on platforms, it appears on channels from channels migrate to and from platforms. e migrate to the channel and the programs from the show are the most in demand, respectively, we get the maximum monetization, fast depreciation and, uh, stubbornly with our own content. here about migration it is possible to make special emphasis on it. so i read a lot that the content premiere will go to the premier stream, it will be supported more than rutile. here, watch the premieres of streams of completely different platforms. at the heart of the mechanics of the prime minister's work is highly professional content. more than 90% of the content is a series and a large meter of films, and only at least 10% are program shows, respectively, the main model is acidic people pay money. and accordingly, uh, watch, uh, the signature model of these films. uh, rutile is a user platform. worldly content ugc

content the main monetization model is advertising, that is, there is no need to pay money to enter the platform before you come, use it, gain 5,000 views and the content begins to be sealed according to the advertising model 100% the advertising revenue goes to the blogger or well to the content producer in this case. e, respectively. uh, if people spend money at the premiere, then they earn money on rutiles, so there is no coincidence of the audience, they are absolutely independent to a certain extent complement each other. thanks, what 's the answer to that? national media group. i give the floor to svetlana balanova, and since we have little time, ah. speakers are all very serious. we talk like the russian newspaper, which i represent, let's say the main one, and therefore svetlana immediately the main question for you is the maximum number of audience per unit of content. here's how to achieve. well, good afternoon. it seems to me that alexander aleksandrovich very much set

the right tone for a conversation on the topic that in general, in my opinion, it’s rather strange to talk about some kind of different viewing environments, because, of course, this is the division that existed between television broadcasting in the digital environment. and even now, of course, we consider the cinema environment as well, and in fact the national media group was among them. ah, the first ones made the first digital premiere during the pandemic in 1920 during the pandemic, yes, here’s the satellite film. we went without a premiere, uh, in cinemas due to the current situation, but it was not in vain that a joke arose at that moment that the most successful. uh, chief digital and offices. this is covid 19. and of course, over the past 2 years, and it has just gone through a radical leap in terms of the absolute integration of different environments. in general, indeed. it is difficult to talk about where

content is consumed in the first place, and of course, we are talking about what content is produced, and initially for all means. it may be somewhat more oriented for some environment. but at the same time, we see more and more situations when, for example, the premiere takes place first in the digital environment, then it shows e on television , and this gives an additional boost to the arrival of new viewers who want to watch it on the online platform. we do it very well. in this last example , they saw on e, their such a high-profile series , your honor, which we have with great success first passed the premiere online environment and it did not affect the ratings decline. after that, he went well on channel one . e with high ratings and immediately gave. uh, higher ratings. e. also increasing the return of the arrival of a new audience that the online movie season immediately went with this tv series

successful stories. we have siri in general, a story that we are proud of. we have a brilliant project of our difficult teenagers who, thanks to funding or happened, which has already received more than 300 million views in three seasons. and here too very much now he is going to sts after he looked at it. it seems to me that the whole country, however, is watched absolutely to the holes, but nevertheless it still collects ratings on sts, and what is very important is that thanks to the support we receive from ira, we have the opportunity to worry a little less about monetization such projects and these are the features of socially significant projects to lay out for free . and for us. this is a very important story, because, for example, such a social significant content, as difficult under it has an audience of more than 60% - these are teenagers, that is,

we are able to create projects that are absolutely in demand for younger generations. this is not a very easy task. and what's important? so i'm very proud, we now received an award not for the series itself and not even - we received many awards for the series for promo, but we now received an award for real help for teenagers, because together with this, but with the series, we released a chat bot , because the series, dedicated to a very large number of different problems that teenagers can face and face in real life, and we did it with the help of psychologists, and the creations of mel created a chat bot in which teenagers find answers to their difficult questions. and already more than 11,000 people. have taken advantage and i, frankly, think and hope that there is. even the saved lives of so many obey the numbers. what you said about the support that we have, or rather, the

amounts that we have to support this or that content, but here it is very important understand that actually only a part of it goes, for example, to support serials for biodia platforms, and this year we made a decision for ourselves that if they come to us, in fact, with some large serial projects, then the platform must confirm to us er her intentions that er, firstly, she will also invest in this content, because ira is never given 100% for projects in the national content support section. that is, a project should always have a second shoulder in the form of a platform or some kind of investor, and we now there are several projects, cross, let's say support where ah, we provide support, we provide support by the platform and support is provided by the television channel, but with one condition. so we are still an internet support institution. the first window is always the internet and only after we say 30 days. you can go to a-a bio on a tv channel

or, as many people have begun to talk about it now, for example, in theaters. i mean offline cinema in offline cinema can be found? yes we are now in fact, we talked with the ministry of culture about what we can offer, uh. uh, those we support. actually. look at the issue of going to theatrical distribution. in my opinion. this, of course, if we are talking about large projects, this is the first thing the manufacturer must decide. actually they don't want it. that is, in this situation. we do not influence them in any way, because to destroy their monetization, as it were. well, i don't think that's quite right. because we give part of the support of online cinema often gives support to the online cinema should at least somehow, and return their costs for this content, and so on and so forth, respectively. here is already a manufacturer in place. with uh, they decide to go to the biodiaplatform. they are in a big place there small release in the cinema

