the mistake and is a suicide mission. and even if you apply to make a conversation with a kenyan, it's but they will tell you that the canyon commitment to hate each comes as of a big surprise. it's given that to just the magic observations between the 2 states had previously been very strange and well canyon please then to william, who has been as slow as it's authors confusing on the international scene. experts say that it is quite as lucky for king. it's supposed to be a place of law as a country has been willing to take charge. well, because we all know that kenya was not. if i didn't do the stations 1st choice division, they tried to tackle can um, canada, to take the range for canada, decided that it was q 50, then the americans tend to present only 2 percent down 10. your was indeed the last resort. and so happens that the officers this mission say on the continent of south africa's ruling after national congress. so is it will support and opposition motion to close the is really m to see in the country. a statement says the amc

also by the 5 as a size 7 old size with kind of even so it's agrees to cease find gaza votes and emotion will be held next week. this most of i feel the cold if i'm not home is that the rules. i've been lot of scale protests in the country in support of palestine of florida condemned is those s bikes on hospitals as of the the, the glass on the front is a famous little time lead to cells of was told the see that israel helped give rise to how much to counter other forces in the region. we should go back to uh, to re 3 and 2 as 2 uh or decisions which had been taken his at bus seen. so the agreements of comedy, reed, nothing had been done really to favor a stable and dribbled piece situation. i mean, uh we, um,

if i remember some decorations of you shall decorations and official positions from the sort of government say where they had been supporting that homeless and financially and politically. of course the situation is more and much more complex funds is. uh but i mean, maybe also the american hover is most likely i've raised taliban because it was a bought was a situation and it was a let's say i use a month. it was unnecessary to hope was to yes it off i'd, i'd, i'd sit and date of time. i know. so i'm, i'm us without being counter wait to was a extreme i mean movements and some of them off terrorist movements. so i come them, of course he had tacos to harm us,

but we still calm them. what is happening to see if he's in for a few nations? well, the thing is out. so what is great type of company with us? it, but i'd say we're gonna take a breakdown we back, i left them the, the coffee is one of the most popular non alcoholic drinks in the world. believed to have originated from ethiopia. coffee cultivation began in the middle east and by the 15th century. coffee houses were common throughout turkey, persia, syria, and a ravia. today, coffee has grown and more than 70 tropical countries and enjoyed everywhere. it is the 2nd most export, a commodity in the world after oil. and today, a simple black cup of java has now turned into an elaborate specialty drink with

various flavored syrup, splendid ice nitrile brewed top with foam and whipped cream. so what makes coffee so desirable? i'm christy, and you're watching the cost of everything where today we're going to be breaking down the ins and outs of the coffee industry. the coffee is a popular beverage that many people enjoy for its taste and the energizing effects of caffeine. now there are many types of rows to choose from, allowing people to find the perfect coffee to suit their taste. many people also rely on coffee as a source of caffeine to help them state enter guys, and alert throughout the day. now, coffee has grown in more than 50 countries around the world, but the majority of coffee beans come from brazil, vietnam, and columbia. the cost of producing coffee varies from country to country, but it typically costs between $0.50 to

a dollar per pound of coffee beans. the cost of producing coffee also varies depending on the type of beat. the rabbit coffee beam is the most popular type of coffee being and it typically costs more to produce. then the less popular robust the coffee being. and the coffee means as this point is a greenish looking beam where it is then packed and shipped to the consumer country . the largest consumer is the us followed by here. and once they arrives, the beans are then roasted roasters by the bulk of coffee and bake into a margin to re sell it to the companies that distribute it like starbucks. so for a typical pound bag of premium coffee that sells for $15.00, you have about $4.00 that goes to the retailers who shelf it sits on. then you have the roast, or if it takes about $2.00, transporting the rose to be is cost about

a $1.50. and meanwhile, in the roasting process, you lose about 15 to 20 percent in weight as the moisture is removed from the green beans. so that adds about $2.50 to the price, and you have the $4.00 per pound for the raw beans in the end. so the coffee business is actually quite a slim margin business, as coffee is considered a basic commodity. and there isn't much differentiation. the differentiation comes at the brand level where you have giants like starbucks baking in a brand premium for their coffee, which allows them to charge more. and coffee prices depend entirely on supply, rather than demand. demand tends to be relatively elastic. however, supply can fluctuate due to weather and harvest, and with global warming, many african countries may no longer be able to produce coffee at all. the production might actually move southward,

