the overthrow of the fascist regime and project only 1974. the new authorities surrendered a year later, lisbon fully recognized the independence of mozambie. but the victory had been gained at a high price during the war, mozambique had lost tens of thousands of his sons and daughters the there over $50000.00 self proclaimed fitness influencers across the globe. some share a science back helpful tips. others promot, fitness advice that's misguided had best and dangerous at their worst. i'm starting of using on this edition of 360 view. we're going to discuss the correlation between the fittest countries and those with the most fitness influencers. and while the world is becoming fat or how can we balance between healthy and attention grabbing? let's get started. the

business trends are nothing new, just the platforms that we see them on. do you remember the fame as a shape? the weight which promised you own your arms is that even breaking a sweat? or maybe the a simply fit board which was supposed to have a twisting tier, dream waste. why? and who could forget either the by master or it's made model a perfectly tone, the age. listen, i suzanne somers. fitness trends and fitness implementers have come a long way since we were all sweating, to be honest with richardson. but the goal is still the same. to make money making the. busy look and feel better. yes, they make money and they make it all over the world. british fitness influence or send me on a panda who boast big muscles and over a 1000000 followers on instagram, collect an annual salary of $17.00 me $1000000.00. his use of multiple social

media platforms to push his revenue streams has created major partnerships with a several lifestyle and fitness brands. michelle louis, who is a venezuela model, turned influencer, has use her millions of followers to create a fitness empire of $12500000.00 annually. now michelle, post motivational content, diet tips, and post workout videos. and i would be remiss if i did not talk about joe x, a k, the body coach jose 15 minute meals and 90 day plan has taken the industry by storm . there's a revenue is a so diversified, even the internet can not pin down how much we ex, empire is really worth almost finished influencers act independently. that's very little internal accountability. also why some of the latest fitness trends have turned out to be extremely risky and dangerous. now i could think of no one better

to have the conversation regarding the power of social media and its ability to influence both of good and bad. then our friend ali london influence our spokesperson fairness 1st and the author of the new book, gender madness, ali, thank you so much. it's great to have you back on set for this. i know you're doing the book tours so i know you're having to do your own and fitness running back and forth for media interviews. but i wanna talk about some of these people because you, what made you famous was actually social media. that's a part big part of your brand. so if anybody can tell us, talk to us the insights of it. we'll talk about 1st buttons on a samsung over now. she is a russian vegan influencer. living in malaysia, she actually recently died at the age of 39, all this due to this diet consisting solely of raw fruit. she basically starved herself and you see pictures of her. and i don't see that as being fit, but more actually unhealthy. so how do we actually come back to these types of influences in our lives and the lives of our children when they seem to be posing

as healthy? but in reality, there's a darker truth to their work, right? i mean we see fitness on line and we say that something positive and motivational, but like is the case with this. russian will be, can influence the she had millions of photos. she was based encouraging her follows to eat, need vegetables and fruit, and you cannot do that. you have to have called the hydrates, you have to have protein. so she was actually a bad influence and she ended up dying herself. so how many young people would have looked up to her and for, you know, maybe i'll try that will be, can die, and it's not healthy, you're totally in our doctors do not recommend it so well. fitness can be a great thing online. i think people do have unrealistic expectations, they see someone and they think this is an easy thing. it's not an easy thing. you see people with big muscles and some of these man and they might be using steroids . and some of these women might be using steroids, so it's not simply that's oh, if you do this walk out routine, you're going to get my body. it takes a lot more work than that. and i think people don't often see that they like the quick fix, the 30 seconds of seeing that i'm online, they go, well,

