crimes of white australians against aborigines has not been resolved so far. today we are more connected than ever through social media. something many people would say that they couldn't live without a simple text is just not enough anymore to communicate. we have to tweeted pinot snap back inside of this tick tock that and that's not even half of it before generation. that is the most interconnected and plugged in people feel more alone and isolated than ever. i'm christie. i and today we're going to be breaking down the ends and out of the cost of social media and its effects on society. the social media has helped many businesses grow and promote itself. and it has helped people find a better way to connect and communicate with each other. but on the other hand, it has also evaded people's privacy,

provided many with problems including mental health, motional insecurity, waste the time, and the baggage of digital permanence. it can also isolate people to not actually be social in real life. now since 2006, facebook has marked the beginning of the social media era work today. 90 percent of adults are now on social media with the vast majority visiting these sites at least once per day. nearly half of all social media users visits these sites a minimum of $31.00 times per week. and by 2027, it is predicted that there will be nearly 6000000000 people using social media worldwide. now is that gerberg's very simple dream of having everyone spend as much time as possible clicking around on his website came true. and now the social network sites users are closing in on $3500000.00 in squandered productivity. facebook users spend an aggregate of 10500000000 minutes per day on the that's for

now is every user replaced there, 20 minutes a facebook time with minimum wage work. they would collectively buy soccer birds entire company 2 times over every year. thus, the more time you spend on facebook, the more the company is actually worse. globally, during a typical day, people post 500000000 tweets. sure. over 10000000000 pieces of facebook content and watch over a 1000000000 hours of youtube videos and 6 out of 10 people admit that they can't get through a work day without checking their social media. in 2020 to the top social media platform based on monthly hours of engagement per user. with tech talk at 25.6 hours followed by youtube. a 22.2 hours. facebook at 16 point, one hours and instagram at 7.7 hours. this phenomenon is known as cyber low thing, which costs business is $85000000000.00

a year through last time. cyber loving is a version of procrastination where people take a step back, also known as psychological detachment, in order to help them must drop the energy to continue through the workday and as a result in loss productivity. some companies have a stablish regulations on social media usage or how employees may present themselves on social media. the average employee spends 12 percent of their working hours using unproductive social media apps. the average internet users, that's a 145 minutes per day on social media and 27 percent of people actively use social media for work in the us, which is significantly lower than the usage of social media for work purposes worldwide, which is 40 percent india has the most people using social media for work at 47 percent, followed by canada at 31 percent at australia at 30. on average,

men are more addicted to social media than women at a rate of 49.6 percent to 32 percent. for many social media is a place to make money and create businesses. but the amount of time spent and social media correlates to productivity losses, like the saying goes, time is money. so with this in mind, let's bring into kendra palmer inside text feature editor. thank you so much for joining us to kendra. thank you for having me. absolutely, so now 1st off, let's look at children. how are children and the younger generation today being influenced by social media? do you see a stark difference from previous generations that were not born with access to the internet and social media? right, i think is a way to think about the impact on social media and not just shouldering but everybody is not that it's completely different from what we have seen in previous generations, but it's an excellent acceleration on steroids. so if you consider the issues

that the no toner and women have always had with body image when it, you know, from the days of, um, you know, glossy magazines. those issues are only comp pounded by what technology does on social media from the lives that we see. other people living that we think are christine and glorious and ways that we don't have to the filters that people cut on their basis to make themselves look into the, in a way that other people may consider more beautiful, but is sort of humanly unachievable. all those things have a mental health impact on how the children perceive themselves and their own body image. and that's a problem. absolutely. and now privacy is another problem. it's something that most people take for granted. so are there dangers to over sharing and putting your entire life online for the world to see? of course, and, you know,

privacy on social media happens in various ways. of course, there's the issue of data and how the social media companies collect and use our data and who they share it with. but then there's the other sort of more human problem of. what does it mean when we coast our, let's face drive our runs on facebook, or what does it mean when we post about our families in our dogs on facebook? someone says quite, you know, some of those things that we share on facebook might be the, you know, secret answers to our bank codes for example. or in the case of, you know, posting your pit or strawberry runs on facebook. often times, if you're in a, you know, covert area, you might be outlining exam be where you are for people who may not want an english, probably should not know why where you are and what you're doing. absolutely, lots of dangerous to over sharing lots of stockers out there. so how do you think the trend of social media will be going forward?