or not here, therefore, how would such a question be worked out, but again here we act exclusively as a kind of bridge, because ira is generally an institution that is, well, it is at the junction , and the interests of different industries, or rather different e, but the components of the industry, because actually both what concerns culture and what concerns it, and what concerns there even what the ministry of economic development is doing. we stand at a certain junction in the middle, that is, and it seems to me, our task, in addition to the fact that we, yes, you give money for some kind of support, but you give money, but in order to be produced. content, we're still doing some communication between the players, because, well, actually we have to express. well, let's say, this is how we should deal, but linking different interested parties with each other in order to make something necessary and important for everyone as a result. that is, in this we see, including

our some kind of task. yes, you are diplomats. yes, eh, they will say they are not a monster, an inferior partner and a little closer a full-fledged partner. we are generally grateful, because for the first time on the part of the state. uh, there is a structure with very high competencies and they combine, so to speak, the competence of creators who understand what content should be in order for it to be in demand by the audience and, uh, discussing cheese. what thoughts? what values ​​should be embedded in this content so that it conveys to the audience as much as possible, what does it need to hear and what does it want? hear moments, i believe that cheese for a media company. right now we just have a moment of happiness, because we have a full-fledged competent and very responsive partner continues marina krasnova greetings to all. thank you, you can hear me well. uh yes, uh i'm waiting for

the launch of the presentation and share with the trends in media usage. eh, i'll tell you how you are the vkontakte audience feels how they are involved in viewing the consumption of media content and i will also reveal a number of secrets today, uh, everyone is sharing secrets. i'll do it too so about the reboot of the content market. ah, let's start so, generally speaking, the involvement of vkontakte media use indicators pleases us, if we talk about the quarter a year ago, the third quarter, it is clear that at the moment we are growing. uh, the average time a user spends online consuming content. uh, the average has grown and is 45 minutes. it huge numbers and growth continues, despite the seasonality due to what and what formats mainly influence this growth this video everyone

loves videos, but the trend setter and large-scale growth showed the growth of the short vertical video format, compared to last year, and we are enchanting as we call it 2 1/2 times , not only the viewing grows, but also the most important content creation, we will talk about this further two and a half times. these are very large numbers. despite the fact that we are a platform that works with the mass segment of by all generations and despite the fact that they are different we just talked about what distinguishes them yesterday in the section. what are the key characteristics of different ages of consumption and content, but today i will talk about what they all have in common, they are united by their love for the video format. and here. eh, surprise also a lot was said about this, e, explosive growth among not only the younger generation, for whom we created the service vkontakte clips e, short vertical format, but also an older

audience that was not involved only in viewing, but also in creating content and this growth continues unstoppable, we know what drives the creation of content on our platform and work closely with the authors. today i will talk about the trends that we are now seeing. and on the screen are the technologies that we created and launched. uh, more recently, neuro-hd is a neural network that allows you to double the quality of the picture, removes various noises. uh, camera destabilization and so on. we confirmed this trend with the results of the launch, but indeed the users are their old directories, authors of, uh, old videos come in and improve a million and a half videos in just a month. after e. we improved our quality thanks to our technology. now they have come to us, even tv channels, we have agreed with them that we will provide them with technology

for their old catalogs, er, and they will show the viewers the old ones again. uh, good old movies, but in better quality and adapted for big screens. another technology. today, we were just talking about augmented reality. it is very much in demand by the audience and especially by the authors, when we created our ar-platform and art, just the ability to complement and improve the world that surrounds us and ara effects, as well as shooting with gestures on the screen , we show how it works. ah. all this encourages regular creators to start their careers as clip makers, and we see that it captures the attention of the viewership, and they are creators who are just starting or continuing to create content to compete on an equal footing with professionally edited videos. this is history. we also continue to develop, because it involves more and more authors and viewers in content consumption. and one more technology.

uh, really, it's about the future, the near future. we noticed a very important point that users want to discuss what is happening on the screen in real time. so we probably also saw, and we watched very strange streaming videos and discussing in chat, what is happening on the screen? and here it is not necessarily professional content, absolutely any second trend that surprised me personally. i can't understand, but why the talking head, which comments on some absolutely incomprehensible content of such videos , has become more and more and more, and we realized that the future is in fact, and for multiformats for multiformats. yes, uh, here uh, we didn't have any technology at that time either. now we have created it and we are talking about it for the first time and promised. and that we will create some, well you media format that will combine communication within a

group video call with the ability to interact with the ability to influence. uh, they used to talk about it a lot about what's going on live and create content with the author. well, we are convinced that this is a complete change. this is media consumption and will add another new format in demand. and about a more distant future, we are thinking about this and also sharing this with you for the first time as a team, everyone probably remembers when it was necessary to read long works and someone read natasha rostova's score how everyone was wearing wardrobe details. eh, someone needed it. please give a short summary of 15 pages. i have absolutely no time to read, but at the same time everyone watched and consumed the same content, we want to do the same thing, we know well what kind of content. e from a large library. to which user to show? we want to flip.

