and the baltic states have been destroyed or vandalized as dish. there's stuff by pharmacy, certainly within yeah. i'm not sure or even some others could i ask if i really think so that's the most on whether it's, it's special or just bring in the police government denies the rule of soviet soldiers in the victory of a naziism. and is it raising historical memories of world war 2 is the 40 because when you order, although it did seem the non c regimes, the trustees would remain, thinks in people's consciousness forever. but as long as russell phobia is profitable and brings dividends, you are willing to have a to rewrite the cost. yes. to, to uh, take up the provides for leaving a message. i need to see because fox do i need october 30 at the man i have been firm and taken great into wines for thousands of years. ancient

culture do use wines as means for communicating with their gods. and even today, we can find references to wine as a status symbol. it is often portrayed as a drink of choice for the culture of the educated, the wealthy and sophisticated man. but trends are changing as globalization has brought about the democratization of wind. i'm christie, i and today we're going to be exploring the wonderful world of wines from the top producers to the top consumers, the 4 countries, italy, spain, france, and the u. s. produce more than half the wine in the world. italy produces over 44000000 heck, the leaders of wine a year, followed by spain at 35000000. heck, the leaders, france at $34.00, and the us a $24.00. heck, the leaders and these 4 countries are not surprisingly, also huge. consumers of wine as well, but if we break down consumption by capital,

portugal is actually the biggest winner at $51.00 leaders per capita, followed by italy and france. while traditionally, wind has been cultivated in europe, production and consumption has been expanding into the southern hemisphere. south africa is now is that a largest wine producer in the world, and the 6 largest exporter of wine, lately is 300 year old wine industry is being crushed by rolling blackouts that are delaying harvesting bottling and labeling. the interrupted power also impacts the watering of the vice with stresses out the plans and reduces the size and number of fruit. this will have a big impact on the producer. profitability as harvest will be lower. ones harvested degrades, can become over, right or damaged if refrigerator or climate control is interrupted. the power cuts can lead to temperature fluctuations. we can switch can adversely affect the

fermentation process resulting in all flavor barrels. the south african wine industry, as a result have increased wind prices by 7 percent. this year. the wine industry contributed more than $3100000000.00 to the nation's gross domestic product last year with exports worth $10000000000.00 rand. of the 2023 harvest is estimated at $1200000.00 tons, which is 14 percent smaller than last year, is due to a lack of electricity in intensely irrigated areas. officials are now concerned that irrigated wine, great production isn't sustainable. if locating gets worse, the u. k continues to be south africa's largest wind export market and fox, the wide or global trend by increasing their imports for wind by 8 percent last year. despite the higher prices. even though south african wines are mostly consumed locally, there is one winemaker trying to make it

a global trend. we are joined by award winning winemaker, carmen stevens from carmen stevens wines to explore some more of the african wine market. so comments, what got you into the wine business and made you a successful award winning winemaker in south africa. so what got me into wine was reading, reading, reading, novels, reading. so i come from a very poor background with one list of a part of my humphrey. but i've been a new about one because wanted to view the negative impact on now communities. what attracted me to one was i think, appealing, so it comes with wine. no, it's everything is green, everything is beautiful. you know, there's amazing people, these amazing food wine,

amazing regions of to that really is if i think back now that is probably what she gave me because the community what i grew up in indeed an aspect i liked, i liked what a wine it seems to me in those knows what does the future hold for south african wine industry the future for so that's a good thing in terms of wines. this is quite bright to these a lot of the young, an upcoming in a j t k. dynamic new, younger generation of one make us coming into, into the sick to a kind of a lot fakes last experiment they tied to showcase what's a fee to can offer. we are based on lots of focus on shannon blanca, not to mention them long. great. other south africa and how to improve on what you really have. so i think this new generation of

looking and approaching minds very different. and i think it's going to add differently to, i'll say i'll growth in the international marketplace. and how does the cost of producing wine very across different wind producing regions around the world? it's very difficult question on to, to the question, but what i can tell you is that in south africa, the so many patients that's needed for outlines. and i feel this is my personal opinion. you said the world is almost too hard. and so i think because we have to have so many patients in place and what that comes, how is it go all week in our winemaking? how if people do we treat our workers?

