everything is not when the money for widens is adopting every other day. students youngsters. now the free stuff simply because they don't trust the government to do its job, which is to protect them all the money for wireless. remember it's decades old. it's due to community, the majority might be community in the minority community fighting each other, but it's also they saw the money for home to $1.00 of the long distorting institutions, the scene. se, yeah. so yes, lots of complexities bought many for you that your could have been done. and despite this decade long while as the fresh it onto volumes that we've seen this here in 2023 has particularly been worry, some out of particularly has gone out of control money for has now become a classic example of some feed state. are you interested in wine? all the costs of everything is up next and they look at the costs. the mindset

about the will be back until the mankind have been firm and 10 great. and to wind for thousands of years. ancient culture do use wines as means for communicating with their gods. and even today we can find references to wine as a status symbol. it is often portrayed as the drink of choice for the culture of the educated, the wealthy and sophisticated man. but trends are changing as globalization has brought about a democratize ation of wind. i'm christy ein today. we're going to be exploring the wonderful world of winds from the top producers to the top consumers, the 4 countries, italy, spain, france, and the us produced more than half the wine in the world. italy produces over

44000000 heck, the leaders of wine a year, followed by spain at 35000000. hector leaders, france of 34.2, and the us a 24 point one hacked the leaders. and these 4 countries are not surprisingly, also huge consumers of wine as well. but if we break down consumption by capital, portugal is actually the biggest winner at $51.00 leaders per capita, followed by italy and france. while traditionally, wind has been cultivated in europe, production and consumption has been expanding into the southern hemisphere. south africa is now the 8th largest wine producer in the world, and the 6 largest exporter of wind. but lately is 300 year old wind industry is being crushed by rolling blackouts that are delaying harvesting bottling and labeling. the interrupted power also impacts the watering of the vice with stresses out the plans and reduces the size and number of fruit. this will have

a big impact on the producer. profitability, as harvest will be lower. ones harvested, degrades, can become over, right or damaged, if refrigerators for climate control is interrupted. the power cuts can lead to temperature fluctuations. weekends, which can adversely affect the fermentation process, resulting in all flavor barrels. the south african wine industry as a result have increased wind prices by 7 percent. this year. the wine industry contributed more than $3100000000.00 to the nation's gross domestic product last year, with exports worth $10000000000.00. rand. the 2023 harvest is estimated at $1200000.00 tons, which is 14 percent smaller than last year, is due to a lack of electricity in intensely irrigated areas. officials are now concerned that irrigated wine, great production isn't sustainable. if locating gets worse to the u. k continues to

be south africa's largest wine export market and bought the wider global trend by increasing their imports for wind by 8 percent last year. despite the higher prices . even though south african wines are mostly consumed locally, there is one winemaker trying to make it a global trend. we are joined by award winning winemaker, carmen stevens from carmen stevens wines to explore some more of the african wine market. so comments, what got you into the wine business and made you a successful award winning winemaker in south africa. so what got me into wine was reading, reading, reading, novels, reading. so i come from a very poor background with one less of a part of my humphrey. but i've been a new about one because wanted to view the negative impact on now communities. what attracted me to one was,

i think of feelings that comes with wine. no, it's everything is green, everything is beautiful. you know, this amazing people, these amazing food wine, amazing regions of people. that really is, if i think back now, that is probably what she gave me because the community, when i grew up in, indeed an aspect i liked, i liked what wine they proceeded to to me in those knowns. what does the future hold for a south african wine industry? the future for so that's a good thing in terms of wines. this is quite bright to these a lot of the young, an upcoming in a j t. k. dynamic new. the younger generation of one make us coming into into the sick to a kind of a lot fakes last experiment they tied to showcase what so if he could can offer

we are based on lots of focus on shannon blanca, not to mention them long. great. other south africa and how to improve on what we already have. so i think this new generation of looking and approaching one see different. and i think it's going to add differently to, i'll say i'll growth in the international market space. and how does the cost of producing wine very across different wind producing regions around the world? it's very difficult question will answer to that question, but what i can tell you is that in south africa, the so many patients, let's need it for all winds. and i feel this is my personal opinion. you said