eh, this moment and recommend. uh, a video sequence inside the content, that is, we want to take e and adapt such a kind of email using machine learning technology. uh, montage. we want to do with the help of neural networks that will select the right characters in the frame, bring to the fore will understand that i now have quite a bit of time and a 30-20 minute workout. i have absolutely no time to watch, but well, 3 minutes is enough for me, and maybe even less and will do it, and full screen mode or flip the frames will do it. this is a short video for me this way. everyone will have the opportunity to watch with me. uh, the same content only can be in a shortened version. or maybe a long one. that's what we believe the future will also turn media use upside down. we are working on these technologies. the discussion about here

you said about the short versions you know take it, please, yes, i collect books from the library. for example, a first edition. e war and peace is an easy thing to find and not so much, dear. and the abridged edition with pictures is not a thing to be found, because it was read to the holes, and it, so to speak, well, it just disappeared, as you know, children's books are the most expendable, because children tear books and so, it seems to me that returning to that what i said at the very beginning in the first speech about the practice of thirty years, but it seems to me that since the internet became the internet in the first turn, but business a business, a often turns a blind eye to many. ah, the moral aspects. not wanting to interfere, so to speak, but the money is dripping and everything is fine. and i

remember not in vain, the nineteenth century people really do not want to read war and peace. although we all know that the power of war and peace is not at all all life, like, because you can specifically retell the plot in 2 minutes. but it won't beat you or advance you in any way. a story about what social networks are to a large extent or not at all. but from what you can write on the internet, uh, say someone says that this is about freedom, and to a large extent, you know, uh, before grandmothers sat in front of the entrance and they said out, katka caucasians, they went from the third floor and discussed it. so, so to speak, sexual and other life. and now everyone can write about it. basically. these are the people who write some huge volumes there, i want to ask, but do you ever work or how do you earn or where do i start from the same amount. probably because you do not work and earn a little. to me it seems that the practice of the last 30 years has greatly expanded social networking to different aspects of the internet. but it seems to me that one should not encourage

human weaknesses, a person is weak, and he has a lot of problems. and when the internet provides him with the opportunity to realize his bad quality, well, to be honest, then it is hardly worth taking it into the future from the previous one. 30 years of fair comments absolutely uh, but why do we want to do this? we want to invite uh users who might be passing by a long complicated content. in further viewing, we experimented with such experiments, when a small cut, then provokes the duration of the look, but a fair comment here i agree. let us treat you to a mix from tele2 50 gb of

movie music and a discount on smart devices, we complement the perfect ingredients. in one subscription already without overpayments at a bargain price, and the first connection is free. winners with large prizes five times more natural taste recipe is born on the banks of the don river here is the coolness of the river and summer the sun gives life-giving power to the don barley the

main secret of our non-alcoholic beer don yuzhny non-alcoholic recipe created by yuzhny nature. this is an advertisement for vtb and it's time. talk frankly. there are things that will not disappear anywhere our experience accumulated over decades, which helped us become stronger and survive all crises 1.300 branches across the country with real professionals who are ready to help in real life, and not just in advertising government support and the trust of tens of millions of customers . all this remains unchanged, as is our responsibility to you. why everything will be fine with your money dreams of your own home and the ability to support loved ones? new super, breathable huggies diaper panties and other products with care for the whole family at competitive prices at wildberries in 2022,

a unique project will begin to be implemented in st. petersburg. gorskaya territory of innovations, an agreement on cooperation in the development of the territory between the city government and megaline was signed within the framework of the st. petersburg economic forum in 2021, june 8, 2022, the results of the international architectural competition were summed up, the winner was a consortium with the austrian company, the best foreign architects work with megaline, we are developing our hometown. we develop russia megaline invest in the future these parts without overpayment when ordering up to 20,000 rubles. yandex.market application one second, you have one value that cannot be taken away or blocked with you even without money. and we

teach you. hi baby. communicate at zero on the account on all megafon tariffs, purchases for a summer residence in a savings market turn into a profit. pay for goods from your favorite stores with a sberbank card and get 10% sberbanquet bonuses . order. with more than a million and a half new authors joining us in march, uh, we had to do, uh, a huge number of onboarding engagements for the so -called for them to provide them with monetization promotion. we have launched a number of support measures, they have worked, uh, the numbers of growth in monetization on the screen, they impress us. we also have the ability to connect e, users to support the authors. we have the opportunity to work with an advertising hotel and connect in an affiliate program. ah, a huge

