what will the russians wear and what will they sew from? i saw boarded up windows destroyed everything that was once a huge factory, something that russian fashion brands lack - this is welcomed by business. this is not a show. it doesn't show. what kind of support does the industry need? the water system for the distribution of preferences, to be honest, it destroys on its own, who will work at the enterprise? almost all of my specialists are not from russia, because we need to find a technologist. but it's just a whole quest. and when the crisis is over. well i think that the moscow part of the creative industry will definitely be the first to emerge from the crisis

. not about what designers will sew, but how they will live. as part of the business program of moscow fashion week, the discussion revolved around state support, is the industry needed and is there at all? this is a self-industry in russia, the conversation turned out in high tones for what? what are you doing? as soon as the state begins to be responsible for a private initiative, the fun does not come. it's definitely not the sovereign affairs, and you beat to protect the design shop. the world-famous founder of the russian brand, lesya the sky, has already risen . i pay all taxes. i rent everything, no problem. but if you ask me what i want, the experts will improve it. this, perhaps,

there is no subsidy for rent, and this is not the first time we will cope with this, but now we are in a situation where we simply have nothing to live on for emotions, facts that have exposed the sad situation in light industry to russians. well, a russian brand that i will never rename somehow. although we it was offered and it’s sad that our collection is completely composed of foreign raw materials, that is, there is nothing but an e team, which is russian, everything else starting from glue, and any buttons, any things of the machine, that is, there is nothing that we produce i have nothing i don't see another. uh, i don’t see the strange meaning that let’s buy all the fabrics in turkey or in china there. uh, well practically not produced in the highest fabrics. it's all putty. we are not a country for the mass market. we are a country, including for the mass market, but we are a country that likes to dress up. we have the most beautiful women in the world, the founders of the maison kaleidoscope brand, we

met behind the scenes of moscow fashion week just a couple of hours before her first in life , not everything that was shown that day on the catwalk could be worn in ordinary life, and her clothes were laconic comfortable and very russian. for me it is very important to carry the cultural code of cultural values. and uh, to set an example for young girls, ekaterina’s brand is 9 years old, but such close attention to her brand, she i felt for the first time for the first time for the first time in my life this year such a lot of attention, coverage in the press and uh television, and i think this is a big step in the development of the russian designer. this is a step forward. this is a step about making her aware. this is the most creative place of our

brand - this is the production. we are from an umbrella kadoscope in its team of 25 people. each employee is a unique specialist. after all, there is a deficit in russia. not only fabrics, the brand has long stepped outside the country, the author's handmade knitwear is presented in dubai katri and switzerland and thanks to social networks, a product created by the team. we zones kaleidoscope can be seen all over the world. ekaterina mainly buys accessories and yarn in italy since march, delivery times have increased by 2-3 weeks, she says she would switch to russian, but there is no necessary assortment. at this moment, we are developing the economy of italy, the economy of turkey, yes, that is, globally, we can buy, uh, there are machines to make production in russia and we have very talented people, however, and who can create absolutely the same beautiful fabrics people brought their own earned money, not to europe to buy both brands and yarn and that's it. the rest, again, they invested

inside the country around the days when ekaterina and i were recording this interview in the ivanovo region, a factory of analogues, which are not in russia, began to work. the largest knitwear production complex in the country can produce up to 60 tons of products per month. more than 500 jobs were created. construction was carried out for 2 years. almost 4 billion rubles were invested. including turkish companies of knitted fabrics of the country produced by russia now produced in our ivanovo region. and another important information just a month ago, another investor is literally nearby. another complex is being built here. a little less, too, in the production of three-story fabrics, thus creating such a classy production of knitted fabrics for the russian government for the development of light industry. one of the priorities for sure. these capacities must be increased for this, the absence of cash gaps is needed. state in

connection with this, such large factories velo in the list generating systems provides them with support on concessional lending. for these 3 months, the customs policy, the border is closed. take back your market's gone brand. well, thank god, the main thing is that there is one more time left. this is consumer demand, needs to be revived or rediscovered. what is not needed, what we have for this. what is missing? one minister does not know this olga mikhailovskaya, a journalist in the past fashion director of fashion magazines, is confident that if the state is interested in the development of the industry, it should create favorable conditions, but to do it delicately for this help to be targeted, a very simple thing is needed. you need to bring in professional expertise. there are fashion journalists, people who worked in glossy magazines, who, uh, traveled all over the world and watched how things are made there, i don’t know chanel well, none of the ministers was engaged in professional fashion, of course. it would be

