecting at $459000000000.00 spent on lobbying the us congress. and this all the current open secrets, i mean, they're the 2nd largest group behind the big farm. and now what does this mean? yeah, i mean, i think that like, business is deeply cynical. so you align yourself where you can and you let your competitors, there's be taken out. i don't think we should all be surprised by that. so on the question of lobbying, i think this is, this is a really important question that you've raised the amounts of money that tech is spending in our political systems for influence is just going up and up and up. and that will raise really important questions for how we regulate technology companies

. what's there are, there are american companies or chinese companies the in that doesn't matter because they're going to be consequences for the average user no matter what they may be different styles of consequences. but there are going to be consequences, and that is something that every journalist, every watch, job should be watching is where is that money going to and how are the politicians responding? and let's talk about journalist integrity. are you a little bit concerned? considering more journalists are actually having to rely on social media platforms all to get their work out about honesty. and we're in reporting on the same platforms. yeah, that's an interesting question. i mean, this is a sort of catch 22. that's been an issue for an industry for a while. um, but i think there is something to be said for, you know, there are, have been, you know, over the last 10 years news companies that are rose to cater for the social media

age. buzzfeed, devices like those companies are now sort of shuddering and going to the wayside. and you know, if you look at media strategies now i think we're very aware of what it means to have platforms come to us native we find this through search or find us through the app on use. as of the world. there will always be a tech intermediary of some sort because we all use tech in one way or another. but i don't think that that legitimately impacts the rigor of investigative journalism that you see targeting tech companies from out with like the mark that from, you know, outlets like ourselves. so i think that's the distribution question. that's a big question and that's the next essential question. but i think we're still doing our jobs and i would hope we still continue to do our jobs recently. that's it. talk seo was brought in front of congress and various influencers were actually

made available at the request of tech talk to talk about why they believe to talk was being targeted as repeated answer. it was, it was one of the only true a free speech platforms currently talk says it doesn't try to edit or point people at a certain direction as other platforms have been accused of doing in the past. so what is the best platform for free speech right now off with the least amount of involvement by the company or the organization that owns them? um, well 1st of all, none of these companies have total free speech. um and i've reported on tech tax content moderation operation before i can tell you that there are things that they will take down because they have to take down because advertisers would not want, you know, a suite for all on their platforms. so i think that is a bit of a misnomer. i think that that raises a really interesting question. a company can say that, and the truth of the matter is their content model. operation strategies are

completely opaque to the general public. we don't know that unless we're talking to their sort of rank and file and are investigating their working conditions to and then gleaning information about how they're moderating content as well. so whether tick tock is a true free speech platform. i think that's a little bit a b s, but i don't think any of the major popcorn is there to free speech because that would be into this as to their business models. you know, i'm sure you heard, but they see up tick tock proposed as changes to his policies. these include none of the data actually going back to china. the ceo also stated they had hired an american company, which happens to be one of the largest from donors to their public and party to hold all of their data. stay side will be amends, offered by the tick tock, c o 2, congress actually restore faith and trust intake. talk the hey, i think it depends on who you ask about face and for us, right? because if you're looking at tech talks, user base, i think i do trust tech talk there. so on these congressional hearings on some

level and i do want to stress it, it feels like the concerns of the geriatric um population in some way. right. i think that's the sort of digital native population that is using tech talk is very cognizant that the questions that you know, people are asking about tick tock are true for all of the social media platforms they engage with. and there's as sort of learned helplessness to it, to a certain extent. now the question about sensitive data with the chinese government and things, i don't know what the like, you know, american population at large thinks of that i, i'm curious to see if your research pull on where, where they stand with it. but i think that because that idea, so nebulous right now it, you might as well replace chinese government with any government and it would have the same residence, you know, which is to say it is a fear may be, but it is as in thank us,

appear as any other government having access to your data and consumers in america, and even in the end, you are complaining about tape talk, having ties to china. yeah, most of the phones and used also were built in china. technology like the microscopes were built in china, is it peculiar they have no objection to their phone being made in china, but an app and you know, it really depends, right? like i think that's, i don't know if we have reporting to suggest that there are like major hardware concerns that like the fox con, factories are you know, going a, if putting in various malware into their c p use or anything like that. um, you know, as i'd be curious let's, uh, let's see how the world plays out. i think that like the software concern is a little more legitimate because the way that you know, these apps can extract the data and they're kind of getting your consent to do it.

