the growth rate of drops falling when it's done and it's worse form has of leveling effect, and it has a tendency to really just sort of strip away everything that's there. the way fisheries are changing. it's the way our country's changing. it's increasingly hard for small businesses to make it abundant. stocks are important. i mean, who wants to fish the last bit, the message i would leave to you is the importance of not giving up the importance of working together. and also the importance of taking care of your corner of the ocean. there over a $50000.00 self proclaimed fitness influencers across the globe. some share a science back helpful tips, others promot fitness advice that's misguided had best and dangerous at their worst sky. now here's an on this edition of $360.00 view. we're going to discuss the correlation between the fittest countries and those with the most of fitness

influencers. and while the world is becoming fat or how can we balance between healthy and attention grabbing? let's get started. the business trends are nothing new, just the platforms that we see the mind. do you remember the fame as a shape weight which promised to own your arms? was that even breaking a sweat? or maybe the simply fit board, which was supposed to have a twisting to your dream waste fly. and who could forget either the by master words may model a perfectly tone the age? listen, i suzanne somers. fitness trends and fitness implementers have come a long way since we were all sweating to the holidays with richardson. but the goal is still the same to make money, making the. busy look and feel better. yes, they make money and they make it all over the world. british fitness influence or

send me on a panda who boast big muscles and over $8000000.00 followers on instagram, collect an annual salary of $17500000.00. his use of multiple social media platforms to push his revenue streams has created major partnerships with a several lifestyle and fitness brands. michelle louis, who is a venezuela modeled turned influencer, has use her millions of followers to create a fitness empire of a $12500000.00 annually. now michelle post motivation content, diet tips, and post workout videos. and i would be remiss if i did not talk about joe x, a k, the body coach jose 15 minute meals and 90 day plan has taken the industry by storm . there's a revenue is a so diversified, even the internet cannot pin down how much we ex, empire is really worth. now most fitness influencers act independently. that's very

little internal accountability. also why some of the latest fitness trends have turned out to be extremely risky and dangerous. now i could think of no one better to have a conversation regarding the power of social media and its ability to influence both of good and bad. then our friend ali london influence our spokesperson fairness 1st and the author of the new book, gender madness, ali, thank you so much. it's great to have you back on set for this. i know you're doing the book tours so i know you're having to do your own and fitness running back and forth for media interviews. but i wanna talk about some of these people because you, what made you famous was actually social media. that's a part big part of your brand. so if anybody can tell us, talk to us the insights of it. i'm gonna talk about 1st buttons on a sam as to know now she is a russian vegan influencer. living in malaysia, she actually recently died at the age of 39, all this due to this diet consisting solely of raw fruit. she basically starved

herself and you see pictures of her. and i don't see that as being fit, but more actually unhealthy. so how do we actually come back to these types of influences in our lives and the lives of our children when they seem to be posing as healthy? but in reality, there's a darker truth to their work, right? i mean we see fitness on line and we say that something positive and motivational, but like is the case with this. russian. val, beacon influenza. she had millions of photos. she was braces encouraging her follows to eat, need vegetables and fruit and you cannot do that. you have to have called the hydrates, you have to have protein. so she was actually a bad influence and she ended up dying herself. so, how many young people would have looked up to her and for, you know, maybe i'll try that will be, can die. and it's not healthy, you're totally and adult is do not recommend it so well. fitness can be a great thing online. i think people do have unrealistic expectations. they see someone and i think this is an easy thing. it's not an easy thing. you see people with big muscles and some of these man and they might be using steroids and some of

these women might be using steroids. so it's not simply that's oh, if you do this walk out routine, you're going to get my body. it takes a lot more work than that, and i think people don't often see that they like the quick fix, the 30 seconds of seeing that i'm online, they go, well, whatever they're doing, work for them. there's this other side of it that i'm gonna go to where cosmopolitan put these obese fitness in fluids. there's on the cover of their magazine and said, this is healthy. now i unders understand the need for body positive. it's a lot of things we've talked on the past, but considering all the health problems that also come with being overweight. has society gone the exact opposite into far excepting this type of lifestyle as well? we'll look at is good to have body positivity and there are some people that germany all bigger and that's not down to how much food they consume. but we do see a very unhealthy trends and what i think it is driving us that these people are addicted to views and validation. so you see influences as a youtube, according to advocate. i used to be a skinny guy who would do foods, you know, eating things and stuff. now he has balloons, right?

