now again in st. petersburg for the st. petersburg international economic forum, i give the floor to

my colleague anastasia efimova anastasia, you have a new guest. you have the floor. next hello again. indeed, we have a new guest of our studio, the general director of russian social studies. maxim dryval, maxim i am very glad to welcome you here before the start of the broadcast. now we were talking about the stands that are presented here. about the company by region. the russian knowledge society has its own interactive studio and key speakers. in general, a very wide audience has the opportunity to communicate with her. how does it work. and how does it work? do you know? this is, uh, the second time we are doing such a window for young people at the st. petersburg international economic forum. it 's already traditional. eh, always so lively and open. dialogue is all our uh, speakers, giving a lecture or having an interview. uh, they always answer the questions of the guys who, even before the smf and now online on the social science website, ask the speaker and

the presenters voice them. that is, it is always dialogue and you know it in principle, it is very important and in demand for young people, because in addition to the knowledge that uh gives, these unique people. and that's what you know as role models. this is some sort of image. how they made the decision, how they came to success. what opportunities were used, what is important, but on the way to success. and even if this is not an example to follow, that's how it is, then this is some invaluable experience that they pass through themselves already. yes, they form their own decisions and conclusions, another important very. uh, the motive of, uh, exactly this format, now you know it, now there are a lot. let's just say fakes and, uh, various kinds of manipulative unreliable information, and the best way to uh help uh people figure it out is to just

chat with the first persons in each field, ask them any of your questions and get a reliable answer from an authoritative expert. and so we realized a year ago that it works, that it is very cool. ah, this is exactly the format, here are the studios and speakers. they say just very difficult topics. and at us today, uh, very interesting speakers, for example, andrey fursenko is speaking. uh, well, he will talk to the guys about what prospects and opportunities are opening up for russian science today, uh, alexander sergeev will continue this topic already, having told. how to become a great scientist now or , uh, alexander moiseev, uh, rutube ceo, uh, talk about such a popular topic among young people. warrior uh, cyber ​​warrior 22 years old and will talk about his own experience. yes, a cyberattack on rutube that was recently or vladimir solodov about tourism

future. yes, through the prism of the kamchatka territory, there are a lot of different outstanding speakers from all spheres of this culture of art and statesmen and business, as usual, it’s just difficult and very relevant that’s really a year ago, when this format was introduced. yes, such a conditional name is simply difficult when it really is. in general, the first persons of business policy in the social sphere began to speak to young guys in a very simple language, but really very complex things. it was such a breakthrough and probably in in general, perhaps the best presentation of the knowledge society this year, of course, a lot has been done, and how the situation has changed. only, perhaps, a showed and emphasized how much demand this format turned out to be, what you consider the main achievement over the past months. so what? worth doing you know the main thing, the main conclusion. well, as a result, perhaps, an achievement. it's something that we've really seen a huge demand for

what we're doing for complex, evolving content that's in many ways. uh, not our merit, but really an indicator of how young. well, in russia, well, he is drawn to knowledge and wants to develop and understands his responsibility, including for the future of our country, especially now, when we face so many new challenges, but at the same time there are many opportunities that they need to realize, and this is so important, probably a conclusion. but the second is what we really succeeded in. find such formats such fascinating forms of knowledge transfer that allow you to make knowledge interesting. by the way, for example, right now studio uh, social studies at the pmf moves the guys. uh, to various unique places in our country and this is such an opportunity to travel and learn. oh, yes, and in various areas right where they are

, where knowledge is forged, for example, very soon the guys will move to sevmash. uh, it's the largest submarine manufacturing facility. uh, where for uh. for them, the tour will be conducted by the ceo, while this is a secret enterprise. it 's just like that never in my life there or for example, yes, and they will take a walk on a sailboat, poltava, petersburg governor alexander these are such unique opportunities that really capture and interest and, more importantly, they keep the guys, because they might not be interested in this or that area, but having touched them, they became interested, they began to dig further and found into knowledge. some more steps for e-immersion and maybe even found a new profession for themselves. but there is another important such result, and here we really feel that we were able to. uh, big contribution to this, and to bring this in, how prestigious and status

the enlightenment itself becomes. uh, the activity of an educator lecturer, we see how more and more often the status of electro social science appears in social networks among experts. how proud they are that we have already managed to gather thousands of experts, that they consider it their duty. and you know. this is also such an important job, not only to work with young people, but also with those who share knowledge. in general, in the end, i would like to make sure that everyone who has knowledge has all the experts. well, like that's just part of my part of life. eh, they considered something extremely necessary. transfer the knowledge of what social mission. yes, at the same time, it is very curious that social science, in addition to very serious scientific topics, yes, you have lectures about artificial intelligence , about ecology, about what your vectors just don’t talk about, because there is also a marathon format that shows the interest of young people on the agenda of today. we are used to what the internet dictates. in general, such an oppositional agenda. and

