yeah, it really can feel awkward for some people. there is some history. obviously it didn't happen overnight. the. we've been doing this for thousands and thousands of years, but now with science, we know more about nutrition. we know more about health. and so now there are more options, all of a sudden the people could actually get their nutritional fix elsewhere are consuming, other types of food and the end. thanks to science, thanks the research we're able to provide these options to, to consumers. that's why people are starting to reconsider their relationship with milk. and barry generally speaking, are very farmers currently trying to do anything to help encourage consumption of their product. again, as such a large scale as we've seen in the past. i mean, one of the largest and lobbying groups used to be, especially in the west, was the dairy farmers, especially amongst the education department. are you seeing the idea of stepping of those marketing campaigns again as one of their possible approaches?

i actually believe that right now, we're in the midst of a dairy war of sort, cuz on the one side, of course, you have the very lobby which is incredibly powerful on both sides of the border by the way. they have a voice at many tables. they're quite influential, politically and economically. but on the other side, what we're, what we're seeing that's new is our plan base companies, uh, companies who manufacture products. so using vegetable proteins, they're out there actually uh, not only advocating for the product but the crew they, they ultimately criticize dairy in general, ult lee is certainly one company that comes to mind right now in america, you're seeing the company advertising in many newspapers as they put they're putting as criticizing dairy, so it, it's something we haven't seen before. well,

you can see that right now both sides, i guess, are challenging each other. but still, we have to recognize the fact that the dairy lobby in north america is still quite influential and powerful. have we actually considered what would happen if dairy farms around the world actually started closing? and do you see some of the same lack of consumption in present day? how could potentially lead to that? it's not just the supply of milk which will be affect. i mean, there's a whole ecosystem we have to worry about. oh, absolutely. so when you think about a dairy farm, you have to think of the oak eco system around it to think of the machinery. i think of the jobs and the work in rule america and rule canada. i mean, those are critical things. when you think about how to grow and economy, you can just groat economy by amplifying urban centers. you have to think about, you know, uh, farm land use and, and,

and you really quickly realize that animal proteins play a huge role. uh, with, with territory occupancy basically north america, it's quite clear to a lot of farmers are actually growing crops to feed animals. uh and of course with dairy farms. uh, you have dairy farmers really being quite a busy uh, growing crops to feed animals and so on and so forth. so there's a huge eco system around each and every farm and north america that can be, that can be denied really. so obviously the very sector is quite critical for our agrifood economy in north america. on a global perspective, united nations, food and agriculture organization, and just announced milk eggs and made our vital sources of nutrients and calories. but does this not go against the push? we're seeing to go beginning globally or do use more alternatives to dairy and

other types of naturally grown agricultural products. i think uh the message that, at least i'm hearing uh, is, is that, uh, the issue of proteins in general is very much about choice. it's not about this or that it's more about this and that for many years obviously animal proteins have had all the attention the world. and most consumers in north america were fixated in, in, in eating and consuming animal proteins. but now we have options. uh, i think what the u. n is saying basically, is that yes, they are traditions. uh they are uh habits and it's not necessarily bad to eat, drink milk, eat dairy products, eat meat. but at the same time we do have alternatives. now we can also embrace, that's kind of how i'm reading you went the ones message that came out recently. do

you agree with what they're saying? you know, unfortunately, sometimes politicians say things not based on actual scientific factors or what is actually happening on the ground. rather they get their sources from libraries or things which might just look good on paper. do you agree with what their assumption is? i do. i do. uh, i think uh i've, i've always believed that it's important for consumers to, to be empowered with options and not deny them of options through legislation. i don't think it's right at the same time though, i certainly would, would prioritize transparency. texas, for example, just recently passed a law forcing a protein, retailers so groceries to label. uh, what's in the product, if there are insects, for example, or if the product is actually called debated in the lab and that's coming in the us probably by the end of 2023 a. the retailers will be forced to label

a presence of cultivated meat products. and so i think that's, that's an important thing to do because it will inform consumers properly. it will provide more transparency and that's kind of what's it's missing right now. and if you, if you lose the trust of consumers, a lot of things can happen unfortunately. thank you, dr. shaw. the boy. stay with us. after the break, we're going to continue our conversation, ask, who is hurting the dairy industry is gross. the much the

welcome back. we're continue our conversation regarding the global trend away from terry, sylvain. charlotte blah was acadia and researcher and professor and food distribution and policy adult foyzey university in halifax, nova scotia, canada. he's also a former dean of the university's faculty of management. thank you for continuing to join us doctor, you know, i am finding this conversation fascinating because for the majority of our adult lives and even our children's we were told organic was a way to go. in fact, the less scientific involvement in food and more just naturally grown from the earth, was a goal for ourselves, our bodies, and more importantly, what we found our children. are you concerned this trend seems like almost the exact opposite? well, many years ago, uh organics were the only option option we had outside

