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hello this is a green transition on tv channel russia 24. here we discuss sustainable development and sg transformation of business society and management a new look at life in the last program. we asked you to choose the topic that you are most interested in. majority voted for new challenges in the social sphere, we will talk about this now

. all this affects the sustainability of the business and its ability to fulfill social obligations. what new challenges in this area are facing companies and the state now, and how, perhaps, to counter them, we discuss this together with our guests. this is ekaterina gerasimova, head of the board of remuneration and personnel examinations of sberbank orphans loiks. phosagro first deputy general director. filippov, member of the board, director for public relations and government agencies of lenta mikhail alashkevich, managing director. web-rf ksenia atleeva, hr director of the business support unit of x5 group and tatiana prigozhina , hr and organizational development director of eurocement group. minister anton kotyakov said that the market labor tension in russia is growing according to him

, the number of registered unemployed increased in june, how the company is now coping with the problem of retaining staff, because on the one hand there is a risk of reduction against the backdrop of a slowdown in development, and p. on the other hand, the companies are trying to retain highly qualified employees, but it specialists, for example, if we talk about the measures that were carried out within the framework of sberbank, then despite the whole difficult situation. we found opportunities to conduct a salary review on average he amounted to 8.5%, but of course, we made a special focus on key employees on key experts on those who are in high demand on the market in addition to revising wages. we offer our employees preferential mortgages, which allows us to ensure the availability of housing, which is especially important for young families of young professionals in the project in which the web is engaged today. this project is the creation of the development of innovation. educational environment we are building a university campus and there, together with the ministry of education and science, we are planning

to develop such university campuses, where certainly without qualified personnel, without the support of the state. unfortunately, at this stage, it is unlikely that it will be possible to take such actions that will retain those very highly qualified personnel. e at their workplaces. it seems to me that there is also a lot of business here, and it should go and depends. in particular, in lenta, we have always worked very hard and are working with the involvement of staff, regardless of their level. we even have goals within the framework. there are strategies here to achieve the level of involvement 75% defined there in relation to the base 60-67. and this is important too. and i will repeat myself at all levels with all levels of levels to work, because it is the highly qualified staff of the staff in the stores that interact directly with the buyers, thereby ensuring the very stability of the business. that 's what they said at the beginning. previously, it was quite difficult, especially for us as a retailer, to

hire this staff, but now, uh, in fact. we could quickly close positions quickly enough, especially the position of those companies that suspended activities. in fact, we are even at the level of the ministry of labor, but we were ready . and since the company left. she is looking for other logistics companies that have closed. yes, it provided such a flow, and the labor force among all three areas of social orientation. i think that it will be more and more relevant, because before moving on to the topic. ecology management. it is necessary to provide the basic needs of people in russia the social direction has been developed even more than it is logical since the days of the soviet union , cities that form enterprises. there were schools, kindergartens, the distribution system of university graduates worked in the modern world,

new projects appear. well, for example, it-commonly there is such a project. eh, in our region there are already a lot of people who know about him. uh, it's uh broadband internet. e directly in the taiga, and where the reindeer herders live. fishermen hunters. so they get e without leaving the taiga from the usual. uh, for them living places activities get public municipal services. the social direction in the sg-concept includes a variety of areas. it is not only the obvious employment of the population. well, decent working conditions and labor protection, inclusiveness and diversity from minority rights to women's equality, as well as the preservation and development of human potential, support for local communities, the development of social entrepreneurship. how to cope with all this diversity, especially in times of crisis, and how

do the company's priorities in the social direction change, what comes to the fore? to me it seems important not to try to regulate it all. here we have, when there is such diversity, there is a temptation to regulate all this from above. it seems to me that given the diversity that exists today , we just need to let it go and give people a little bit of freedom so that they can orient themselves, everyone will find for themselves. there we make the necessary niche the main key for ourselves, our employees and their opportunity, and to have a job here and now and also, accordingly, care for our loved ones about our population, what we do from this side, how sber we have a separate direction of charity, such as a contribution to the future, in addition to working with different areas of education , training and retraining of teachers. we are also focusing on inclusion on

training people accordingly so that they are able to provide for their lives, in addition to this, and the company is doing a lot of different volunteer projects, for example, alexey smertin, a football player and director of the russian football union for regional politics and international relations aleksey hello tell me, as a representative of a public organization. you feel some increased attention from big business. it's very powerful. in order to socialize first people with disabilities, health, through the ball. uh, that's because it's unprofessional. first of all, it is socialization. here is one of the largest events that took place and has no analogues in the world. in general, it does not exist. imagine we spent a month and a half ago in sochi. ah, the tournament. festival, among all six on more than 600 athletes with disabilities were in the same place at the same time