do anticipate people will continue to adopt and use social media in math? or do you think we've reached a sort of critical mass already and are set to pull back? i think that's a good question. and i think at this point, at least in the west, we're reaching critical mass. and you see that and how social media companies are responding and where they're going. so the next 1000000000 project for a lot of the social media companies are targeting places in the global south where you don't see as much social media adoption. that's the next big frontier for these places. and that's mainly because we are reaching a tax of what we can do in the us with the amount of users that are adopting these platforms. and out social media can be both beneficial and harmful to society at the same time. so how can we balance this out or can we even balance that out or what we risk one into the risk of censorship?

yeah, i mean, social media companies always have to make content moderation decisions and in one way or another it, those decisions are going to be seen as centralized set because it picks what winters some losers. and there's no way that you can do that in some ways. the content moderation is a 0 sum game, right? so there the question of how we can make so for media better, that's a good one. and one that a lot of researchers are tackling now. but whether or not there is a monetary incentive to then implement, the strategies still remains to be seen. accept this at the same time that the various parts of social media, the, you know, sort of aggravated emotions that new speeds can create to actually benefit social media companies because they keep you engaged. so if there's an incentive to, to me make social media better, i haven't yet seen it. so how exactly can we make social media better and what

aspects? yeah, i mean that's a good question and i think that's it. that's a, it is vague what we might consider better or worse. and, but there are, there are, you know, researchers that have put in time into thinking about what are the things that we really need as a society out of social media. are there, you know, do we really need to see that much aggravating news on social media, or is there more useful things that we can put in our menus feed? how do we produce value added and long term value added and a social media new seed? and um, you know, those are the question of how to implement that still remains to be seen. it's not something that you know, these companies do right now. absolutely. and do you think people in general are more productive or less productive now after the rise of social media? that's, i mean, that's a good question. that's and to, you know, a big frame. my age, like i have grown up with social media for

a large part of my adult life. so whether or not more productive or less productive . i can tell you because, you know, i'm not a gen x or who, like, you know, was sitting at his desk without like a facebook tab open for, you know, my own adult life. we've had facebook, we've had instagram, we've had the internet. and i think that, you know, we, as people develop how developed strategies for coping with the sort of new distractions in our lives. so, you know, i personally put a couple restrictions on why making use of some media and i think that's worked for me. but the fact that we need that shows that there is definitely an impact on productivity that. so for media creates right. and how social media used in developing countries in many places like africa. basically the only access to news outlet is through social media like facebook, news feeds and communication is through what's up. so how does this relate to in

developing countries? a, right, i mean a, you, you hit the nail on the head there, the, you know, in developing countries often that platforms like facebook are crucial to communication. they, and in countries where, you know, freedom of speech might be restricted. to having access to a facebook blog, less people speak more freely and you know, even use that we made that people may not otherwise have access to. but at the same time, there is also a very dark downside to it, which is in countries where facebook may not otherwise have local knowledge and context and expertise. these are also the places where a speech and violence and you know, post that target individuals lives, often full lift rate with a certain amount of mt, mtv. and indeed because meta and facebook often doesn't do anything about it and

sometimes can't do anything about it. thank you so much for your time and insight today to kendra course. thanks so much for having me. and when we come back, the more time you spend on social media, the more isolated you become as top level engineers spend their time trying to hook you in to spend more time. we'll have more after the break. the european nations ultimately experienced that transformation with the exception that is, was kind of defeated by the hard realities, right? or at least confronted with that. i mean this in a very significant way and you know the space up more or less the more or less the only exception to the general tendency. that of course, has to do with the fact that the gen radical suggestion of the united states is funding it. is that overnight, was that it is the size of the continents the

you know, probably maybe you say the week monday or is cisco web shows or some are used to work with me. right. and i've emailed you about your cell set up with that for general, but some of the terms of the o zone, most of at least the windows have both employees unique us usually the game as well as your tells me when would you be to see it but not least screen that that was the

the, the excessive social media usage has a high cost. so including addiction, loneliness, depression, reduce self esteem and reduced ability to develop meaningful relationships and interactions in real life. more time spent on social media decreases, perceived emotional support and increases the fear of miss a. out. many individuals are replacing time spent with friends with social media. and those who spend an average of 2 hours per day are twice as likely to report social isolation as those who spend less than half an hour per day using social media. and those who are super connected have an increased risk of exciting and

