state support does it need an industry and is there any at all? this is a self-industry in russia . i'm just awful for what, what are you doing? as soon as the state begins to be responsible for a private initiative, the fun does not come. this is definitely not the state to protect the design shop. the world-famous founder of the russian brand, lesya the sky, has already risen . i pay all taxes. i rent everything, no problem. but if you ask me what i want experts have improved it. this may be rent subsidies, but no, and this is not the first time we will cope, but now we have come to a situation where we simply have nothing to do with emotions, facts that have exposed the sad situation in light industry to a russian russian brand that i

have never i will rename it somehow. although we were offered this, and it’s sad that in our collection they are completely composed of foreign raw materials, that is, there is nothing but an e team, which is russian, everything else is from glue, and any buttons are any things machines, that is, there is nothing that we produce. i do not see anything else. i do not see in a strange sense that let's buy all the fabrics in turkey or in china there. uh, well practically not produced in the highest fabrics. it's all putty. we are not a country for you market, we are a country, including for the mass market, but we are a country that loves to dress up. uh, we have the most beautiful women in the world, the founders of the maison kaleidoscope brand, we met backstage at moscow fashion week just a couple of hours before her first ever

not everything that was shown on the podium that day could be worn in everyday life is shown, and her clothes were laconic, comfortable and very russian. for me, it is very important to carry the cultural code of cultural values ​​and set an example for young girls. ekaterina’s brand is 9 years old, but she felt such close attention to her brand for the first time. for the first time for the first time in her life this year, such great attention, lighting and press and uh television, and i think this is a big step in the development of russian designer. this is a step forward. this is a step about making her aware. this is the most creative place of our brand. this is the production of maison kaleidoscope in its team of 25 people. each employee is a unique specialist, because there is a shortage in russia. not only fabrics, the brand has long stepped outside the country, handmade

knitwear is presented in dubai katri and switzerland. and thanks to social networks, the product was created by the team. we probe kaleidoscope can be seen all over the world. ekaterina mainly buys accessories and yarn in italy from march deliveries increased by 2-3 weeks, he says, he would switch to russian, but there is no necessary assortment. at this moment, we are developing the economy of italy, the economy of turkey, yes, that is, globally, we can buy, uh, there are machines to make production in russia and we have very talented people, however, and people who can create absolutely the same beautiful fabrics, they brought their earned money, not to europe to buy both brands and yarn and that's it. they again invested the rest inside the country around the days when ekaterina and i recorded this interview in ivanovskaya region, a factory of analogues began to work, which are not in russia. the largest aside

knitwear production complex can produce up to 60 tons of products per month. more than 500 jobs created. construction was carried out for 2 years. almost 4 billion rubles were invested. including turkish companies of the country's knitted fabrics produced in russia are now produced in our ivanovo region. and another important information just a month ago, another investor is literally nearby. another complex is being built here. a little less, too, in production, knitted fabrics. thus, this kind of cool knitted fabric production for the russian government is being created for the development of light industry. one of the priorities for sure. these capacities must be increased for this, the absence of cash gaps is needed. in connection with this, large such factories velo in the list of backbone provide them with support on concessional lending. for these 3 months, the customs policy, the border is closed. take your

market away brand. well, thank god the main thing is that left again. this is consumer demand, needs to be revived or rediscovered. what is not needed, what we have for this, what we do not have for this . you see, not a single minister knows this. olga mikhailovskaya, a former fashion journalist and director of fashion magazines, is confident that if the state is interested in developing the industry, it should create favorable conditions, but to do this, it is delicate that this assistance be targeted, a very simple thing is needed. you need to bring in professional expertise. there is, of course, journalists are people who worked in glossy magazines, who, uh, traveled all over the world and watched, how things are made there, i don't know chanel well, none of the ministers was engaged in a young professional , it's natural. that would be weird, yes. but, but for this, we are all professionals who are ready in every possible way, so to speak, with their expertise , russian designers, under certain conditions, can occupy the niches of departed western brands and even