whatever they're doing, work for them. there's this other side of it that i would go to where cosmopolitan put these obese fitness in fluids. there's on the cover of their magazine and said, this is healthy. now i understand i understand the need for body positive. it's a lot of things that we've talked on the past. but considering all the health problems that also come with being overweight. has society gone the exact opposite and too far accepting this type of lifestyle as well? or look, it is good to have body positivity. and there are some people that germany all bigger and that's not down to how much food they consumed. but we do see a very unhealthy trends and what i think it is driving us that these people are addicted to views and validation. so you see influences as a youtube, according to advocate. i used to be a skinny guy who would do foods, you know, heating things and stuff. now he has balloons, right? shoes, proportion, the actually has to be. the schedule will tend to move around as overviews. so we see this unrealistic thing that these inputs become addicted to attention. they start to see more shopping things when this,

this youtube of really is shocking. when you say he's in a nasty, sometimes eating food kit, grabbing a 2nd internet, but it's now buying up on video, gets millions of these. so i think, you know, these people become addicted to this validation of use and of course they monetize that as well. i don't think it's how it's helpful for kids. you know, when the kid goes on, take double youtube and see something like that. somebody binge eating or somebody promoting, you know, this is a healthy diet or a healthy lifestyle. it's not, you know, we need to actually promote healthy stuff. so i think, you know, some of these improvements is do have a negative effect on the funds and young followers. and those are the extremes and we're finding fitness, but also a lot of trend on social media is the extremes that get the attention. it's actually not more of the common sense, middle ground, that it's just everyday life, the more healthy lifestyle. you know, this is also adjusting vicky who is an indonesian fitness influencer. he was crushed under the weight of a 450 pound weight, trying to impress his audience all with daring feats of strength. like you just said, he was self kind of dangerous as hell work else and it actually killed him,

broke his neck, compressed the nurse to his heart longs. like with many calls to action subject. do you think there's a limit to what influencers will do eventually to get attention? i mean, does death scare them? i think that would pretty much do anything if it gets views and validation like some money and, and that's why we see influence is pushing extremities on line because i think, you know, even myself include having to post lots sense of reality. i know i've become a partner online and it wasn't who i was inside and i think people become addicted to that and we use social media now to see how popular we are. how would love to we are if we don't get that validation, if we don't continue to get the views, we start to question or southwest. so i think there's a reason why these influences do push it to extreme for the use of but the ends of the day it's, it's not west that, you know, if you're going to lose your life, you know, for, during an instagram password picked up video making yourself unhealthy, but the most important thing is you have to think of the young people that are looking up to you, right? if you've got millions of photos, you can't be showing,

you know, young people doing these very heavy weight. so this is totally normal and encouraging it because that isn't going to get hot. so i think, you know, it's very sad what have it's not improving so, but i think, you know, this is a garden trend. we do see people die during take to trends side, and i think young people um needs to be careful because they're getting influence very easily. okay, so with social media 1st came out, i find it funny because we were talking about, well i can post a picture of my dog in the bath tub playing a ball. i'm going to get millions of use that way. that is almost like the innocent initial phase of the social media. then we kind of went into these challenges where we're talking about the eating of the tide pods or hanging in the closet for how long before you pass out, then it became dangerous. now we're getting the extremes of everything's already been done. what can i do to get attention? but it's also, you've got to give the audience a little bit of i will almost one of the blame on this because how powerful are the social media implementers and what is the attraction for these followers? because they're feeding the based on this. yeah, i think you know, with social media p, do have a short attention span and that also human nature,

you dictate the same things that show up to you, right? so, you know, even acts of violence, you know, that we see from protest invites, we look at that and we can see nice pictures because it's shocking. it's just human nature. we have that curiosity. so i think, you know, these influence is, know that they can get a reaction. the more shocking they are, the more controversial crazy they're going to get more views, they're gonna get more people talk about whether that's good or bad. that's what that craving. so i think as a society, we are addicted to saying, crazier and crazier things with illness, become desensitized. so i think that's why implants will start doing things that do, you know, do risk that life, that was the influence of recently that died. know, climbing on top of the building and trying to get a self stay on the edge. and this was in chinese, that the skyscrapers over 60 stories high. so there is no limit to what these people do. so i think, you know, the audience does consume shocking content because they think, you know, this is fascinating. this is amazing. but we have to think we all partly responsible for driving these people pushing more and more extremities. well then i