conventional food. uh, i mean, uh, the main street, the main street and stuff really dominated the marketplace. and so if, once someone wanted to get something different, they had to go with organics. and right now with this i, per fragmentation of, of our food demand, we're seeing more innovation, we're seeing more companies looking at the market very differently. we're not talking about the consumer anymore, we're talking about consumers recognizing that all of us have different needs different wants. and, and that's great. i think cuz in the last i'd say 10 years or so we've, we've made some great progress and, and i actually do believe uh, at least based on the data that we have in canada, consumers are actually way more flu, literate, and protein literate since cove. it because we are spending more time at home, we are cooking more, we know more recipes reviews, new ingredients,

and so could rumors are much more engaged now and was inflation a god, even it got even a better. i think people are much more careful with how they spend their money. they're investing and interested in not just they're not just buying calories. so when it comes to proteins, obviously they're looking around. they're looking for different options. if, if the meat counter spokes, the, if they only look at the me try fact the beef chicken and pork which has been the case for decades, they'll actually move elsewhere and try to seek a more affordable protein source. could this lead to more malnutrition instead of those areas around the world, which was already struggling to have a food source for consumption? i mean, you're taking something as natural a way that an animal can provide. i think we all, we always have to be concerned about food and security. i think, i think we're,

we're bound to see food in secure regions around the world. unfortunately, cuz you have wars, a jewel politics, unfortunately. so there's always a country out there or region impacted by climate change as well severely. and that leads to fam and unfortunately, and we saw that a few years ago, we're seeing it still today. and so i think our best help is to actually is to better tool our farmers to grow and increase yields. uh and, and make sure at making sure that that crops remain as affordable as possible, including pulses, lentils chick peas and all those crops that we grow in north america. and that would allow, eventually, a groups that are impacted by climate change. uh, do you have access to affordable protein? what does not happen in north america, in recent years,

is to see each plant based solutions. analogs, uh, being price fordable, a for consumers. uh, they're often priced higher. they're more expensive, but that, that is about the change. we're are seeing, we're starting to see a shift in the marketplace. there was a huge gap of about 3540 percent between analogs and, and traditional meat products. but that is going down progressively. and so i do believe that at the counter will reach parity very, very soon with the dairy and their alternatives. we have reached parity pretty much . and so right now, if a consumer wants old milk or story mill go all new milk your we are expect that consumer to, to spend as much money as if that person would want dairy milk. are you worried, as we've so often found, when you deal with money and consumption and the consumer that we could be

compromising the integrity of the nutrition of a product to make it cheaper product? i mean, how can consumers know which food comes from the ground or lab? so yeah, right now, uh what, what uh, what we found in recent years is that for uh, alternatives there was a special nation to replicate. what was already out there, a beef pork chicken. the reality is that most north americans enjoy eating meat products. so what they but they came in with a product that was more expensive, more a little to a pro, build or process and not as healthy. and so it was hard to see, to understand why a consumer would off for something that is more expensive, less nutritious, and it goes through a process to replace something that they actually already enjoy. so what that is

about to change, what we're seeing right now, are many companies re formulating, making their products healthier. and this, and this fascination to replace something this stomach share mentality is, is slowly fading away. and this is what's new. and agra food, i think, is that the stomach share mentality, which means food is a 0 sum game. if i, if i get as a company i get into your stomach as a consumer, the other person, the other company won't, it's not the case anymore. actually do think that consumers or the marketplace is, is after values. and so what's it, what's, what values are imbedded in plant based products? well, planets, uh, the environment, uh, animal welfare, things like that. people are actually going to look at products very differently. and in the for this 3 has been slow adapting to this new reality, but we're getting there. so i don't believe that plant based product or vegetable

proteins won't be nutritious, fall that 4444 feet long. and as far as, as a countries that are impacted by famine or food in security, well, i do believe that they'll be more on process commodities provided to them. and of course, if it's on process it's, it's pretty healthy. of course it's, it boils down to affordability, and that's been a challenge over the last 12 months, but now things are way more stable. interesting, you did just bring up another aspect in all of this, the climate change debate. and what is going on with the animal concerned, or the treatment of animals? you know, he'd just produced a 12 page document on why people should stop drinking milk. one reason is they considered animal abuse, saying the mass production of dairy turns innocent and gentle cows into

industrialized milking machines. your thoughts on this, of their legitimate concerns. uh i, i, uh, worked on very farms when i was a kid, i'm very much aware of what happens on very farms, but most see dollars do not. i mean, they don't understand their genetics and how things work and, and, and farmers, uh, they were all for advocacy. they're out there trying to educate the public about, about the hard work they do. but they've never get freak out of it. perhaps what singers were hearing from them are things that they wouldn't like when appreciate, you know, uh there are things on, on, on farms that, you know, for someone who does, does not understand agriculture could be troubling. you know, uh so that's the one thing that is going on right now, and that's why more, more people are concerned about animal welfare questioning are industrialized model . uh, is it, is this really something we wanna encourage? yes or no?