shoes, proportion, the actually has to use a scale, a wheelchair to move around as old for views. so we see this unrealistic thing that these inputs become addicted to attention. they start to do more shopping things when this, this youtube are really is shocking. when you say using the natalie, sometimes eating food kit, grabbing a spectrum internet, but it's now buying up on video, gets millions of these. so i think, you know, these people become addicted to this validation of use and of course they monetize that as well. i don't think it's how it's helpful for kids. you know, when the kid goes on, take the whole youtube and see something like that. somebody been g tingle somebody promotes saying, you know, this is a healthy diet or a healthy lifestyle. it's not, you know, we need to actually promote healthy stuff. so i think, you know, some of these improvements is do have a negative effect on the funds and young followers. and those are the extremes of we're finding and fitness, but also a lot of trends on social media is the extremes that get the attention. it's actually not more of the common sense, middle ground, that it's just everyday life, the more healthy lifestyle. you know, this is also adjusting vicky who is an indonesian fitness influence or he was

crushed under the weight of a 450 pound weight. trying to impress his audience all with daring feats of strength. like you just said, he was self kind of dangerous as hell work else and it actually killed him, broke his neck, compressed the nurse to his heart. lungs like with many calls to action subject. do you think there's a limit to what influencers will do eventually to get attention? i mean, does death scare them? i think that would pretty much do anything if it gets views and validation like some money and, and that's why we see influence is pushing extremities on line because i think, you know, even myself and to have in the past last sense of reality. i know i've become a partner online and it wasn't who i was inside and i think people become addicted to that and we use social media now to see how popular we are. how would love to we are if we don't get that validation, if we don't continue to get the views, we start to question or southwest. so i think there's a reason why these influences do push it to extreme for the use of but the ends of

the day it's, it's not worth it. you know, if you're going to lose your life, you know, for, during an instagram price for a tech to video making yourself unhealthy. but the most important thing is you have to think of the young people that are looking up to you, right? if you've got millions of photos, you can't be showing, you know, young people doing these very heavy weights. so this is totally normal and encouraging it because that isn't going to get hot. so i think, you know, it's very sad what happens to that improvement. so, but i think, you know, this is a garden trend. we do see people die during take to trends side, and i think young people needs to be careful because they're getting influence very easily. okay, so with social media 1st come out. i find it funny because he works. i got, well, i can post a picture of my dog in the bath tub playing a ball. i'm going to get millions of use that way. that is almost like the innocent initial phase of the social media. then we kind of went into these challenges where we're talking about the eating of the tide pods or the hanging in the closet for how long before you pass out that it became dangerous. now we're getting the extremes of everything's already been done. what can i do to get attention? but it's also you've got to give the audience a little bit of i will almost one of the blame on this because how powerful are the

social media implementers? and what is the attraction for these followers? because they're feeding the, based on this. yeah, i think, you know, with social media, people do have a short attention span. and that also a shumate to your addicted, the same things that show up to you, right? so, you know, even acts of violence. you know, that we see from protest invites, we look at that and we consume those pictures because it's shocking. it's just human nature. we have that curiosity. so i think, you know, these influence is, know that they can get a reaction. the more shocking they are, the more controversial crazy they're going to get more views, they're gonna get more people talk about and whether that's good or bad. that's what a craving. so i think as a society, we are addicted to saying, crazier and crazier things with illness, become desensitized. so i think that's why inputs will start doing things that do risk, that life. that was the influence of recently that died. know, climbing on top of the building and trying to get a self stay on the edge. and this was in chinese, that the skyscrapers over 60 stories high. so there is no limit to what these people do. so i think, you know,

