and the youth burns with jazz. domestic jazz and from the first minutes of the opening it became. clear. the russian capital has never seen anything like it, and most importantly, it has never heard of it. as part of the moscow jazz festival , performances will go on throughout the week at several city venues at once. this is vdnh park muzeon garden hermitage but pushkin square. and even here, outside the concert hall in the park, a grandiose open air will arrange a charge, the main thing is that you can get everywhere absolutely free. in general, as sung in the famous endows musical, jess is everything there will be jazz. boris ivanin mikhail verenkov dmitry timofeev tasty point new russian name of mcdonald's the first restaurants after the renovation have already earned in moscow in the regions every week plans to open up to 80 establishments. what does

the new logo look like? what dishes did leave russia together with foreign investors. what names will appear in the near future about this in a special report by alena lovina? 1 let's go. hooray! that same solemn moment, the official opening of the network, what a delicious point will become mcdonald's in russia kept the name a secret until recently? now i’m presenting our new name is delicious and that’s it, but you announced the name a couple of minutes before the launch of the first visitors, the flagship restaurant on pushkinskaya square started working on june 12, along with it, 14 more metropolitan establishments will open during the week up to 50 more restaurants over the next 1, 5-2 months. all 850 points of the mcdonald's network left our country, but

the famous all over the world remain, however, not all with other names. along with the rebranding, i changed the logo's si, it is stylized under the most popular product two sticks and french fries, which is delicious, and on the left is the same dot the green background symbolizes the quality of ingredients and service that guests are used to we have no right to use this we do not have the right letter m to use we many, many, many uh those things that we have in the contract with the corporation. so we have the right to do, so here we have found the golden mean investment in rebranding is quite small any mentions, the previous

owner had to be removed, but the interior is completely saved slightly changed, partially left the foreign name, as well as the prefix mac cheeseburgers. the hamburgers are left. well, for example, all of us royal is now called grand from the chicken section, there will now be chikin premieres, chickenburger. could fat mcmuffins have turned into just thick muffins in the morning menu, pancakes will add several variations of omelettes and scrambled eggs, and here is the updated mcchicken, now it is a chickenburger of 98% of products. this is how the new owners supplied russian companies. they say the quality will only go up, please go through the good alcohol not planning to drive. at the same time, depending on the region, the assortment of the menu may change; this has become possible, because the new management of the fast food restaurant chain. no longer affected by the rigid standards of a global corporation. some products will no longer be on our menu. this is due to the fact that these names, these brands and

the appearance of the production technology have a very direct association with the mcdonald's brand. but i want to promise that in the very near future we will have. a worthy replacement for these products, which i'm sure our consumers will appreciate and fall in love with every mcdonald's kitchen appliances furniture is arranged in such a way as to minimize the cooking time everything is calculated to a centimeter says alexey galkin an expert of fast food restaurants for 15 years of work at mcdonald's, he went from an ordinary employee to a restaurant director and now the whole system goes into a new command, for example, uh, steak for uh hamburger 10 to one uh, priestess from 39 to 42 seconds there are dispensers and they uh, give out a strictly defined amount of sauce, for example, uh. standard sanchas. this is 10 ml. ketchup for example,

two cucumbers are placed on a half in such a way that they do not intersect with equipment and software is a little more difficult, so parts of foreign it, solutions will now be replaced with domestic developments. product packaging remains neutral for now by the end of the week, at some points in the external design there will be a new brand name so that there is no mention of mcdonald's on any product not printed on uh, there spoons, forks and so further, what we have there e at mcdonald's , let's say, but literally within the next week for the next subsequent restaurant in a week we will open already with our name hmm printed products. it is printed and everything is done on the quality of products. it won't have any effect. that

's right. that's just the appearance of the quality we monitor. products may subsequently rise in price a little, but the main goal to maintain the quality and loyal audience of mcdonald's with its extremely low prices has always been a deterrent in the market, as soon as he suspended operations, competitors increased the cost by 15-30%. this is primarily due to the disruption of supply chains and the inflation that is now happening to see it all. naturally. it inevitably leads to the fact that prices are at a minimum, but will have to rise, and in our country they will also grow a little, a little, never on such, but far from such a scale, as those numbers that i named much lower and our goal is to continue to be. well, probably one of the most affordable, and brands that provide the highest quality delicious product at absolutely affordable reasonable prices it is no coincidence that the grand opening of the delicious point took place on pushkinskaya square, it was here that

the first mcdonald's opened in moscow in january. in 1990 , more than 30,000 visitors came here in one day, setting a world historical record for the starting working day. finnish square is one of the largest in the world and the largest in europe, and today an unprecedented hype is really recorded here in mid-may, the brand became completely known the franchisee’s partner became the buyers leaving russia, alexander the parties were connected, a long business relationship, govar owns the gig company, which has entered into an agreement with mcdonald since 2015 . now he has committed himself to suppliers, employers and utilities , less than a month has passed since the transaction was completed. as stated by the new owner. it was possible to restart so quickly thanks to the support from the state, in particular, the ministry of industry and trade and the ministry of economic development on a holiday. thanks thanks s opening a restaurant. we were worried about you, for the

fate of your employees, for those who supplied you in kinship, a huge huge number of tens of thousands of people, but also, of course, hundreds of thousands of your positive ones, who and your products are generally considered to be some kind of american, in fact in fact, everything our russian remains to change the brand sign, and everything will be as before in accordance with the agreement of the american corporation, it can return to russia within 15 years, but the next 10 years, according to alexander dialect, this will not happen, however, the current owner. in any case, the master franchisee of business in russia will remain. tell me, you were waiting for the opening very much , you missed it very much. in theory for this. yes, you can go often. well, if yes, here and the school is nearby, in general, a favorite place, and before that, i was very fond of big mac. here, it seems, they say that now it will not be. so

let's see what else there is a spirit. i seem to have stayed. let's not design the main thing, but we arrived today in food. it was decided to make him such a holiday on russia day and opened a holiday for him well joyfully my, my favorite in the old mcdonald's that everything is cool there. and there everything is arranged like this, and here the level of service is even better , well-trained staff is needed, before becoming an employee of the restaurant, the candidate undergoes an internship under the guidance of an experienced mentor. a trial period of 2-3 months, this approach will continue to 51,000 people working in restaurants across the country. and if you also take into account the employees of related industries involved, for example, in factories supplying speech products, just 60,000 workers places and all of them managed to save almost all remained as somewhat strange. many people thought and they said now it hasn’t been working there for 2-3 months and people will now pay off and leave. you know, all

employees were paid wages. they all remained from the collected supervision of the senior team spoke with them. uh, said stay nothing will change. all uh promises that were with the corporation. i take them all upon myself and will keep my word to them. well you owner has set himself an ambitious goal. really. not not only to keep the familiar cuisine and restaurants, but also to expand the business over the next 5-6 years, the number of delicious points can increase from 850 to 1,000.

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