strange. yes, for this we are all professionals who are ready for all sorts of russian designers, so to speak, with their expertise, under certain conditions can occupy the niches of departed western brands and even be successful abroad. i'm sure georgy usurers. bayer has seventeen years of experience, but in fact there are a lot of international brands from russia and which are sold with this sky. and chepurin ekhmadullina and ulyana sergienko, there are a lot of young brands of hormones chrome, a wonderful russian commercial brand georgy managed to work with a couple of thousand foreign brands and three, hundreds of our designers in russia. everyone is a designer. well, very few brands which can be integrated as delicately and professionally as possible into retail. god grant that at least one dash two percent of russian designers become brands. fashion, says george usurers. this is not a show or a show. this is primarily a business, because those who do not understand this have nothing to do

in the industry. it is necessary to have a full-fledged business as much as possible, an approach, starting from pricing , communication, naming, branding of the dents of production products, and marketing, and most importantly , leave, in my opinion, to produce, because we we live in a time when clothes are remembered faster than milk in the refrigerator, the fashion business consists of little things, for example, the more beautiful the tag, the more expensive things can be sold for much more. and that is, a tag - how much is approximately 30% of the cost of clothes, 30% brand? the 50th part of the moscow fashion week this time was the event of those innovations at vdnh, representatives of the industry, who showed their innovative developments. here, a bag or case is no longer just an accessory, but also protection against scammers and harmful

radiation. phones are constantly exchanged, being in public places with some data, that is, wi-fi networks that are constantly trying to connect to you. uh, they give out some kind of advertising depending on this. that is, when the phone is. in this case, all radio transmissions are blocked at this moment . irina kilikova represents a company from volgograd , you don't need to download anything qr-code. we are invited to view augmented reality, point to the label. and she comes alive. this new development allows not only to bring the label virtually to life, but also to receive a lot of new information through the full reality. we see how it will actually be. a brand can tell about itself, it can tell and show its collection. the clothes demonstrated by the exhibitors at vdnkh can relieve fatigue and give strength to this element that is attached in the right area, it stimulates blood circulation, thereby

increasing the efficiency of the muscle when we increase the efficiency of muscles. we can get tired less and achieve more . yes, that's it, now you have to lower swipe both hands. so, from right to left , now we point with the palm of our hand, but, let's say, this is a product. it will now move to the center. no. no, i’m trying to put it on, the suit i like doesn’t turn out the first time and not quite the one i wanted, it seems that the manufacturer still has something to work on, it didn’t turn out to change into a dress, unfortunately, you know vladimir vladimirovich’s suit, he’s one of them there female shorter, serious suit. development of the year the degree of readiness, as claimed by the high campaigns can contact us with our collections, we digitize them. uh, converting to 3d format, a person tries on our common base. a person is also replenished. will be able

to immediately purchase without departing. actually, from the device and without even trying it on live , you can say, but for millions of people. fashion is not about business and technology. and about the gloss podium shows and camera flashes. how many models have passed through you? we already lost, yes, but probably more than 30-40 per person. yesterday there were 200 girls talking, yeah, shows are just minutes away the designer makes the last edits to the image of the model. the show starts only

jitters and i will still watch you on repeat, but i hope that everyone liked everything and the collection was a success market to receive media coverage. say ekaterina kombarova most can not afford, for example, to make a show costs from 2 million rubles. if it's m-m printing in a magazine it starts somewhere from 200.000, yes from 100-200.000, if this is a blogger who should, well, advertise 9 years ago, ekaterina shares her friends were her main informational asset, then social networks appeared for designers, support from the outside. the show was worth a lot and it was enchanting. yes? it really was great. we had a full room. that is, somewhere there was a hall that can accommodate 390 people. here we were able to show a large

audience, and our collection, that is, in addition to the fact that we have regular customers. well, very few people, she knows anyway, and as she showed practice and hence it's such a big coverage for the whole country. and for us. this is very important. and this is all thanks to the government of moscow, thanks to the idea of ​​the girls who came up with this, who got through only like uh. the first step was taken by foreign brands towards leaving russia and immediately active russian business. i decided to show that we are not replacing imports. we have our own decent collection of our own decent clothes, and oh, which, perhaps due to the lack of funds for promotion, the absence can be worthy of marketing and advertising. and not every russian consumer knows.