the audience does consume shocking content because they think, you know, this is fascinating. this is amazing, but we have to think we are partly responsible for driving these people pushing more and more extremities. well then i want to bring in the 3rd part of that think, how is the most responsibility because you're seeing influence or making money, the sort of the platforms themselves. so why should these platforms, because then they start screaming free speech and many countries go, if you start limiting the platforms, then you're limiting free speech. what responsibilities should these platforms do you feel like have in this whole equation? well, it's a difficult thing because, you know, for instance, to it. so now it schooled acts and they don't want to place free speech. they won't use this to be able to create whatever concept they feel as long as it's, you know, within the lower and stuff and their match. so you start to see this over sexualization being pushed and they didn't seem to limit that and uh, token of fitness influences the top $100.00 fitness improving. so instagram study found 59 percent push. i bought a sexualized contents in that and that'll be topless. so in women being like smoke

because i thought about getting better fit, it's more about it's, it's showing officer, showing eyes, become kind of narcissistic. and i think we're getting was to be honest, you know, i think take talk has very short attention span the videos of 15 guns. so you know, people decide to do more, more crazy and shocking things for the use and for attention and stuff. and i don't think social media does enough to kind of come by that, but then it is a tricky situation because people might say it's an attack and free speech. it's censorship. so it's very hard to get the buttons. but i think the most important thing is like, for instance, for kids and maybe that parents limiting how long they spend on instagram or take talk, you know, every day because i don't think it's good for that brain development. i think it's better for young people. you know, be out in the real world that a sense of reality. you know, it's good to go on searching me to check with your friends, check what they're out through and stuff. but i think, you know, we will as, as a saw it to me to spend a little bit less time on social media a little bit more time in the real world. that's interesting coming from you because like i said, your whole persona people have gotten to know you because of social media. so it's not necessarily bad. but let me talk about one of the there are starting to be

a little bit economy. there's not much depending on the country because you have fitness included sir brittany don davis, my chair starts, has actually ripped, says, supposedly she ripped off thousands by selling to those with eating disorders. so basically, praying on the people that were already hurting. she was trying to sell them was very flawed, work out in diet programs. now she settled in texas out of corporate $400000.00. and she report released this apology video with a little bit more for despite this she's still in the business. people are paying $600.00 to attend her weekend. and she's rebranding yourself as a christian might influence her. and mother, the $600.00 spiritual retreat is already sold out. so she's still getting people all a what is your response to that? she says that she should be given grace because she was a part of this initial group that she was for the mistakes they're making because this is an initial platform, but nobody really knows how to navigate. and so that's why she made the mistake. she did, the last thing, you know, influence is do have responsibility. but i think a lot of people, you know,

just lose bottles when it comes to money. you know, if you're all for the brand deal and you know, i think the lease but as influences they, they do push unhealthy things, you know, like a weight loss products, something for slimming the body and stuff and they don't even start to use it themselves, right? there where do you know, maybe working out like crazy and, and, and unhealthy. why? so the people that look at this, they think, you know, if i just typed this tablet, this product, this weight loss supplement, i'm going to look exactly like them. and i think that's kind of harmful because i think we, we should be focusing on ourselves who we are and stuff and not trying to change ourselves too much on regards to the influence. so i think you know, that is unhealthy and there are a lot of people with eating disorders. um, believe me and the rex. yeah. and you know as a youtube but it has millions of others. eugene at coney and she is very skinny. you can see she's struggling, but that is also being projected onto the audience. so i think, you know, we, we all do things online. we will get cards away online, but i thinking i pushing something which can have severe consequences and even death is very harmful. so i think this influenced it should really have

a long how to think about the effect she's having on people and i focus on doing something positive that doesn't encourage anorexia. believe me, not only just fitness, but do you feel like you know, your own audi, especially the very beginning when you, when you were gaining popularity. do these, is it almost put a tauriel that they find people that are already locked in for themselves and those on the, you know, those that go search out answers and solutions to something that they're dealing with themselves. and the implements are, understands this, they know this, and that's what they capitalize on. is it almost a predator component to these folks taking advantage of someone that's already hurting or in pain looking to find some sort of solution to a problem? yeah, i mean, nice thing influences pick up on the vulnerabilities if the audience not just the influences but the algorithms as well. so they recognize, you know, what is this person's vulnerability? maybe they're struggling with gender identity or depression. so they'll start to be sad videos related to that. so i think, you know, that pushes content. and then if the influence sees on the videos, maybe you know that doing something that getting millions of views, they're going to continue to push that right. because it gets them clouts and