want to bring in the 3rd part of that think, how is the most responsibility because you're seeing influence or making money, the sort of the platforms themselves. so why should these platforms, because then they start screaming free speech and many countries go, if you start limiting the platforms, then you're limiting free speech. what responsibilities should these platforms do you feel like have in this whole equation? well, it's a difficult thing because, you know, for instance, twit, so now it's called x and they don't want to place free speech. they wouldn't use this to be able to create whatever content they feel as long as it's, you know, within the lower and stuff. and their match, so you start to see this over sexualization being pushed and they didn't seem to limit that and uh, token of fitness influences the top 100 fitness improving. so instagram study found 59 percent push. i bought a sexualized contents in that and that'd be topless. so in women being like smoke because i thought about getting better fit. it's more about it. it's showing officer showing eyes, become kind of narcissistic. and i think we, it's getting less to be honest, you know, i think take talk has very short attention span the videos of 15 guns. so you know,

people decide to do more, more crazy and shocking things for using for attention and stuff. and i don't think social media does enough to kind of come by that, but then it is a tricky situation because people might say it's an attack and free speech. it's censorship. so it's very hard to get the buttons. but i think the most important thing is like, for instance, for kids and maybe that parents limiting how long they spend on instagram or take talk, you know, every day because i don't think it's good for that brain development. i think it's better for young people. you know, be out in the real world. don't lose sense of reality. you know, it's good to go on social media check with your friends, check what they're out through and stuff. but i think no, we eliza ceasar to need to spend a little bit less time on section 8 or a little bit more time in the real world. that's interesting coming from you because like i said, your whole persona people have gotten to know you because of social media. so it's not necessarily bad. but let me talk about one of the there are starting to be a little bit of kind of a, there's not much depending on the country because you have fitness employers or brittany don davis. my chair starts, has actually ripped, says, supposedly she ripped off thousands by selling to those with eating disorders. so

basically praying on the people that were already hurting. she was trying to sell them was very flawed, work out and die. it programs. now she settled in texas out of corporate $400000.00 and she was released his apology video with a little bit more. but despite this, she's still in the business. people are paying $600.00 to attend her weekend. and she's rebranding yourself as a christian. my influence, sir, and mother this $600.00, spiritual retreat is already sold out. so she's still getting people all a what is your response to that? she says that she should be given grace because she was a part of this initial group that she was for the mistakes they're making because this is an initial platform, but nobody really knows how to navigate. and so that's why she made the mistake. she did the last thing, you know, influences do have responsibility, but i think a lot of people, you know, just lose bottles when it comes to money and i feel all for the brand deal. and you know, i think the lease but the symptoms is they, they do push unhealthy things, you know, like a weight loss products, something for slimming the body and stuff and they don't even start to use it

themselves right there. where do you know, maybe working out like crazy and, and then unhealthy. why? so the people that look at this, they think, you know, if i just typed this tablet, this product, this weight loss supplement, i'm going to look exactly like them. and i think that's kind of harmful because i think we, we should be focusing on ourselves who we are and stuff and not trying to change ourselves too much on regards to that influence. so i think you know, that is unhealthy and there are other people with eating disorders. um, believe me and the rex. yeah. and you know, as a youtube, as millions of dollars eugene at coney and she is very skinny, you can see she's struggling. but that is also being projected onto the audience. so i think, you know, we, we all do things online. we will get cards away online, but i thinking i pushing something which can have severe consequences and even death is very harmful. so i think this influenced it should really have a long how to think about the effect she's having on people and i focus on doing something positive that doesn't encourage anorexia. believe me, a not only just fitness, but do you feel like, you know, your own audi, especially the very beginning when you, when you were gaining popularity,