number of possibilities, but the future seems to be new technologies. we are sure that there will be a new format for copyright protection and monetization, just using nfc technology, which we talked about, uh, within the forum in other sections. thank you for your attention. that's all i have. yes, thank you, a small retort. svetlana balanova. i wanted to predict what it looks like, what after all rules here. from the point of view of how short discretion on the internet differs from television, for example, ah, in my opinion. no, because on the contrary, for television, we do, for example, a cooking show in one shorter format, because people want to watch a lot of recipes during the broadcast, but for the internet, we just do the same show, but in a longer format, because that people want to cook with the chef. and here is the continuation of what konstantin lvovich said. and we really see now we live in some world without formal rules, yes, which are difficult to

calculate, and actually these caimara. yes and some such higher values. they actually should probably be with the only rules in which our know i wanted to i missed. unfortunately, i didn’t see the beginning and how dear ones commented i hope what, but i won’t repeat myself, but it seems to me that when we talk about new content, which will certainly be new, because the world, and which is now coming, it will be new and it's not even due to a special military operation, the world is transformed, but it always transforms at the beginning of each century, because the problems of the previous century accumulate. they are not resolved, but through negotiations, because always the one who kept the big ordinary 2/3 or half a century on himself does not want to give in, and therefore all this, unfortunately, in this way, but

begins to transform like this, and one of the mistakes, and our opponents e was that the feeling that the russian economy. well, in general, just negligible, yes. well she falling apart is the problem. first and foremost is the problem, and the ratings are simply a matter of the us economy, which has pretty much been a long time ago. and to say the first seventies regulated, in the general stock market and in order to print the following money, you just have to say so. and in view of the fact that there is no real mass of commodities, it is necessary to increase, but to say to the fund the stock market, and it has come to a state. they have everything wonderful in the stock market. and we're just in general, i won't even tell you where when it starts be realized. well, the situation that we now understand is that we have something to feel, while the american economy has 77% of services.

why am i talking about this? i'm talking about evaluating content, we all need to produce new content now, because the time has changed people's interests have changed, they need to pronounce the new time, the contours of which have not even been formed yet. and what is the definition of the existing official measurement system, but i hope everyone understands everything about it, and the meter that my grandmother peeped, which a for a toaster once every 3 months lowers it to do. well, we respect grandmothers perfectly, but their, uh, tv content views. we know you understand that a has been a dead system for so many years, not reflecting any looking, not reflecting, not looking on the internet. so even on tv non-reflective is the official distributor of money and well. content success

is bullshit. this suggests that, well, as an industry, it is imperfect, or corrupt, and we cannot overcome this problem, because there is a huge thing that is happening in various other countries in america, there are wild conflicts with the meter, which has just become so to speak, uh, big four networks, and blackmail and wild conflicts exist there, but russian television and the russian internet , which also needs to be evaluated, and the quality of the content must be decided, which, of course , we respect ostap ibragimovich well , he needs to retire and we need to convene a conference and so that new people measure about real content success. sorry advertisers. as if at least they will understand that they are paying money not for bullshit, but for actually placing successful programs in the luck. and this is an important issue and we should not

turn a blind eye to it. here we are talking about us listening. children. excuse me and in general, children consume it and i don’t know, i watched marina’s presentation, i classified myself as an x generation , but we have a generation that, unlike me, will learn how it will communicate with gadgets with the help of customers and learn from new animation, yuliana slashcheva , please, tell me how it all happens. yes, at the beginning i said that some for some , uh, it's good to just sit in the same row in this section. and in principle, i already assigned this role to myself when konstantin lvovich entered, so i just thought that i would just sit, i’ll look at our swear, therefore, i’m very short so that that part is still, but the speakers i could also say. and we're talking about restarting. if we are talking about the launch of content and what will happen, otherwise i can say that the animation will change dramatically in the next 20 years, and

everything in it will change and the queue will change and the pace of animation production is already changing, because when 5.5 years ago i entered the industry, i came there from television, i really could not understand why everything is so slowly, why do major animation studios make 24 episodes a year, and when i said that soyuzmultfilm would do 26 episodes of the new prostokvashino a year, the troops were spinning behind my back, she, of course, is crazy, where did she come from, where did she come from, what is she carrying? what are the 26 episodes? prostokvashino has not yet written a single script. we are now making 200 episodes a year soyuzmultfilm this year will make 200 episodes of various animated series in 15 parallel pipelines and for all real and five full meters of development. and this is a huge pace even compared to the industry 5 years ago, so animation will be very fast, animation will use other technologies. for us now the main challenge is

our own software. because we are working on a software product, which is here we can be turned off they have not yet turned off, but they can turn off at any time. and we are moving to game engines. today, already one series and two full meters of soyuzmultfilm are made entirely on the game engine, and this engine will continue to be used, we will switch to virtual studio formats for filming and technologies will change. as konstantin lvovich rightly said, changing everything has changed, the world has changed, it requires other approaches. it requires completely different people, different brains, so we are in constant search, and technology beta-lats. probably, if that's short, then about the animation like this, and i wanted to ask you about uh, the international direction. uh, as far as i know, you are developing new markets. yes, in fact , this is such a very serious second after a software problem. and