but it is difficult to tell of temperatures, rainfall and soil chemistry will be amenable to the plant. in 2023, the price of the robust a coffee has already risen sharply by approximately 30 percent as the longer rainy season and hotter summer has effected its production or coffee prices are also linked to fuel prices because of the cost of shipping and transportation. when fuel prices go up, the cost of shipping also goes up and affects the final commodity price of coffee. surprisingly, finland, top the list as the world's biggest coffee drinker on a per person basis. the average fin drinks nearly 4 cups a day and coffee is so popular and feeling that to 10 minute coffee breaks are legally mandated for finish workers. this is followed by luxemburg, the netherlands, sweden and denmark, where they have a deep respect for the art of brewing and roasting. and the strength is highly

prized in scandinavian countries where a long dark cold winter's make it highly prized. and it's interesting and funny to note that coffee is growing and some of the hottest places in the world, only to travel and be consumed in some of the coldest places in the world. and now today we're joined by coffee expert, jonathan. it's a very owner of paper playing coffee co, and so jonathan, the cost of coffee has shown fluctuations over the years. could you shed some light on the factors that influence these price variations and how they impact coffee grows and consumers like, uh, yes, absolutely. i'd be glad to um, so just a little background on who i am. i'm actually, i'm jonathan at your very my, i own paper playing coffee company in new jersey. but i'm a 5th generation, columbia and coughing grower. we have been growing coffee in columbia now for a 160 years about we've had our farm and our family for about 80 years. and so

aside from being on the roasting and here in the united states, we're on the production and as well in columbia. and so the, the price of coffee is really kind of dictated based on commodity. the coffee is the 2nd most traded commodity in the entire world. and so you can imagine that, you know, any change based on demand or production will add or take away from that commodity. just as an example, a couple of years ago, brazil who's the number one producer of coffee in the world. i had a, a freeze that affected millions of pounds of coffee. and that caused a huge spike to happen within the commodity price, which drove the price of coffee up. coffee is a beloved beverage consuming world wide. can you discuss the regions or countries where a coffee consumption is experiencing the most significant growth and what cultural

or economic factors contribute to this trend? oh yes, i love to. um, so yeah, so coffee, like i said earlier, is the 2nd most consumed commodity in the world. i think 16000000 cups are consumed in new york city alone. so, you know, you see this fluctuate action happen, and some of the biggest increases that we're seeing in coffee consumption are in china, india and mam. um, a lot of that has to do with a lot of the younger generations leaving their home and going to study abroad either in europe of america, south america, or just any really any coughing, consuming country in the world. and then bringing that back and, you know, just having and although they grew up in a consuming country, they're kind of going and immersing themselves in these, these cultures where it's coffee, heavy and not to mention that there's also the, the social media aspect of it. there's this really beautiful culture

around uh, social media and taking pictures of lots a yard and different coffee drinks. and so i think a lot of people bring that back. and that's why we see these huge fluctuations happening in china, india and vietnam, as well as economic reasons you're seeing in the economy in those countries rising. so we know a lot of people are, are seeing a little bit more money than usual. and so you're seeing that change and now for trade and sustainability have become important considerations for coffee consumers . so what efforts are being made within the industry to ensure a fair compensation for coffee farmers and to promote environmentally friendly practices? uh, yes, absolutely. i mean, a lot of people are starting to pay attention to what they consume and how they consume it. so i think speaking as far as north america, and there was this whole farm to table experience where people i wanted to know

where their food was coming from. you know what farm they wanted a, how it kind of like this inter personal connection with where their food is manufactured and uh, adding to that obviously like coffee in many cases, finishes the meal or, and it begins many people's day. and so that level of connectivity was sought there as well. um, you know, for most people, coffee is just grown high up in the columbia mountains and picked by a beautiful moustache man and his true trusty donkey. but the truth is much more than that. and so, um, uh, for the certification such as fair trade, really let us as consumers know that every part along the way from a grower to a co op, to export or to in order to roaster every single person along those way. there

every single entity along the way has been fair trade certified and kind of helps, i guess ensure that there is a little bit more a sustainability, um and equity. so that's fair trade. i mean, a more costly coffee. it will make a difference in pricing. so we're a fair trade certified company and we will pay a percentage or we, we pay a certain amount of cents per pound that we purchase per year. and so obviously like adding to that, um it, we have to kind of like add that into for the consumer. but, but something that's a bit tricky is that if somewhere along the way in that chain, if we, if one of the entities that touches that coffee isn't fair trade certified, then the chain is ruptured and that coffee can no longer be listed or sold as fair trade certified and so it doesn't necessarily mean that it's, it's

a better coffee. it just means that the farmers and the facilities where these copies are passing through. um, are ensuring a better quality of life for the people that, that work for them. these days, the specialty coffee market has shown remarkable growth. what differentiates specialty coffee from conventional coffee and how does it cost and quality compare between the 2? yeah, i think the main, one of the main differences between specialty coffee and i guess traditional coffee or commodity coffee is that, um, it's kind of a combination of everything that i stated were really paying attention to who we deal with, who were working with. um, our goal, at least i mean nice speaking for our company paper plain um our goal is to offer quality over quantity. um and i think that resonates with a lot of people. um,