and communicated with each other, that is, the question was not only there was no playing time there, but also everyday life. and now the company immediately responded, which, returning to your question, there is evraz, a large company. naturally, they had a wish that events were held in the cities where they produce. and now we are preparing the same event only in nizhny tagil, in the future we are planning and novokuznetsk is a very good example in our case in the city of kirovsk, murmansk region , our company has created some resort complexes in the mountains. in principle, it was just with a package with an increase in regional funds. over the past 6 years, we have invested more than 5 billion rubles there. but it's just about creating an environment where e not only stops the exodus of local residents to the central part of russia, but also it's attractive, because we are not only, uh, creating jobs and uh, well, also creating some. eh, an environment where one could live comfortably

here. i think there are two more main points this is the creation of conditions for children who, uh, grew up there and they are also attached to the conditions of education, so that they could receive both secondary and higher education there, and thus they remain and develop these regions, because in recent years the regions have been clean outflow. and now the station is very attractive. although just an addition to colleagues to say that it is very important for us, and the development of the territory. well, that's just such hmm complex, and the system is complex approaches. here is the set. territories and it’s not just our territories, they are very small. that is, these are villages and small towns from 5,000 there to 35 and, accordingly, uh, that is, since we are not megacities and not millionaires. and not even hundreds of thousands, then this is an even more difficult task with such a challenge. yes, so that people could stay and even some returned. and they didn't just stay. yes, that is, they lived somehow in the best way. yes, and were that's it happiness satisfied. well, not only for basic

needs. yes, respectively, but in general. and why you need it? you are spending money on it. and they could earn them. it's just not the same investment that will never pay off, right? ah. here, speaking directly, uh, you can say so, but really. eh, even if we look with you here is a short perspective, otherwise it sounds like this, but it's like a myth is a delusion, because if we look with you 5-10 years ahead. yes, respectively, then, and we solve, among other things, the problem of who will work in our enterprises, if everything, in fact, they will leave the territory, yes, and more than how they will work, yes, that is, this is the efficiency of our employees, and through the on-air employees, respectively, the efficiency of the enterprises themselves, since everything is created by people, that is, technologies and attracting finance and increasing productivity. i think for all of us. well, in our company and specifically agree that people are the greatest wealth. e. well, at least, because they decide everything, therefore, if they live very comfortably, they, for example, we have a program. uh, which is almost 20 years old

called russia's children education. eh, spiritual health. here. uh, more than six and a half thousand children of our employees are involved in the year. there passes very 27 and uh, invested. there, too, there are more than six billion, but not even all in money, but in the fact that people who are employed by the children of employees represent those people at work and know that professional trainers take care of their children there together, and again, maybe it’s impossible digitize. as it is now fashionable to say. so much to invest so much received, but believe me for a long time. it’s much more efficient, when you have, uh, the happiness index, probably, they don’t evaluate it in enterprises yet, but if those people who have children who have children are evaluated there, there is a safe , comfortable environment, then, in principle, i think that e efficiency is what they say, that there, as far as productivity is the efficiency of people, then it definitely bathes, but in fact it is considered to be world practice, actually accounts and

methodology for evaluating such e, investments and effects that will be achieved, and they certainly must be taken into account in those projects that are being done today, moreover, these are absolutely things that you can touch with your hands. we are also talking about quality infrastructure, if we are talking about infrastructure projects like, well, a hospital is being built, but good beautiful walls have been built. eh, how will it work? how to submit patients there, how they will be routed, whom it will suffice or not reach with its attention, these are the doctors who will work there. the same can be done in completely different ways. that's the impok of some investment. they involve the entire life cycle of the project, not only until the completion of construction. well, up to the life of this project and already up to specific satisfied citizens who will receive this or that service. us consumer prices in the us rose in

may by more than 8.5% in annual terms. this is the largest increase since december 1981 in the euro area. a similar situation in russia has passed beijing inflation, however, the average annual price increase will be much higher than the inflation target of the central bank for any household - this is, of course, a sore point. and how can an enterprise or the state help an employee cope with this problem. what approaches and solutions are there, the company is obliged to index wages, a in accordance with inflation. do you think that inflation certainly plays an important role in the life of each of us in the life of each family, but if we talk about the company as a whole, then most of the companies are now experiencing difficult times and many have to think about such difficult processes as headcount optimization or suspension of hiring optimization of the business as a whole. therefore, now the first place is more likely to be the