the second, maybe, so far even by feeling. if the first blow to the industry is the loss of international sales, er, soyuzmultfilm will lose 30% of its revenue this year, from the fact that they make deals. i won't paid international contracts. this, of course, is a big challenge. and this makes us reconsider our view of the international direction. and we continue to develop, but in other markets we enter markets. uh, more active in the southeast asian market where we've been a little bit animating our other markets in china. we hardly touched. we are going to the markets of the middle east to the arab world, where we have not been at all. and when we arrive there, they ask us where have you been all this time, and we really need it, so that the state supports us in this, because it exists today for 2 years. it operates a subsidy of the russian export center for adaptation for dubbing adaptation into foreign languages, a film content and

animation. this is for animated content. it probably continues to be much more relevant now, because other markets are waiting for us, but these are other languages ​​​​and a different degree of localization, and we live here with very large support from the state so that this only, perhaps for today, the eye of the people from our countries are not lose, because the animation is the first thing. what the block will be removed from and we are convinced of this is the first thing that will go. and this is still the same soft power that we definitely need to preserve. thank you very much i have inna i 'm sorry. i've got a little bit going on today. in fact, the leg is not according to plan, but now we will return to this topic, we set here to stop a moment. and i want to give the floor to janik aziev, who has to say something important, as i was just told, or we will still yield. uh. yeah you know, uh, after the bright performances wallets add me, there is practically nothing, and since yes, excellent, on the contrary, i'm happy, and since i

absolutely agree, times are like you. here i want to pay attention. i'm not very strong in english. but as far as i understand, the name of the discussion sounds in english, but change things change for good and what is not entirely accurate in translation into russian, because i would translate uh, for good forever. and so, if we talk about the fact that these changes have occurred and they will happen forever, then without what kosilovich said without objective information about where we are now, because before that we were all running, we were all in a hurry, we were building everything. we were all trying to reach for something. and now, as in a pandemic, we were all given a chance. suddenly you will see what is arranged in our house. somehow, as it turns out, we didn’t know the details to the end, now we need to understand all these details in these details, we need to understand all the needs of our audience in order to master this audience, i put a small remark on

about measurements. i have already spoken at various meetings many times about how to measure, and our domestic cinema and state subsidies spent on cinema, and i have always been happy that the measurements contain figures of the so-called piracy or uncontrolled viewing on the internet, because it seems to me that the essence of state subsidies to support cinema, or in this case visual content, is that fellow citizens can watch this product, and if we measure by the number of tickets sold by the number some kind of ratings by the number of some kind of total ratings and other things, then this will always be a very narrow and not always inaccurate measurement. but when we know that the film was released, it collected so many at the box office, so many watched it. so and so on such and such a platform and on such and such a platform there are so many views. and then we don’t watch everything else, we don’t take into account social

networks, no uncontrolled watching. non -pirated sites we can't understand how effective government support was movie. as i understand it, lena even supports what will be said by previous operators today, a very highly competent appeared in ira. eh, the company in particular. here lena is well versed in this. i am sure that now everything will be so much more efficient, please, inna i will remind you of the word, the new head of russian cinema. and we set the moment stopped. uh, on the topic of international markets. in particular, the region of asia and now russian cinema has turned towards these regions and new territories. what's new? tell me, please, yes good afternoon, dear friends, dear colleagues, and i would like, as i really am the new russian general director, but to say just a couple of words, that you can say your entire conscious life, most of it. i spent just on the platforms and working to ensure that through the internet content itself, especially video content, it would sell more better and be

distributed, including what has become today great that we today we have reached that point, uh, where we absolutely can with platforms such as such as such as ivi? a start e, kinopoisk and so on. with jointly to promote our content abroad. thanks to yuliana slashcheva. she's already most of my presentation. so to speak, charismatic sparklers, probably told, and here is a small slide about new geography. you already understand. what it would be like to say for those who, perhaps, are not quite familiar with the specifics of our work, that globally we are divided into b2b b2c, and here all our products are listed, but for b2b and b2c

audiences and, of course, regarding any product here, if you take it, then we always have it now. uh, the representation of the offline part and the online part, that is, there is no more. well, individual only online events. we have come to the conclusion that any kinder sometimes be a week of russian cinema abroad, for example, a week of russian cinema abroad. we always start trying always. this emotional some kind of heart part of uh, bring on and on such a long much longer format the long tail comes uh in uh online format, that is, uh, as our platforms are listed. uh, they cooperate with us also in any region in the new regions that we enter. we are always looking for a local partner. we always analyze who is the strongest, who has the most views in this particular region on this slide. you can see that's just the cinema week and the movie market a lot. well already

done. we have already opened a week of russian cinema in kyrgyzstan, which starts today, azerbaijan is just offline. you too, yes now it’s going on, if i’m not mistaken, in vietnam in vietnam also, yes, now we also have an offline part of it in vietnam, which was attended by part of our companies and will continue online, well, here there is really such a pyramid. uh, how does it all look, how complex does the tip of the arrow of our promotion abroad look, where the foundation will always be wide screenings and a week of russian cinema, as well as, uh, film markets and important things that everyone is waiting for. e exclusives, maybe about which today everyone said something, i want to say that the industry is interested in the industry, the industry is waiting , they are asking to hold a cybarsend. as soon as possible, because it's important. it's now more than