attention. so i think, you know, young people are continuing to look up to that and it is, is going to cost them a lot more home. so i think, you know, just don't spend too much time all day. i know i do it all the time and take talking instagram, so the bus out, think the best solution is just try to live in a be a while to bit try not to be influenced by people we see online because a lot of it's not reality a little bit spike, you know, a lot of people use built as other people portray a lifestyle that's not necessary them the fitness influences they might be doing steroids or something else or even liposuction in some cases. so it's not attainable to look like, you know, some people online, and indeed they don't even look like that in some cases. well, this is a very real conversation. so stick around holly, enjoying this right after the break. because we're going to continue and look at the latest and global fitness trends with i guess all i lived in and dive into his own story as an influence or the,

the russian states. never d as tight as one of the most sense community best. most all sense of the in the system as being the one else holes. question about this, even though we will fan in the european union the kremlin mission, the state on the rush for the day and split the r t spoke neck. even our video agency, roughly all the band on youtube tv services for the question, did you say steven twist, which is the

we are in august on one of the most ethnically of culturally diverse regions on the entire planet. as you make your way through, douglas don, you will discover each region is known for its own unique arts and traditions the welcome back. we're going to continue our discussion with ali london, influence or spokesperson fairness, 1st and author of gender madness. ali thank you so much for joining us. you know, most people don't know about an implementers background, brother. they just didn't judge their credibility and knowledge on a subject based on the number of followers they have. is this a good thing? yes, i think people do look at that and you know, if you've got millions of photos they trust you. so if you're promising of products,

they have fitness supplement or wait a supplement. you do, you kind of tend to trust that person as an ex pats and then no experts, you know that just people posting pictures online, which is very clever at the way they create that content so that we shouldn't be taking necessarily white pulse advice from an infant so and you know, we should be taking it from a doctor or medical expense. so i do think there is, um that, and i do think get number follow is influence is someone's opinion and high people respect and the door. someone that has, you know, 10000000 photos, a 100000000 photos, and they might be a good pass and compared to someone that has maybe a 1000 photos and is actually doing something very positive and influencing people to be healthy in a good way. so we do have to look at that as you know, it's a positive and negative. we have a lot of follow as you can do a lot of good things raising awareness activism. but you can also be an influence, you know, sort of, but what i find really interesting about this is, this is an international issue. it's not just something happening in the east west, in one territory is across the globe that this social media has taken over the

power of influence. there's, you have your own international story that goes with it. so i want to talk about that because i think it's very relevant to your you weren't necessarily a finished influencer, but you were a body image influence or any kind of takes from the same part. what influence do you think? take that route and was it social media? is there an overlap? what is the relationship? yeah, i mean, social media did play a huge role. i mean, when i was 16, i was on myspace switch and i saw older people, they might remember i bought my space was, but i remember it was a very shy and so cool bleed teen. and when i went on myspace, i, you know, you spelt as i created this mice, caricature of may, you know, so it wasn't me, it wasn't reality. and, you know, i go to this love and price and go to the other folder a sir. that felt good. so you know, over the years i started doing, instagram takes off twitter, you know, built up a large following and it does all my sit becomes, you'll validation and life. you feel that when i start craving that now, if i don't get enough like so comments, i'm no longer popular, so it really does mess with your mentality. and you know,

when i was addicted to take talk, i'm kind of, i have my addiction for about 20 now. you know, right, well x is what are you x um, when it was a dictated, i did see a lot of things the algorithm that were pushing me to question my identity, you know, gender identity, big guys and stuff. so it really did influence me and i push me to think maybe this is the only way i can be happy. all these people seem to perhaps a smiling that getting, you know, validation, maybe this is what i meant to do as well. so i think that definitely influenced me in that way. okay, so how does it go from someone being influenced or social media to being an influence or on social media? how does that transition? and in your mindset because i think all these people have to start somewhere, was there a sense of responsibility you had or was it more about? what can i do to make sure that i keep putting my number's well? now i have a serious sense of responsibility. but before when i was trapped in that identity crisis and identity struggle, i didn't see it was all about. you know me wanting to feel good wanting to feel beautiful and to have that knowledge, minute acceptance. so there was a time i did. there are a few crazy things that for the use and attention,