what are, what is the working conditions, which is perfect? i want to make it very clear that's of africa has always been on top of its game when it comes to conditions of look. so looking at what people gets paid, but i think in every country you get you'll, you'll, you'll, you'll whine, some of the one people that doesn't conform. it's not just in south africa. and gets of africa is being, you know, almost the focus is more on what needed to in the south african wine industry than what these positive and stuff that picked through my industry. and that brings us about how difficult is the world when it looks at south africa in terms of pricing or phone lines because we make amazing wines. all winds

of woods over deliver it in terms of quality. yes, we do not see the same revenue coming back to this country because the rest of the world look at us and say, but it's a federal country and we can get away with pain as little as possible for amazing. one. know if you come to me in your ask me how if equal you are things you need to also oscar. so how so how difficult is the buying? because if you can sell a self african product in your for lease money, oh, you buy for lease money and get you off putting it on your shelf so much i a month . how easy cool is that from your site and are you is the, will the thought of the problem of south africa with people not being treated

fairly in terms of living? wait, what is the world a role in making that more of an ethical training? a what do you call the trading tubs? because of you seem to not just come from out of out of pocket to know that i'll try was i'm flipping of fines because it sustained the ability is gone. i don't we keep them producing wines. the world one, all winds the consumer want ones, but we're not getting paid for what we deliver. and that for me is the critical point here. and that for me, says we need to speak to the consumer this,

the consumer understand the would difficult. and the problem in being difficult to books, not just in south africa in argentina, and charlie and all these countries, we wind up being bored at such a lower price points. and so much higher price point in who's making that money. because it's definitely in outpace lots of other specific regions known for producing wise more efficiently resulting in lower production costs. so south africa is one of those countries we labor is to spill the cheap so we have, we used to work for us. we have a huge unemployment fact winemaking in many cases, seasonal thing. so we, i what size of africa in terms of what we can do

with our labor force makes up product. probably a little bit less costly. but that doesn't mean it is the face. you know, the places and be at the we over the level that we, we have the ability to, to bring in the people are people, they haines sorting off with the sun that's done by people in the sun. so the fact that we have a workforce that can do that at really what they call a minimum wage makes us one of those countries when it comes to costing company, you know, more affordable. now in the past, for us in italy, we're known as having the best and most premium lines. is that still the case,

or is there another country that's giving it a run for its money? i think is the world evolves and it has $1.00 microsoft transiting and she has a non each shaving experiences. one more country slash south africa is coming to the full i think that's on the quantity perspective we can compete against anybody. if you choose, obviously these different um, quality products. but if you put this up in any quality practice against another country like utility like funds. i think i think the wolf will be shop. that's what we really are producing and how how more affordable the same quality product is from a company that's an advocate comparison to utility in front. i don't think we have

to send back to the anybody. i think we make. we are producing amazing wines. and i think retailers are noticing that's nothing, that is why they such a huge inquiry into something to kind of want what countries are experiencing significant growth in their wind industries and what's contributing to this growth . so i believe that new zealand is really, really booming, using it's prompting new when it's more of an it's, is the land ease, really investing in new wineries. it's also coming in and the small, not small one is a huge establishment. you know, um and, and the reason for that is because they sold a much, a huge request for new zealand, especially for solving your block in the style of some of your blogs that they produce. that said, douglas,

leasing that south africa is fall behind in terms of quantity. no, i think it's just a market themselves quite well. and i would say the top statement is quite extend outstanding. some new brands. and because of that investment in, that's the sort of the consumer for that product. they have the ability to grow, that the ability to invest, launch new lines, and obviously must pull it up because we don't get, we know what people are willing to pay for our product doesn't make us really sustainable. thank you so much comment, but please stick around. winemaker, carmen stevens will stay with us right after the break. and when we come back in recent years, wine has captured the pallets of age and consumers worldwide. don't go away. the