ever, uh, undoubtedly, uh, previous years due to the pandemic were spent online this year. we hope to carry out offline. and well, too, opening up in this or the next. right now they are being discussed at the framework of the holding. and now we know the feedback that the industry would like it to take place in dubai, we are discussing with dubai at the markets the possibility synergies uh maximum with uh that are held in the region, dubai is very important. well , how? naturally centrmen. so that's why so many russians moved to the oaks. they are getting ready for the keyber svent, they are getting ready for the cybaris event, which, in our expectations and intentions, will turn into the week of russian cinema in dubai, and it will really be such a large-scale event. that is, uh, the international professional market, then a separate block dedicated to russia like rsvente, in the end, it shows there 3-4 films offline and online

screenings will be held in dubai here is our plan for this year. well, again on this slide. you can see from what i found that for each block, while everyone is working online, and the only thing i would like to dwell on for a second is that literally at the end of june we start. uh, a new project, but russian well , kedmi, huh? our tasks are hmm, the task that we are performing here and thanks to the ministry of culture of the russian federation that they support us precisely to tell our professional community about how easier and more promising it is to work in the markets of china, india, memes, and all this year there will be special lectures, seminars dedicated to this particular area. and now it starts in just a few days. china is already over 200. e participants have registered. so i encourage you all to register to

participate and thank you. danila sharapov e, company media words producer of their favorite tv series, including thank you an independent company that creates content and challenges and the future that is now drawn look just like that for us the first thing that the last years of the decade, the best professional screenwriters, directors, focused on western markets, and, as it were, the criteria for success. and for many, it was more success abroad, and in the west, rather than success there in yekaterinburg or the far east in russia and restructuring, as it were, the thinking of the most talented and creative personnel with whom we work for local internal success. it's already started to happen when well we see we know so that the majority of directors and screenwriters are really much more proud of the festival victories at the kansk or american festivals there, rather than the simple applause of the audience in novocherkassk, but now this should happen and will

happen and is already beginning to change. and this is a good sign. this is the first second problem is big. for all of us, this is all piracy and piracy, and now it can really ruin the legs of the initiatives that are taking place in this sense as well. front page pirated links to russian content is just from the point of view of the content creators downright crime, it deprives income. parents are not paid attention to this. attention, this is very strange, it seems that at least russian content should be removed from search results. better yet, all pirated content from search engines with the issuance of russian search engines, and so on. vkontakte would also be cool. if i didn't show it, i would n't post, in principle, pirated products on my pages at all. it's really limits the development of local russian e -content, which will now begin to happen and the third thing - this dimension, which he speaks with lvovich, has been valid for 10 and 15 years already. if i worked back, then he says this systematically, this is true. we, the content creators, do not understand what it is possible to clearly

focus on in creating even some matrices of viewer interest. it’s as if we live according to internal devices, focusing on some very sensations, what will work, what will not work, build adequate algorithms models, according to which there is a man in the main role of a woman. the theme of melodrama drama detective is everything in reality, all media managers of media there are channels of platforms now or companies. the independent studios are guided by their own sense of measurement system. as exactly the platform is different, so it is really outdated on tv channels. she needs an update. thank you for fixing daniil, i think we will continue the topic dmitry granov, where the sea of ​​\u200b\u200btv floats . please give a microphone to the girl’s hall, right? ernst's microphone. let's ask you get up. yes, from a point of view. as you said , almost an aphorism. i wanted to turn the discussion in a slightly different direction in just 2 minutes, ah, the content, and everything is as

it was, and how it will all be very great, but now the time for efficiency is coming, and everything that the speakers have just said is on really. it's all about efficiency. there, konstantin , together with marina, talked about the future, about trends, which, again, talked about the measurement system. alexander told us about our new networks. there you listen to places, yes, but lena s and s. really. i am i also join my colleagues. we all admire the work of the team and we definitely did a lot of good projects with them. i hope there will be more of our internationals as well. yes, there is that russian, but that juliana, we are really talking about the fact that there are certainly markets in these markets. i hope that our content will be in demand at least in the available markets for monetization, and we will also buy from there, maybe. when exotic forever refused, now absolutely acceptable and they found our audience. i'm talking about the same there turkish or korean series, but we all dream of finding. maybe some kind of igor squid and other things. yes, they, as a producer, also know that now efficiency is

above all, because maybe, i think so, that such an advertising market has changed. if the money that we used to allow ourselves to spend on production. maybe we won’t be able to in the future, but for a quality should remain, so maybe for creative people it sounds like some kind of challenge and threat that they have to be efficient. they don't like it, but now is really such a time. thank you very much, and we have an important announcement. the last speakers today are anastasia gorelkina , director general of mdd. she would like to say that it is very important that many players left. and there is very little of such a high level of content and i want to have more content, and for small companies this is, of course, a window, but opportunities and, for example, our company has created a series for a day. irie. we won grants in just 3 weeks to create social projects. we placed it on the oka platform for which