if a young man wants to find answers to his questions from people one way or another, representing states. it was hard enough for him to do. it's on the internet. recently. today, thanks to the knowledge society, this can be done and it can be done easily. and it really evokes incredible. interest. will you develop this format further, that is. well, it's not just marathons. this is a huge number of events both online and offline , and these are the same outstanding people, and they can perform in the most remote corners of russia. of course, of course. we will develop it. and uh, this there will always be an open dialogue for any questions guys. they are really interested. here is the last time. well, no wonder although probably, so it's unusual for young people. they are really interested in the politics of geopolitics. uh, various changes in the spheres of the business economy, which occurs as a result of the sanctions there. what opportunities open up after this? we will definitely develop it. well, by the way,

i want to remember here here's about the direction. uh, very important uh in terms of development uh accessibility of knowledge involving the most interesting outstanding people in this knowledge award. this is our project, which is aimed at the maximum recognition of people who share this knowledge, this year the second ceremony will take place. e, for the second year we will determine the best e in all areas in thirteen categories. and uh, we're accepting applications right now. if you share knowledge, if you create educational projects, submit an application and accountable housing, which includes the most uh, authoritative, outstanding people of our country will to choose the best visitors of this year. if there are any new ones. innovation, let's say yes, some new ideas that you are going to implement in the near future. you know there are. uh, new

projects. uh, a new format that is unusual for knowledge - this is cinema and theater, this year, rebooting, we decided to go into such areas. and hmm actually. recently, the competition of russian documentary films ended. oh, please, such a forgotten genre is already educational cinema in our country, i mean. yes, well, in fact, a lot of people would you like. it is in this format that more than a thousand applications share knowledge. we gathered for this competition both professional documentaries and beginners, and we even made a separate track for students and absolutely e guys, who will try everything in this genre for the first time, just for them, uh, there is also an educational program, the best experts of the film studio to connect, so that, uh, and there in an online format to pump the guys in terms of how to create. to the picture, so that they were interesting to people, and that's uh over 50 paintings. uh will be created with the support of the

knowledge of its partners this year. and most importantly, they will find their audience, because we are supported by both online platforms and funky cinema. they will help distribute these films and apply them to those who are interested in this topic . well, theaters are also for us. uh, new format. oh, also a few hundred. uh, applications from playwrights came to practically performances. we will now put on a performance, the winner has already been determined. today it is defined, i have not yet i'll tell you before the official publication, but we will stage this performance with a professional team. and what is most valuable, we will create such educational material. how can we stage this performance and help school and student theater groups to realize them at home? it seems to me that it's very cool that the guys will get involved in the theme of the performance directly through the production. well, maybe it will seem to their classmates and their classmates and peers that in fact knowledge is

perhaps the greatest power today. thank you big maksim maksim drevovich director general of russian social studies was our guest colleagues in a word, yes anastasia thank you and your guest thank you. well , uh, russia 24 studio at the st. petersburg economic forum continues to work and we will return to it more than once today. and earlier in the same studio, my colleague anastasia efimova talked with the chairman of the board of directors at the soyuzmultfilm studio, yulianna slashcheva. we bring to your attention an interview. yuliana hello thank you very much for taking the time, and we, of course, are happy to welcome you to st. petersburg, we say, there are many on the site of the st. petersburg international economic forum, but new reality. surprisingly , the new reality applies to absolutely everything, including animation, it is quite clear that russian animation today, like many branches of the russian economy in general, the culture of the

social sphere, has the opportunity for some kind of new rebirth. what is soyuzmultfilm today can offer the russian audience new characters , new stories. we are now left, in general, without western products. so, if we have our own, you know, we definitely have our own and, uh , russian animation has grown very much in recent years. to be precise, in 10 years. it has grown fivefold in terms of production. there are a lot today. eh, animation studios, and if you take everything that is not and medium-sized, then this is more than 45 animation studios. in the country, this is already a fairly developed market. yes, we are not yet in the top ten world animation powers, but our market is already quite developed. there are technologies. there are experts, there are creative people. most importantly, there are authors who are able to write children's only soyuzmultfilm this year will produce more than 40 hours of animation. just think about it, this is actually almost a third of all

animated content produced. and when we came 5.5 years ago as a new team to soyuzmultfilm, god forbid, soyuzmultfilm produced 3 hours of animation. that is, we have grown more than 10 times. in production. we can today to make simultaneously 16 children's series for ages 0 to 12 and develop five feature films, and we also release about 10 author's short films a year, where young directors and directors work, the deputies start very small from two minutes, but then they have. there is a chance to develop further and make a big movie, so russian animation definitely has something to offer in recent years, but we have gained experience, and we have taken a lot of international co-production from our foreign colleagues in how they produce on how they create an animation project other than cartoon animation. we also started making, finally, a children's movie. i know that, in addition to the union from the cartoon hand-rollers at the gorky studio and the gorky film studio, as a driver of children's youth