and in many ways because we have these direct relationships in direct for our partnerships with producers. um the commodity price doesn't necessarily affect us in a great way. i think the, the biggest people who are affected by commodity fluctuations are the jane corporations who are just really pumping out a commodity coffee as much as possible. i mean, obviously the goal is to, you know, provide profits for their shareholders. and in order for them to do that, they have to drive prices down so they can continue to keep their profits up. thank you so much, johnson, but please stick around. coffee experts. jonathan, it's a very, we'll stay with us right after the break. and when we come back, how has the coffee market grown in countries like india and china will have more after the break?

oh, the look forward to talking to you all that technology should work for people. a robot must obey the orders given by human beings, except we're so shorter is it conflict with the 1st law? show your mind, anticipation. we should be very careful about personal intelligence at the point, obviously is to place a trust rather than fit the barriers. i mean, with the artificial intelligence we have so many of them in the robot must protect this phone. existence was only exist the

qual, coffee is extremely popular in the west. it is still growing in popularity and others like india and china. although india's consumption of coffee is miniscule with great, have them to grow, it is a significant producer of coffee with, of course, the majority being exported. because although coffee has a long history in india, it isn't considered a native beverage in the region. the legend is that a st smuggled 7 green coffee beans to india and the 16th century and planted them in south western india. this is where a coffee took root, but not all of india has adopted coffee culture. northern india, in particular, has remained loyal to tea. coffee in india is consumed as filter coffee or incident coffee. and these drinks involved the use of copious amounts of milk. and traditionally in india, if it's not milky strong, sweet and hot,

it does not qualify as a good cup of coffee. coffee in india is shame grown in the force of the western knots within abundance of other foliage. and this allows the coffee to in by the flavors of the surrounding plants. the overall coffee market size in india was approximately $1600000000.20. and it's projected to grow to form $1000000000.00 by 2027. many india and consumers are embracing international coffee, cafe culture with cafe chains growing rapidly. there has been a significant shift in the coffee drinking culture in india over the last few years . and there are a lot more craft roasters working with coffee farms in india to provide high quality coffee training and information. and this trend has been identified in other majority tea drinking nations, such as china were spending time in coffee shop, often represent new lifestyle choices for young urban consumers. china is total

copy consumption grew at an annual rate of 16 percent between 282018 significantly outpacing the 2 percent global average. in terms of coffee consumption per capita in china. it is still well the high european countries and the us standards. the average chinese concerns only 9 cups of coffee a year in 2021 compared to americans who consumed 3 cups of coffee every day. however, international chains, like starbucks, have rapidly expanded their footprint in china, hoping that it would follow the same trajectory as japan's coffee adoption. while japan was primarily a tea drinking nation in the past, it is now the world 4th largest consumer of coffee following the us for sale and germany. or in the us the most a vote is demographic of coffee drinkers is actually those 60 years or older around

72 percent of american score. 60 or older drink coffee every single day, but only about 47 percent of those who are between 18 to 24 years old. drink coffee regularly making it the least coffee, christ, demographic in the country. so for this and more or less bringing again, coffee, expert, jonathan, it's a very owner of paper, plain coffee, co, a so jonathan coffee is often can refer to as a commodity. what role does the global coffee market play in determining coffee prices? uh, yeah, absolutely. that's a great question. i mean, a perfect example is, you know, what happened. it actually happened right in the middle of because it depend on it . so we saw preserves production lesson because of a freeze. and brazil being the number one, producer of coffee in the world. some you know, for, for this particular reason was get bought to produce less. and so that was enough

to drive the price of commodity coffee weight. and so, you know, brazil is the number one producer of coffee followed by vietnam and colombia and indonesia. those are kind of the foremost for production countries in the world. and so any change in, in production and in those countries we'll see a fluctuation with that. but um, you know, geo politics obviously has a hold on it as well. um, you know, if there's any, any changes in, in trade tariffs um, you know, you'll start seeing either a bigger demand or less over demand, which will change the commodity price of coffee. so jonathan, coffee is often referred to as a commodity. what role does the global coffee market play in determining coffee prices and how to deal political and economic factors influence these dynamics?