many thanks for the trust. a and a, of course, competing with big names with big budgets, and here it is important to understand that this is such a story, you know, like a small vulnerable one, and it’s clear that big players are trusted , it’s clear that they have very good quality and and you can and should learn to trust , and small companies, because there are teams that are ready to create content, it is of very good quality. it's just that he, probably, may be somewhere inferior in quality, but this new ideas. these are such small stories, and it seems to us that we still need to add such a regional component to the federal level, so that such mini-ires or a small organization can appear in the regions, and support large teams that will look for them, support finance,

connect with e , key federal online platforms, and then we will have new names, and young people will be able to have their say and there will be such an additional breakthrough, but in this industry. thank you so in st. petersburg sum up international economic forum this year held the twenty-fifth anniversary theme of the event sounded like a new world new opportunities the central event was the plenary session, which was addressed by president vladimir putin outlined the principles of long-term development of the russian economy promised. cancel majority. business checks urged entrepreneurs to invest in their own country in the state duma has already announced that they will adopt laws as soon as possible that are needed to implement the peace of the proposed presidents. also in the fields at the forum, multibillion-dollar

agreements were concluded, for example, crimea carries contracts and a memorandum worth more than 100 billion rubles from st. petersburg. this will create about 2,000 jobs bashkiria, in turn, signed an agreement for 65 billion. a special place at the forum was occupied by the forms of creative business, and its participants picked up the topic that they started a year earlier on the points of economic growth and included in the discussions came to an unexpected conclusion the way the future or through the past and the far north of russia in this forum we discussed how not to get lost in the world future, this is the main topic that we discussed, we tried at the previous forum to identify growth points and concentrated on them this year, more than 20 sessions were held, and within the framework of the e -creative business forum and within the framework of russia's chairmanship in the arctic. council , we also held a creative north forum.

where did we discuss the creative industries of the arctic, regions, and, i want to say that this is precisely the topic of the arctic that suddenly turned out to be. uh, the most demanded culture of the small indigenous peoples of the arctic. and their indigenous . e thinking is what can take us back to our roots and at the same time, uh, pave vector uh towards a new sustainable future. e, where e the world and man will live in commonwealth it also became known which of the participants, especially actively discussed issues of the future and assistance to each other. a powerful platform a lot of non-profit organizations of charitable foundations take part in the icp and other forums organized by our roscongress foundation, and now, uh, well, that's the difference

from all other forums. eh, i must say what exactly ngos and charitable foundations are especially actively discussing. how to live on, what to do? how to help? uh, people. in this situation, and uh, the agenda turned out to be very rich. and i would say even so sharp there were a lot of interesting discussions. gazprombank has invested in investment projects, more than a trillion rubles throughout the country, said the vice-president of the bank roman panov. according to him, infrastructure and ecology are priority. in addition, gazprombank is actively involved in exports of the countries of southeast asia, my colleagues, talked with roman on the sidelines of the economic forum. hello roman sergeevich, good afternoon. let's talk about your part of the work on cooperation with the regions. today, many heads of regions at the

gazprombank forum are with him. in what areas does it cooperate in general, what do the regions certainly need gazprombank, as one of the leading financial institutions of the country, is represented in almost all regions of the russian federation and for us the development of a regional network and the implementation of large investment regional projects. this is one of the priorities, and in modern conditions, infrastructure development requires significant amounts of funding. here, the bank, of course, offers uh tools that make it possible to implement such projects with a high degree of efficiency. we have accumulated a very serious experience in terms of implementing state partner projects. and as part of the implementation of concession agreements, of course, this allows the regions to more effectively distribute the burden on the budgets more

efficiently use funds for federal budget as one form or another of support. and of course the bank is involved. uh, actually funding, so the priority is on the main infrastructure. this is a matter of developing the road network. this is rail transport. these are airports. and these are ports for maritime transport. and the big second block is social infrastructure. that is, these are hospitals, this is an educational institution, from small forms there are kindergartens to large educational campuses in uh, federal districts, so the portfolio of the bank today more than a trillion investment projects have been accumulated, and we are very intensively developing the geography of the implementation of such projects. ah,

just the last few years. we have seriously increased our portfolio in the far east, including sakhalin. primorye amur region and taking into account the current situation. the logistical situation of changing the direction of commodity flows. as practice has shown, we are from the point of view. uh, how would the priorities be here and the implementation of such infrastructure projects certainly supports the implementation of the russian exports of the southeastern country, many companies are now expressing interest in trading in quotas. in particular, rosneft spoke about its interest. gazprombank is somehow preparing to take part, but in this direction. well, in my opinion, the agenda is related to the uh direction. it certainly