the world is, was too hot in south africa because we have to have so many patients in place and what that comes out if it go all week in our winemaking. how difficult do we treat our workers? what are, what is the working conditions? which is perfect? i want to make it very clear that's of africa has always been on top of its game when it comes to conditions of work. and looking at what people gets paid a but i think in every country you dates you'll, you'll, you'll, you'll whine, some of the one people that doesn't conform. it's not just in south africa and gets south africa is being, you know, almost the focus is more on what is needed in the south african wine industry than what is positive through my industry. and that brings us about how difficult

is the world when it looks at south africa in terms of pricing or fall wise because we make amazing wines all wines of boys. oh let deliver it in terms of quantity. yes, we do not see the same revenue coming back to this country because the rest of the world look at us and say, but it's a federal country and we can get away with paying as little as possible for amazing one. now if you come to me in your ask me how, if equal, you are things you need to also oscar out. so how difficult is the buying? because if you can sell myself, you can product in your for lease money. oh,

you buy for lease money and get you off putting that on your shelf so much i a month. how difficult is that from your site and are you is the, will the thought of the problem of south africa with people not being treated fairly in terms of a living wage? what is the world role in making that more of an ethical training? a what do you call the trading tubs? because of you seem to not just come from out of out of pocket to know that i'll try was i'm flipping of fines because it sustained the ability is gone. i don't we keep them producing wines. the world one, all wines the consumer want ones,

but we're not getting paid for what we deliver. and that for me is the critical point here. and that for me says we need to speak to the consumer this, the consumer understand the would difficult. and the problem in being difficult to books, not just in south africa in argentina, and charlie and all these countries, we wind up being bored at such a lower price points. and so much higher price point in who's making that money because it's definitely an outpace not so are there a specific regions known for producing wines more efficiently, resulting in lower production costs? so south africa is one of those countries we labor is to spill, very cheap. so we have a huge workforce. we have a huge unemployment fact winemaking in many cases,

seasonal thing. so we, i would say that i think in terms of what we can do with how labor force makes how product probably a look, but least coffee. but that doesn't mean it is the face. you know, the faces and be at the we over the live on the t we, we have the ability to, to bring in the people of people. they haines sorting off with the sun that some of the people in the sun. so the fact that we have a workforce that can do that at really what they call a minimum wage makes us one of those countries when it comes to costing company,

you know, more affordable. now in the past, for us in italy, we're known as having the best and most premium lines. is that still the case, or is there another country that's giving it a run for its money? i think is the world evolves and it has one make this traveling and sharing knowledge sharing experiences. one more country select south africa is coming to the full thing that's on the quantity perspective. we can compete against anybody. if you choose, obviously these different um, quality products, but if you put this up in any quality practice that gains another kind of feedback utility like funds. i see, i think the wolf will be shop. that's what we really are producing and how,

how more affordable are the same quality product these from a company that's an advocate comparison to utility in front. i don't think we have to send back to anybody. i think we make. we are producing amazing wines, and i think retailers are noticing that's nothing. that is why they such a huge inquiry into something we want what countries are experiencing significant growth in their wind industries and what's contributing to this growth . so i believe that new zealand is really, really booming, using it's prompting new when it's more of an it's isn't, it's really investing in new wineries. it's often coming in. no, they're not small, not small. one easy, huge establishment. you know, um and,

and the reason for that is because they sold a much, a huge request for new zealand, especially for solving your block in the style of something you've done. so they produce that said dudley. cindy, seeing that south africa is fall behind in terms of quality. no, i think it's just a market themselves quite well. and i would say the top segment is quite extend outstanding, some new brands. and because of that investment in, that's the sort of the consumer for that product. they have the ability to grow, they have the ability to invest, launch new lines, and obviously must pull it up because we don't get, we know what people are willing to pay for the product doesn't make us really sustainable. thank you so much, carmen, but please stick around. a winemaker, carmen stevens will stay with us right after the break. and when we come back in