preservation of jobs, the preservation of people and their employment, and many companies choose such options for resolving the issue as switching to a part-time job or, accordingly, part- time employment last year in the twentieth year, salaries increased by 10% in the group, and from 1 february of this year, we indexed at 12%, which was probably one of the big ratios in the industrial sector. eh, there is a plus to this, except for, and, probably, these indices for there is a variable part of the salary, which is directly related to the effectiveness of a particular person in directing the workshop there of the whole enterprise. yes, because in principle, we are again talking in our case from private business, then here we need to monitor and compensate through the variable part, that is, through the achievement of certain results through bonuses yes, a big topic for us and a source of pride. this is our housing program. yes, for the last 20

years. we have built and provided 2.500 apartments to our employees. eh, and it's done through our corporate housing program where we hire contractors. we build houses and give them at cost with installments up to 10 years, because for employees, but, for example, this year we revised our approach to trying on employees and, in fact, it is aimed at the fact that any employee of the store can earn more. eh, the more the better. it works conditionally, if it is very simple and short, that is, in this way we want to develop a culture of internal entrepreneurship. we have stores so that people they looked at theirs, and the shopping complex, as our own, so that they would improve the level of service. and thus creating that very e, additional value, and so that e themselves are also interested, in addition to this, of course. there are various internal employee retention programs to develop internal entrepreneurship, so that everyone is interested in working not only for money. we have a great focus on benefits, a social package and work with

employees. ah. this is due to the fact that while for people it is important to say that money is not always so. yes a it's about how the company cares. we have a large retail and telemedicine coverage. and uh, in fact, these possibilities or medicine even cover all of his employees. and we also have vhi, various types of conceptual speeds. and we don't seem to stop there. we watch all the time. one perk doesn't work. if anything, we can tighten up even with the pandemic, social issues have begun to pay more attention. this year, organizations are even more actively shifting the emphasis in their policies to retaining their staff. retraining and support tell all typesets, severstal as part of this work to increase this social focus hmm raised the wages of its employees raised the salary by 9%, but not less than 10,000 rubles. per person. this is at least 10,000 rubles. it allowed us

to support just the low-paid category of our employees and, in general, the average salary in the company increased by more than 15%. in addition , in the same period. we sweated out paid employees. one time reward. e in the amount of one average monthly salary, but not less than 50,000 rubles. which also supported, as it were , our e, just paid. sber has opened three free programming schools, school 21 in moscow, kazan and novosibirsk, where more than 3,500 people from 76 regions of russia study, this is an opportunity to get a new profession in demand in the field. it is how important it is now, given the rapidly changing world. and by the way, for the purposeful development of equal access to education, sberbank really launched three schools, which allow any person to be trained in the profile of it to get the appropriate skills, as well as it's profession, which is now in demand

more than ever. and the same can be said about school 21. if we talk about our internal processes , we also collect our employees, who are ready to retrain and send them to the appropriate direction of the trainees, and the programming language. like python. c++, other languages ​​that used to be now digital skills that are in demand in the current world and for them it is opportunity. uh, respectively, to get a new career path of development and we already have about 1,000 such people. 6.000 is in the process of learning. today, for example, we have 5,800 schoolchildren in phosagro schools there. that is six schools somewhere. yes, uh, where we fully support together to look like this, if it's very rude, then from the first to the fourth grade we have extracurriculars there, again we create normal conditions. there for learning. there start there from computer classes to libraries. everything else with

fifth through eighth grade. we begin soft profiling further after the eighth ninth grade already with our help already making informed decisions to go either to the tenth-eleventh grade or you can choose spo or as the name of the colleges. yes, there is an average vocational training. we have two colleges of chemical engineering in cherepovets and khibiny e-e mining, which are us in murmansk. that is, you can also choose after our schools. two technical or you choose to go further tenth-eleventh grade, again we will we help, prepare in depth in physics , mathematics, uh, information technology, and continue to study in our target areas and return. the biggest plus in this is that we have the participation of parents and students here. and they see production. they're already there, they represent and guaranteed employment, and also, uh, this culture that you're already used to again. and if we talk about statistics, we do not take everyone. if it ends up finishing there in a year, it turns out there is something about there a thousand