do these. is it almost predatory, or that they find people that are already locked in for themselves, and those on the, you know, those that go search out answers and solutions to something that they're dealing with themselves and the implements are, understands this, they know this, and that's what they capitalize on, is it almost a predator component to these folks taking advantage of someone that's already hurting or in pain looking to find some sort of solution to a problem? yeah, i mean, nice thing influences pick up on the vulnerabilities at that audience, not just the influences but the algorithms as well. so they recognize, you know, what is this person's vulnerability? maybe they're struggling with gender identity or depression. so they'll start to be sad videos related to that. so i think, you know, that pushes content and then if the influence sees on the features, maybe you know that doing something that getting millions of views, they're going to continue to push that right. because it gets them clouts and attention. so i think, you know, young people are continuing to look up to that and it is, is going to cost them a lot more home. so i think, you know, just don't spend too much time on the day. i know i do it all the time and take talking instagram, so the, but i think the best solution is just tried to live in

a be a while to bit try not to be influenced by people we see online because a lot of it's not reality and only bit spike, you know, a lot of people use built as other people betray a lifestyle that's not necessary. them the fitness influences they might be doing steroids or something else or even liposuction in some cases. so it's not attainable to look like, you know, some people online, and indeed they don't even look like that in some cases. well, this is a very real conversation. so stick around holly, enjoying this right after the break. because we're going to continue and look at the latest and global fitness trends with our guess all a light then, and dive into his own story as an influence on the each country right now has its own concept from the development chinese russian. even the united states, but not all countries share the same idea, so we should understand what is come on for every one of us. and what is different

to be different of these? not a bad thing, but we should understand where we are, that we are fictions between us, the there's no end in sight over how you're going to continue to destroy the or is the case of the med, most of the people. i tried to go to the gym, but i'm certainly not ready to fight russia. this is also absurd. this is the 3rd world lunacy re washing press for so the funder line likes to say we have the tools while we just start with stability and business deal. so what should be living on that you have fairly quick propaganda. you know a price here in your i think we don't know the aftermath any time that you're not allowed to ask questions, you should ask all of the questions. the more questions ask a better. the answer is will be a

welcome back. we're going to continue our discussion with all the london influence or spokesperson fairness 1st and author of gender madness. ali, thank you so much for joining us. you know, most people don't know about an implementers background, brother. they just didn't judge their credibility and knowledge on a subject based on the number of followers they have. is this a good thing? yes, i think people do look at that. and you know, if you've got millions of photos they trust you. so if you're promising a product, say a fitness supplement or wait a supplement, you do, you kind of tend to trust that person as an experts and then not experts. you know that just people posting pictures online that just very clever at the way they create that content side that we shouldn't be taking necessarily white pulse advice from an infant. so, and you know, we should be taking it from a doctor or medical expense. so i do think there is um that and i do think yeah, number of follow his influence to someone's opinion and high people respect to the door. someone that has, you know, tell me and photos a 100000000 photos. i know they might not be a good pass and compared to someone that has maybe

a 1000 photos and is actually doing something very positive and influencing people to be healthy in a good way. so we do have to look at that as you know, it's a positive and negative. we have a lot of follow as you can do a lot of good things raising awareness activism. but you can also be an influence, you know, fit about. what i find really interesting about this is, this is an international issue. it's not just something happening in the east west . in one theater is across the globe that this social media has taken over the power of influencers. you have your own international story that goes with it. so i want to talk about that because i think it's very relevant to your you weren't necessarily a finished influencer, but you were a body image influence or any kind of takes from the same part. what influence do you think? take that route and was it social media? is there an overlap? what is the relationship? yeah, i mean, social media did play a huge role. i mean, when i was 16, i was on myspace switch and i saw older people. they might remember i bought my space was but i remember it was a very shy and so cool. but teen adam,