recent years, wine has captured the pallets of age and consumers worldwide. don't go away. the a christmas time i procrastinated to the law roof, he can really separate the guns energy slipping the ship that the british list of all definitely because we're deliver it to available for goods. the very long chinese mostly appreciate which one should be able to be what it will be. what you'll do is i'm going to show you the car. all right? no problem. one, let somebody know who is really irritable. it's a little pissing you wish these of twenties, which one us through the model printer,

one years old for tools up. but now if it goes away, now we should, we should, if you need the table, she knew she should be home in the financial aid. us through that a lot for the gas. no, it's, you know, look forward to talking to you all that technology should work for people. a robot must obey the orders given by human beings, except we're so shorter is that conflict with the 1st law show alignment of the patient. we should be very careful about visual intelligence. the point obviously is to create a trust rather than to the area. i mean with

artificial intelligence, we have so many with him in the robot must protect his phone existence with alexis, the release of the russian states of america as tight as i'm one of the most sense community invest in most all sense and up the in the system must be the one else holes. question about this, even though we will then in the european union, the kremlin media machine, the state on russia to day and split the r t smooth neck. even our video agency, roughly all the band on youtube, the fitness center for question,

did you even twist, which is the now, can you, you can use your research typically from here yet to nancy. kim's in the book is that probably the nurses should be very, the young showcase is use the thing of them. so i'm just going into the, by the ways that the boys, the

probably the one most noun that will be for them. imagery of assess florida doesn't want that extra them, but adults of and there's that while wine is ubiquitous in the western world, there are many asian lines. but there is a very good reason for that. most asian countries are closer to the equator where they experience more tropical climates with plenty of rainfall. this is not conducive to the production of grapes. also, many countries have extreme changes in temperature and climates with monsoons and tie foods. so because of this, wine is predominantly a western or european alcoholic beverage. but in recent years of globalization,

wine has begun to capture the interest of the growing middle class. china has quickly become one of the largest consumers of mine and in recent years have also started to produce wine as well. and this is not an easy feat as the vines must be buried through the winter in order to stay alive during the extremely cold and dry winter's. china is rags. 9th, in terms of wind consumption by country and 40 years, it's time to australian wind quickly becoming its biggest buyer and importing 40 percent of australian's total wine exports. but in 2020, after the australian prime minister at the time called for an investigation into cobra's origin, beijing became furious at them for playing political games, meant to assign blame and response. china impose a punitive tear on 116 to 218 percent on australian wind. and the country's biggest overseas market vanished almost immediately. sales to

china plummet is 97 percent that 1st year. australian, great growers are still suffering today as a result. as this year there is even less demand for red wine. farmers are facing a choice between selling grapes, a huge loss or keeping costs to a minimum and not even harvested. and while many are focusing on the markets in the us tile and single pore and malaysia, none of them are big enough to fill the gap left by china. there's still about a 25 percent surplus of national wind gray prop with no obvious destination. china has instead turned to south african and the us winds to fill is demand. meanwhile, japan is leading asians nation in wine in port in 2022. when it's all a 31 percent increase in the value of imported wine and 8.9 percent rise in volume

. the japan wine market is projected to exhibit a growth rate of 6.3 percent to 2028. as a change in consumer preferences for the western beverages and rising wind torres and drives the market jeopardy is consumers have been shifting away from traditional alcoholic beverages like soccer and beer. and instead of bracing wine, especially among the younger generation who are more health conscious friends in chalet and wine are the largest share of japanese imports of wine at 29 and 26 percent, respectively. for this and more or less bringing again award winning winemaker, carmen stevens from carmen stevens wines. so how do market demands and consumer preferences influence the world? the trajectory of different wind producing countries? it speaks to use the limited space of the month for the product that speaks to the growth the consumer. once it's given we in the world, people one store. so looking for new zealand, the, the new zealand style of some of your long coming out of the country. and that's