there e graduates. and this is just our social responsibility, that these same people, whom we have well prepared, those who came to us or, uh, whom we chose, the rest go. in the same parallel industries, they remain in the same city and continued to work further. they are already more prepared. eh, this is today there are special programs for the transformation of employment centers at the ministry of labor and also. employers work together with them today just to be reorientated, e employment centers, which have always carried such an accounting function, today they are becoming such career centers, for those who apply to this employment center, by the way, such statistics are very interesting, if earlier at the registration stage not so many people applied there. we did not have so many unemployed according to the data of employment services, but today more and more people who want to change some career track, get training and other things apply there. addition - this is

how important it is to form succession. here are those same family dynasties. and here is the cement chemical. that is, when, for example, uh, there are engineers in the family and they, let's say, instill this value, yes, engineers are in the profession, and not vice versa, and, unfortunately, i don’t know the last ones there, probably 20 years, but now , probably a little less, but the opposite story was and now we are returning in our company. exactly something to evaluate. this is cool. cool, yeah. ah, accordingly, that a plant is such a living organism, what is interesting, what inspires it? well, that is, we somehow open and tell. and then there is on how it is, well, that is, our employees inspire, who inspire their children. that is, we also have, uh, directly, for example, uh, a lot of employees at factories, and uh, their fathers, uh, their grandfathers worked at the enterprise. but i will say, honestly, probably not all. eh, there they wanted or want, but for the kids to go to the factory. well, we are just working with this hmm, let's say with this task. yes, that is, here she is so difficult. she is there for years.

yes, in fact, changeable paradigm thinking is a change in value orientations. retail, of course, is not about dynasties have their own a and all others. yes despite the fact that, of course, we are always looking for people who are already ready to work in retail, and do not have any skills, but there was a period associated with the demographic hole of the nineties there with various other reasons, when we retail faced a very serious, but if it was a shortage, then a lack of personnel on the market, and then lenta decided that we would train everyone. here we take everyone who wants to work, who needs work, who can physically do it, because retail is very hard physical labor, as it were unexpectedly, it didn’t sound possible, and here we are from the very beginning, when an employee comes to our store in the office, it doesn’t matter what kind of work we begin to train him to develop. he has the opportunity to improve his qualifications, move inside the store to various positions, then move to management. e, for example, the education part and further develop their

competencies, thereby, of course, ensuring their own career growth. including our training is accompanied by the employee completely on his own, as it were. life path in an organization, starting from a photo in a company, where you are adapted there, they talk about current processes, and sometimes. it seems to me that they tell a lot, because employees speak more for so much better than at the stage of entering the company. that we would like it to be faster, we want to somehow already, and sometimes we need to focus on work. well, that's all. time for some me these formats, and ending with the fact that we teach professions, because here, just a kaleidoscope, we have a huge set of formats, starting there, from traditional mentoring, where we trained people in stores, also, by the way, through e -learning, we trained a mentor. they are already in

live human mode teaching up to er, innovative vr learning tools. we have launched a good project, which we all keep groups implementing in the kostroma region, just to prepare e guys for the broad timber industry or from processing. eh, such a profession, which seems to be not very prestigious today, but in that region it is in great demand, it is very important to raise it today. something the prestige of workers e professions working specialties, but sometimes i also really want to go back somewhere here the prestige of something is returning . here it seems to me. eh, there is no question of a return, at another level comes the understanding of this prestige of the working profession of the new working conditions. that's for this. it seems to me that the younger generations should work. so it is more dense in order to provide this new level of development and production and the country's economy as a whole. here tell me the return of the transformation. yes, yes, now i propose to choose the topic of the next

program. point your phone camera at the qr code on the screen and vote for what you are most interested in supporting small and medium businesses financial literacy. or the development of sustainable territories will discuss this topic next time. man is a social being and the future of the world depends on each of us. after all, we are all connected to each other by many ties. this is especially felt in a difficult period at a time when the usual cooperation is torn. it's time to unite and build new relationships and hold on to old ones and remember that partnership is one of the goals of sustainable development. it was a green transition on the russia 24 tv channel, see you.

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who was the backbone of nationalist groups going to ? is it young people? this is the ultras nazi hook, the idea of ​​the nation, as the henchmen say. ill-treatment of mines by the population. yes, this is a general criminal offense, they close people in the drama theater, and after undermine the drama theater did not fall. it was undermined from the inside, apparently. you charge was laid from below the ceiling here. what time do you see him? at what time from below is it definitely an undermining from below at the legs shot?

in terms of readiness, so far in europe , i think how this issue is not worth heating gas in russia. there is a more detailed conversation of the president, head of the ministry of energy, preparation for winter and assistance to the republics of donbass, and just about how the republics live, a report from