when i went on myspace, i, you know, you spelt as i created this much character to me. you know, so it wasn't me, it wasn't reality. and you know, i go to this love and price and go to the other folder a. so that felt good. so, you know, over the years i started doing, instagram takes up twitter, you know, built up a large following and it does almost, it becomes you'll validation in life. you feel about when my start craving that. now if i don't get enough likes, so comments, i'm no longer popular, so it really does mess with the old mentality. and, you know, when i was addicted to take talk, i'm kind of, i have my addiction, it's more about twitter now. you know, right, well x is what are you x? when it was addicted, i did see a lot of things in the algorithm that were pushing me to question i have done so, you know, gender identity, videos and stuff. so it really did influence me and i push me to think maybe this is the only way i can be happy. all these people seem super half a smiling that getting, you know about a day sion. maybe this is what i meant to do as well. so i think that definitely influenced me in that way. okay, so how does it go from someone being influenced or social media to being an influence or on social media? how does that transition?

and in your mindset because i think all these people have to start somewhere, was there a sense of responsibility you had or was it more about? what can i do to make sure that i keep putting my number's well? now i have a serious sense of responsibility. but before when i was trapped in that identity crisis and identity struggle, i didn't see it was all about. you know me wanting to feel good one didn't feel beautiful and to have that knowledge meant except and so there was a time i did do a few crazy things that for the use and attention, we know what inputs doesn't do that, but i realize now and a lot of reflection that are separate. so i'm just going to say no, because i have it to me in photos on different platforms. i actually need to be a good influence. you know, i need to be projecting something positive and it's about, you know, i'm trying to help kids. i'm trying to help parents, women and women in sports wants me to spend this past. uh, okay. the general suspects price. i'm trying to do, you know, positive things because i think whoever's gonna platform, whether it's a 1000 people, 220-0100 1000000, you know, you have responsibility to be a good positive role model. so i think we can all do our part to make society

a butterflies. that's amazing. you do a lot of work. it seems like these days report these days on twitter calling out exposing these negative trends and fads and influences. for example, working on things that touch under transgender issues. do you actually seeing your work as providing a positive impact on the world of fitness or other types of influencers? you know, are there other boys out there who are voices for the good and the same? are you kind of standing alone right now on this island? should people be following those folks and making sure that they're getting the full picture? well, i think it's very important to expose what's going on in the well, do, you know, i, i do a lot of research and my tweets because i want to make sure i get it right. that when i have all the facts scratch and you know, i expose the gender ideology, how it's being pushed in schools on social media. how this has influence in kids. you know, what these doctors and hospitals are doing to fundable teens. so i expose a lot of that and i think it's important and you know, some of it is negative because it's a negative story. it's actually happening in the real world. but now i think we comp time to blind or any more. it's got to that stage now where it really is out

to control. you know, women are losing that, you know, spaces, women, sports as being about it's, um, you know, schools are pushing gender ideology on kindergarten. so i think it's got to that stage. we cannot turn a blind di so that's why i think it's important to speak often united shad this knowledge, shad new stories in order to raise awareness. and then frankly, there are many more people speaking up now. women's rights activists. lot of athlete speaking up. i'm a parent speaking up, you've got moms for liberty, which is a parent, so organization and i think we're in a place now where we have to speak up. it's now and that, that because at the end of the day, the entire generation of young people all big influence to make decisions that are going to affect them for the rest that live site. and we need to be more careful not pushing these things on kids and trying to, trying to raise awareness of what's going on to protect them. do you think we would even be having this conversation though? if there wasn't social media, i have to one minute chicken come for the egg or the egg come before the chicken in this case. and just because these are conversations that some of these issues existed, but they were nowhere to the near level of every day. discussions that are having