and so i do believe that animal welfare concerns won't disappear, they will likely grow overtime. and here's the other thing that makes us believe that it will change is that all the last few years, many, many people have gotten new pets at home in canada alone, 16000000 pets are owned by humans. and as soon as it's in, it's in the scientific literature, as soon as you have a pets uh at home, your perspective about it, well, fair changes. and so you are basically expecting to a certain extent that farmers will treat their animals the same, or as city dwellers would treat their pets. and that's not going to go away. we're having less children, we're having more pets. so i do believe that a worker will continue to be a growing concern for, for, for people. now. a pita is of course,

a lobby group. so you have to also nurse, and that there they are. there's, there's some history behind dairy and it's not new that we've been milking cows and producing milk so that, that also needs to be appreciated as well. progress will lead to change, but it will take some time. i mean, the treatment of animals is just one element of it. then there's the climate change element. new york city mayor eric adams came out and said the vast majority of food is contributing to our emissions crisis lies in meat and dairy products. we already know a plant power diet supposedly is better for your physical and mental health. is it better for the planet? do you believe towels and dairy farms are really the source which needs to be targeted right now, causing damage to our planet? or is this just kind of escape? i do think for other reasons instead of dealing with climate change these days. oh,

a little. uh so 1st of all uh, the dairy sector uh is, uh is of course looking at climate change very seriously. they are looking at reducing gas emissions as much as possible. and uh, and many dairy groups around north america are aiming at becoming carbon neutral uh 520402050. uh so they are aware that they need to change and they are aware that their practices right now uh may not be consistent with uh with the targets um set by the parents agreement for example, by 2030 uh but we are seeing some movements. so putting pressure on the very sector is not necessarily a bad thing, but to actually claim that this is just not an viable option at this point would be, i would say premature cuz you need to allow the industry to adap and change and

technologies will come forward to help dairy farmers to become more environmentally friendly and that takes time. thank you professor sylvia charlotte blah for joining us or the dairy industry has faced many challenges and recent years which has contributed to his struggles. it's important to note that while the dairy industry is facing these challenges, it continues to be a significant sector in many regions and dairy products. ramirez stapleton, the diets of many people worldwide, efforts, are also being made within the industry to adapt. these are changing consumer preferences and proving the sustainability practices and exploring new market opportunities. this is miss gardner hughes with your 360 view. thanks for watching the

the, the, the headlines on the international a call running. i'm stopping attack kids tel aviv leaving 7 people wounded. the suspect has been killed and emergency services all working on the seat. also ahead . these 10 people are killed emission in refugee time following one of his wells largest the top from the west bank in years with the palestine red crescent society saying the idea is allowing humanitarian organizations to treat the wounded musical liam's. there have a $59.00 to act in some cases and disease access to in others just thought that would make the killed teams and so, so their mobile phones and that's how we've them to deal with some injuries. the

huge on many of that was some world for assess the hedge and many of the dollar ends in order to install a new world for the we need to remove this global practice of using the dollar national exchanges. we need to switch to national currencies breaking away from the dollars head, germany of a top priority. that's the 1st message from a wrong lead us and being admitted as a full fledged member of the sun kind cooperation organization on tuesday. the, it's a pm here in most go in, this is all to you international with the very latest world news update is great to have you with us this now, and it's a top story, a call running and stopping in tel aviv has left 7 people wounded a warning, somebody with what might find the following images upsetting the suspects who of the driving his car into a crowd exited his vehicle stopped at least one pass and before being shot dead,

the incidents comes a day off the as well over is the biggest ariel and ground defense lives in decade from the west bank, refugee competition in local the pool to shed what he sold at this thing. you can see behind the scenes where the power rises to as many as possible. riley, you're on the back place. you in the northern part to pull a bit, either rag live redbird. well, and you can see that damage, but because did to that box station then the officer that said, jerry said, what's the cause of the car replied to continue to stop people on the one of these rather than add that and got the same according to the police fast got them and then your lies that they are from land to west bank. thank you re, and he has a special permission to grow. so maybe i'll let you know some of the people here at long last season. some are more than the right being on the map and that there's