depression. as there is no more privacy, while most of us think of privacy as something of superficial value, it is actually extremely important to one's mental health. social media is an ever present reflection on your online self that is being seen and receiving judgment. which kind of road your sense of self leading to a source of chronic stress that suddenly seats into everything. this low grade stress can build up and we often feel like we're constantly battling invisible enemies. excessive social media use also results in more superficial relationships and feelings of insecurity and pressure to do certain things that make it seem like they're cool or living up to specific standards. a cyber bullying is also a big problem for many teams around the world. and even young adults, this occurs whenever threats or comments are made online to hurt others. and while people are well aware of the addictive nature of drugs and alcohol addiction to

social media seems to be a made up construct. but it is actually very real soul for me, is purposely designed to have the same addictive effects on the brain with things like likes, shares and comments. triggering an instant release of the opening in the brain. delta mean is an evolutionary chemical designed to help us learn and repeat anything that triggers it's release. so humans being highly social creatures feel better when we're connected and interacting with these likes, chairs, and comments. and so we become conditioned to act in a certain way that gets more like more views in order to get that doping release. 84 percent of social media users find it addictive and 70 percent of people believe that social media has reduce their attention span. social media advertising spending in the us expected to reach over $94400000000.00 in 2023 and

84 percent of these marketers are targeting millennials, followed by gen x at 52 percent. gen z, a 22 percent. and finally, baby boomers at 14 percent these brilliant engineers graduating from the. * universities dream of getting employed at companies like google, facebook snapshot, instagram on linkedin, who managed to attract all of the top talent of our generation. but what do these top talent engineers end up doing? a fine tuning algren to get and keep your attention, make social media more addictive, and more integrated with your life so that these apps can gather more data on you. a learn about you, your habits, your lifestyle, your likes and dislikes. select companies can sell you more products that are more targeted towards you. in essence, the talent of these engineers are directed towards social engineering and advertising to further consumers. and rather than to further the advancement of

technology and solve a real problem that we're facing in the world. and for more let's bring in doctor pub, it's the sheldon author and communication professor at the university of south alabama . so professor, there is a lot of time wasted on social media these days, but without social media, what employees and people in general be doing something else to be taking these little micro breaks or were people more productive before the advent of social media? yeah, um, i think we all see differences and we talk about the differences in the research shows of children, a, socialize, differently online, their, their social, they're socializing online, like today's generations. and the, one of the problems with these that when you are talking to somebody, me a facebook messenger or snap chest, or instagram messenger, the non verbal cues a missing. so the non verbal cues are like facial expressions of how your body

moves, even your colleagues like the toner was so you can see me now, so you can see my reaction to you. but when you're doing this online, all those non verbal cues are missing. so this is why we called accuse filtered out . so there was a, there's theory that was developed 20 years ago, like at the beginning of all those new social media emerging. this as a non verbal cues, i may say there is a potential for me. so understanding and i think we see this, we like goes thing and a friend in each other and they were talking to their friends just because something has happened on social media. so one comment throws you all and your own friend, the person them, they were talking to you again. i think we started seeing these behaviors, really my generations, the lake millennial. then it was when you a friend, somebody comes as the end of friendship, although nothing serious has happened and the person, the probably wouldn't be a big deal. but because it happened online and we couldn't see another person's

reaction to this. they're also issues with the information with the younger generations. our research shows that the younger generations compares a lot more because of social media. so they have a social media as an outlet to look at other young people like what needs to go. oh, look how thing they are all look at their location. i'm sitting at home in my living room. like doing nothing watching tv, netflix in front of my computer, and they're having the location, you know, they're and they're in florida or they're traveling somewhere internationally. and it, they compare and they believe that the other people having more fun than them so which causes the low over sofi steam and it causes depression. and the research shows a higher rates of depression and young people, higher rates of suicide because of social media. and comparisons, but as you mentioned, to visit the negative side with social media,