but yeah, i mean, uh, we're seeing that right now with um, i think china is a perfect example when people are really talking about the chinese cultivation and consumption of coffee. i mean, you know, you have a population of 1200000000, almost 1300000000 people. and um, who primarily consume t who are starting to consume more coffee. and so i mean just doing mass on that. i mean if one percent or 2 percent of their population started one percent more started to consume coffee, that's enough to, to really cause kind of some damage globally. um, but i think they're starting to counteract that. and um, they're actually creating growing regions for coffee in china as well. so you're starting to see these growing regions happen throughout the coffee about that weren't existing before. i think they're actually even starting to grow coffee in

some parts of california, which is really interesting because up until recently, hawaii, hawaii and puerto rico were the only places within the territories with the united states that were producing coffee. so i mean, and it's, it's going to be really interesting, the next 101525 or even 50 years of coffee because, you know, there's a lot of factors that we have to weigh in. um, we have to obviously weigh in climate change and how that will affect the curling production regions. and whether or not that will just change where our regions are really growing coffee. and so, i mean, i try to remain optimistic especially because like i said, we, we operate with specialty coffee. so our goal is to have direct relationship with our trading partners. and, you know, really provide quality in innovation with coffee production. uh, you know,

placing emphasis on, on fermentation on drying on varietals. so it could be really neat and we might even see kind of exploration among the spi scenes of coffee. um, even though radical and reduce the our, our uh, biggest um productions right now we might see more of the america. uh, you know, it is um, or even maybe a larger emphasis on the specialty varietals with in reduced stuff. as coffee continues to be a staple in many cultures, how do you envision the future of the coffee industry, including the potential for new growing regions and innovations to meet rise in demand while maintaining quality and sustainability? uh yeah, that's one of the things that i'm, i'm really interested in being as though it is just uh, we've seen the price of, of coffee really fluctuate within the past 30 years with kind of a downward trajectory. as far as the costs goes for the farmers side. and so,

you know, even the pioneers of a specialty coffee in the fine years of 3rd wave coffee when they were talking about ethically growing coffee. one of the main then central tenants of it was to be able to provide more prophets and, and a better price for the coffee producer. and so, you know, a coffee in and of itself just by the seed can only produce so much. and so where's, you know, we obviously started to see now coffee tourism, which is beautiful. i mean, um, speaking has a colombian american you see a lot of flapping sites that are, that are cropping up around colombia and coffee farms, which is beautiful because people can have this like really wonderful experience like one that i had as a child growing up on we would spend our summer's on my grandfather's coffee farm where, you know, i wake up at 5 in the morning and, you know, i'd help note the calls, they just drop a basket on to me and i go and i,

i'd help the workers pick coffee. and to me, um that that experience is, is one of the kite and so, you know, when people are wanting to have this experience, especially people who have a love for coffee. i can imagine a better way of doing that. and then actually going and picking the coffee, drying the coffee, even roasting the coffee and having that experience. but the goal is obviously to return more money to the farm to the farmer. so that way we kind of promote we continue to promote agriculture. but other than that, i mean people will start to leave the fields today, coffee has evolved beyond beverage into a lifestyle. so how our coffee seemed experiences such as coffee tours, tastings and coffee feed merchandise, contributing to the coffee industry gross and diversification. yeah, no, but i mean like, you know, as you see, you see these,

these coffee experiences throughout the world. i mean, um, panama offer some really great experiences. if you up you as well is as wonderful a coffee origin experiences i believe can you does as well. uh, i mean really, if you search and you know, the best way to do it is to like, you have a favorite for a favorite origin of your coffee. and then, you know, it's, if it's rolanda, if it's booked on the, if it's indonesia, just look it up. there's more than likely going to be a farm that's offering some sort of experience where you can go firsthand and, and see how coffee is, are being process. i mean, especially if you look back at, you'll be said to be the birthplace of civilization. but even the birthplace of, of coffee as we know it. thank you so much, jonathan, for all your time today. now as the copy, industry continues to grow. you can help but wonder, are people addicted to coffee and has caffeine addiction become normalized?

caffeine is the most widely used to. so psycho active substance in the world where more than 80 percent of adults regularly consume caffeine. caffeine affects the same parts of rain as cocaine, but in completely different ways. and there is evidence for caffeine withdrawal symptoms such as caffeine locks a dino seen receptors which can cause the body to suffer from headaches, fatigue and arid ability. if caffeine intake decreases but caffeine use is classified as dependence, not an addiction. and this makes coffee, the perfect frank, because people become dependent on the wake up effect to function in the mornings and with prolonged use will require higher and higher amounts to achieve the same effect. an average cup of coffee contains about a 100 milligrams of caffeine. too much caffeine can cause headaches and migraines, and individuals who metabolize caffeine slowly may also have an increased risk of

heart attacks. elevated blood pressure and can worse and excite e insomnia and cause jittering us and heart palpitations. i'm christy, i thanks for watching and we'll see you right back here next time on the cost of everything. the the the

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