makes more and more people wanted big investments with them be approved for the. absolutely. and what are some of the challenges faced by wine makers in different regions that impact their production costs? so i think different kinds of different challenges. in our case, we had a challenge with water not so long ago. you know, resources in terms of 40 electricity for other countries, it might be that they have a bad yeah. and they have to mitigate that. but i do believe it seems to balance himself out of it again, coming back to something i think i'll biggest challenge is probably we we, we have to buckle supplies and so we want to bring in bottles. it's actually extra cost. you know, so i'll challenge this out to be how product to the marketing,

the most efficient cost efficient way. and because if you take, if you take a shipment from south africa to europe, it takes about 6 weeks. that these are the challenge we as in your, you know, in fantastic trying to treat them as a safety and at the same place makes the, the flow of getting the product to the market so much easy and much more cost cost effective funding. how do foreign investors influence the wind production or the industry? so these, these being in flux, but the stevie growth o. a city interest of foreign investors into south africa, into the windings. because you get really amazing, amazing, did was in south africa. and if you can pay it to what it would cost

you to have that phone. so anywhere else in the world, it's like a small section of the price. people pay your. so i think another thing visa, the seeing, the ancient in south africa, they see that if it's, i mean it's like us of the affections price, and we have different leasing more investment specifically in south african agriculture land for wine. it's good for us. i think i think it's fantastic that the world is relocating to south africa for that. you know, for the future for, for growth in this in the south african wine industry. and i, i hope that this that would open more markets for some wines, because lots of people that ease in leasing really has access to walk. and if they

can take the south african product out, it's a move mancha to give it to move, presence fantastic for us and carmen. how has the rise of e commerce platforms impacted wine, sales and distribution? absolutely, and i think the basics on some of that history and cove, you know, suddenly enough, you know, but as of africa for, for quite some time we were looking out. so ones so the response will close in. so what happened was that the wind res, via nice, we need to put something else in motion. yeah. and a lot of them launch that forms online platforms and sold one online. that was to be delivered often the restrictions was lifted. so the online text forms as really bloomed in scope. it also,

it shows the wine visa was probably not so up to date with the new technology in terms of the intimate how to promote themselves and the, but much more effective way. it's a cheaper way that we're using social media to also help that in suddenly more and more people are using social media and the e commerce platforms and they are seeing really most of the trust them, which is fantastic. thank you so much, carmen for all your time today. globally, wine is a category that is in slow, a decline with fewer and fewer people drinking less wine every year. well, economic uncertainties are leading wind consumers to come back on discretionary spending. it seems that premium winds are still performing significantly better than their lower price counterparts. one of the biggest global trends in the drink

sector is moderation. moderation rates are the highest among the younger wine consumers, with the age group below 34, significantly more likely to reduce alcohol consumption in some way. however, low alcohol whine and sparkling winds our growth markets in areas like the us, germany, japan, and the u. k. so it seems like the wine industry will have to pivot in order to accommodate the tastes of the younger generation in order to avoid being the biggest loser. i'm christy. i. thanks for watching and we'll see you right back here next time on the cost of everything the a the same wrong.

just don't you have to shape house the constant and engagement equals the trail. when so many find themselves will support. we choose to look so common ground the the recognition thing you made, so the lady might still go to the new one and then use the force family friendly is essentially what i'm of more than with frontier needs nothing just confused as to the entry and everything i think the 4th is mornings faces. interesting to me here.

okay there. so there's no reason that the ship us. ringback so i'm or the red lines without the long dissipated piracy of the call back we'll see, to exist at the end of the year, possibly into the re is ethnic on medium president. the most. com either as of age on, takes control over the read all of us in this house. the place on friday i just didn't to, to continue to refuse to take personal responsibility. the honoring and assets northeast and my rights and part of the sample of vision suggest is rain as ita may be in jeopardy. all knows it under this prime minister, a nazi was honored in this place should crush.