the positive side of social media use of course, social connections. i'm just thinking about myself, although i'm not, i'm not anymore the i'm the younger generation z, but my family leaves to grow and increase. and one way for me to stay in touch with them is like be a facebook. so i find out what, what's going on, what's happening either to the public post or to present message or even use the re though to talk to each other. and also social media can help these. what is the lady or maybe suffer with some kind of a disability, or have a, a good their, their stick at home that can go to school? well, this is one way to socialize with their friends, like they can send each other. they've just messages. see what their friends are doing because they're, they're at home and they didn't choose to be at home. i think call that is a good example. so when we talking about the social media, how affects us, there are pros and cons, right? and we kind of have to have to figure out and teach young people how to use social

media responsible. and how important is social media in the workplace? does it help or hinder productivity in bonding? um it yeah, this is the sofa is this break can be a little bit longer that way. and then they tell because of social media, i really stimulating like the cost on the vacations i get a notification that people have like a post. i have to click on every single one to see where they have, where they have wrote about my post. unless when you post is actually going to become a big deal because out of people likes and comments. a stimulating and then they make us feel good. so we review like when we get like the comments, like wow, people are reading about my life. it's these adults. i mean though, how some of these posting to the more post on may like, especially in the morning, the more i am inclined to go and check my social media during the day or, or work or, or if i get

a notification on my phone is one of the reasons like there are no specifications on my phone because i don't want to be constantly checking because if it's every single notification about, oh okay, let me open this instagram. okay, a facebook. let's see what the people posting when it comes to through the dvd, the research shows that we are less productive e and then it really depends on the industry so. so i don't want just generalize. it says we are less productive, but the productivity at school has declined to focus has decline our attention span of windows. so there's, there's different numbers which i don't want to talk about numbers, but you'll find different information from like 30 seconds to 8 seconds because of social media notifications, instant justifications, like instance lives and the comments, i think a folder, i suppose there's that we don't focus on the school or is the used to the the children have um, a shorter attention span and those children become

a doll. right. the millennials are waiting there for these. so they become the dog in the fuck is definitely. it's something that has suffered because of social media . thank you so much dr. but this stuff are all your time today. social media is a tool and like any other tool, it can be used for good or bad. it can't connect us with others and offer outlook for creativity and self expression. but it can also foster addiction, decreased face to face communication skills, and distractions at work. so while the biggest loser you can say are millennials instead of the ones most susceptible to social media, having had all their lives, the biggest winters remain the social media companies itself. facebook has over 2900000000 monthly active users and has the highest return on investment for digital marketers, followed by instagram, linkedin, tick, tock, and youtube. they made $23100000000.00 and net profits in 2022. so while these

apps appear to be free, the real cost, is it your information, your profile, your data that these apps gather and then sell it to marketing agencies in order for companies to better target their products to their desired demographics? i'm christy, i. thanks for watching and we'll see you right back here next time on the cost of everything. the known in vietnam, american war, the vietnam war last,

it's almost 2 decades and dragged in numerous countries. not any terms we have now. and then you can just say, now, what is all i'm empty? hundreds of thousands of american troops was sent to the country to back the south vietnamese on me. and the american soldiers murdered resistors. most of the slaves burned down entire villages and spread dangerous chemicals. and even lee by all right, did the americans ever fully acknowledge what they did on the vietnamese veterans ready to forgive? yeah, yeah. yeah. that's that way. it's too late. but yes,

the bundio is attachments also to punch in another punitive action by the nazis best known as the holocaust of bullets. the this terrifying footage was captured by german soldiers during mass executions of the jewish population. an ext uh from a gentleman offices will have to 2 days ago i participated in a mass execution my hands show because i pulled the trigger, but then i go to used to it. i comedy aimed inside of women and children and babies during the 1st 2 years of the war alone, s as death squads together with ukrainian collaborates,

has killed almost 2000000 people in the us as a and poland and punitive action. this like this, the years later, ukrainian national has retained the intimidating methods and opened, they talked about cleansing ukraine of undesirables and those who disagreed with the new nationalism. i done ideal a j what did you study? i think that the research shows me a chance, little delay of those which of these are still those things that some of you like 2nd bill of lading, the bill of olive oil shows when you can just slide the other you can easily get a single drop so loop in general, so i mean, it seems if i go to the must always, absolutely right. this board new g people. so i, it's a little bit easier for me to do some yes. most coverage of children's desktops, literally. so my resume should show, well, what do you consider to know,

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