lunar when i would show the same rom, just don't you have to see the house. she comes to after care and engagement because the trails when so many find themselves quilts of parts, we choose to look for common ground. the take a fresh look around is life kaleidoscopic, isn't just a shifted reality distortion, by how of tired vision with no real opinions. fixtures designed to simplify will confuse really one say better wills,

and is it just because it shows you few fractured images presented as 1st? can you see, through their illusion going underground can in many ways to west supreme prophecy, war and russia is all about narratives. first deployed was russia's unprovoked, a time, then it was admitted, there was nato's expansion, east that served as a catalyst starting the conflict. now we're told it's all about the future conflict with china and take your pick. it's all boils down to western gemini, of the membership of stainless things. let me go up a success that i knew what

a single age control is. very nice of you. i'm doing this for him. oh, if i'm for the 1st 12, i should collaborative families from what i'm going to be clear on what are some of the progress dealer presenting energy authority to pay that the i see, i'm assuming what the pope with tears rolling on that i was searching for the premium, it's not posted by any precluded me. it's a cabinet that i've used while wine is ubiquitous in the western world, there are many asian lines. but there's a very good reason for that. most asian countries are closer to the equator where they experience more tropical climates with plenty of rainfall. this is not conducive to the production of grapes. also, many countries have extreme changes in temperature in climate with monsoons and tie foods. so because of this, one is predominantly

a western or european alcoholic beverage. but in recent years of globalization, wind has begun to capture the interest of the growing middle class. china has quickly become one of the largest consumers of mine and in recent years have also started to produce wine as well. and this is not an easy feat as the vines must be buried through the winter in order to stay alive during the extremely cold and dry winter's. china is rags. 9th, in terms of wind consumption by country. and for years it's turned to australian wind quickly becoming it's biggest buyer and importing 40 percent of australian's total wine exports. but in 2020, after the australian prime minister at the time called for an investigation into cove its origin, beijing became furious at them for playing political games, meant to assign blame and response. china impose a punitive tariff on 116-2218 percent on australian wine.

and the country's biggest overseas market vanished almost immediately. sales to china plummet is 97 percent that 1st year. australian, great growers are still suffering today as a result. as this year there is even less demand for red. one farmers are facing a choice between selling grapes and a huge loss or keeping costs to a minimum and not even harvested. and while many are focusing on the markets in the us tile and singapore and malaysia, none of them are big enough to fill the gap left by china. there's still about a 25 percent surplus of national wind gray prop with no obvious destination. china has instead turned to south african and the u. s. wines to phil is demand. meanwhile, japan is leading asians. nation in wine in port in 2022 would have thought

a 31 percent increase in the value of imported wine and 8.9 percent rise in volume . the japan wine market is projected to exhibit a growth rate of 6.3 percent to 2028. as a changing consumer preferences, horrible western beverages and rising wind torres and drives the market. japanese consumers have been shifting away from traditional alcoholic beverages like soccer and beer. and instead of bracing wine, especially among the younger generation who are more health conscious. friends in chalet and wine are the largest share of japanese imports of wine at 29 and 26 percent, respectively for this and more or less bringing again award winning winemaker, carmen stevens from carmen stevens wines. so how do market demands and consumer preferences influence the growth trajectory of different wind producing countries? it speaks to you zealand, it's based on the mon for the product that speaks to the growth the consumer. once

it's given we in the world people one store. so looking for new zealand to the new zealand style, some of your plans coming out of the country and that's makes more and more people wanted begin basements with them be approved for the. absolutely. and what are some of the challenges faced by wine makers in different regions that impact their production costs? so i think the from congress has different challenges. in our case, we had a challenge with war to not so long ago, you know, resources in terms of 14 electricity for other countries. it might be that they have a bad. yeah. and they have to mitigate that. but i do believe that things balance himself out of it again, coming back to something i think i'll biggest challenge is probably we we, we have to buckle supplies and see if we want to bring in bottles. it's actually