we know what inputs doesn't do that, but i've realized now and a lot of reflection that are separate. so i'm just going to say i have called over to me and follows on different platforms. i actually need to be a good influence, you know, i need to be projecting something positive and it's about them. you know, i'm trying to help kids. i'm trying to help parents, women, and women in sports. my can expand the spice stuff. okay. the general suspects press, i'm trying to do, you know, positive things because i think whoever has got a platform more, but it's a 1000 people, 220-0100 1000000. you know, you have responsibility to be a good positive role model. so i think we can all do a part to make society a better place. that's amazing. you do a lot of work. it seems like these days report these days on twitter calling out, exposing these negative trends and fads and influences. for example, working on things that touch under transgender issues. do you actually seeing your work as providing a positive impact on the world of fitness or other types of influencers? you know, are there other boys out there who are voices for the good and the same? are you kind of standing alone right now on this island?

should people be following those folks and making sure that they're getting the full? sure. well, i think it's very important to expose what's going on in the well, do, you know, i do a lot of research and my 3 it's because i want to make sure i get it right. that when i have all the facts scratch and you know, it expires the gender ideology, how it's being pushed in schools on social media. how this has influence in kids. you know, what these doctors and hospitals are doing to bundle teen. so i expose a lot of that and i think it's important and you know, some of it is negative because it's a negative story. it's actually happening in the real world. but now i think we comp time to blind, sorry, anymore. it's got to that stage. now where it really is out to control, you know, women are losing that, you know, spaces, women, sports is being about. it's, um, you know, schools are pushing gender ideology on kindergarten. so i think it's go to that stage. we cannot ton of blind dice. that's why i think it's important to speak often united shad this knowledge, shad new stories in order to raise awareness. and i frankly, there are many more people speaking up now. women's rights activists. a lot of athlete speaking up a parent speaking up, you've got moms for liberty, which is

a parent. so organization and i think we're in a place now where we have to speak up. it's now and at that, because at the end of the day, the entire generation of young people are being influenced to make decisions that are going to affect them for the rest that live site. and we need to be more careful in our pushing these things on kids and trying to, trying to raise awareness of what's going on to protect them. do you think we would even be having this conversation though? if there wasn't social media, i have to one minute chicken come for the egg or the i come before the chicken in this case. and just because these are conversations that some of these issues existed, but they were nowhere to the near level of every day. discussions that are having that we're having now, mainly because of what is going on as social media. so i'm wondering, is this a good thing and the fact that we have more people are out there talking about it, or is that more just give adding kerosene to the fire? yeah, i mean, i think social media is and provides a lot of problems and made it 10 times west. and i think it's really in fact to the minds of the young generation generation z because they spend all day on social

media that we're seeking validation. now that changing their identities and, and cutting all 40 part us and then not even a team. so there is a real home in that and we're moving towards a society where we're just obsessed with the way we look. we want to be special. we want to have different identities or, you know, retention validation or love. so i think that is home for, you know, i grew up just for the full session. me to have my space and 16, but it wasn't like it is now. i think, you know, social media is also a good thing. we can get it as a new source. they're all positive influences out there, like some fitness influences, you know, all good role models and, you know, that's, that's a good thing. i think, you know, it's all about balance, you know, there are some great things on social media sources and bad things. and sometimes we see the bad things little bit more because that shocking and you know, i do share some of these things to raise awareness. but i think it's all about balance and it's a we were talking before the show started about some of the different fitness things that we've done. what are some of the more kind of crazy, insane fitness or body altering for this trends that you've seen out there? whether be here, the west asia or elsewhere? i tell you, i just did a bungee bungee jumping class where you were in bungee cords and you literally,