cinema already this year, and together with partners, i released two children's family films that are being screened by this and dad. chief and young man and until the end of the year. we will release three more films for youth and children's family audiences. these are fantasy films with a horror element under them. titled puppeteer. this is such a youth thriller, and a psychological detector and children's family comedy called an uncle from chicago that will be released right on new year's eve. and so we drive this direction. we believe that there should be more childish and youthful. cinema will tell you the news that no one knows yet, on june 19 here in st . the chizhik-pyzhik returns and it is about how the children are investigating the disappearance of the monument, the chizhik-pyzhik which is so loved by all petersburgers and guests who come to this monument specifically to make a

wish. that is, it will be such a petersburg detective. yes, it will be a children's detective story absolutely from the nursery completely. i'm talking in the best genre of children's films, and we certainly want to see how modern children and how modern teenagers react to, uh, children's films of the best traditions. here is such a soviet children's movie. tell me if there is any need today for new measures of support from the state, that in general the state can not do it in order to support the industry in this situation. you know i want to say that for here 5 years. what i am in the industry, in general, the support of the state for animation and cinema has fundamentally changed and a lot is already being done, a lot of initiatives, including industrial ones, with which we came to the state have been implemented helps the ministry of culture helps background cinema helps the ministry economic development. in general, the government is doing quite a lot for film and animation, what else we need, of course we need. great support. that's it children's children's and

teenage content and most likely. first years. this should be non-repayable funding, because this is the plast that we now, in the absence of a foreign one, will actually have to re-raise, this is a plast that monetizes rather poorly, if we are talking about children's films, for example, and it needs to be supported so that such films again appear , how conditionally chizhik-fawn such films as manyunya, which are now going to the cinema. this is absolutely such a real truly children's movie. they don't cost much less than what they cost. big films about money they earn significantly less often for us it will be a great success to break even on such films for the expenses that we have incurred, but this film is needed in animation. we are very much looking forward to the adoption of new tax incentives, because our industry is very similar to the it industry, and go today has much more preferences than we and we received the support of the president and the government that animation can be equated with tax benefits and it is already in the first reading. this

law has passed the state duma. we are very much looking forward to the adoption of new tax incentives. what we really need to keep from those who are the only support that we have is support for exports. it seems now that our culture has been banned everywhere, that no one needs it anywhere, but this is not so. we just need to develop new markets, probably markets that we paid little attention to before, because they were concentrated on western markets in europe on english-speaking markets, it seemed to them that it was still clear that it was easy to come to them, in fact, you don’t need to do anything to adapt there, you just do good dubbing, which has been supporting you for the last 2 years of the state, and we are very grateful for this, you do high-quality dubbing, and you enter these markets easily and moreover, they were waiting for us there, they wanted us there for the last two years, it was the very beginning of such a real take-off, if 5 years ago on these markets. was it only masha and the bear, then over the past 2 years, a lot

of russian animation has broken into this market, including animations from the cartoon orange cow zebra in the box, our series, which showed great interest in them foreign buyers, foreign channels and platforms, but now yes and we have left other markets, as it were, for later, because they require more of their investment of more resources and more localization. it seemed to us that now we are going to conquer these western countries, the situation has changed and today. it is very important for us to support the state in terms of exports, because we need to change the languages ​​of principle. change languages. we need to change our approaches, and we need to invest more in localization for the markets where we are expected today. and what are these markets and can we really be interesting to them without having to adapt the content in some way to their culture. you know, there will have to adapt more than, well, we were going to, but these are the markets of southeast asia, these are the markets of the middle east, north africa, latin america is waiting for us, maybe to be a little bit, but more complicated goes there, but

nevertheless, but what awaits us, uh, the middle east, uh, the whole area is such a exchange, that is, these are arab countries, and they give us the question of why you didn’t come we used to have full-length hollywood, indian bollywood everywhere, we had japanese anime. we had south korean cartoons, but we don’t know russian cartoons at all, honestly the answer to this question is simple, these markets require a more serious approach, more serious adaptation. sometimes in cartoons you need change content. sometimes you need to change contexts, respectively, this is not just dubbing into arabic or chinese, for example, this is localization, and it seemed to us that we had these plans in soyuzmultfilm, but it seemed to us that we would now master simpler markets, and in the twenty- third and in the twenty-fourth year. we had markets for exchange markets, and they were in the plans for southeast asia, but now we need to reorganize to go to these markets. now, lately, i myself have

personally met with many representatives of these markets and i can state that they are waiting for our animation and are surprised. why didn't we come with it earlier, probably, animation is the first thing that will break through the barrier, but this block on russian culture. it seems to me that it will not be music or theater or cinema, but it will be animation, because we do not have any political context. we don't have any propaganda theses. we're just bringing good light ones, yes, it's soft power, and it will be soft power. but we carry it through such instruments that cannot be blame, not propaganda. not to you. in some, for example, aggressive or not friendly. the mood of everything we do is very friendly. and of course, as always, you need to start from childhood. thank you. big. thank you.