a lot of tension between them. even here on the, on the seeing the running as far as back and back. some of them saying before on the left side for needing and some of them saying because of the re. 9 and. busy looked at the core and government point 3 names that right leading and based on rom, anything. do you guys trying to catch you while the sports? and maybe this is why he's trying to ask the latest lation. is that what you saw in the recent days in the name of the bank and be that riley attacked by your name? it was a really great design for many years. we didn't see it may be deeply resolved. but this, the fact that you see, you know, that that will be to one of the injured policies. a 46 year old woman is in a critical condition, according to rescue services. spokes person for the united hospital and medical organization. rafael paul springs as his account of how things on folded number volunteers were dispatched to an emergency took place on the intel

a be and responded within less than the minutes of the scene. they saw that there had been a car aiming at a bus stop. a number of people were injured and they're still having done shots from around the area. one person was injured from a stab wounds, bleeding profusely. one person in serious condition, a number of others in various degrees of injury as late as far as the people suffering promotional psychological shock are human beings very quickly responded and treated people the same. and then also are psycho trauma crisis response team and provide an emotional, psychological stabilization for those and suffering from shop. treating women, stabilizing them at the scene before they were taken to the hospital for continuing treatment. we do the best that we can to provide treatment to limit the amount of, of injuring damage. but these things are very difficult things to see and to be, to be tied to respond to underwriter basis. this comes of,

as well as prime minister has announced the operation engine in the is coming to an end. and the rate idea of troops attacked the refugee camp, as well as a local medical center, leaving tended and wounding over a 100 of the side of the public. local residents through stones at foxes, blockading the city, which is well claims was that to prevent palestinian militants from escaping these 10 as trunks were supposed to be launched by the idea with as well, claiming that everyone killed was a direct participant to come back. i think that several neutrons to expands field ration. c the,

the palestinian health industry has reported the highest number of casualties from violence in comparison to last year. these folks posted in for the palestine red crescent society. so here's the situation and there's an encompass daya. and the to monetary and organizations are being denied access to the interest yesterday, it was every critical and hard conditions for most if i was doing in civilians inside the accounts we obviously dental schools for humanitarian cases, whether children or elderly people are or 64, we're calling us to have any back to you, we take them outside of the account. oh, out of generally have run out of basic needs such as a bed for me this is there anything else? so the situation is really hard and it's fixing every one. we face great difficulties and access to any of the tears. you can get the june to the great destruction and the infrastructure and better world besides the blocks. and that,

that it could you camp as surrounded by as randomly trees from different areas. our medical teams have a phase denied access in some cases and delete access in others. um to of, i would ask you, this is where it's stopped and that is really soldiers took, they the keys of the ambulances and just stopped our mutual teams and also took their, uh, mobile phones. and that's kinda, we've them to deal with some injuries. so basically we are just calling for the protection of the medical team, so we can context or what a humanitarian role evaluates the situation and know exactly what is the top priorities and the mean needed items for those who, where you've actually we just outside of the teacher to discuss this and that's less now across the line. so you political on the left side and then how many, thanks for joining goes on the program is good to see now as well. department is to

has a non so the operation is coming to an end. so essentially is mission complaints. but what exactly do you think is where i was trying to achieve by launching such an extensive attack? it would be easy to do and all yours. yes, exactly. i would ask you this question. what do they want? let you buy this operation? what is the objective of this organization? this is the one for me. if i see what is the stance from the gm's in g needs. okay, so are they going to do that? and now after something like 4 to 2 hours is so far or despite they're supposed to either be without even, you know, and if i see these with them, it was the only person that with him and what they invented, of some kind of the explosions and to try to stop an army which is going to see the uh,

number one on being the one with the east. so way we have talking about the army army, in which he's supported by l. a. cox and hook up doesn't actually use. i'm drones in different kinds, less the dogs and for those, those beach and all my vehicles and with all kinds of woodlands and whistles, confronting a bunch of group, 1st themes, resistance as well. uh, you know, equipped on beach with these basic, you know, equipment. it's the, the, the idea of what it is, i just spend a minute. but always we ask this question, what is the optimize? what's the update? what ition of the 2 days now. and then you have to say it's coming on and what did you achieve? how do you go into the business from that? if you do, you know, it's not a lot because there is a huge or so if you wait that for these numbers as those from the company

itself, i'm from, do you need it set so soon? there would be another room and the other go to and they have to understand. yeah, the patient and once you are, i'm a few patients. then dyslexia better cigna. what was this is what i wanted to ask you. what comes next. benjamin netanyahu may be saying he does drop is complete, we finished operation, but it was, it was, this looks like a massive escalation. what happens next? what do you think? yeah, what i would mix, that the best thing the resistance we give you and it was about i've been, you know, on, on the many generals i was buildings, months ago. i said, i'm expected that this feeling that we're just starting gene. i start to grow and that most of the i'm now in jericho is told despite he'd been all over the banquets, the better of us would own the april garcia of.