that we're having now, mainly because of what is going on a social media. so i'm wondering, is this a good thing and the fact that we have more people are out there talking about it, or is that more just give adding kerosene to the fire? yeah, i mean, i think social media is and provides a lot of problems and made it 10 times west. and i think it's really, in fact to the minds of the young generation generation z because they spend a whole day on social media that we're seeking validation now that changing their identities and, and cutting all 40 parts and then not even 18. so there is a real home in that and we're moving towards a society where we're just obsessed with the way we look. we want to be special. we want to have different identities or you know, attention validation or love. so i think that is home for, you know, i grew up just for the full session, me to have my space and 16, but it wasn't like it is now. i think, you know, social media is also a good thing. we can get it as a new source. they were all positive influences out there, like some fitness influences, you know, all good role models and, you know, that's, that's a good thing. i think, you know, it's all about balance. you know,

there are some great things on social media and sources and bad things. and sometimes we see the bad things little bit more because i shall king. and you know, i do share some of these things to raise awareness, but i think it's all about balance and it's a we were talking before the show started about some of the different finish things that we've done. what are some of them were kind of crazy and same fitness or body altering for this trends that you've seen out there. whether be here, the west asia or elsewhere? i tell you, i just did a bungee bungee jumping class where you were in bungee cords and you literally, it was like, you're on one big trampling. that was an interesting trend. don't know if i'll ever go back to it, but it is what have you seen in all of your travels around the around the world? well you've got this american geico delivered king and he literally eats, will live out on like, live streams and stuff like really, really shocking stuff. and then you've also got these. if you do that for fitness or for diet, reason or just a shock, money and attention, okay. talk, you know, yeah, shout back to um, what else would you be like a bullet road and i didn't know if you knew of some sort of like, you know, a nutrition in there that he thought that was a special going that's

a bit and that russian implants, the 8 bull because you can't just base or die one specific thing. so i, that's an unhealthy implants, but i think, you know, you see these people that climb the skyscrapers. and like i said earlier, there was a guy recently that died and he had 3 files and folders. you know, he did it for free files and folders and that site is your life west that you know just for a couple of likes. so yeah that's, that's one of the trends, you know, people are climbing on all of these buildings to june, to film it for instagram and some of them actually folding off. so i think that's one of the home full trends. you've also got people, you know, walking out like 10 hours a day, clearly on steroids, in other enhancements and they're trying to tell people that this, you can achieve this too if you just part of my routine and sign up to my course and i pay direct debit here and stuff. so yeah, there's some crazy stuff. i think i live at king guy was the craziest, the night. the grossest thing i'd say was serv. i think i was traveling a car was they had the, which talked to, they'll go around and sell these miracle cures. now you're seeing it on social media. you can order it with your venmo card. as you travel around around the world, you actually see a correlation between those countries who prioritize fitness in nutrition,

and obviously how one looks with the amount of power the social media influencers has versus those that it's not as big of a deal. and so therefore, influencers don't have the power. i think what these issues are in west and country . so america, europe, this is why we see what these issues and have a gender identity, things the harmful trends being pushed. we don't see it as an agent because, you know, if you, if you go on that picked up the, and in china it's all very positive skill sharing. a fitness, you know, not as crazy as the live a king guy or something that there's no more stuff in the educational stuff. so i think that's definitely a difference. and i think most the home full trends and the influence is all in america or in europe. and, you know, try and ready to go west. i know i was in west, but you know, you didn't see that in china or even japan. so i think we are the ones kind of pushing this and it is impacting the mines. but by young generation of very impressionable, all they know is social media and all they want in life is to be in implants. so to be fine lessons and that shouldn't be. and i rational careers to everybody because

we need doctors, we need teachers, we need scientists, i would call and have everybody that full time job taking self is it's just not going to work. thank you so much for stopping by. i'll leave london and his new book, a gender madness is available wherever books are sold. good luck as you continue your tour and much success. thank. he's got a know like almost every other aspect in life. social media has a made a major impact on the fitness industry, not all as bad as some trends can be beneficial and motivation to having healthier lifestyle. however, if not approach with caution, fitness crazes and pads have proven to pose a risk of danger. a more accurate question might be whether a social media influence or does a body not good. i'm scared of using this has been your 360 view of the news affecting you. thanks a lot the

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