it's just that, how do you use that data as a question? um, but yeah, i think i that to answer your question, i think the software concern is it has more concerning the hardware concern. oh, thank you so much. the kendra palmer tech feature editor for business insider. well, there's been your 1st activity with the news you can use on scanning. now here's, thanks for watching the the highest rating. right now, you can download rolling, which are rising today. i of this monster. but it's like, uh, like a home or somewhere i can use it. do you normally want the same or like i use the fax on wednesday

the the you have defended the constitution as well as the lives, security and freedom of our fellow compatriots. you have essentially saved our country from a civil war. the mutineers saw that the russian people were not on their side for the facts of loss in the service of the counselors, of bothering me today saying that elizabeth saved the paintings of the country citizens. i'm from london, civil war. the defensive as the release is for there to be put in a surrendering as some of those forces laws that own offensive operation on the northern front binds is by mass mass that pulls out of the rock obama,

but it is put of of minority issues in india prim. i'm in the full of us product in the field of the all me of countries like syria and they rock doing his to it office both the us to the general quickly around 6 countries with predominantly muslim population. we're bomb to put this very reason how anyone listen to them or trust them when countries making political decisions such as these bring allegations against india, the a very warm a welcome to you from the inside of the international news the we're coming to life, some of the, let's take a look at the top. so is this out of inputs in has addressed the russian ministry in the fleming funding. so this one for preventing civil war this should do because this only through if you have defended the constitution as well as the lives, security and freedom of our fellow compatriots. you have essentially saved our

country from a civil war for you just in a difficult situation. you pass your loyalty to the people of russia and your devotion to your military oath reduced to the truth, because less than you showed responsibility for the motherland and its future. we did not have to remove any battle units from the combat, so nobody comrades of ours have fallen in the fight against the mutineers. the mutineers saw that the russian people were not on their side but wasn't later also commented on the situation with the group. he emphasized that the private mode fee company had previously been fully financed by the states states and asked for the wagner group. we always treated it's fighters and commanders with great respect because of the courage and heroism they had been showing you to our soldiers and officers of the russian army as well as volunteers worked in combat conditions with no less dedication and also showed heroism and self sacrifice at the same time,

those who served and worked in the box or group were respected in our country. and what i also want to note is that the maintenance of the entire faulkner group was fully provided by the states. we fully finance this group from the defense ministry and the state budgets due from may 2022 to may, 2023. the state allocated 86262000000 roubles to wagner for monetary maintenance and incentive payments. meanwhile, in russia is neighbor, i'm close to ally brothers. the albany has been put on full combat readiness. us a message from the country as president lucas jacob, and his 1st speech find the failed volume. immediately the head of the state says the events in russia were sequences, both nations of one common homeland. it was a one to the sweat pose against his country by westinghouse,

to see what the tricky, what did your mobile, what motive should end up today? we're really seeing a new wave of need expansion and an unprecedented build up of capability. sophia alliance member countries in the regions, including in the immediate vicinity of all borders across the board of god, service of bella, luce records, almost daily publications on the borders with its neighbors, from leaving behind offices to conduct in drawing strikes. at the same time, the construction of walls and barriers on the border and the planning of mines on the current inside of the border. continue, our generation is being put to the test. we haven't given emission to preserve the peace with the lives of millions of water folders and grandfathers. this means one thing. we must be stronger than the fred once again cast a shadow over all land. again, from the west bell, russian president, alexander lucas angle made a speech at today's ceremony while conferring the rank of general the leaders of