has not gone away, it actually remains the actual conditions for creating a comfortable environment for a person. they will always be relevant in any conditions and in any situation, so the bank today is one of the leaders on this agenda. and actually we participants in the experiment on sakhalin federa. experiments where a platform is being created for the implementation of carbon trading. today we will sign an agreement on this with the sakhalin region, as a follow-up to the agreements already reached with them . in addition, the bank is participating in the creation of the federal operator for carbon trading. and uh. for us, this is one of the priorities in the work of the bank, therefore, of course, large companies such as the defeat

of gazpromneft and coal companies, metallurgical companies of the chemical sectors. they are in the preservation or creation of such a system, especially with the national context , certainly interested in the environmental topic of cooperation with the russian environmental operator. today we signed an agreement with the e-ppk reo on the whole success of this direction and the possibility of implementing joint e-projects on the principles of a concession agreement. in our country , such a pilot is just being implemented on sakhalin when, in fact, a single operator e becomes such a system that forms for the region, and of course pk reo is like federal operators. it allows you to use all those support measures that provide the state and the bank with

significant experience in the implementation of constitutional agreements, as financial partners in the implementation of such projects provides long-term financing and the reliability of the implementation of such projects is guaranteed from this point of view, the required amount of funding. that is, this is such a model when we work with the federal operator with the region and the bank as a financial partner. she is very stable. thanks for the interview. thank you too.

the prospect

of modern trends in the economy gaming industry cybersport, st. petersburg ends the 25th international economic forum today youth agenda. what were the main theses of the past days, summing up the ukrainian troops continue shelling the dpr and lpr in donetsk named after zasyadko underground 77 miners what is happening now at the nitrogen plant. a chemical plant in shanghai of the prc emergency service eliminates the consequences of the work of boosters for angara missiles in perm is preparing to launch the latest equipment and mass production. ukrainian troops

shelled the dpr 63 times during the day three people died 11 wounded, representatives of the people's republic reported the most severe shelling in donetsk 77 let's set the miners on fire, it also turned out to be the topaz plant, which is not working now. details, learn about borisa max is in touch with us with sods boris welcome what is happening in the city so colleagues greetings well, what is happening for the last 3 weeks is happening ukrainian artillery, without any without any shame and almost continuously shelling donetsk today and the day before for two days almost do not stop shelling. here we are now under shelling, we got stuck in the center of the city. we went into one of the yards, found an open door, thank god there is here

, and a place where to hide. here in such basements, the locals are now, uh, trying to somehow protect themselves. uh, here is vladimir zenith next to us thank you for opening the door, tell me how much a basement this one is needed. how do you hide. well, how scary of course. i understand the strange question. well, you know, we did this basement back in the fourteenth year. that is, it was prepared so that it is difficult for us, we have a large basement, but it is impossible to hide there. there he is very dirty, he is ruined. here, and here we also made this room and so on in the fourteenth year. now i understand fly most often now more often than 14 yes, well, at four. we very rarely took cover here, and then it was abandoned, because, well, it was relatively calm to shoot at the outskirts. that's it. it's very strong in these last days. yes, very strong. yes, that is, such massive shelling and they go in the center. and in general, it's generally very so to say, well, it's not pleasant enough, to be honest, for now. here we are. here in this

relatively safe shelter, we hear them almost every 2 minutes, as shells literally whistle above us, fall in two or three kilometers from us. but nevertheless, it’s better to secure it at such a moment and find such more or less safe places, let me remind you that for the past three weeks, and ukrainian artillery. it is enough to tightly surround not only the north, donetsk, that is, that line of contact, but also the city center. that is, there is not a single safe place in the city now, and that's just for the past day , just for the past day, starting at about 7:00 in the morning. here the shells do not stop. there is flying here. already serious destruction, and it is not clear where a shell rupture can get it is already known from the two dead. let's see how this morning residents. donetsk met.

but if the past few weeks , the ukrainian army fired on 1 per day, once such shelling lasted, and the center of donetsk, the disorder, which has practically not stopped over the past three days. this is an artillery shelling, and, apparently, these same american howitzers are already running out, which can reach almost any part of donetsk to feel safe. through no one maybe even the dead have already gone, uh, almost under 200 civilians, and not already 4,000 damaged buildings. that is, if the ukrainian artillery continues to iron in the same mode now , who is afraid of donetsk that in a few weeks

there will not be a single living place on the city map. here is one of the latest shellings in the kuibyshev region, where i was today, several private houses were destroyed, including apartment buildings were damaged, there are dead and here is our colleague, and american bloggers are one of the few foreigners who are covering now events in donetsk let's see the latest footage. not for long, ukrainian shelling teaches nazar hard. yes , indeed, the situation in donetsk is becoming more dangerous and difficult every day, especially, of course, for civilians on the eve of the dpr authorities, it seems, they announced that several firing points were suppressed, but literally within 2 hours after this statement within 3 hours, as if, mocking the ukrainian artillery, shelling the city center. and, of course, now you just have to sympathize with the locals.