be successful abroad. i'm sure georgy usurers. bayer seventeen years of experience, but on in fact, we already have a lot of international brands from russia and which are sold by the admiration session you have lesya sky, and chepurin and akhmadullina and ulyana sergienko have a lot of young brands, it’s like a wonderful russian commercial nonsense on chrome, georgy managed to work with a couple of thousand foreign brands and three hundred of ours in russia are many designers. well, there are very few brands that can be as delicate and professional as possible in retail. god forbid that at least one dash two percent of russian designers become brands. fashion, says george usurers. this is not a show or a show. first of all, this is a business for those who do not understand this, there is nothing to do in the industry. it is necessary to have a full-fledged business as much as possible, an approach, starting from pricing, communication, naming , branding, product manufacturing, marketing, and

most importantly, insert, in my opinion, produce, because we live in a time when clothes deteriorate faster than milk in the refrigerator, a fashion business consists of little things, for example, the more beautiful the tag, the more expensive things can be sold much more expensive, and that is, the tag is about how much from the cost of 30%, 30%, and the brand? the 50th part of the moscow fashion week this time was the event of those innovations at vdnh, representatives of the industry, who showed their innovative developments. here, a bag or a case is no longer just an accessory, but also protection against scammers and harmful radiation. phones are constantly exchanging some data while in public places, that is, wi-fi networks that are constantly trying to connect to you. uh, they're putting out some kind of ad.

depending on it all. that is, when the phone is in this case, all, uh, radio transmissions are blocked at that moment, uh. irina kilikova represents a company from volgograd , you don’t need to download anything, point the qr code, we are invited to view augmented reality, point to the label. and she comes alive. this new development allows not only to bring the label virtually to life, but also to receive a lot of new information with the help of a full reality. we see how it will actually be, and the brand can tell about he can tell himself. show your collection the clothes demonstrated by the exhibitors at vdnkh can relieve fatigue and give strength to this very element, which is attached in the right area. it stimulates the blood supply, thereby increasing the efficiency of the muscle when we increase the efficiency of the muscles. we can get tired less and achieve more. yes, that's it. you have to put both hands down. so from right to left, now

we point with our palm, but, let's say, this is a product, it will now move to the center with us. no no, i’m trying to put on the right one, the suit i like doesn’t turn out the first time and not quite here, what i wanted, it seems that the manufacturer still has something to work on, it didn’t turn out to change into a dress, unfortunately, no, you know vladimir vladimirovich’s suit, he’s such a betrayal, there female is shorter , serious suits of development year degree of readiness, according to a high company, they can contact us, well, with our collections, we digitize them. uh, converting to 3d format, a person uses ours. common base replenished and human. will be able to immediately purchase without departing. actually from the device and without even trying it on live, you can say for millions of people. fashion is not about business and technology. and about gloss podium. and camera flashes. how many

models have passed through you? we already lost, yes, but probably more than 30-40 per person. yesterday there were 200 girls saying, yes, the show is only a few minutes away, the designer is making the last edits in the image of the model. show starts thank you. big. thank you. emotions, so far i feel only jitters and experiences until now i will revise you on repeat, but i hope that everyone liked everything and the collection was a success this year the moscow fashion week brought together 900 designers from different regions of

russia, everyone could declare themselves on the podium in the showrooms on the market, get coverage in media says ekaterina kombarova most can not afford, for example, to do so far costs from 2 million rubles. if it's m-m printing in a magazine, it starts somewhere from 200.000 there from 100-200.000, if it's a blogger who has to, well, advertise for 9 years back ekaterina shares her main informational asset was friends, then social networks appeared for designers support from the media is worth a lot, the show was held and it was enchanting. yes. it really was great. we had a full room. that is, there was a hall somewhere, it can accommodate 3.90 people , so we were able to show a large audience. uh, our collection, that is, in addition to the fact that we have regular customers. well, very few people, anyway , she knows, and as practice has shown, and therefore this is such a big coverage for the whole country. and for

us. it is very important. and this is all thanks to the government of moscow, thanks to the idea of ​​the girls who came up with this, who got through only like uh. the first step was taken by foreign brands towards leaving russia and immediately active russian business. i decided to show that we are not replacing imports. we have our own worthy collection of our own worthy clothes, and about which, perhaps due to the lack of funds for promotion, the lack of worthy marketing and advertising can be, and not every russian consumer knows