the nation's law enforcement agencies. in his speech, he spoke about his role in resolving the recent crisis in russia. as look as incur noted, the threats of russia collapsing would also be a threat to build a roof, which would surely quote parish under the robles comparing what happens to the attempted coo and bell ruse. 3 years ago, a little different goes, trust that quote, color revolutions don't happen without a reason. nevertheless, it was not without external influence. as the west poses a threat by actively expanding the nature block. the president spoke of constant provocations on the country's borders withdrawal and flying in corpses being dropped mines being planted. and the military installations being built, particularly in ukraine and disregard moscow. and men's could find themselves in the same boat as, according to look into the west, would take advantage of the turmoil. it was especially important for lucas and go

to provide support. but because of the historical ties between bell ross and russia, as quote one fatherland from breast to vladivostok, developer russian president said, that is why the battle russian armed forces have been put on full alert. it is noteworthy that at the same time is the pur, gordon, rebellion, bell, russian, neo, nazis finding on key upside were activated. but as look different, go said they failed to seize the moment in time. but that however, does not mean that the threat has passed. sir. j come in at sky minsk for our tea. just a reminder, all sorts of ways of as a volatile forces. so console of the russian southern cologne. sense the in a role stuff on done. also kind of mean one of his own kinds and been targeted by the regular army, the russian minutes of defense dismiss the allegations of this information. the volatile group and the 3 russian regions on was to me. and here's involved sort of the most of the full suddenly cooling it a day. and the whole thing,

it's mutually that follow the peace deal strong between the, by the russian president and to the involved. and i had in coordination with the russian president, the deal falls is turned around and sent back to that basis. so i was off the valve and the end to the roof, so huge and a number of articles are paid. and the lesson media spent se then, with the, the signal to the demise permanent us citizen, lindsey graham, even openly expressed his hope for the president's doubtful may well republican president, so candidate nikki haley saying that during the failed ruffin qu present joe by madame life present camilla, how as what assume to be asleep at the wheel. this weekend's events show that the russian leadership is in a week or position in the ukrainian leadership co presidents vitamin harris weren't asleep at the switch. we could be sending a real message not just to russia,

but to the dictators in china and iran as well that my colleague and, and nicky allen discussed the me see, i don't what it and did to cents on russian society around the national needed in tools with a panel of guess and they were hoping that the they, that a civil war would break out, which would be to their advantage. but of course the president put in reactance in the very careful way. there was no blood should have actually, uh, this is this uh, this incident. leaves put in much more stronger than before, since he has the support of the russian people. and he has brought it to a conclusion. i said, now it's over. we've got over the west, it was a terrible crisis because a, you know, the country held together society held together all the key institutions held

together. and what not to use by any um, uh, oh, opportunistic ideas about a extra constitutional change. what do you think is the, the destiny of the category pain in russia? now, i think that's the majority of woodside contracts with russian defense ministry to continue. so work set as they have started, which is, which is the defense of, of, of, for russia in this war, aims are in the ukraine. is that just supported by the west? well, that's the interesting question. i would have thought that the, the wagner room, what remains of it will now be taken over by the, the russian government. i don't think rush is just going to give this up. i think it's much too useful for them. so i think that just going to bring the are the remnants of this, the wagon,

a fighting group under the control of the russian defense ministry. i would think that is, this is too useful for russia just to dissolve 24 hours. the suck watch. uh, was it a wake up call or a bite of and it was the presence of brother is the one, the same guy said, why did the is any fail wells, title to our website to find some of the answers to those questions? that's all to call the washer and false is i've most offensive operations, old and older, 5 miles ukraine shooting, so the sides of it and drew it out of a local forest with up to 90 soldiers killed a footage posted by the mit shows and financial surrender. and as the russian forces approached income men, yet from in the french fences had been.