extra cost. you know, so i'll challenge is how to be how product to democracy in the most efficient cost efficient way. and because if you take, if you take a shipment from some africa to europe, it takes about 6 weeks. that these are the challenge we, as in your, you know, and fantastic trying to treat them as a safety and at the same place. it's makes them the flow of getting the product to the market so much easy and unless it will cost cost effective funding. how do foreign investors influence the wind production or the industry? so these, these being in flux, but the stevie cro o. a city interest of foreign investors into south africa, into the windings because you get really amazing,

amazing. t was in south africa. and if you can be it to what it would cost you to have that phone. so anywhere else in the world, it's like a small section of the price. people pay your. so i think a lot of investors are seeing the potential in south africa. they see that if it's, i mean it's like i said, the affections price and we have different leasing the more investment specifically in south african agriculture land for wine. it's good for us. i think i think it's fantastic that the world is relocating to south africa for that. you know, for the future for, for growth in this in the south african wine industry. and i,

i hope that this that would open more markets for some wines, because lots of people that's using leasing really has access to walk and use. they can take this automatic, i'm a product out, it's a move mancha to give it to move, presence, fantastic, fuss and carmen. how has the rise of e commerce platforms impacted wine, sales and distribution? absolutely, and i think the best example of that is doing cove. you know, suddenly enough, you know, but as of africa for, for quite some time we were open now. so ones. so the restaurants were closing. so what happened was that the one res, via nice. we need to put something else in motion. yeah. and a lot of them launch platforms, online platforms and sold one online. that was to be delivered often the restrictions was lifted. so the online text forms as really boomed.

and it also shows the winds that was probably not up to date with the new technology in terms of the intimate how to promote themselves the but much more speak to flight. it's a cheaper way that we're using social media to also help that on. and suddenly more and more people on using um, social media and the e commerce platforms and they are seeing really most of the trust them, which is fantastic. thank you so much, carmen for all your time today to globally whine is a category that is in slow, a decline with fewer and fewer people drinking less wine every year. well, economic uncertainties are leading wind consumers to cut back on discretionary spending. it seems that premium wines are still performing significantly better

than their lower price counterparts. one of the biggest global trends in the drink sector is moderation moderation rates are the highest among the younger wine consumers. with the age group below 34, significantly more likely to reduce or alcohol consumption in some way. however, low alcohol wine and sparkling winds, our growth markets in areas like the us, germany, japan, and the u. k. so it seems like the wine industry will have to pivot in order to accommodate the tastes of the younger generation in order to avoid being the biggest loser. i'm christy. i. thanks for watching and we'll see you right back here next time on the cost of everything. the

the as soon as 2060 numerous monuments, the soviet soldiers in poland, ukraine and the baltic states have been destroyed or vandalized fish there. so it must be the most certainly within yeah. unless or even some others could. i skip

everything. so that's the most on whether it's it's special and what is the voltage government denies the rules. so it'd be assumed just in the victory of a not system. and is it raising historical memories of world war 2? because the 40 because when you order, although it did seem the non survey seems, the trustees would remain, thinks in people's consciousness, but have a but as long as russell phobia is profitable and brings dividends, you are willing to have a to rewrite the cost. yes, those clips here, you've got the i'll provides through stadium upstairs and i need to see because it looks like so i need to be introduced to billy. hi, i'm executive and i'm here to plan with you whatever you do. do not watch my new shelf seriously. why watch something that's so different opinions that he won't get

anywhere else. welcome to please or do they have the state department c i a weapons, bankers, multi 1000000000 dollar corporations. choose your fax for you. go ahead, change and whatever you do. don't marshall state main street because i'm probably going to make you uncomfortable. my show is called stretching time. but again, we don't wanna watch it because it might just change the way you the watching is why isn't why in this control? if i give but plenty of the store in this this, you should have been a short order for not imagine just the last name scare me. and when i am touch at your desktop session, that's just shiny or just is when you buy on it. when you sit on the, you know,

the, the, the, the hello and welcome to cross talk. we're all things are considered. i'm peter live out. in many ways the west ukraine proxy war and russia is all about narratives. first deployed was russia's unprovoked attack. then it was admitted, it was nato's expansion. ease that served as a catalyst starting the conflict. now we're told it's all about the future conflict with china. take your pick. it's all boils down to western to germany. the.