it was like, you're on one big trampling. that was an interesting trend. i don't know if i'll ever go back to it, but it is what have you seen in all of your travels around the around the world? well you've got this american geico, the live a king, and he literally eats, will live out on like, live streams and stuff like really, really shocking stuff. and then you've also got these uh and you do that for fitness reason for diet, reason or just a shock. money and attention. okay. talk you know? yeah, shout fight to um, what else would you eat like a bullet road and i didn't know if you knew of some sort of like, you know, nutrition in there that he thought that was a special going. it's a bit like that russian influence, the able by it was you call and just base your diet. one specific thing. so i, i, that's an unhealthy implants, but i think, you know, you see these people that climb the skyscrapers. and like i said earlier, there was a guy recently that died and he had free files and photos, you know, he did it for free files and folders and it's like, is your life west that you know, just for a couple of likes. so yeah that's, that's one of the trends. you know, people are climbing all of these buildings to june, to film it for instagram and some of them actually folding off. so i think that's

one of the home full trends. you've also got people, you know, walking out like 10 hours of dice, clearly on steroids and other enhancements. and they're trying to tell people that this, you can achieve this too if you just part of my routine and sign up to my costs and i pay direct debit here and stuff. so yeah, there's some crazy stuff. i think i live a king guy was the craziest, the night. the grossest thing i'd say was serve. i think i was the traveling a car to was they had the, which talked to the go around and saw these miracle cures. now you're seeing it on social media, you can order it with your venmo card. as you travel around around the world, you actually see a correlation between those countries who prioritize fitness in nutrition, and obviously how one looks with the amount of power the social media influencers has versus those that it's not as big of a deal. and so therefore, influencers don't have the power. i think what these issues are in west country. so america, europe, this is why we see what these issues know, the gender identity, things the harmful trends being pushed. we don't see this an agent because, you know, if you, if you go on that picked up the, and in china it's all very positive skill sharing a fitness, you know,

not as crazy as the live a king guy or something. you know, there's no more stuff in the educational stuff. so i think there's definitely a difference. and i think most the home full trends and the influence is all in america or in europe and, you know, try and ready to go west. i know i wasn't the west, but you know, you didn't see that in china or even japan. so i think we are the ones kind of pushing this and it is impacting them lines. but by young generation of very impressionable, all they know is social media and all they want in life is to be in implants. so to be fame, lessons, and that shouldn't be an aspirational career for everybody, because we need doctors, we need teachers, we need scientists that we can't have everybody that full time job taking cell phase. it's just not going to work. thank you so much for stopping by. i'll leave london and his new book, gender madness is available wherever books are sold. good luck as you continue, your tour are much success. thank. he's got a now like almost every other aspect and life social media has a made a major impact on the fitness industry,

not all as bad as some trends can be beneficial and motivation to having healthier lifestyle. however, if not approach with caution, fitness crazes and pads have proven to pose a risk of danger. a more accurate question might be whether a social media influence or does a body not good, or? i'm sorry, oh here's and this is been your 360 view of the news affecting you. thanks a lot. the, the c i, a programs ame wasn't, don't need to create fearless and ruthless soldiers, but also to control the minds of thousands of unsuspecting people with narcotics. you should start to really sure what's your opinion warning and you should when most of the show start, when you put the instruction muted to fill in the way. and so i'm glad you asked me to call me on monday, just for pamela nicholas to, to pay

a brand new modem, the moon on the printer. no, they chased you. is your wireless, is under the impression that the only the deal is extra, but the one is most of them immediately exclusively something else. let's say a m k ultra project involving the use of special drugs for military and political purposes. first on my dad. and in the ukranian army, i've shifted towards a large scale technical trials that aren't going to stop anytime soon. the, [000:00:00;00]

the breaking news is all across the roof and becoming a little over armenia, urban escalation in the top of the region as, as i've a johnson done to what it's called, absolute power risk operation in the territory versus vc. this is the impact doing committee 500 as the video from the kind of ankles for an immediate cease fire is on me, says as a don has committed them for you and host leaders from around the world for his annual general assembly session in new york. with more than a $190.00 countries represent