business is freeing the restrictions that for many months have been integral elements of the work of hundreds of enterprises across the country, we are talking about catering establishments, beauty salons , fitness clubs, shopping centers, hotels and others. this is with a steady decline in the incidence over the last 4 months of the week, the rate fell by more than 64 times from 97.5 in early february to 14:00. today, with 93% of all infections being mild or asymptomatic, this will change for businesses employees will be able not to use masks without fail i remind you to change personal protective equipment it was required at least once every 3 hours the mandatory temperature monitoring at the beginning and end of the working day is canceled disinfection will take place according to standard rules. for each specific type of enterprise, it will be possible to refuse special markings on the floor. all this required additional costs from the business. profitability components, but also in principle, will decrease the

expenditure component that people can relax and relaxing. they, too, will want some positive of some holiday. and this will also stimulate certain areas of business, including out-of-home food, and it is also possible that people with less fear will visit a fitness establishment, that is, everything in general, as a direct material way. yes, there will always be revenue, and intangible way, bone way. this revenue will also grow, the most serious requirements. catering enterprises were presented to work. in addition to standard restaurant rules and cafes could not work at night, the ban was in effect from 23:00 to 6:00 in the morning. in moscow, the norm was canceled a long time ago. however, in many regions of the restriction continued falling revenue. from this rule, nightlife establishments were estimated at 30-50%. another removed restriction is the arrangement of tables, taking into account social distance. according to rospotrebnadzor, there should have been at least one and a half meters between them, in connection with this,

many cafes were forced to close and not serve some tables at all. in the tula region , all the restrictions that are necessary was to follow orders. e rospotrebnadzor and today all the restrictions of the workshop area. they removed this will have a positive impact on the business, because a number of restrictions. hmm, which was associated with the purchase, and antiseptics from the social distance with limited hours of operation, and it was associated both with the dissatisfaction of the guests and with additional costs, and the business is a significant issue and article and expenses for the business were fines. behind her fulfillment of the requirements of social drinking supervision, individual entrepreneurs could pay up to 150,000 rubles. or lose the opportunity to work for 90 days for legal entities, the amounts were higher up to 500.000. in case of detection of violations and up to a million. if , due to a violation, someone fell ill in moscow after

the abolition of the basic requirements, the authorities announced a covid amnesty, because despite the removal of nothing, fines continued to collect automatically compensation for businesses, prepaid fines are paid in the form of subsidies , the amnesty entered into force on june 1 and will last until the end of this year. in total, taking into account fines to individuals will be returned about 13 billion 600 million rubles. in the first month alone , 900 applications were received from businesses. for example, 500,000 for a violation for e, a repeated violation of a million, plus a restriction in work can be up to 3 months . and this is also measured by loss of money. changes must now be made to the decrees of e- governors in each region. since they were introduced in each region based on the requirements of the growth of consumer supervision. these restrictions were introduced by decrees of the governor and the second moment in the regions

high alert must be cancelled. it is now in almost all regions. nobody canceled it. vaccination played a big role in lifting restrictions. rospotrebnadzor, by the way, reminded that the decision to cancel the requirements does not affect recommendations for re- vaccination. russian vaccines showed high efficiency against all strains of the species, for example, the viy satellite was received by more than 500 million people during worldwide, the drug is registered in 7. in one country , the incidence situation will continue to under strict control and after the abolition of basic requirements. and in the event of a deterioration in the situation in rospotrebnadzor, they do not exclude the resumption of some rules. it will be interesting.

we're leaving, i hate you, summer will be exciting. now someone began to throw red roses on the windshield of my fiancé's car, victor is my ex-husband pavel my friend. summer will be an exciting prayer. you know? come on . how did you know the kidnapping? summer will not be boring movies serials

documentaries cartoons producers of good things want and most importantly. but best to check.

during the war, heaps of mountains made of dump mine rocks became important strategic objects. they don’t understand that 10-15 people are fighting for the interests of the west every day . first of all, fire damage is inflicted on them. bring to your brothers. yes, hold on, brother, i have been in occupation for 8 years since the age of 14, if donbass loses the west, it will not stop further will go to tear russia it went on for years. at first there were

few of them, then they became more indoctrination of the population. this is a prerequisite before any military operation through the media that have begun to gallop. and they, in principle, went to the process, prepared by consciousnesses, trained by western instructors, monstrous crimes against people. donbass russophobia. it turned out to be a profitable business this phenomenon. it would never have reached such proportions if the americans had not invested hundreds of million dollars that there is already nazism in ukraine. he is not born, he is.

hello, the international review of fyodor lukyanov's studio is on the air today in the program of the international review of the events of the week of chronicles facts comments of the military alliance russia the main

enemy report from the scene the story of a noisy divorce, how relations with nato developed materials of our program allowed to ban the new storm in american politics relations of weapons to the right for abortions. fly fly petal through west to east through north through south come back made in a circle. a magic spell from valentin kataev's fairy tale about color, xemitsvetik. as well as possible illustrates the path of organizing the north atlantic treaty after the cold war, at the summit in madrid, a new strategic concept was adopted, which calls russia the direct and most important threat, the painful wandering around the world in search of a mission is over.